Vanilla Underground Reviews 

1,590
•
TrustScore 3.5 out of 5

3.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 56 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently highlight that the products are comfortable, visually appealing, and available at exceptionally reasonable prices. Many consumers also appreciate the wide selection of items, excellent sizing, and remarkably fast delivery service. Shoppers regularly mention that ordering is straightforward and shipments arrive on time as described. However, some customers also noted recurring issues with product quality, faded prints, and severe delivery delays. People experienced damaged items, missing pieces, and unhelpful customer support when trying to resolve problems with orders. A few reviewers expressed frustration over incorrect items being sent and long response times from the company.

What people talk about most

Product

Customers expressed great satisfaction with the product, highlighting top quality and reasonable prices.... See more

Delivery service

People report ambiguous experiences with delivery service, as many reviewers highlight fast, on-time shipping... See more

Order

Consumers have mixed feelings regarding their order experiences, with some reviewers praising the... See more

Quality

Users describe mixed feelings regarding quality, with some reviewers expressing delight over top quality... See more

Price

Reviewers express great satisfaction, noting fantastic quality at a really good and very fair price.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

It was brilliant they are so soft and comfortable the Griffiondor Harry Potter Women's pyjamas. Would give it a full 5 but due to it being sent with evri and evri having lost so many parcels of mi... See more

Company replied

Rated 5 out of 5 stars

Fantastic quality at a really good price. Absolutely beautiful quality and illustration of Mowgli and Baloo. My granddaughter will love these. I know these are boys pyjamas but they are perfect for li... See more

Rated 5 out of 5 stars

Great company great choices the store stocks different items and thinks outside the box great prices kept in the loop item sent well packaged and fast delivery you can't ask for better than that huge... See more


Company details

  1. Shopping & Fashion

Written by the company

Vanilla Underground is a UK based independent online business showcasing a variety of T Shirts, hoodies, vests, sweaters and more. We’re inspired by current trends and cults as well as retro and classic icons; we bring you popular culture in a way that suits you. The small team here at VU work hard to make sure you get the best quality and the best service all the time, every time. We're always here to help, there's no sales jargon, no corporate gobble-de-gook just real people with real answers hoping to put a smile on your face. We sell across the UK and Ireland as well as around the world; but wherever you are we love to hear from you so don’t be afraid to get in touch and give us your feedback.


Contact info

3.7

Average

TrustScore 3.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 5% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.7

All reviews

(1,590)

56 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Quality great

Quality great , delighted . True to size ,
Order and delivery amazingly quick.
Would use this site again for the grandchildren , one happy little boy 😀

28 February 2026
Unprompted review
Rated 3 out of 5 stars

not very good quality, but delivered on time!

The sweatshirt arrived on time when ordered directly through VU (I had tried ordering through Debenhams before Christmas, but whilst the store took payment, they then refunded it as it suddenly wasn't in stock - that was frustrating). It's a lovely design and colour, but I'm disappointed with the quality of the actual sweatshirt - the seams of the cuffs don't align with those on the arms, and it's quite thin. It was also grubby (from printing?) when it arrived, but I decided to wash it first rather than return, and the marks came out. But then all of this is probably reflected in the price, which was cheap. The print looks like it may not last too long either. I should have been wiser. I appreciate quality and would be prepared to pay for a better garment and with good, ethical, sourcing, so I shouldn't have been swayed by the fancy Peanuts design. It's a shame, I probably won't be returning.

17 January 2026
Unprompted review
Rated 5 out of 5 stars

Perfect

Packaged arrived on time. Item was exactly as described. Price was very fair.

Cant say a bad thing about vanilla underground

20 January 2026
Unprompted review
Rated 2 out of 5 stars

No quality checking

Ordered through matalan who can’t fault through this as they don’t package the items. But when item containing a two piece arrived they were in two different sizes. Shambolic especially when one piece broke after wearing for ten minutes!

27 December 2025
Unprompted review
Rated 1 out of 5 stars

No response whatsoever to repeated…

No response whatsoever to repeated pleas for help. Only one jumper delivered instead of two. Christmas present for one son snd not the other. I have literally been begging for help and getting no response. Now pm on 23rd Dec and increasing frustrated and upset. Please please help

23 December 2025
Unprompted review
Rated 3 out of 5 stars

Don't bother subscribing to that newseltter to get first order discount

They gave the option to subscribe to newsletter to get 10% off first order yet when you put details in you don't get the email to get the 10% off. Even checked spam folder and signed up for an account thinking that would help, got the email straight away for that but still nothing recieved for the discount. So they have basically got my data and I got nothing. Won't be ordering now, I don't have time to wait for this email that will probably never come. Please remove my account and all data you collected.

22 December 2025
Unprompted review
Rated 1 out of 5 stars

Still waiting for refund 12 days later

I order 4 sets of onsies from matalan, they were supplied by this joke of a company, evri failed to deliver, matalan refunded their part of the order with 2 days, these jokers im still waiting for my £65 12 days later!

4 December 2025
Unprompted review
Vanilla Underground logo

Reply from Vanilla Underground

Hello,

Apologies for the delay in resolving this. Matalan did not make us aware that this parcel had not been delivered, and we have not received any notification from them confirming the parcel as lost.

To allow us to look into this and arrange your refund as quickly as possible, please contact customercare@vanillaunderground.com
with your order number and details of the issue.

Thank you for your patience while this is investigated.

Rated 5 out of 5 stars

really good product

was unsure of what the bags would be like and the size I was very impressed I ordered the small but it is a lovely size and the pictures are really nice. I would order again and would recommed to anybody to purchase I am so pleased with them and I hope my grandaugters are at christmas.

24 November 2025
Rated 1 out of 5 stars

They’ve clearly changed suppliers

I ordered what I thought was the same onesie that I bought last year, but a size up. However, when it arrived, the quality was nothing like what we got last year. The last one is beautiful fluffy fleece, well made and arrived nicely packaged. What we received today was of terrible quality. Im deeply disappointed. I can only assume they’ve changed suppliers. The quality of the product is comparable to something I’d expect from a low-cost, expedited overseas seller—not from a reputable and significantly higher-priced brand like Vanilla Underground. I will have to send it back because the fabric is horribly cheap and it is even stained. So so disappointed because my previous orders with Vanilla Underground were brilliant.

25 November 2025
Unprompted review
Rated 1 out of 5 stars

Diabolical company - AVOID!

Diabolical company. Avoid at all costs. I have no idea how this company has products in high street stores and online websites. I have ordered numerous products from this company from different stores online and every time there has been a major issue. I had ordered an item that didn't even get delivered, i don't know what kind of couriers they use but they must be braindead. I have then spent over £200 on products online, items fully paid including shipping, have confirmation items are ordered and set to be shipped to then get an email to say they've canceled some items without an explanation, find out from Matalan they couldn't ship at item because they couldn't find it in the warehouse (why are you advertising them as available then when you know you don't have them in the warehouse?) I smell a scam...
I then have further items pending that state they may not be available but will confirm closer to the delivery date (considering delivery is due on Wednesday 26th November) Absolutely useless. Not to mention i can't cancel items because they're saying i have to wait for it to be delivered first. I shall refuse delivery and NEVER use this company again. Incompetence at its finest. Avoid.

24 November 2025
Unprompted review
Rated 5 out of 5 stars

Great Quirky items to be found

Great company great choices the store stocks different items and thinks outside the box great prices kept in the loop item sent well packaged and fast delivery you can't ask for better than that huge 10/10

2 November 2025
Unprompted review
Rated 1 out of 5 stars

Poor quality printing on hoodie

Ordered a Foo Fighters hoodie and the print was all smudged and there was glue all around the print from the transfer, such poor quality and so disappointed after reading good reviews. The return process was straight forward.

18 November 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look