1st Central Insurance Reviews 

196,922
•
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 30,358 reviews, reviewers overwhelmingly had a great experience with this company. Many consumers find the website exceptionally user-friendly, noting that setting up a new car insurance policy or updating details is completely straightforward and stress-free. Additionally, people frequently praise the helpful customer service team for providing clear explanations and going the extra mile to resolve policy questions. Some people were dissatisfied with unexpected price increases during renewals and experienced long waiting times when trying to contact support by phone. A few reviewers also mentioned frustrating online account login errors and communication challenges when trying to manage their policies digitally.

What people talk about most

Price

Reviewers share mixed feedback about price, with many customers appreciating the affordable initial quotes... See more

User experience

Users describe positive interactions with user experience, highlighting how quick, straightforward, and easy... See more

Service

Customers had positive experiences with service, frequently praising the straightforward, online setup and... See more

Customer service

Customers consistently note ambiguous experiences with customer service, as reviews are sharply divided... See more

Website

Clients share positive opinions on website, noting that the online process is very easy to navigate and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

It’s was disappointing to have the premium jump up when the registration was entered even though the car model and make didn’t change. There were also allot of (and too many) add on options where the... See more

Company replied

Rated 4 out of 5 stars

Everything went quite smoothly when I made my car insurance renewal. The only criticism I have is that the lady I dealt with had a foreign accent and I find that sometimes difficult to understand, but... See more

Company replied

Rated 4 out of 5 stars

Renewal was smooth and seamless. The premium increase was something of a surprise, but roughly in line with competitors, sadly !! I have had no cause to test the service, and long may it live that... See more

Company replied

Rated 4 out of 5 stars

The price for insurance is good. Didnt like the fact so much was an "added extra" that would have made the cost too much. Overall experience was good so far.

Company replied


Company details

  1. Auto Insurance Agency
  2. also in
  3. Home Insurance Agency
  4. Insurance Agency

Written by the company

Get a car insurance quote from 1st CENTRAL and you won’t be disappointed. As experts in UK motor insurance, 1st CENTRAL provides cheap car insurance for new drivers and experienced drivers, along with a high standard of customer service. Our friendly support teams are on hand to help you with your car insurance quote. We can customize your affordable car insurance policy with optional extras including Legal Cover, Personal Accident Cover, Hire Car, Excess Protect and RAC Breakdown Cover.

Who We Are

Written by the company

We offer Defaqto 5-Star rated car insurance
Our car insurance provides quality cover and includes a comprehensive range of features and benefits including a courtesy car, £1500 of key cover and 90 days driving in Europe, as standard
We’re competitive on price
We’ve got some very smart people in our pricing team (and some clever technology) monitoring the market to make sure we’re always giving the best price possible. We’re pretty hot on fraud too, which helps us keep our premiums lower.
We’re not all talk
If you make a claim, we’ll look after you. You'll be assigned a Personal Claims Advisor, enjoy free collection and delivery of your vehicle, a 5 year warranty on all repairs, mobile repairs and estimates where possible, and like for like vehicle replacement.
We’re nice people
All of this is backed up by support from our friendly call centre. Our call centre is open at sensible times including weekends and our claims line is open 24/7, 365 days a year.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

197K reviews

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4.3

All reviews

(196,922)

30,504 reviews in the last 12 months

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Rated 1 out of 5 stars

Not able to cancel

Not able to see my policy online. Cant cancel as none answers your call and they put the phone down after waiting for one hour. Long queues online around 200. Pathetic customer service. please don't waste your time with this provider.

30 September 2026
Unprompted review
Rated 5 out of 5 stars

Really impressed with how quickly it was dealt with



Really impressed with how quickly and efficiently First Central handled my insurance claim after someone backed into my car. From the very beginning, they were incredibly helpful and made what could have been a really stressful situation feel as straightforward and easy as possible.

Everything was dealt with quickly, I was kept informed throughout, and the whole process was seamless from start to finish.

A genuine pleasure to deal with and a really positive experience during an otherwise frustrating situation. Thank you!

30 September 2026
Unprompted review
Rated 1 out of 5 stars

Worst mistake I have ever made going…

Worst mistake I have ever made going there. Their customer service over the phone is terrible. No one’s there to help you but to charge you more and more for stuff you don’t even need! Another 11 months until I can go somewhere else!

19 August 2026
Rated 2 out of 5 stars

No problems untill I wanted to cancel…

No problems untill I wanted to cancel my auto renewal, I have been on hold for 2 hours ! I've tried to cancel online but it keeps taking me back for me to choose auto renewal, absolute scammers! They will make you auto renewal you have no choice ! Then you end up paying more , and if you want cancel they slap you with a fee , I am not renewing with them and I'm still on hold , will not put the phone down till this is sorted !
1st central sort yourselves out !

30 September 2026
Unprompted review
Rated 4 out of 5 stars

The process seamed to be very easy…

The process seamed to be very easy combined with a good price for my insurance.
Only time and if I was to have an unfortunate need for further use of my insurance will tell the full experience.
Hopefully this will not happen fingers crossed.

30 September 2026
Rated 1 out of 5 stars

Truly dreadful customer service

Truly dreadful customer service. I didn't want to renew but there was no option online not to as the button didn't work. I was waiting in a queue for more than an hour both on the phone and for online chat - do you think customers have nothing else to do? I have made a complaint.

30 September 2026

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