Have been using Zoe Daily 30+. Very happy with product but needed to change delivery date of next consignment. I found the online access a bit difficult to get through to contact someone. However,... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Having felt negative about the new version of the app, I’ve found it more useful as I’ve used it more, and I’m enjoying logging my food and finding it easy to stick too. The support team have been gre... See more
Company replied
The new Zoe app is excellent. Tonnes of information, recipe inspiration and encouragement at my fingertips. Seeing my food choices score building each day is very motivating and is making me much... See more
Company replied
Im seeing serious benefits after 60 days of mindfulness eating. Improved energy, better sleep and a clearer brain! The app really helps you stay focussed away from unhealthy eating and maintaining a... See more
Company replied
Company details
Written by the company
ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.
Contact info
United States
- hello@joinzoe.com
- zoe.com
4.1
Great
14K reviews
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Zone of Zoe
Great team at Zoe. App is very easy to use and full of useful information.
22 April 2026
Unprompted review
Reply from ZOE
Hello,
Thanks for taking the time to leave us a review about your experience. We are thrilled to hear you are enjoying the app and are well supported by our team.
Please feel free to reach back out should you require additional assistance.
Best,
The ZOE Team
The person was better than the technology.
While it took a while to get through to a real person (that was a bit frustrating), the person who helped me was so responsive and kind. Even though I didn’t actually qualify for a tin and scoop she processed one for me. That is great customer service
20 April 2026
Unprompted review
Reply from ZOE
Hi Jess,
Thanks so much for your 5-star review!
We’re sorry it took longer than it should have to get through to a real person — we know that can be frustrating. But we’re really glad that once you were connected, our team member was responsive and kind, and could help get things sorted for you.
We’ll make sure your feedback about the wait time is shared with the team, and we really appreciate you taking the time to let us know about your experience.
Best,
The ZOE Team
I want to cancel my Daily 30+…
I want to cancel my Daily 30+ subscription after one month. I didn't know it was an ongoing subscription. Have tried multiple times to contact them, no reply to any of my emails other than automated replies directing me back to the app. I have explained that my subscription is not showing in my account and they need to cancel it manually. Very poor, no other way to contact them. I want this resolved via email asap, as causing me stress. Please can a human reply.
16 April 2026
Unprompted review
Reply from ZOE
Hi Sarah,
Thank you for taking the time to share your experience. We apologize for the difficulty you've experienced in trying to cancel your Daily30 subscription.
We have requested additional information so that we may assist you further. Can you respond here to our request?
Look forward to assisting you further and getting this resolved.
Best,
The ZOE Team
Good customer support
I am new to the app, but so far it is really good. Had some issues with redeeming referral vouchers and customer support was helpful.
21 April 2026
Unprompted review
Reply from ZOE
Hi Amelie,
Thanks so much for your 5-star review — and welcome to ZOE!
We’re really happy to hear you’re enjoying the app so far. Sorry you ran into issues redeeming your referral vouchers, but it’s great to know our Customer Support team was able to help get things sorted.
If anything else comes up as you’re getting started, just message us in the app and we’ll be glad to help.
Best,
The ZOE Team
I requested my Daily 30 subscription be…
I requested my Daily 30 subscription be cancelled - I won’t know for a few weeks if this has happened
21 April 2026
Unprompted review
Reply from ZOE
Hi Gill,
Thanks for taking the time to leave us a review. Please try logging into your membership portal using the connected email. Once logged in, you should see information on the end date of your subscription.
If you run into any issues, please reach out to us via email and request a "human agent" for us to confirm the subscription status.
Many thanks,
The ZOE Team
Quick and polite response.
18 April 2026
Unprompted review
Reply from ZOE
Hi Ikbal,
Thank you for taking the time to leave us a 5-star review. We are thrilled to hear our team responded in a prompt and polite manner.
If you require any additional assistance, please reach back out to us.
Best,
The ZOE Team
I’ve got a minor problem but they…
I’ve got a minor problem but they handle it in the same day so for that I am very grateful strongly recommend Zoe
21 April 2026
Unprompted review
Reply from ZOE
Hi Marius,
Thank you for this lovely review. It is wonderful to hear that our support team was able to assist you and quickly find a resolution. Please keep in mind of our referral perks and refer ZOE to your loved ones.
We look forward to supporting you further in the future.
Best,
The ZOE Team
Felt listened to and action taken
Felt listened to and action taken. My experiences with the Zoe team have been thoughtful respectful and very positive and I know ideas are valued and shared with the corresponding team and actioned.
21 April 2026
Unprompted review
Reply from ZOE
Hi Liz,
We hope all is well. Thanks for taking the time to share your experience. At ZOE, starting with our members is our top priority, so we are pleased that we achieved that.
We look forward to assisting you further in the future.
Best,
The ZOE Team
No contact number give only emails
I have placed my order on 8th April 2026, order confirmation tells me it can take 7-10days, My account says in Preparation even after 12days, Is this a fraud company? I am waiting for email reply.
Very Very Disappointed Customer. I will not recommend this company to anyone. as there is no contact.
8 April 2026
Unprompted review
Reply from ZOE
Hi,
Thank you for taking the time to share your experience. We deeply apologize for the delay with your Daily 30 order. This has been raised to our operations team, and a customer support rep has emailed you.
Our team will work diligently to get this resolved promptly.
Thank You,
The ZOE Team
My query was resolved quickly and with…
My query was resolved quickly and with a minimum of fuss.
20 April 2026
Unprompted review
Reply from ZOE
Hi Theresa,
Thank you for the 5-star review! We are delighted to hear that our team was able to resolve your query quickly and with a minimum of fuss.
Our goal is to make the support process as seamless as possible so you can focus on what matters most - your health journey. We appreciate your feedback and are happy we could help!
The ZOE Team
The team responded very quickly
The team responded very quickly. They were efficient and patient with my various questions regarding the same matter.
17 April 2026
Unprompted review
Reply from ZOE
Hi Sheila,
Thank you for the 5-star review! We’re so pleased to hear that our team was able to provide the quick and patient support you needed.
Health journeys often come with many questions, and we believe it’s important to take the time to ensure you feel confident and clear on every detail. We’ll be sure to pass your kind words along to the team - thank you for being a part of ZOE!
The ZOE Team
Loathe the childish and ineffective new app
Such a shame they changed the app. I've been a zoe member for 2 yrs. Loved the old app for the entering and editing of recipes, switching ingredients to see the difference. The push for daily 30 was annoying but generally loved the app hence continuing the membership.
However the new app is horrendous. It has gameified if that is even a word. Treats you like a 5 yr old. The recipe entry frankly doesnt work. As soon as you adjust a recipe you photo the score goes to zero. When I raised this I was told some foods can drop the score. This was with recipes I've entered before so know they are ok. You can't make your own recipe , can't bring in your own previously entered recipes. Basically the zoe app I knew and used daily has gone and in tied in to £10 month until Dec as I can't cancel. Please don't waste your money its got too commercial, and doesn't help you learn about your food choices any more. Hate it. Which is a shame as I was a huge fan and would recommend to people. Not now.
23.4.26 Update after feedback, I've 'reached out' as you put it to be told I can't scan in new recipes- so another negative. The science is fine but doesn't need to be i the app as its all over the Internet anyway.
20 April 2026
Unprompted review
Reply from ZOE
Hello,
We’re genuinely sorry to hear that the recent changes have felt so different, especially after being a valued member of the ZOE community for two years. We have updated the app based on our latest science to focus on real-time habit change, but we clearly understand that this transition has felt like a loss of the tools you found most useful.
Regarding your recipes, we want to clarify that you can still maintain your library:
Saving New Recipes: You can take a picture of a recipe and save it within the app for easy use in the future.
Accessing History: Your previously entered recipes should still be accessible within your account, allowing you to log your favorite meals without starting from scratch.
Manual Adjustments: While the experience is now photo-led, you can still manually search for and enter food items to ensure your scores are accurate.
Regarding your membership, ZOE operates as a subscription service, and the terms of the annual commitment are agreed upon at sign-up. However, your feedback on the tone and the technical zero score issue you described has been shared directly with our product team for investigation.
We value your long-term support and want to ensure the app feels like the high-level scientific tool you expect. Please reach out to the in-app messenger so we can look into your recipe access and help resolve these frustrations.
The ZOE Team
Want to eat healthy? Start here!
This programme helps me make healthy choices with eating and learn how to choose well in future.
20 April 2026
Unprompted review
Reply from ZOE
Hi Chester,
Thank you for the 4-star review! We are so glad to hear that ZOE is helping you make healthier choices today while equipping you with the knowledge to choose well for the future.
Our goal is to move away from restrictive dieting and instead empower you with the insights needed to build sustainable, long-term habits. We’re excited to be part of your health journey - keep up the great work!
The ZOE Team
Truly disappointed
Truly disappointed. Ordered 30+ March 12th; after 10 days I started a chat with your AI Fin re: have not received product. Was told it might take another week; I then emailed customer support and was told there was an issue with how my address was entered and after fixing it , I would be receiving my order. I believe I received my order April 11th. I signed up for initial monthly recurring order. I cancelled my subscription all together. My interaction with AI Fin sunk the boat; took between 6-8 emails and I asked repeatedly for a number to customer support and was never given it…. Someone will reach out to you…did not hear from anybody. Horrible experience
1 April 2026
Unprompted review
Reply from ZOE
Hi Ellen,
I am truly sorry for the frustrating experience you had with your Daily 30+ order and the difficulties you faced reaching our team. It is clear that the delay in your delivery, combined with the struggle to get a direct answer, fell far short of the support we aim to provide.
Your feedback regarding the need for a more direct line to customer support is incredibly valuable, and we are sharing your experience with our leadership team to help us improve how we handle these escalations.
Please reach out on the email thread if there is anything further we can do to make this right, and thank you for your patience during this process.
The ZOE Team
Been doing zoe for couple of years now…
Been doing zoe for couple of years now .. I have background in academic research and Zoe’s Informative approach to healthy eating makes sense to me .. app helps clarify what is good to eat .. menus suggest healthy options .. swops .. no food outlawed .. very permission giving .. eg eat pudding after main meal to have better effect on score .. sugar spike
For me .. Eating fat eg cheese with apple carb .. flattens out spike and following dip .. highly recommend ..
18 April 2026
Unprompted review
Reply from ZOE
Hi Lynn,
It is fantastic to have the support of someone with a background in academic research! We’re thrilled that our science-informed approach resonates with you and that you’ve been finding value in the ZOE experience for a couple of years now.
We love that you highlighted the permission-giving nature of our scores. Our goal isn't to outlaw foods, but to provide the insights needed to make smart combinations - like your excellent example of pairing cheese with an apple to help flatten a glucose spike. It’s those small, sustainable swaps and timing adjustments that make such a big difference over time.
Thank you for being a long-term member and for sharing your recommendation with others!
The ZOE Team
Decided to cancel my Daily 30+…
Decided to cancel my Daily 30+ subscription, too expensive and don’t enjoy the taste. Have tried multiple times to contact them, no reply to any of my emails other than automated replies directing me back to the app. I have explained that my subscription is not showing in my account and they need to cancel manually. Very poor, no other way to contact them.
18 April 2026
Unprompted review
Reply from ZOE
Hi Vikki,
We’re sorry to hear about the trouble you've had with your Daily 30+ subscription and that the flavor wasn't to your taste. We aim to make managing your membership as simple as possible, so it’s disappointing to hear you’ve been stuck in an automated loop.
To resolve this, I have escalated your request to our team to ensure your cancellation is processed manually and immediately. If you have any further questions, please reply to our email thread and we will be happy to help.
The ZOE Team
I’ve found the Zoe team to be extremely…
I’ve found the Zoe team to be extremely helpful, professional and quickly resolving any queries from customers. Thank you
15 April 2026
Unprompted review
Reply from ZOE
Hi Susan,
Thank you for the 5-star review! We’re so pleased to hear that you’ve had such a positive experience with the team.
Providing professional, helpful, and timely support is a top priority for us as we guide our members through their health journeys. We’ll be sure to pass your kind words along to the team - thank you for being part of the ZOE community!
The ZOE Team
Horrible membership process avoid
Ordered trial 2month supplement. Then had Horrible membership process I didn’t want and then waiting for refund for returned item. No number to call just robot Email answers. Poor customer support.
18 April 2026
Unprompted review
Reply from ZOE
Hi Amanda,
We’re sorry to hear about the difficulties you’ve had with your membership and the refund process. ZOE operates as a subscription service, and the specific terms of our plans are agreed upon during sign-up.
We realise that while our digital tools are designed for quick support, they haven't provided the help you expected. We’ve checked your account and can confirm that your refund has now been processed. Please allow a few working days for the funds to appear in your bank account.
Thank you for your patience as we resolved this. If you have any further questions, please reach out to hello@joinzoe.com.
The ZOE Team
The new App is frustrating
Very frustrated that all contact us message replies appear to be AI generated, even outside the ziggy questions. The new app is harder to get to the barcode than the original one. Meals are harder to edit and you cannot refer to 'recent meals' anymore. The Ai logging can be accurate but also wildly off and it's hard to find correct replacements. The 'save' function seems to repeat 2 or 3 times for saving a meal. I can't get a proper answer to my questions.
17 April 2026
Unprompted review
Reply from ZOE
Hi Janine,
We understand your frustration with the transition to the new app experience. We have updated the ZOE interface based on our latest science to focus on real-time habit change, but we hear you clearly on the functional challenge this has created.
To help with your specific points:
Logging: While the layout has changed, you can still access the barcode scanner quickly via the '+' icon. For recurring meals, you can now scroll through your last logs to quickly re-add them.
Editing & Accuracy: If the AI logging feels off, you can manually adjust any entry. We’ve also noted your feedback on the Save function bug and the need for more direct human support.
Support: While Ziggie and Fin provide instant science-backed answers, we are constantly working to ensure they don't replace the human touch when you have complex questions.
We’ve shared your specific frustrations regarding the repeat-save bug and meal editing with our product team. Please reach out to our in-app chat so we can ensure your questions get the proper answer you deserve.
The ZOE Team
I had a very good experience with Zoe…
I had a very good experience with Zoe and they came back to me very quickly after I had asked a question about the microbiome test. They gave me an honest answer and were extremely helpful.
7 April 2026
Unprompted review
Reply from ZOE
Hi Annie,
Thank you for the 5-star review! We’re so glad we could provide a quick and honest answer to your questions about the microbiome test.
Transparency is key to how we operate, and we're happy our team could give you the clarity you needed to feel confident in your journey. We’re excited for you to dive into your results!
The ZOE Team
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.