1st Central Insurance Reviews 

189,159
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 30,031 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the competitive pricing, often finding it the cheapest option available. Many highlight the ease of use and straightforward process for setting up policies and navigating the website, describing the service as quick, efficient, and excellent value. People appreciate the brilliant digital service and the overall smooth user experience. However, some people were dissatisfied with customer service, reporting difficulties speaking to agents, unhelpful chat support, and issues reaching them by phone. A few reviewers also noted website glitches during the process, and some experienced unexpected price increases or additional charges after initial quotes.

What people talk about most

Price

Reviewers highlight positive aspects of price, with many finding the pricing competitive and good value for... See more

User experience

Consumers generally report a positive user experience, finding the process straightforward, quick, and easy... See more

Service

Clients share positive opinions on service, frequently highlighting the ease of finding and applying for... See more

Website

People report positive experiences with the website, finding it easy to use for setting up new car insurance... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many reporting difficulties... See more

Reviews shaping this summary

Rated 4 out of 5 stars

At 84, found it somewhat confusing to get a positive quote which stated all I required. Chat not able to help. Difficult to speak to an agent to confirm requirements. However, best quote found wherev... See more

Rated 4 out of 5 stars

I have been with 1st Central for my car insurance for thee years. I have not needed to claim insurance or needed any help during that time, so cannot comment on insurance claims. I am however pleased... See more

Company replied

Rated 4 out of 5 stars

Took me two frustrating days. Form filling was fine simple to follow.adds were clear but getting from basket to buy was a nightmare. Shut it twice. Gave up in frustration tried next day. After two... See more

Company replied

Rated 4 out of 5 stars

This insurance was good value and had everything I needed. It was great the way it back filled some boxes and was reasonably easy to navigate. Shame it was more expensive to pay monthly. I would... See more

Company replied


Company details

  1. Auto Insurance Agency
  2. Home Insurance Agency
  3. Insurance Agency

Written by the company

Get a car insurance quote from 1st CENTRAL and you won’t be disappointed. As experts in UK motor insurance, 1st CENTRAL provides cheap car insurance for new drivers and experienced drivers, along with a high standard of customer service. Our friendly support teams are on hand to help you with your car insurance quote. We can customize your affordable car insurance policy with optional extras including Legal Cover, Personal Accident Cover, Hire Car, Excess Protect and RAC Breakdown Cover.

Who We Are

Written by the company

We offer Defaqto 5-Star rated car insurance
Our car insurance provides quality cover and includes a comprehensive range of features and benefits including a courtesy car, £1500 of key cover and 90 days driving in Europe, as standard
We’re competitive on price
We’ve got some very smart people in our pricing team (and some clever technology) monitoring the market to make sure we’re always giving the best price possible. We’re pretty hot on fraud too, which helps us keep our premiums lower.
We’re not all talk
If you make a claim, we’ll look after you. You'll be assigned a Personal Claims Advisor, enjoy free collection and delivery of your vehicle, a 5 year warranty on all repairs, mobile repairs and estimates where possible, and like for like vehicle replacement.
We’re nice people
All of this is backed up by support from our friendly call centre. Our call centre is open at sensible times including weekends and our claims line is open 24/7, 365 days a year.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

189K reviews

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4.4

All reviews

(189,159)

28,927 reviews in the last 12 months

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Rated 5 out of 5 stars

1st Central Really Looked After Me After My Accident - Efficient, Reassuring, and Truly Supportive

I was recently involved in a rear‑end collision, and 1st CENTRAL have been outstanding from the moment I reported it. They talked me through every step clearly, kept me fully informed, and made sure I felt supported throughout the entire process. Nothing was rushed or confusing just calm, professional guidance when I needed it most.

It’s rare to feel genuinely looked after by an insurer, but 1st CENTRAL delivered exactly that. A really positive experience during a stressful moment.

Highly recommended.

14 July 2026
Rated 1 out of 5 stars

After 5 years of being a customer the…

After 5 years of being a customer the first time I needed them they sent me to their crap “ approved repairer “ which cost me £250 excess for them not to repair the damage. Absolute crap steer well clear.

1 July 2026
Unprompted review
Rated 1 out of 5 stars

Do not trust this company price is good…

Do not trust this company price is good but it is very dodgy feel, request data due to a clear data failure on there part and then charge £50 admin fee and increase your policy price, when you call them as they demand you are kept on hold for at least an hour and they are unhelpful, rude and deliberately obstructive

15 June 2026
Rated 4 out of 5 stars

You never know how good an insurance…

You never know how good an insurance company is until you need to claim, so we will wait and see should the need arise. As far as getting a quote which was a very good price, it was all very simple until it got to payment, it would not accept my card, must have been a glitch but eventually sorted it out.

14 July 2026

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