I really recommend. I'm am experienced knitter but somewhat rusty. The clear instruction and easy to access videos are invaluable. The techniques have changed over the years. It's great to lear... See more
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The yarn is beautiful, vibrant and soft, I’m knitting the cardigan kit for my daughter as a birthday present and we chose different colours to the pattern suggestion. I have almost completed the cardi... See more
I am a rank beginner at crochet and although the project was said to be “for beginners” I worried I wouldn’t be able to follow the directions. No problem! Perfectly clear step by step instruction and... See more
Overall a happy customer. This Company is rather expensive, but has great offers that l make use of. There's a super selection of yarns in a wide range of fabulous colours. Products arrived... See more
Company details
About Wool and the Gang
Written by the company
FASHION MADE BY YOU.
Powered by the maker movement, Wool and the Gang is a DIY brand revolutionising fashion.
We’re here to make your DIY dreams come true, whether you’re a knit novice or a stitch master you’re welcome to join our gang.
Knitting isn’t just a hobby, it’s a community, a lifestyle, and together we can make a positive change for our planet one stitch at a time.
We regret to inform you that during this busy period, your order may take longer than usual to reach you. We understand this is frustrating when you’re excited to get stitching and we sincerely apologise for this. The WATG team are working hard to get it to you as soon as possible!
We will keep you updated with progress, and in the meantime, if you want to speak to us directly, you can contact our lovely customer services team here.
Thank you so much in advance for your patience, heart you!
Contact info
United Kingdom
- hello@woolandthegang.com
- www.woolandthegang.com
4.4
Excellent
7K reviews
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This company invites their customers to review, whether positive or negative
Replied to 97% of negative reviews
Typically replies within 1 week
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Hero cardigan
Hero cardigan - as a relatively experienced knitter I thought this would be simple ! Nope, quality of the needles, wool and instructions all shocking, the finished article got 2 wears before it hit the bin, it pilled and bobbled, and at £133 with a discount an expensive mistake I will not make again, this really is a bit of a scam
18 March 2026
Unprompted review
Reply from Wool and the Gang
Hello Sian,
We’re really sorry you feel this way.
We always aim to deliver the highest quality of wool and to ensure our patterns are as accessible and enjoyable as possible, so it’s disappointing to hear the Hero Cardigan didn’t meet your expectations.
Regarding the pilling you experienced, we completely understand how frustrating that can be. Pilling is a natural process that can happen with wool products, especially in areas where the garment experiences friction. Sometimes even the knitting process itself (or carrying your project around in a bag) can be enough to cause early pilling.
We also want to reassure you that pilling is not a reflection of poor yarn quality. Because our super chunky wool is designed to be beautifully soft and luxurious, the fibres are looser than in a tightly spun or firmer yarn, which means pilling can occur more easily. This is very normal for this type of wool and can happen with any of our wool yarns.
Our team also has some very handy tricks to help manage and reduce pilling if it ever occurs, and we’d be more than happy to share those with you. If you'd like, please feel free to reach out — we’re always here to help.
https://woolandtheganghelp.zendesk.com/hc/en-us/requests/new
Best Wishes,
Wool and the Gang | Customer Service
This was my first knitting project and…
This was my first knitting project and I was very impressed that everything I needed was included in the kit
18 February 2026
Cable Bomber Kit is everything …
I finally ordered the cable bomber kit after eyeing it for heats. It’s a really nice pattern that came together easily. The yarn is very warm and cozy! I receive many compliments when I wear it.
10 February 2026
The consumer experience with purchases…
The consumer experience with purchases is great. As graphic designer, I particularly appreciated the packaging design. I gave -1 star for the project instruction having a mistake in sleeves calculations and a neck line that could be designed a bit neatly. There were no direct feedback form where I could highlight the issue. After fixing these bits the cardigan looks fabulous and I received a lot of compliments on it.
9 February 2026
Ordered the wrong wool twice and it was…
Ordered the wrong wool twice and it was dealt with quickly and efficiently. Thank you
16 February 2026
Lovely cardigan…
This cardigan knitted up really quickly - I finished it in a week! I found the instructions clear and the wool easy to work. I enjoyed making this garment. My daughter is looking forward to wearing it.
16 February 2026
Beautiful wool
9 February 2026
Learn how to knit and crochet
Patterns for everyone. Tutorials are very helpful. Great selection of yarns.
4 February 2026
Excellent quality cotton yarns
Excellent quality cotton yarns, beautifully spun and dyed, and in a wide variety of current fashion colours.
6 February 2026
Efficient and fast
They resolved my problem efficiently and quickly; a fantastic team and service！
13 March 2026
Unprompted review
Great quality products with helpful…
Great quality products with helpful instructional videos!
4 February 2026
As a knitting first timer
As a knitting first timer, I loved that I could purchase a whole package, including everything I needed for the scarf. Quality products.
4 February 2026
The quality of the raffia yarn is…
The quality of the raffia yarn is exceptional. As a maker and owner of a small craft business, I’ve tried many other brands and always return to Wool and the Gang for a reliable product and service.
10 February 2026
Some of the best customer service I’ve…
Some of the best customer service I’ve ever experienced! I made a mistake with my order & the team came up with a solution quickly and were super friendly!
10 February 2026
Highly satisfied
My order arrived quickly, we'll packaged and excellent quality. Tha instructions are easy to follow. I haven't finished yet but can't wait to wear it 😍
2 February 2026
Easy to follow directions.
9 February 2026
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