Spoke to Dan , who was very knowledgeable, polite & listened to what our requirements were. He explained everything to us in a clear & concise way. We would certainly recommend this service to any... See more
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What people talk about most
Reviews shaping this summary
Straight forward speaking. Which I believe to be the best approach to giving important information to possiblly New clients. I was impressed with the NO NONSENCE APPROACH. All my questions were a... See more
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Indi made the process easy. He explained everything twice over. Confirmed I understood all that was being done & didn’t mind that I strayed off topic regularly. Very patient indeed. Made the interacti... See more
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The absolute professionalism. The consultant I dealt with - Melina was 2nd to none!! When you're trying to put procedures in place for your passing to make it easier for your loved ones it can be rea... See more
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Company details
Written by the company
50 Plus Life is a specially designed life insurance plan offering affordable, guaranteed protection for those aged 50 and over. With no medical questions required, acceptance is guaranteed, providing reassurance and peace of mind. It helps ensure that loved ones are not left with unexpected costs, supporting expenses like funeral costs, outstanding bills, or a small gift to family. Premiums are fixed and easy to budget for, offering a simple way to leave something meaningful behind. 50 Plus Life is about securing your legacy with dignity, care, and confidence — protecting what matters most, when it matters most.
Contact info
United Kingdom
- 50pluslife.co.uk
4.8
Excellent
4K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 2 weeks
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They were easy to understand
They were easy to understand. They took time to explain everything to me in a manner that I could understand. They were friendly, polite and respectful.
13 October 2026
I can never get through to what Thier…
I can never get through to what Thier computer describes as their RETENTION TEAM.
For 1 week nearly I've been waiting for their call back .
They haven't done this .
I've just called them again 3 times and it's the same issue.
I requested to CANCEL my policy last week.
I cannot afford it .
It's a choice of food monies or this.
While I'm alive I need to eat .
UPDATE
I was called yesterday they are more interested in wanting you to reduce the payment rather than listen to the over 60s of making it easier to get a real human to talk too.
They claim they have a new robotic system and told me it's not working properly and they are trying to fix the problem.
Of course they would never consider a goodwill gesture for thier own failures and all the can say is SORRY , which isn't good enough .
If you want to serve your customers to be successful you need to listen to their needs .
I went without food last week and I called them early last week and again on Friday several times , but not as they claim in their response below .
We need Humans to talk too and not robots which you put in place to increase your profits.
We are people and when things go wrong we need to have access to another human voice on the phone .
11 August 2026
Reply from 50PlusLife
Thank you for taking the time to share your feedback. I am sorry to hear about the difficulties you have experienced trying to contact our Retentions Team, particularly given your concerns about affordability.
Having reviewed the matter, I can see that you first contacted us on Friday and that our team is scheduled to call you back today.
I have personally escalated this to the relevant Team Manager to ensure that your concerns are prioritised and that you receive a call back today.
Please accept my apologies that you were unable to get through to the team when you initially contacted us. I appreciate how frustrating this must have been, particularly given your circumstances, and I can assure you that the matter has now been escalated for prompt attention.
Kind regards,
Michael
Compliance Manager
Uncomplicated and reassuring
The customer representative Aaron Canan was punctual, clear and supportive.
16 October 2026
Reply from 50PlusLife
Dear Maureen, thank you for leaving a review and for your kind comments about Aaron. We are pleased he was punctual, clear and supportive, and that you found the process uncomplicated and reassuring. With your Over 50s Life Cover, premiums stop at age 90 while your cover continues, provided the policy remains in force until then. We would encourage you to look through your policy documents to make sure all the details are correct and the cover still meets your needs, and to contact us if anything needs updating. Should a friend or relative you refer take out a policy with us, we will send you vouchers as a thank you after the qualifying period. Thank you again for choosing us.
Warm regards, The 50 Plus Life Team
I found Darnel informative
I found Darnel informative, giving me a pleasant experience, he was clear and honest, the information I received helped me choose 50 plus life insurance
19 October 2026
Reply from 50PlusLife
Hello Alan, thank you for your kind words about Darnel. It is great to hear that he was clear and honest with you and that the information he gave helped you choose your 50 Plus Life cover. Your policy lets you nominate beneficiaries and update them later, so when you look through your policy documents it is worth checking that your nominated beneficiaries are exactly as you intend. If anything needs changing, or any details are not accurate, please get in touch. We also send vouchers as a thank you when a friend or family member you refer takes out a policy, once the qualifying period has passed. Thank you for your business, and we will pass your feedback on to Darnel.
Best wishes, The 50 Plus Life Team
the person I spoke to was very nice and…
the person I spoke to was very nice and explained every thing so I could understand everything
19 October 2026
Reply from 50PlusLife
Dear Margaret, thank you for taking the time to share your feedback. We are delighted to hear that everything was explained in a way that made sense to you, as feeling confident about your cover matters to us. Your Over 50s Life Cover has no fixed end date, so it can remain in place throughout your life, provided premiums are maintained until age 90. Please read through your policy documents to check that everything is accurate and meets your needs, and let us know if anything needs updating. If you refer a friend or family member who goes on to take out a policy with us, we will send you vouchers as a thank you once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Kind regards, The 50 Plus Life Team
Reply from 50PlusLife
Thank you, Ian, for taking the time to share your feedback. We are really pleased the advice you received helped you feel confident in taking out your policy. Your Over 50s Life Cover is whole of life cover with no fixed end date, and you can nominate beneficiaries and update them later so the money goes where you intend. Please do check your policy documents to make sure everything is accurate and meets your needs, and contact us if anything needs updating. If a friend or family member you refer goes on to take out a policy, we will send you vouchers as a thank you once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Reply from 50PlusLife
Hello Dave, thank you so much for your lovely review. It is great to hear our team came across as friendly and made the experience such a positive one. As a reminder, premiums on your cover stop at age 90 while the cover continues, and our Claims Promise applies to eligible approved claims. When you have a moment, please read through your policy documents to check all the details are correct and that the cover still suits you, and let us know if anything needs changing. We also run a referral scheme: if someone you refer takes out a policy with us, we issue vouchers as our thank you after the qualifying period. Thank you for your business.
Reply from 50PlusLife
Thank you for leaving us such a kind review. We are delighted you found our customer service great. Your Over 50s Life Cover includes an accidental death benefit that applies from day one where the policy definition is met, and you can name the beneficiaries you would like to receive the money. It is worth checking your policy documents to make sure your details and beneficiaries are accurate and that the cover meets your needs; just get in touch if anything needs updating. Should you recommend us to a friend or relative who then takes out a policy, we will thank you with vouchers once the qualifying period is complete. Thank you for being a 50 Plus Life customer.
Reply from 50PlusLife
Thank you for your five star review and for mentioning James Holmes by name. We will make sure James hears your feedback. Your cover is designed to last for the whole of your life, and premiums stop at age 90 while the cover carries on. Please take a few minutes to go through your policy documents and confirm everything is accurate and right for you, and contact us if anything needs to be changed. If you refer a friend or family member who goes on to take out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for choosing us.
10 out of 10 fir customer care
26 February 2026
Reply from 50PlusLife
Theresa, thank you for scoring our customer care ten out of ten. That is wonderful to hear and we are very grateful you took the time to tell us. Over 50s Life Cover offers guaranteed acceptance within the eligible age range, and our Claims Promise is there for eligible approved claims. We would encourage you to check your policy documents carefully to make sure all your details are correct and the cover meets your needs, and to let us know if anything needs updating. As a thank you for recommendations, if someone you refer takes out a policy with us, we issue vouchers once the qualifying period has passed. Thank you for your business.
Very helpful gentleman Marcus and his…
Very helpful gentleman Marcus and his colleague.
9 October 2026
Reply from 50PlusLife
Thank you, Kay, for your kind words about Marcus and his colleague. We will pass your thanks on to them both. One useful feature of your policy is that you can nominate beneficiaries and change them later if your circumstances change, and the cover is whole of life with no fixed end date. When reviewing your policy documents, it is a good time to make sure your nominated beneficiaries and other details are up to date, and to contact us if anything needs amending. If a friend or relative you refer takes out a policy, we will send you vouchers as our thank you after the qualifying period. Thank you for choosing 50 Plus Life.
Reply from 50PlusLife
Hello Ann, thank you for your review. We are so pleased Alpesh explained everything clearly for you, and we will make sure he sees your feedback. Your Over 50s Life Cover means premiums stop at age 90 while the cover continues, and there is an accidental death benefit from day one where the policy definition is met. Please read through your policy documents to check everything is accurate and suits your needs, and let us know if anything needs updating. Our referral scheme means that if someone you refer goes on to take out a policy, you will receive vouchers as a thank you once the qualifying period is complete. Thank you for your business.
Efficient and with care
13 October 2026
Unprompted review
Reply from 50PlusLife
Thank you, Joe, for taking the time to leave a review. Efficient and caring is exactly how we want every customer to feel. Our Over 50s Life Cover includes our Claims Promise for eligible approved claims, and policyholders can nominate beneficiaries and update them later. If you hold a policy with us, please check your documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating. If you refer a friend or family member who then takes out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for your support.
Good conversation and communication…
Good conversation and communication with staff, puts you at ease. An felt alot happier now things ae in place
8 October 2026
Reply from 50PlusLife
Thank you, Pete, for your review. It is great to hear our team put you at ease and that you feel happier now things are in place. Your cover is whole of life cover, so there is no fixed end date, and Over 50s Life Cover offers guaranteed acceptance within the eligible age range. Do take a moment to go through your policy documents and make sure every detail is correct and right for you; if anything needs updating, please contact us. Should someone you refer go on to take out a policy, we will thank you with vouchers once the qualifying period has passed. Thank you for choosing 50 Plus Life.
I spoke to Aaron who was patient
I spoke to Aaron who was patient, informed and did not try to sell me a policy that I didn't want nor was suitable for me.
Thank you for your professionalism.
15 October 2026
Reply from 50PlusLife
Thank you, John, for such a thoughtful review. We are very pleased Aaron was patient and informed and that you felt the conversation focused on what was right for you. Aaron will be glad to hear it. Your Over 50s Life Cover lets you nominate and later update your beneficiaries, and premiums stop at age 90 while the cover continues. Please check your policy documents to make sure everything is accurate and meets your needs, including your beneficiary details, and contact us if anything needs changing. If a friend or relative you refer takes out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for your business.
Reply from 50PlusLife
Thank you, Ms Roberts, for your kind review. Keeping things simple and easy to understand matters a great deal to us. Your policy is whole of life cover with no fixed end date, and our Claims Promise applies to eligible approved claims. We would recommend reading through your policy documents to confirm all the details are correct and that the cover still meets your needs, and letting us know if anything needs updating. As a thank you for recommending us, if someone you refer takes out a policy, we issue vouchers once the qualifying period is complete. Thank you for choosing us.
Very helpful and very informative…
Very helpful and very informative consultant and I would certainly recommend you to others mainly because of how good Zak was please thank him top draw.
15 October 2026
Reply from 50PlusLife
Craig, thank you for recommending us and for your praise of Zak. We will make sure he gets your thanks. Your Over 50s Life Cover includes an accidental death benefit from day one where the policy definition is met, and the product offers guaranteed acceptance within the eligible age range. Please take time to go through your policy documents and check everything is accurate and suits your needs, and get in touch if anything needs updating. Since you mentioned recommending us, if anyone you refer takes out a policy with us, we will send you vouchers as a thank you after the qualifying period. Thank you for your business.
50 Plus Life Cover.
Yesterday. I was telephoned by a very polite lady called Georgiana.
From 50 Plus Life Cover. Georgina asked me various questions like??
"Where did i see? Or read about 50 plus life cover. I told Georgina that i had seen the companies add- on the i-net. Georgiana olso asked my many other polite questions. And to all georgianas questions? I gave many polite replies to the relivant qustions.
I also dueing the conversation with Georgiana, told her about little parts of my life. To which Georgiana listend & responded politley.
Seeing this was my "Very First Time" to contact a Life Cover company. I will Honestly say? Georgiana who is a representitive for " 50 Plus Cover".
I would Recomend 50 Plus Life Cover to any person who asks me!!
14 October 2026
Reply from 50PlusLife
Thank you, Mark, for such a detailed and warm review. We are delighted Georgiana listened carefully and made your first experience of arranging life cover a positive one, and we will share your kind words with her. Your policy allows you to nominate beneficiaries and update them later, and our Claims Promise applies to eligible approved claims. Please read your policy documents carefully to make sure everything is accurate and meets your needs, and let us know if anything needs amending. As you would recommend us, if someone you refer takes out a policy, we will thank you with vouchers once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Polite and funny made it enjoyable to…
Polite and funny made it enjoyable to talk with and listen
7 October 2026
Reply from 50PlusLife
Thank you, Floyd, for your review. We are glad you found the conversation polite and enjoyable. Your cover is whole of life cover with no fixed end date, and premiums stop at age 90 while the cover continues. Please take a few minutes to read through your policy documents and check that everything is accurate and suits your needs, and contact us if anything needs updating. If you refer a friend or family member who goes on to take out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for your business.
I spoke to CSA Amechi who talked me…
I spoke to CSA Amechi who talked me through the application. i am happy that i took it on because it was something I had been meaning to do for so long.
8 October 2026
Reply from 50PlusLife
Thank you for your review, and for mentioning Amechi. It is lovely to hear you are happy to have finally arranged something you had been meaning to do for a long time. Over 50s Life Cover offers guaranteed acceptance within the eligible age range, and you can nominate beneficiaries and change them later. When you go through your policy documents, please check your beneficiary details and other information are accurate and meet your needs, and let us know if anything needs updating. Should someone you refer take out a policy with us, we will send you vouchers as our thank you once the qualifying period is complete. Thank you for choosing us.
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