The app won't let me give any information on my property to improve the accuracy because the Build My Estimate function doesn't work on Samsung phones at least. When you try to choose similar properti... See more
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Firstly with a Truspilot score of 1.3 it's clear Zoopla is one of those organisations that simply doesn't care about it's service to users. I don't know how businesses expect to thrive when they ar... See more
Company replied
Zoopla has completely lost control over spam emails. I only signed up to get alerts for office listings in London, but now I receive 50–60 junk emails every single day, mostly from one company cal... See more
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I wanted a quick rough valuation. Got it, but then endless emails after unsubscribing 6 times. So tried to delete the account, and even that has so far taken a 5 minute AI bot interrogation which res... See more
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Company details
About Zoopla
Written by the company
We know what a home is really worth
Our mission is to be the UK’s premier property destination for buyers, renters, agents and landlords.
By leaving a rating and review, you’re helping us get there. And making sure we improve to better serve you. We call that a win-win situation.
Property estimates powered by expert data
Our estimates are based on information we get from third party data sources like HM Land Registry. It includes:
Our estimates are just estimates. For the best and most accurate valuation, get an agent to visit your property in person.
We work with agents
But we are not agents. We direct your calls and messages to them but have no influence on whether or not they respond to you. They tend to prioritise enquiries based on your circumstances, so it’s worth giving as much information as you can when you contact them.
In terms of listings, we show you everything agents tell us about a property. This includes when a property is sold or let.
Our mission is to be the UK’s premier property destination for buyers, renters, agents and landlords.
By leaving a rating and review, you’re helping us get there. And making sure we improve to better serve you. We call that a win-win situation.
Property estimates powered by expert data
Our estimates are based on information we get from third party data sources like HM Land Registry. It includes:
- When the property was last sold and how much for
- Changes in the local and wider property market
- Property features
- Local area information like schools and crime rates
Our estimates are just estimates. For the best and most accurate valuation, get an agent to visit your property in person.
We work with agents
But we are not agents. We direct your calls and messages to them but have no influence on whether or not they respond to you. They tend to prioritise enquiries based on your circumstances, so it’s worth giving as much information as you can when you contact them.
In terms of listings, we show you everything agents tell us about a property. This includes when a property is sold or let.
Contact info
The Cooperage, 5 Copper Row, SE1 2LH, London, United Kingdom
- www.zoopla.co.uk
1.3
Bad
4K reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 95% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Algorithm reassessment time
Really not sure what's going on with Zoopla valuations but, contrary to government estimates and local sales stats, they show a near 10% drop in house value in my area over the past 2 years with no obvious rationale. Makes me seriously wonder whether their algorithm is fit for purpose, or if it's subject to manual intervention. It's almost as though Zoopla is trying to stimulate demand by undervaluing, but the effect, of course, will be that owners will keep their properties off the market. Or is Zoopla possibly continuing to down-value as a form of indirect attack on the Labour government's policies?
19 October 2025
Unprompted review
Reply from Zoopla
Hi Greg,
Thank you for sharing your concerns with us. We're really sorry to hear you feel this way about our valuation model.
The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland.
The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates.
We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual.
Here is a Help Centre article that will give you more information on where we get our data from:
https://help.zoopla.co.uk/hc/en-gb/articles/360005677897
Many thanks,
Zoopla Support
Zoopla refusal to remove incorrect property information.
I have contacted Zoopla about false information shown about a property of mine shown on their website. They refuse to remove it regardless of 100% proof it is false that has been provided to them. I would avoid trusting any information shown on their websites about property listed.
14 October 2025
Unprompted review
Reply from Zoopla
Hi Hugh,
Thank you so much for taking the time to leave us your feedback.
Unfortunately, it is not possible to amend the Sold price data that we receive from the Land Registry, however as soon as the updated information is sent to us, it will automatically get updated on the website.
If you need any further assistance and wish to contact us directly with your feedback, you may do so via our designated Help Centre:
https://help.zoopla.co.uk/
Many thanks,
Zoopla Support
Website is awful
Website is awful
They have updated or done something recently and it's almost unusable. Will be using right move from now on .
13 October 2025
Unprompted review
Reply from Zoopla
Hi Iona,
Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way.
Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect.
Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users.
I have provided this feedback to the team who look after our property experiences.
Many thanks,
Zoopla Support
False Valuations & A Failure!
Once again I had to pull my listing of a premiere house for sale on this tatty, wrong information site! Thankfully most decent agents now don’t use them.
Why? They publish far too much information, that prejudices a sale, such as last sold price. I develop property and the fact I paid X amount and am asking Y amount is not their business! If buyer wants to research, they can go on land registry and hunt for it.
They also, stupidly, publish what they consider is an ‘average’ price per street! Yes, by amalgamating one bedroom flats, and 6 bedroom, 4 bathroom houses! When I approached them and said, “This creates false averages, the properties must be like for like”, they just said, “That’s how we do it”.
My advice to anyone who’s agent uses them is to tell the agent to get it off there quickly and just rely on Rightmove. This is the nation’s number one site, forget zero Zoopla!
Interesting that this tatty company is another of Chesterman’s failures, he who had Cazoo and ran away before it collapsed owing billions to shareholders who were misled when he floated it on the New York stock market at absurdly inflated value!
Up Date, Due To Reply:
Total rubbish! The issue is that you, Zoopla, will base your false valuations on a street or post code, and that means you add bedsits, one bed flats, as well as mansions! This gives a totally false average of that street and post code, IF someone is selling the, said, mansion! It also, then, creates a ridiculous average for the bedsits!
For too long you, Zoopla, have hidden by 'tech-talk', just as you have replied here! The REAL model is an ACTUAL valuation of ONE house, or flat! NOT a pick n mix! Thus: your valuations are false!
13 October 2025
Unprompted review
Reply from Zoopla
Hi,
Thank you for sharing your concerns with us. We're really sorry to hear you feel this way about our valuation model.
The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland.
The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates.
We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual.
Here is a Help Centre article that will give you more information on where we get our data from:
https://help.zoopla.co.uk/hc/en-gb/articles/360005677897
Many thanks,
Zoopla Support
property at rh19 -I was the seller-they…
property at rh19 -I was the seller-they inflated the price by virtually 50% -so they portray a false valuation for the area
13 October 2025
Unprompted review
Reply from Zoopla
Hi John,
Thank you for sharing your concerns with us. We're really sorry to hear you feel this way about our valuation model.
The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland.
The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates.
We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual.
Here is a Help Centre article that will give you more information on where we get our data from:
https://help.zoopla.co.uk/hc/en-gb/articles/360005677897
Many thanks,
Zoopla Support
Zoopla Drowning Users in Spam , No Way To Stop It
Zoopla has completely lost control over spam emails. I only signed up to get alerts for office listings in London, but now I receive 50–60 junk emails every single day, mostly from one company called "Ask Asif". It’s absolutely out of control.
I’ve unsubscribed repeatedly, it makes no difference. There’s no support, no reporting option, and no way to block this spam agents. Zoopla just lets them bombard users nonstop.
It’s shocking that a major platform allows this kind of abuse. My inbox is full of unwanted rubbish every day, and Zoopla simply ignores it. This needs urgent action, stop these spam agent or you’ll lose more users like me.
8 October 2025
Unprompted review
Reply from Zoopla
Hi Amelia,
Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.
We'd like to discuss this further with you and we'll DM you shortly for more information.
Many thanks,
Zoopla Support
Absolutely abysmal site.
Absolutely abysmal site.
That's putting it mildly. Their draw your own area. Totally rubbish. Possibly designed by a 4 year old.
Cannot reset the area. Save the area or remove the area one has drawn.
Shame companies don't try out their websites. They would know how useless it is.
Use Rightmove. Much better, simpler, user friendly and easier to use.
Why do companies you leave feedback for, always say "sorry you feel that way?"
It is not a feeling, it is a fact.
This demonstrates their lack of concern.
8 October 2025
Unprompted review
Reply from Zoopla
Hi,
Thank you so much for taking the time to leave us your feedback, we're sorry to hear you feel this way.
We'd like to discuss this further with you and we'll DM you shortly for more information.
Many thanks,
Zoopla Support
Why Should Agents Keep Paying Zoopla?
Like others said, some agents keep deleting 1,000+ ads and reposting them every week. I have reported "City Spaces" repeatedly for doing this, yet nothing is ever done. Meanwhile, companies like us pay for premium listings and large membership fees in Zoopla commercial rent, only to be pushed down and disappear from search results, buried on page 40+.
If this continues, I will raise it with Trading Standards and contact other agents to make a joint complaint. Better to stop using Zoopla and focus on Rightmove instead.
1 October 2025
Unprompted review
Reply from Zoopla
Hi Holly,
Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.
We'd like to discuss this further with you and we'll DM you shortly for more information.
Many thanks,
Zoopla Support
Bad business in general
Bad business in general, they do not have any customer support and never reply to enquiries. I honestly do not understand how they operate their business with such behavior. However, the search engine is good, especially that you can look for specific criteria and view all properties on the map.
25 September 2025
Unprompted review
Reply from Zoopla
Hi Ernestas,
Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.
We'd like to discuss this further with you and we'll DM you shortly for more information.
Many thanks,
Zoopla Support
Almost non existent customer service
Almost non existent customer service, the right hand has literally no idea what the left is doing. No internal communication from what I can tell. Cant speak to anyone, email or VR chat only. I cancelled one subscription to one of my businesses, they somehow managed to cancel one that i wanted to keep, the one i didn't is still live ! No one will answer the phone. Customers are complaining to me because they cant see their property advertised....all because Zoopla cant do their jobs properly - time to cancel in its entirety i think and maybe explore On The Market, surely cant be this poor!!
19 September 2025
Unprompted review
Reply from Zoopla
Hi Steve,
Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.
We'd like to discuss this further with you and we'll DM you shortly for more information.
Many thanks,
Zoopla Support
Zoopla estimates are totally off track…
Zoopla estimates are totally off track with today’s current market situation. Most properties won’t sell at the lowest estimate they give. Waste of time looking!!!
They are asking for a reply via email but no option to do there so updating here
With the government changes re landlords and those with second properties, the market is flooded with apartments and the prices are rapidly falling due to this, it really is a buyers market. You can see properties being reduced daily in bournemouth area
10 September 2025
Unprompted review
Reply from Zoopla
Hi Deb,
Thank you for sharing your concerns with us. We're really sorry to hear you feel this way about our valuation model.
The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland.
The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates.
We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual.
Here is a Help Centre article that will give you more information on where we get our data from:
https://help.zoopla.co.uk/hc/en-gb/articles/360005677897
Nevertheless, we would like to discuss your property estimate further with you and we will now message you privately for more information.
Many thanks,
Zoopla Support
Agents do not receive emails
The website is easy to use BUT sometimes has wrong information. More importantly, when clicking on 'contact the agent' or requesting more information or a viewing, the agents often say they never received an email or notification.
8 September 2025
Unprompted review
Reply from Zoopla
HI Jonathan,
Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.
We'd like to discuss this further with you and we'll DM you shortly for more information.
Many thanks,
Zoopla Support
Terrible service.
I requested a simple evaluation (which lacked so much specificity it was pointless), on top of that, I received plenty of emails about other, irrelevant properties that were going on sale.
I am now going through a multi-process 'ticketed it request' to delete my account.
Their service is verging on a scam.
*Note Updated feedback on as a request to remove this was put forward by Zoopla'
3 September 2025
Unprompted review
Reply from Zoopla
Hi,
Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.
We'd like to discuss this further with you and we'll DM you shortly for more information.
Many thanks,
Zoopla Support
While checking my affordability for a…
While checking my affordability for a house, they took all my information and in the end forced me to login. They should tell this up front. Secondly, they did not even tell me that rather showed my a best match. Feeling deceived.
24 August 2025
Unprompted review
Reply from Zoopla
Hi Dr. Chauhan,
Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.
We'd like to discuss this further with you and we'll DM you shortly for more information.
Many thanks,
Zoopla Support
Unsolicited emails
Keep sending me alerts despite unsubscribing. Their support team is very unprofessional and fails to acknowledge that's it's an issue on their side.
I've now reported their domain to Gmail as junk mail as well as passed this on to the ICO.
15 August 2025
Unprompted review
Reply from Zoopla
Hi,
Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.
We'd like to discuss this further with you and we'll DM you shortly for more information.
Many thanks,
Zoopla Support
Warning to Agents Using Zoopla
Zoopla’s commercial office advertising section is being openly abused, and nothing is being done about it. Every single week, certain agents delete and repost hundreds (sometimes thousands) of ads just to stay at the top of search results. This isn’t a small technical error, it’s a deliberate tactic that floods pages and blocks other agents from being seen.
The biggest culprits are City Spaces and My Next Office, who together hold around 2,500 ads and constantly recycle them. Dozens of formal reports have been sent in by different agents, yet Zoopla ignores them completely. Smaller agents, on the other hand, get penalised for far less.
If Zoopla continues to allow this manipulation, then paying agents need to seriously reconsider whether this platform is worth supporting. Fair competition is the bare minimum we should expect, and right now, Zoopla is failing to deliver it.
15 August 2025
Unprompted review
Reply from Zoopla
Hi Simon,
Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way.
Please provide us with as much information/evidence as you can to investigate this issue for you.
Our dedicated Compliance team works closely with agents to ensure their listings are compliant and address any concerns that arise.
Agents that repeatedly fail to meet our high standards will have their right to list properties removed.
We'd like to discuss this further with you and we'll DM you shortly for more information.
Many thanks,
Zoopla Support
⚠️ CONSUMER & PRIVACY WARNING – Zoopla refuses to remove unauthorised property images ⚠️
I am warning anyone concerned about privacy, image rights, and lawful advertising — Zoopla refuses to remove photographs of your home even after you withdraw consent in writing, if you were not the person who created the listing.
In my case, photographs of the inside of my private home — showing my possessions — were uploaded by an estate agent without my permission. I notified Zoopla in writing, clearly stating that I did not consent to the continued use of my images and that the content breached my rights under the UK GDPR (UK Data Protection Act 2018) and potentially copyright law.
Their response? They refused to act, claiming they are “just an advertising website” and cannot remove content unless instructed by the estate agent — even when notified that the agent’s use is unauthorised and potentially unlawful.
This approach not only ignores an individual’s rights over their own images, it also risks breaching the Consumer Protection from Unfair Trading Regulations 2008 and the Digital Markets, Competition and Consumers Act 2024 (in force from April 2025), which require full and accurate material information in property advertising and prohibit misleading or unlawful practices.
The implication is clear:
✅ Your home could be photographed and listed without your permission.
✅ If you demand removal, Zoopla will ignore you unless the agent agrees.
✅ Even if that content breaches data protection law, they will leave it online.
This is not responsible practice from one of the UK’s largest property platforms. If you value your privacy, ownership of your images, and truthful advertising, be extremely cautious. Once your images are online with Zoopla, you may have no control over their use.
11 August 2025
Unprompted review
Reply from Zoopla
Hi John,
Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.
We can confirm that our Compliance team are currently dealing with your complaint and will be in touch with you shortly.
Many thanks,
Zoopla Support
No email alerts
My email alerts suddenly stopped working. I went onto site to see what the issue was I reset this with all the types of properties I wanted alerts about. Three months later no emails. Poorly designed website.
30 June 2025
Unprompted review
Reply from Zoopla
Hi Reg,
Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.
We'd like to discuss this further with you and we'll DM you shortly for more information.
Many thanks,
Zoopla Support
Property Information Updates
Credit where due - following earlier feedback that incorrect details were included on their website due to confusion over a large block of retirement flats on the same street, the listed addresses are now correctly differentiated (flats vs. houses), and my property has been excluded from the list, as not being valued or sold in the recent time period when shared data became available.
It is possible there is more automation in resolving online reported errors as for many years previously agents were not able or willing to resolve valuation and description errors, or the platform has been improved to include more quality checks.
There are still a few errors where historical property photos for houses sold show views of the retirement flats only.
( Ironically the other large online property site [R..M.] have incorrect addresses - flat number as property number, property number not assigned to street name- for all the flats in the block !.. )
This is baffling as it can't be that unusual to have mixed dwelling types on residential streets.
31 July 2025
Unprompted review
Reply from Zoopla
Thanks so much for leaving us a 4 star review.
We're happy to hear you are pleased with our service and we hope Zoopla continues to be useful for you in all things property related.
If there's anything else we can do to help you, be sure to visit our Help Centre where you may find many useful articles as well as a designated section for property seekers & home owners:
https://help.zoopla.co.uk/
Wishing you all the best!
Many thanks,
Zoopla Support
Woefully inaccurate property price…
Woefully inaccurate property price guessing, whatever data you're using is skewed. Identical house next door in the same decorative condition is guessed at £50k less than mine, which is guessed at £45k over the actual valuation.
Your algorithm, data, or both are just nonsense.
31 July 2025
Unprompted review
Reply from Zoopla
Hi Aden
Thanks for getting in touch. I can understand any frustration caused by this matter and appreciate your feedback on our Automated Valuation Model (AVM).
We aim to maintain the accuracy and integrity of our AVM; therefore, we are unable to change the information. When new data such as property listings’ values or agents' valuations are fed back into the automated valuation model, the estimate will update. However, based on your comments, we understand there is an inconsistency in the current estimate for the property in question. As a resolution, we can suppress your current estimate from displaying on our live website and it will appear as ‘Not known/No estimate available’ as a result.
Please note that we will not be able to provide you with a timeframe for when an estimate reinstatement will take place. We would greatly appreciate your patience during this optimisation period of our AVM.
Taking this action will remove the estimate until we are able to reinstate it. The interim period will allow for the analysis of further data points and modification to the estimate. If you are happy for this action to be taken, we will confirm receipt and take effect within 3 working days thereafter.
Please let me know if you would like me to proceed with the suppression of this data and provide the FULL PROPERTY ADDRESS?
I look forward to hearing from you.
Kind regards
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