Filled out the Unbiased request specifying what guidance I needed. I already have a tied financial advisor and have had for around 40 years, but I wanted an independent financial planner specifically... See more
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Review summary
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What people talk about most
Reviews shaping this summary
After contacting Unbiased for an IFA although they couldn't match an IFA with me straight away they didn't forget and kept me informed and encouraged me to try again with a bit more details. I eventua... See more
Company replied
Whole thing was quite quick and painless, Harjit contacted me by email, I phoned, we arranged a zoom meeting, got on well and hey presto I have a financial advisor. Unbiased sorted my main worry, whic... See more
Contacted me very quickly. Listened carefully to what l said and clarified the issues. Analysed the problem, suggested what l needed to think about and summarized options in a way l could understand.... See more
Company replied
Company details
About Unbiased
Written by the company
- Unbiased connects you to the UK’s biggest selection of financial advisers, mortgage brokers, and accountants
- We have a network of 27,000 professional expert advisers
- Over 10 million customers have found advice with Unbiased
- Our unique matching tool finds you the best match based on your needs
- If you prefer to select an adviser yourself, you can browse through a directory of professionals in your region
- The adviser will get in touch with you and you can decide what to do next
- Our service is completely free - you only pay once you have appointed a professional adviser
- To submit your enquiry go to www.unbiased.co.uk or call 0800 011 9671
If you have any questions or need help submitting your enquiry please call 0800 011 9671 and one of our team will be happy to help you.
Unbiased: Your Trusted Partner for Expert Advice
Written by the company
- Unbiased - AI-enabled financial advice platform
- Unbiased is an AI-enabled financial advice platform, empowering people to make confident financial decisions and delivering unrivalled growth for advice firms. With the greatest wealth transfer in history now underway, Unbiased connects people to trusted advice across pensions and retirement, inheritance planning, mortgages, accountancy, and more. The Unbiased platform applies advanced models trained on a rich dataset of user activity to intelligently match individuals with qualified advisers, providing the easiest and most reliable way to access financial expertise. Since 2010, Unbiased has generated over $100 billion in AUM opportunities for financial advisers, with 65% of prospects new to advice. Reaching more than 10 million consumers annually, it is the leading source of client demand in the industry.
Get Matched with Expert Financial Advice
Connect with trusted professionals to achieve your financial goals.
At Unbiased, we empower individuals to make confident financial decisions, from buying a house to planning for retirement. Our platform connects you with over 27,000 fully regulated financial advisers, mortgage brokers, and accountants.
By sharing some details about your financial situation, we match you with the best expert for your needs. This service is free; you only pay for advice once you choose and appoint a professional to work with.
Contact info
32-38 Saffron Hill, EC1N 8FH, London , United Kingdom
- 0800 023 6868
- contact@unbiased.co.uk
- www.unbiased.co.uk
4.5
Excellent
12K reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
David was helpful in guiding me to what…
David was helpful in guiding me to what I needed to do.
19 June 2026
Unprompted review
Reply from Unbiased
Hi Lesley,
Thank you so much for your 5 ⭐ review!
We’re pleased to hear your adviser was able to provide helpful guidance and support you with your next steps. It’s great to know you had a positive experience.
Kind regards,
The Unbiased Team
Jamie was very knowledgeable about my…
Jamie was very knowledgeable about my situation and has suggested how things I wasn't considering may actually work to my advantage. A very useful discussion and I look forward to working with him to come up with the best plan for my Pre-75 transfer.
1 July 2026
Unprompted review
Reply from Unbiased
Hi Lois,
Thank you so much for your 5 ⭐ review!
We’re delighted to hear your adviser provided valuable insight and helped you explore options you hadn’t previously considered. It’s great to know you found the conversation useful and are feeling positive about the next steps.
Kind regards,
The Unbiased Team
Reply from Unbiased
Hi Sim,
Thank you so much for your 5 ⭐ review!
We’re delighted to hear the service met your needs.
Kind regards,
The Unbiased Team
Very straight forward process to get…
Very straight forward process to get put in touch with a financial advisor. Would use again.
22 June 2026
Unprompted review
Reply from Unbiased
Hi Andy,
Thank you so much for your 5 ⭐ review!
We’re pleased to hear you found the process simple and straightforward. It’s great to know we were able to help you connect with a financial adviser and that you’d consider using our service again.
Kind regards,
The Unbiased Team
Reply from Unbiased
Thank you so much for your 5 ⭐ review!
We’re delighted to hear you had such a positive experience with your adviser. It’s great to know they provided friendly, knowledgeable support and took the time to help you.
Kind regards,
The Unbiased Team
Good initial conversation
Have been contacted and had a good initial telephone conversation.
Slight concern that the FA was not fully independent but affiliated to a particular organisation.
Still deciding whether to take matters further.
.
30 June 2026
Unprompted review
Reply from Unbiased
Hi Digby,
Thank you so much for your 4 ⭐ review!
We’re pleased to hear you had a positive initial conversation with your adviser. We appreciate your feedback and understand that finding the right adviser is an important decision, so we hope you feel confident with your next steps.
Kind regards,
The Unbiased Team
Recommended adviser was very helpful &…
Recommended adviser was very helpful & the only reason why we have appointed a different accountant is because we preferred to have one geographically closer.
29 May 2026
Unprompted review
Reply from Unbiased
Hi Richard,
Thank you so much for your 5 ⭐ review!
We’re pleased to hear the adviser recommended was helpful and provided a positive experience. While we understand you chose a different accountant based on location, we appreciate you sharing your feedback and are glad we could support your search.
Kind regards,
The Unbiased Team
No personal choice
I would have felt more comfortable having a list of IFAs I could approach rather than give over my details to people I don’t know (how many? I have no idea) and have them phone me. I like to do my own research into businesses before I consider them. I only had one response and he seems good but the ‘service’ from Unbiased was not what I expected.
20 June 2026
Unprompted review
Reply from Unbiased
Hi Lynda,
Thank you for your feedback.
We just want to provide further context on how the website works as this may then help with regards to what you are looking for.
There are two ways in which you can use Unbiased. The first way, is to be matched by our free online service (which you've done) this sends you to a few question pages so you can create your enquiry, and it will also require your contact details. This will then go to an adviser who will call you to offer their assistance.
The second way, if you would prefer to look at the profiles of our different advisers, and then choose someone from a list yourself, is to use our directory at the link here https://www.unbiased.co.uk/advisers/financial-adviser?searchId=37995698 you will need to reach out to the adviser of your choice yourself as this is different to the enquiry form, but you will be able to see a list of many advisers and make your own choice.
We hope that the above is clear, but do let us know if you have any questions.
Kind regards,
The team at Unbiased
I was put in touch with a local pension…
I was put in touch with a local pension adviser within 24 hours. The pension adviser was a Defined Benefits specialist, which is what I needed. He talked me through options regarding my enquiry to retire early and what the effects on both lump-sum cash and long-term annual income.
22 June 2026
Unprompted review
Reply from Unbiased
Hi Peter,
Thank you so much for your 5 ⭐ review!
We’re delighted to hear you were quickly connected with an adviser who had the specialist knowledge you needed. It’s great to know they were able to explain your options clearly and help you understand the implications of your decisions.
Kind regards,
The Unbiased Team
The adviser took time to explain even…A Clearer Picture
The adviser took time to explain even when I asked the same question again for it to properly register. Extremely helpful if I did not fully understand a question it was explained and examples were given
29 June 2026
Unprompted review
Reply from Unbiased
Thank you so much for your 5 ⭐ review!
We’re really pleased to hear your adviser took the time to explain things clearly and make sure you fully understood your options. Providing patient, tailored guidance is so important, and we’re glad you had such a positive experience.
Kind regards,
The Unbiased Team
I was looking for an IFA but the…
I was looking for an IFA but the advisor provided is restricted to SJP
25 June 2026
Unprompted review
Reply from Unbiased
Hi Dominic,
We are sorry to hear you were matched to an adviser that is restricted and that you want an independent one.
We definitely have both on our system, so we'd welcome you to use our directory to find an Independent financial adviser as you can then browse from a list and ensure you have an Independent and not Restricted adviser.
The link to our directory is here: https://www.unbiased.co.uk/advisers/financial-adviser?searchId=44617925
Kind regards,
The team at Unbiased
Very Quick usful help
The experience has been very good.
The recommended company contacted me very quickly.
I have been happy with the information provided but it was from a linked financial source. This wasn't an issue, but It would seem better in these cases to provide two source of information. This would give wider pospective of the avaialbe investments.
21 June 2026
Unprompted review
Reply from Unbiased
Hi Neal,
Thank you so much for your 4 ⭐ review!
We’re so pleased to hear you had a positive experience and that you received a quick response from the recommended company.
We appreciate your feedback regarding choice and perspective, and we’ll continue working to provide the best possible experience for our customers.
Kind regards,
The Unbiased Team
Jessica understands the complexities…
Jessica understands the complexities that life throws at you and was able to provide appropriate advice for my circumstances. Really pleased with the service.
22 June 2026
Unprompted review
Reply from Unbiased
Hi Anne,
Thank you so much for your 5 ⭐ review!
We’re delighted to hear your adviser provided advice that was tailored to your circumstances and helped you navigate your options. It’s great to know you were pleased with the service and support provided.
Kind regards,
The Unbiased Team
Very relaxed and comfortable meeting
Mikayla made me feel very relaxed and comfortable in the information that she was relaying to me and helped me understand my needs very well. Very professional in everything she said.
26 June 2026
Unprompted review
Reply from Unbiased
Hi Peter,
Thank you so much for your 5 ⭐ review!
We’re delighted to hear your adviser made you feel comfortable and provided clear, professional guidance. It’s great to know she helped you better understand your needs and options.
Thanks so much for leaving you feedback!
Kind regards,
The Unbiased Team
Amazing work by Jed Elverson
Amazing work by Jed, very impressive comms.Always ask for Jed.
26 June 2026
Unprompted review
Reply from Unbiased
Hi Chris,
Thank you so much for your 5 ⭐ review!
We’re delighted to hear your adviser provided such a great experience. It’s fantastic to know his communication and support made a strong impression.
Kind regards,
The Unbiased Team
Effortless way to find the professional required.
Simple, Quick and the professional approach was excellent.
The recommended person got in touch very quickly after the completion of the online form.
She has been super in every way and we have our first meeting set up for next week.
Excellent customer service and care.
18 June 2026
Unprompted review
Reply from Unbiased
Thank you so much for your 5 ⭐ review!
We’re delighted to hear you had such a smooth and positive experience. It’s great to know your adviser was quick to get in touch and provided excellent support from the start.
Thanks for taking the time to leave your feedback!
Kind regards,
The Unbiased Team
Reply from Unbiased
Hi Janna,
Thank you so much for your 5 ⭐ review!
We’re pleased to hear you received helpful support and had a positive experience with your matched adviser.
We appreciate you taking the time to share your feedback.
Kind regards,
The Unbiased Team
So far all good
So far all good. Accountant has given good advice and replies to emails promptly.
25 June 2026
Unprompted review
Reply from Unbiased
Thank you so much for your 5 ⭐ review!
We’re pleased to hear you’ve had a positive experience so far. It’s great to know your accountant has provided helpful advice and responsive support.
Kind regards,
The Unbiased Team
Professional and so good at there job
24 June 2026
Unprompted review
Reply from Unbiased
Hi Denis,
Thank you so much for your 5 ⭐ review!
We’re delighted to hear you had such a positive experience. It’s great to know you received professional support and were happy with the service provided.
Kind regards,
The Unbiased Team
Great service
I was matched very quickly with a helpful accountant who sorted my tax affairs and has already prepared my tax return.
22 June 2026
Unprompted review
Reply from Unbiased
Hi Catherine,
Thank you so much for your 5 ⭐ review!
We’re delighted to hear you were quickly matched with an accountant who was able to provide the support you needed.
Thanks for taking the time to leave your experience!
Kind regards,
The Unbiased Team
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