Banner for AJ Bell

AJ Bell Reviews 

15,641
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 6,199 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently highlight the excellent service and efficient processes, particularly praising the seamless transfers and easy-to-use investment interface. Many people appreciate the staff for being helpful, knowledgeable, and professional, often going above and beyond to assist. Reviewers frequently note the exceptional customer service, emphasizing quick response times and the ability to speak with a real person without long waits, making interactions pleasant and productive. People consistently find the overall user experience to be seamless and straightforward, with many appreciating the clear communication and regular updates provided throughout various processes. The efficiency in handling queries and transfers contributes significantly to a positive and reassuring customer journey.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, politeness, and... See more

Customer service

People report positive experiences with customer service, highlighting quick connections to real people who... See more

Service

Consumers find service to be positive, with many reviewers expressing appreciation for the good service... See more

Response time

Reviewers highlight positive aspects of response time, with many customers reporting quick call answers and... See more

User experience

Clients share positive opinions on user experience, highlighting the ease and efficiency of various... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’ve worked in the pensions industry since 1985. Sometimes as an adviser, sometimes as a technician and administrator. I’m close to retirement now. I chose AJ Bell for its robust, reputable,... See more

Company replied

Rated 5 out of 5 stars

I recently transferred a pension into AJ Bell from another provider as I wanted to access the 25% tax free element as a lump sum - something my current provider could not do. I was very pleased with t... See more

Company replied

Rated 5 out of 5 stars

I’d sent an email but hadn’t received a reply for 2 days so I decided to call. Surprisingly, I spoke to someone within 5 minutes, quite unheard of these days. More importantly, I was talking to a hu... See more

Company replied

Rated 5 out of 5 stars

Very new to investing and dreaded the worst when I got locked out of my account after forgetting details, but a simple call, utilising other more secure methods, made it easy to regain access. The per... See more

Company replied


Company details

  1. Investment Company
  2. Retirement Scheme Provider
  3. Stock Broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

16K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(15,641)

6,039 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Really helpful and practical…

Really helpful and practical advice...twice in an hour or so.

14 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased you found our advice helpful and practical, and that we could assist you so quickly.

Thank you for your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

The telephone operator guided me…

The telephone operator guided me through the online application form and it went straight through.

7 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased our telephone operator was able to guide you through the online application form and that it went through smoothly.

Thank you for your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Great customer service

Answered the phone really quickly, efficient, professional help and advice. Would throughly recommend.

14 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased to hear your call was answered quickly and that you received efficient, professional help and advice.

Thank you for your thorough recommendation!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for your feedback! We are so pleased to hear that you found our process straightforward and easy to understand.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

I had an account enquiry which was…

I had an account enquiry which was dealt with very quickly with zero fuss
Many thanks
Scott

14 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Scott,

We're so glad to hear that your account enquiry was handled quickly and efficiently. We appreciate you taking the time to share your positive experience with us.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Excellent customer services

Raymond E was extremely charming, patient and very helpful. A credit to your company

14 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased to hear our team member was charming, patient, and very helpful.

We truly appreciate your kind words and are delighted to know they are a credit to our company!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Helpful and efficient

Tyrone was very patient and helpful in our call. Tyrone was understanding about what I wanted to achieve and helped me through the process.

14 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased to hear that our team member was patient and understanding, and helped you through the process to achieve what you wanted.

Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Tom answered my query quickly and…

Tom answered my query quickly and efficiently. I felt confident with the service received from A J. Bell.

14 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for taking the time to leave us a review! We're delighted to hear that your query was answered quickly and efficiently, and that you felt confident with the service received.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 4 out of 5 stars

Service advisor was superb

Service advisor was superb
very friendly

13 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased you found our service advisor superb and very friendly.

Thank you for your kind words and for taking the time to share your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Easy to deal with

Very approachable and easy to deal with

14 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Michael,

We're so glad to hear that you found us approachable and easy to deal with.

Your kind words truly mean a lot to us, and we appreciate you sharing your positive experience with us.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Nice and easy I can get through to an…

Nice and easy I can get through to an agent when I want to. So much better than some places where it’s so automated and so difficult to speak to an actual person so it’s greatly appreciated thanks Mitchel

14 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased to hear that you find it easy to get through to an agent when you need to.

We appreciate your kind feedback and are glad we could assist you.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 3 out of 5 stars

I’m having difficulty accessing my…

I’m having difficulty accessing my money when I want to drawdown funds. It used to be very straightforward but in the last year it has become very frustrating. I think they changed their system and it really doesn’t work and is hard to find your way through. On the phone they are charming and helpful but I have previously probably spent hours trying to find the way around the website. Often I have to shut it down without being able to log off because there is a message in the way. That doesn’t make me feel confident about security.

14 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We appreciate you sharing your experience regarding the difficulties you've encountered when trying to access your funds and navigate our updated system. We understand how frustrating it can be when a process that was once straightforward becomes complicated, and we are concerned to hear about the challenges you've faced with our website.

Your feedback is very valuable as we continuously work to improve our services and ensure a seamless experience for all our users.

We are actively reviewing our system's usability and security protocols based on feedback like yours.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Helpful

Helpful, polite and could answer my questions. UK call centre. picked up promptly. No complaints.

14 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're delighted to hear that you found our team helpful and polite, and that we could promptly answer your questions.

It's great to know you had a positive experience with our UK offices.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Helpful and patient

I had a problem with a transfer, the representative was extremely helpful and stayed on the line throughout, talking me through the process. She was extremely patient. Thank you so much.

13 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so pleased to hear our representative was extremely helpful and patient, guiding you through the process.

Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for your kind words! We are so pleased to hear that you found our assistance helpful and informative.

We truly appreciate you taking the time to leave us this wonderful review.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Patient and helpful administrator

The administrator in Customer Services was extremely patient and helpful after we had an issue (of our own making) after we had set up two small accounts.
A very reassuring introduction to AJ Bell.

13 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so pleased to hear that our customer service team was patient and helpful, providing a reassuring introduction.

Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very efficient response

Very efficient response - knowledge as always

13 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so glad to hear that our response was efficient and knowledgeable. We really appreciate you taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 4 out of 5 stars

Good elephone help

Very helpful on telephone to enable me to buy SK Hynix ADRs but a pity that it is not possible to buy online as can be done with certain other platforms.

13 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're glad our telephone support was helpful for your purchase. We understand your desire for online purchasing options and appreciate your feedback on this.

Thank you for taking the time to share your experiences with us!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very helpful and concise instructions

Very helpful and concise instructions

13 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so happy to hear our instructions were helpful and concise for you!

Thank you for taking the time to leave us a review.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Efficient support service

Very efficient support service. Phone answered quickly and clear guidance and information provided.

13 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're delighted to hear that our support service was efficient and that you received clear guidance and information quickly.

Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look