1st Central Insurance Reviews 

189,116
TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 30,011 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently find the pricing very competitive and reasonable, often noting it as the cheapest option available, even for renewals. The process of signing up, managing accounts, and renewing policies is frequently described as easy, straightforward, and hassle-free. Many appreciate the helpful and polite staff, highlighting a first-class service that efficiently resolves issues and makes them feel valued. However, some customers noted issues with customer service, describing experiences with rude advisors, communication difficulties, and frustrating interactions with chatbots. A few also felt that making policy changes could incur unexpectedly high fees, and that the website or online account access sometimes presented technical difficulties.

What people talk about most

Price

Consumers generally express satisfaction with the pricing, often finding it to be very good, competitive, and... See more

User experience

People report positive experiences with user experience, finding the app and website easy, convenient, and... See more

Service

Clients share positive opinions on service, with many expressing satisfaction with the ease of obtaining... See more

Website

Users describe positive interactions with the website, finding it easy to navigate and use for tasks like... See more

Customer service

Customers had ambiguous experiences with customer service, with some reviewers reporting very helpful and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Had a phone call with them before decided whether to go with them or not and they were helpful and polite. Certainly much cheaper than my existing provider by a considerable amount. The signing up pro... See more

Company replied

Rated 4 out of 5 stars

All the support I needed to renew my policy. And the cost for the coming year was only slightly higher than last year. Only improvement I would suggest is to be given the option of a paper copy of my... See more

Company replied

Rated 4 out of 5 stars

I am 83 and find not having paper copy of my policy not what I want. But the operators made things much easier for me thank you,Martin Turner

Company replied

Rated 4 out of 5 stars

It’s still the cheapest option available, but when they offered a continuation, they offered worse terms than when I applied again using a new email address.

Company replied


Company details

  1. Auto Insurance Agency
  2. Home Insurance Agency
  3. Insurance Agency

Written by the company

Get a car insurance quote from 1st CENTRAL and you won’t be disappointed. As experts in UK motor insurance, 1st CENTRAL provides cheap car insurance for new drivers and experienced drivers, along with a high standard of customer service. Our friendly support teams are on hand to help you with your car insurance quote. We can customize your affordable car insurance policy with optional extras including Legal Cover, Personal Accident Cover, Hire Car, Excess Protect and RAC Breakdown Cover.

Who We Are

Written by the company

We offer Defaqto 5-Star rated car insurance
Our car insurance provides quality cover and includes a comprehensive range of features and benefits including a courtesy car, £1500 of key cover and 90 days driving in Europe, as standard
We’re competitive on price
We’ve got some very smart people in our pricing team (and some clever technology) monitoring the market to make sure we’re always giving the best price possible. We’re pretty hot on fraud too, which helps us keep our premiums lower.
We’re not all talk
If you make a claim, we’ll look after you. You'll be assigned a Personal Claims Advisor, enjoy free collection and delivery of your vehicle, a 5 year warranty on all repairs, mobile repairs and estimates where possible, and like for like vehicle replacement.
We’re nice people
All of this is backed up by support from our friendly call centre. Our call centre is open at sensible times including weekends and our claims line is open 24/7, 365 days a year.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

189K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(189,116)

28,927 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Absolutely appalling customer service

Absolutely appalling customer service, spent over an hour on the web chat, spoke to 3 different departments (one twice) - no help given.

Quick to find a reason to increase costs and take your money but not to reduce it when circumstances have changed

17 July 2026
Unprompted review
Rated 1 out of 5 stars

Horrendous - cheaper but for a reason!!!!!

Horrendous! After 3 weeks into my insurance with them, they contacted me to say they had increased my mileage a year as they have access to all previous the data from price comparison sites and on one previous quote I had put in a higher mileage. Then they rejected my no claims certificate and said I owed them almost another £900 - upon calling, I was then interrogated on the telephone for a whole hour as to my daily habits, I cancelled and went with a reputable insurer. After 30 years of driving, never known anything like it!

16 July 2026
Unprompted review
Rated 1 out of 5 stars

Do not deal with this company and if…

Do not deal with this company and if you do be it at your own risk. Supplied information online that they said they never received and they cancelled my policy, only to find that the information was uploaded to their portal. incompetent imbeciles.

17 July 2026
Unprompted review
Rated 1 out of 5 stars

One of the worst customer service…

One of the worst customer service experiences I have ever encountered\.

I took out a policy for a family member through Picnic Essentials\. They only offer support via live chat, which results in unacceptable waiting times\. When I tried to contact them, there were 46 people ahead of me in the queue\.

I then contacted 1st Central, who integrate with Picnic Essentials, but they were unable to make even the most basic changes to the policy or process a cancellation\. Despite attempting to cancel the policy on numerous occasions before its start date, I repeatedly received an error message preventing the cancellation from being completed\.

This is completely unacceptable\. A customer should be able to cancel a policy before it starts without unnecessary barriers or technical issues\.

As a result of this poor service and the refusal to process my cancellation, I will be making a formal complaint and, if this matter is not resolved promptly, I will escalate it to the Financial Ombudsman Service\.

17 July 2026
Unprompted review
Rated 1 out of 5 stars

I'm looking to hear from anyone who has…

I'm looking to hear from anyone who has had a similar experience with First Central Insurance.

My car insurance policy renewed automatically. I cancelled it the following day, but I was still charged an arrangement fee. I've raised a formal complaint with Customer Relations, but I haven't received any response.

My understanding is that this may not be in line with FCA rules, particularly as I did not sign or agree to a new credit agreement for the renewed policy. I'm now considering escalating my complaint further, potentially to the Financial Ombudsman Service if necessary.

Has anyone else experienced this with First Central Insurance? If so, how was your complaint resolved? I'm trying to gather information from others who may have been affected.

Any advice or shared experiences would be greatly appreciated.

15 July 2026
Unprompted review
Rated 5 out of 5 stars

I have used 1st Central for years

I have used 1st Central for years, always the cheapest, plus my wife who also uses them had to make a claim, they were great & all repairs were undertaken to a good standard. At her renewal, they were still the cheapest!

7 November 2025
Rated 1 out of 5 stars

I would be wary of using First Central…

I would be wary of using First Central based on my recent experience.

I've worked in the insurance industry for 14 years, so I'm very familiar with First Central and how insurers typically operate.

When our car insurance renewal was due, I did what most people do and compared quotes through the comparison websites. First Central came out as the cheapest, so I decided to take out a policy with them.

My partner and I have shared one car for the past seven years. He is the registered owner of the vehicle and the main driver, while I am a named driver. I have always been the one who arranges and manages our insurance policies, and for the last seven years we've been insured with Admiral without any issues. They have always correctly recognised my partner as the policyholder and me as the person managing the account.

For some reason, First Central have incorrectly listed me as the policyholder, despite me only being the account holder who manages the policy on my partner's behalf. Trying to get this corrected has been incredibly frustrating. Rather than helping to resolve what appears to be a straightforward issue, their customer service has been difficult to deal with and, at times, came across as rude and unhelpful.

Based on this experience, I would think carefully before choosing First Central. While their quote was competitive, the poor customer service and the difficulty in resolving what should have been a simple administrative error have left me very disappointed.

What concerns me even more is the apparent inconsistency in how they assess policies. My understanding is that they would allow a policyholder to use their own No Claims Bonus while another person is the main driver. For example, a parent could be the policyholder, use their own No Claims Bonus, and have their newly qualified child as the main driver.

If that is how their policies are administered, I struggle to understand how that differs from misrepresenting the true insurance risk. Yet in my case, where my partner is the registered keeper, owner and main driver, and I simply manage the policy on his behalf, they insisted on treating me as the policyholder. That inconsistency makes no sense to me and has left me with little confidence in their underwriting and customer service.

17 July 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look