Tony's Chocolonely UK Reviews 

293
•
TrustScore 3 out of 5

2.8

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Review summary

Created with AI, based on recent reviews

Evaluating 70 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently praise the company for its strong ethical practices, commitment to quality ingredients, and the complete absence of palm oil in recipes. Many people find the chocolate wonderfully rich, deliciously creamy, and a truly satisfying alternative to standard supermarket options. Though some customers noted that the products are a bit pricey for regular everyday purchases. Reviewers also mentioned that the thick, irregular shape of the bar makes the chocolate quite difficult to comfortably break and share. A few people additionally felt that the overall flavor was somewhat disappointing or tasted faintly like packaging paper.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product, with consumers deeply divided over the taste and texture of... See more

Quality

Users describe ambiguous interactions with quality, as opinions on this chocolate vary dramatically among... See more

Price

Reviewers mention ambiguous feedback about price, with many customers feeling that the chocolate is... See more

Customer service

Customers had ambiguous experiences with customer service, with some reviewers describing it as awful due to... See more

Ethics

Customers consistently note positive experiences with ethics, expressing strong appreciation for the... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Very lovely chocolate but would be perfect if there wasn't GMO soya added unnecessarily to the ingredients which is very bad for the human body. It is a bit pricey too.

Company replied

Rated 3 out of 5 stars

Tried Tony's chocolate for first time. Bought dark creamy hazelnut crunch. Heavy and cloying and hazelnut mix was not that generous. Tasted quite oily. Chocolate content was good and paper wrapping go... See more

Company replied

Rated 3 out of 5 stars

I love the taste of this chocolate. I love the caramel one & the pink pretzel one. The sea salt in them makes them delicious. It don’t taste like milk or dark chocolate - Somewhere in betwee... See more

Company replied

Rated 2 out of 5 stars

Toney's Chocoloney Milk Chocolate. Let's get the ethical nonsense out of the way. Ethics refers to an individual's moral choices. No product can be 'ethical' or 'unethical'. I buy organic f... See more


Company details

  1. Confectionery
  2. FMCG Manufacturer

Written by the company

If your experience with Tony's has been less-than-perfect, we'd love the chance to put things right before you leave us a review.. So pop an email to mailuk@tonyschocolonely.com, and our Choco Fancare team will work their magic. Tony’s Chocolonely is an impact company that makes chocolate, committed to ending exploitation in cocoa. And not just the cocoa in our chocolate, but in all chocolate worldwide. Tony's Chocolonely was founded in 2005 by 3 journalists from the Dutch TV show ‘Keuringsdienst van Waarde’ after they discovered that the world’s largest chocolate manufacturers were buying cocoa from plantations that used illegal labor. Since then, we've dedicated our efforts to raising awareness of and eliminating inequality in the cocoa industry, becoming the #1 chocolate brand in the Netherlands. With incredibly tasty chocolate, we lead by example and show the world that chocolate can be made differently: in taste, packaging and the way we do business with cocoa farmers. Starting with paying them a higher price. Alone, we’ll end exploitation in our cocoa supply chain, but together we can change the industry across the globe. That's why we invite everyone to join our commitment. 'Cause it's only together that we'll end exploitation in cocoa.


Contact info

2.8

Average

TrustScore 3 out of 5

293 reviews

5-star
4-star
3-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 60% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

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2.8

All reviews

(293)

80 reviews in the last 12 months

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Rated 2 out of 5 stars

Far too sweet and the aftertaste is not good

Far too sweet and the aftertaste is not good . I
prefer Menier Swiss cooking chocolate to this . It is made with pure cocoa butter . Also the shape of the bar makes it so hard to break and share .

24 May 2026
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Hey there, Zahra, we're sad to hear that Tony's wasn't for you, but we appreciate you giving it a try before making any decisions! As for the shape, we know it's a bit odd and awkward compared to other bars out there, but we've made it unequally divided because that's the state of the cocoa industry right now. Our bar helps us communicate that in a memorable way. When the industry starts paying farmers fairly, our bars will reflect that, too (and we hope it happens sooner rather than later). Thanks again!

Rated 1 out of 5 stars

I’ve just eaten my first bar of…

I’ve just eaten my first bar of chocolate from the Tony’s brand, dark chocolate almond sea salt, it tastes nothing like chocolate should taste. Very plastic tasting and will probably never be buying it again. Quite repulsive!

9 May 2026
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Hi John, we're sorry to hear you weren't a fan of our Dark Almond Sea Salt bar.. If you ever fancy giving any of our other bars a go, pop a message to mailuk@tonyschocolonely.com and we'll hook you up with a little freebie to try!

Rated 1 out of 5 stars

Disappointed in the expensive dark hazelnut bar

I decided to treat myself to the hazelnut crunch bar. I was very disappointed - particularly for such an expensive bar. My wife was also very unimpressed.
I can’t see me buying another one. I’ll stay with the dark fair trade chocolates from sources I already know and like.

3 May 2026
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

We're really sorry to hear that, James. Thanks so much for giving our choco a try!

Rated 4 out of 5 stars

Proper chocolate

Tastes like I remember chocolate used to taste when I was a youngster. Almost perfect but needs a touch more silkiness and then that totally smooth taste will come through.

2 May 2026
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Thanks so much for the thoughtful feedback, Michael. We're glad you're a fan! Now, back to the drawing board to try and get that silkier finish..

Rated 1 out of 5 stars

I'm all for fair trade but this tastes…

I'm all for fair trade but this tastes incredibly like the cooking chocolate my mum used to buy and was very cheap at the time. Disappointing

22 April 2026
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

That's so disappointing to hear - but we respect the fact that our bars might not be everyone's cup of cocoa, and we really appreciate you taking the time to let us know your thoughts!

Rated 5 out of 5 stars

Delicious!

Tried today for the first time and love it. I bought both the caramel sea salt and caramel, pretzel, nougat. Reminds me of how chocolate used to taste. Yes, it costs a bit more, but if you want more cocoa and no palm oil and less substitutes, you get what you pay for. Looking forward to trying to more flavours.

18 April 2026
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

So glad to hear you're a fan, Sarah! And awesome to have you onboard, helping us end exploitation in cocoa :)

Rated 5 out of 5 stars

Fantastic customer service

Unfortunately no stock for an easter order which was disappointing but the customer service I received was excellent, really impressed with the speed and way in which it was handled, and still had a very happy child even if it wasn't on time for Easter. Thanks.

7 April 2026
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

That warms our cockles, Terri. Really chuffed to hear you were well looked after - despite the lack of Easter stock!

Rated 1 out of 5 stars

I just wanted to experiment this…

I just wanted to experiment this choclate. There was a huge promotion announced in the supermarket. Reading the conditions on the package I saw that you would get back the money of this special version of the choclate online after your purchase. After the purchase I wanted to participate at the special offer.
Sadly it was not possible, hence there is only super small contingent per week which is gone within seconds. I really feel I was fooled...

7 April 2026
Unprompted review
Rated 5 out of 5 stars

Easter order was late

Easter order was late, raised this with customer services who said they were having difficulty with courier, and would assign to an alternative courier. Order arrived 2 days after Easter and was gratefully received by recipient. malik at customer services also sent a further parcel for the inconvenience which arrived today. Thank you for going above and beyond much appreciated.

26 March 2026
Unprompted review
Rated 5 out of 5 stars

MY AMAZING REVIEW

Just looked online to see other people's opinions on Tony's chocolate, and I am upset to see the negative people out about (they shit on the good quality foods, yet they would rather eat shit (like Cadbury).

First time trying Tony's chocolate, I can immediately taste the quality of REAL chocolate! No oil replacements like the Cadbury's brand - which does not even taste like chocolate anymore.

I would rather pay the £4 and taste quality and support the company's ethos rather than be a cheap c*nt and not give a shit about the world and people.

(Sorry about the foul language, sometimes people just need to wobble their heads).

Please keep releasing great flavours and evolve chocolate, express its beauty and wonder. Become a world leading brand that keeps chocolate as chocolate!

The packaging is amazing (coming from an art student), it immediately stood out and i have been eyeing it for awhile before today's purchase.

And please please please don't introduce oils to cheapen your product!!!!

Will be a loyal supporter if you keep your ethos, maintain the top quality ingredients, and what makes Tony's as Tony's :)

12 April 2026
Unprompted review
Rated 1 out of 5 stars

Disappointing

Bought a bar of the milk chocolate to try. Very disappointing, tasted stale & not creamy at all, rather like the cooking chocolate from the 70's.
Won't be buying it again.

7 April 2026
Unprompted review
Rated 1 out of 5 stars

Flattest Easter egg

Got a Tony’s Easter egg cos they put all these “self aware quotes” on their packaging and seemed like the good guys. Well it was the flattest egg I’ve seen yet and not the cheapest one.

5 April 2026
Unprompted review
Rated 1 out of 5 stars

Bought one of your Easter eggs and was…

Bought one of your Easter eggs and was accused of being cheap given the shape of it !!!!!! A flat egg ?! Really , just keep it egg shaped please and put a quid on the price !!!! What’s next , half an egg ???? Won’t be buying another one next year .

5 April 2026
Unprompted review
Rated 2 out of 5 stars

Their Easter egg is an embarrassment

Their Easter egg is an embarrassment, not that you could call it an Egg as it is not shaped like one, more like an inflated oval, and comes with 5 egg shaped extras. The box is massive inflated by cardboard, so much for a company that cares more for global struggles. The item honestly feels miss-sold.

Not one star as the chocolate itself is nice, but just go buy the bars.

5 April 2026
Unprompted review
Rated 1 out of 5 stars

Over Priced Rubbish.

Bought an Easter Egg for my wife . Thought it was expensive at £13.50. Then found it was flat . Not even a nice taste . I know it's ethically sourced ect , but still felt cheated.

5 April 2026
Unprompted review
Rated 5 out of 5 stars

Love it

I am a chocoholic i used to love Cadbury, when it really was a glass and a half and not Palm oil!!!
Tony's is lovely, chunky and creamy

26 March 2026
Unprompted review
Rated 1 out of 5 stars

Tony's chocolonely baloney

I was given a small box of Tony's Chocolonely mini eggs. I can only speak for my own personal taste. I thought they were pretty disgusting. Quite a few of the eggs contained a lot of salt but I generally dislike salt. There are much better products out there for your money!

26 March 2026
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Hi there Mark, we're sorry we're only getting back to you about this now.. It sounds like something wasn't quite right with your choco, so if you pop a message to mailuk@tonyschocolonely.com, we'll do our best to make it up to you. Choco cheers!

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