Spoke to Dan , who was very knowledgeable, polite & listened to what our requirements were. He explained everything to us in a clear & concise way. We would certainly recommend this service to any... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Straight forward speaking. Which I believe to be the best approach to giving important information to possiblly New clients. I was impressed with the NO NONSENCE APPROACH. All my questions were a... See more
Company replied
Indi made the process easy. He explained everything twice over. Confirmed I understood all that was being done & didn’t mind that I strayed off topic regularly. Very patient indeed. Made the interacti... See more
Company replied
The absolute professionalism. The consultant I dealt with - Melina was 2nd to none!! When you're trying to put procedures in place for your passing to make it easier for your loved ones it can be rea... See more
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Company details
Written by the company
50 Plus Life is a specially designed life insurance plan offering affordable, guaranteed protection for those aged 50 and over. With no medical questions required, acceptance is guaranteed, providing reassurance and peace of mind. It helps ensure that loved ones are not left with unexpected costs, supporting expenses like funeral costs, outstanding bills, or a small gift to family. Premiums are fixed and easy to budget for, offering a simple way to leave something meaningful behind. 50 Plus Life is about securing your legacy with dignity, care, and confidence — protecting what matters most, when it matters most.
Contact info
United Kingdom
- 50pluslife.co.uk
4.8
Excellent
4K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 2 weeks
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At last I've done it!!!
An unexpected call but I've been looking at this for some time. The agent was very good and I even felt the sales push wasn't overdone.
7 October 2026
Reply from 50PlusLife
Thank you, Ken, for your review. We are glad you have arranged something you had been considering for some time, and that you felt comfortable with how the conversation was handled. Your Over 50s Life Cover is whole of life cover with no fixed end date, and the product offers guaranteed acceptance within the eligible age range. Please read your policy documents carefully to make sure all the details are correct and that the cover meets your needs, and contact us if anything needs updating. Should someone you refer go on to take out a policy, we will send you vouchers as our thank you after the qualifying period. Thank you for your business.
Would like to thank James Grant on…
Would like to thank James Grant on helping with my cover and massive peace of mind knowing family want struggle with cost
31 July 2026
Reply from 50PlusLife
Thank you, Lavinia, for your kind review. We are delighted James Grant helped you with your cover and that it has given you peace of mind, and we will share your thanks with him. Your policy lets you nominate beneficiaries and update them later, so the money goes where you intend, and our Claims Promise applies to eligible approved claims. Please check your policy documents to make sure everything, including your beneficiaries, is accurate and meets your needs, and get in touch if anything needs updating. If a friend or family member you refer takes out a policy, we will thank you with vouchers once the qualifying period has passed. Thank you for choosing 50 Plus Life.
After the phone was made from…
After the phone was made from 50plusLife after my enquary for insurance the operater was so polite and friendly from the first word he explained who you was and every thing you was ofering .
He explained every thing in great detail and asking me if i understood what l was been ofered .He was polite friendly and helpful all way through the conversation and it was a pleasure being having him gude me through it. I would certainly recurmend 50PlusLife to my family and frieds to them.
6 October 2026
Reply from 50PlusLife
Thank you, Terry, for such a detailed and generous review. We are really pleased our colleague was polite and friendly throughout and checked that you understood what was being offered. Your Over 50s Life Cover includes an accidental death benefit from day one where the policy definition is met, and premiums stop at age 90 while the cover continues. Please take time to read through your policy documents and check everything is accurate and suits your needs, and contact us if anything needs updating. As you would recommend us to family and friends, if someone you refer takes out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for your business.
Friendly knowledgeable advisor
Friendly knowledgeable advisor, happy to answer questions
Guided and assisted me without pressure or coaxing to make a decision in an unhurried atmosphere
6 October 2026
Reply from 50PlusLife
Thank you, Carole, for your review. We are very glad you felt guided without any pressure and were able to make your decision in your own time. Over 50s Life Cover offers guaranteed acceptance within the eligible age range and is whole of life cover with no fixed end date. Please check your policy documents to make sure all the details are correct and meet your needs, and let us know if anything needs updating. If a friend or relative you refer goes on to take out a policy with us, we will send you vouchers as our thank you once the qualifying period is complete. Thank you for choosing us.
Reply from 50PlusLife
Thank you, Epiphania, for your review. We are pleased you found our service great and straightforward. Your policy means premiums stop at age 90 while the cover continues, and there is an accidental death benefit from day one where the policy definition is met. Please take a moment to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating. If a friend or family member you refer takes out a policy, we will send you vouchers as a thank you once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Very helpful and patient 😊
29 September 2026
Reply from 50PlusLife
Thank you, Diane, for your review. We are glad you found our team helpful and patient. Your Over 50s Life Cover is whole of life cover with no fixed end date, and our Claims Promise applies to eligible approved claims. Please read through your policy documents to make sure all the details are accurate and suit your needs, and contact us if anything needs updating. If you refer someone who goes on to take out a policy, we will send you vouchers as our thank you after the qualifying period. Thank you for your business.
The staff were very polite and helpful…
The staff were very polite and helpful anserd any questions I had in a polite a nd professional. Manner and explained everything clearly
6 October 2026
Unprompted review
Reply from 50PlusLife
Thank you, Matthew, for your review. We are pleased our staff answered your questions professionally and explained everything clearly. Over 50s Life Cover offers guaranteed acceptance within the eligible age range, and policyholders can nominate beneficiaries and update them later. If you hold a policy with us, please check your documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating. If a friend or relative you refer takes out a policy, we will thank you with vouchers once the qualifying period is complete. Thank you for choosing us.
Company doing great.and the person I…
Company doing great.and the person I spoke to Ashley was very professional and clear
6 October 2026
Reply from 50PlusLife
Thank you, David, for your review. We are pleased Ashley was professional and clear, and we will make sure your feedback reaches him. Your policy includes our Claims Promise for eligible approved claims, and premiums stop at age 90 while the cover continues. Please go through your policy documents to check that everything is accurate and suits your needs, and contact us if anything needs updating. If someone you refer goes on to take out a policy with us, we will send you vouchers as a thank you after the qualifying period. Thank you for your business.
The young man was extremely good at his…
The young man was extremely good at his job explained everything in detail didn't bother hurrying me up took time to chat and made me feel comfortable thank you Craig 10/10
6 October 2026
Unprompted review
Reply from 50PlusLife
Thank you, Sheila, for your review and for your kind words about Craig. We are pleased he took his time and made you feel comfortable. Over 50s Life Cover is whole of life cover with no fixed end date, and includes an accidental death benefit from day one where the policy definition is met. Please take time to read through your policy documents and check everything is accurate and meets your needs, and get in touch if anything needs updating. If a friend or family member you refer takes out a policy, we will send you vouchers as our thank you once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Excellent work
Excellent work. Had to be setup quickly as I was off to work. All done and dusted within 10 minutes. Great work. Thanks, Dior Karakut
5 October 2026
Unprompted review
Reply from 50PlusLife
Thank you, Andrew, for your review and for mentioning Dior. We are glad we could help at a time that worked for you. Over 50s Life Cover lets you nominate beneficiaries and update them later, and offers guaranteed acceptance within the eligible age range. As things were arranged quickly, please do take the time to read through your policy documents carefully to make sure everything is accurate and meets your needs, and contact us if anything needs updating or you have any questions. If someone you refer takes out a policy, we will thank you with vouchers after the qualifying period. Thank you for your business.
Can’t fault the service very impressed
28 September 2026
Reply from 50PlusLife
Thank you, Kevin, for your review. We are delighted you could not fault our service. Your policy means premiums stop at age 90 while the cover continues, and our Claims Promise applies to eligible approved claims. Please check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating. If a friend or relative you refer goes on to take out a policy, we will send you vouchers as a thank you once the qualifying period is complete. Thank you for choosing us.
Mike Smith
Contacted by Mike Smith after my initial enquiry who was very pleasant and very helpful.
5 October 2026
Reply from 50PlusLife
Thank you for your review and for your kind words about Mike Smith. We are pleased he was pleasant and helpful following your enquiry, and we will pass your feedback on. Your Over 50s Life Cover is whole of life cover with no fixed end date, and includes an accidental death benefit from day one where the policy definition is met. Please read through your policy documents to make sure all the details are correct and suit your needs, and contact us if anything needs updating. If you refer someone who goes on to take out a policy, we will send you vouchers as our thank you after the qualifying period. Thank you for your business.
Great customer service
The man I spoke to was enraging, friendly, helpful and informative. He was able to answer all my questions and took the time to listen to my needs.
2 October 2026
Reply from 50PlusLife
Thank you, Ailsa, for your review. We are so pleased our colleague listened to your needs and took the time to answer all your questions. Your policy lets you nominate beneficiaries and change them later, and our Claims Promise applies to eligible approved claims. Please go through your policy documents to check that your beneficiaries and other details are accurate and meet your needs, and get in touch if anything needs updating. If a friend or family member you refer takes out a policy, we will thank you with vouchers once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Very thorough with the application…
Very thorough with the application process and recommendations
25 September 2026
Reply from 50PlusLife
Thank you, Andrew, for your review. We are glad you found the application process thorough. Over 50s Life Cover offers guaranteed acceptance within the eligible age range, and premiums stop at age 90 while the cover continues. Please take a few minutes to check your policy documents to make sure everything is accurate and meets your needs, and contact us if anything needs updating. Should someone you refer go on to take out a policy with us, we will send you vouchers as a thank you after the qualifying period. Thank you for your business.
Reply from 50PlusLife
Thank you, Spencer, for your review. We are pleased you found our communication good and our team polite. Your Over 50s Life Cover is whole of life cover with no fixed end date, and our Claims Promise applies to eligible approved claims. Please read through your policy documents to make sure the details are accurate and suit your needs, and let us know if anything needs updating. If a friend or relative you refer takes out a policy, we will send you vouchers as our thank you once the qualifying period is complete. Thank you for choosing us.
The explanation was simple and clear
The explanation was simple and clear
Thank you
25 September 2026
Reply from 50PlusLife
Thank you, Gertrude, for your review. We are glad you found our explanation simple and clear. Your policy includes an accidental death benefit from day one where the policy definition is met, and you can nominate beneficiaries and update them later. Please check your policy documents to make sure everything, including your beneficiary details, is accurate and meets your needs, and contact us if anything needs updating. If you refer someone who goes on to take out a policy, we will thank you with vouchers after the qualifying period. Thank you for your business.
Straight to the point.
Straight forward speaking. Which I believe to be the best approach to giving important information to possiblly New clients.
I was impressed with the NO NONSENCE APPROACH. All my questions were answered at once& which is why I decided to go ahead wìth taking out a 50pluslife policey.
I'd like to to take a minute to praise the young man who spoke with me.
He was very polite, double checked personal imfo and asked about my understanding of the imfo given. I WOULD HAVE NO HESITATION IN RECOMMEND THE COMPANY TO ANYONE IN THE AGE RANGE TO TAKE THE STEP FORWARD TO EXPLORE THE POSSIBILITES OF SPEAKING WITH THIS COMPANIES REPRESENTATIVE,.
1 October 2026
Reply from 50PlusLife
Thank you, Carol, for taking the time to write such a detailed review. We are pleased you valued a straightforward approach, and especially glad our colleague checked your details and your understanding of the information given. We will share your praise with him. Your Over 50s Life Cover is whole of life cover, and premiums stop at age 90 while the cover continues. Please read through your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating. As you would recommend us, if someone you refer takes out a policy, we will send you vouchers as a thank you once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Thankyou to 50 plus for being…
Thankyou to 50 plus for being straightforward. No hidden costs..polite.and kind .I would recommend them to friends and family.
24 September 2026
Reply from 50PlusLife
Thank you, Liz, for your review and your recommendation. Being clear and straightforward with every customer is very important to us. Your policy includes our Claims Promise for eligible approved claims, and Over 50s Life Cover offers guaranteed acceptance within the eligible age range. Please take a moment to check your policy documents to make sure everything is accurate and meets your needs, and contact us if anything needs updating. If a friend or family member you refer goes on to take out a policy, we will send you vouchers as our thank you after the qualifying period. Thank you for your business.
Easy Discussion over a Difficult Subject
I had no idea about the costs or requirements for that final destination. However, after my conversation with Marcus, I can sleep comfortably knowing that my future is in safe hands.
Everything was explained in simple, easy-to-understand terms. The choices offered were realistic, and the prices were easily affordable.
There was no pressure to pay more or purchase any extras.
Everything was laid out clearly, and the final decision was mine. There was no "what about this, that, or the other?"
It was a pleasure to discuss everything and have that final destination sorted.
Marcus is excellent, patient, and extremely helpful.
1 October 2026
Unprompted review
Reply from 50PlusLife
Thank you, Chris, for such a thoughtful review. We are pleased Marcus explained everything in simple terms and that you felt the final decision was entirely yours. We will make sure he sees your kind words. Over 50s Life Cover is whole of life cover with no fixed end date, and you can nominate beneficiaries and update them later. Please read through your policy documents carefully to make sure everything is accurate and meets your needs, and let us know if anything needs updating. If someone you refer takes out a policy with us, we will thank you with vouchers once the qualifying period is complete. Thank you for choosing us.
Reply from 50PlusLife
Thank you, Ruth, for your review. We are glad you found our team helpful and friendly. Your policy includes an accidental death benefit from day one where the policy definition is met, and premiums stop at age 90 while the cover continues. Please check your policy documents to make sure all the details are correct and suit your needs, and get in touch if anything needs updating. If you refer a friend or relative who goes on to take out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for your business.
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