Tony's Chocolonely UK Reviews 

293
•
TrustScore 3 out of 5

2.8

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Review summary

Created with AI, based on recent reviews

Evaluating 68 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently appreciate the ethical sourcing and the deliberate absence of palm oil, considering these bars a wonderful and thoughtful treat. Many people truly enjoy the rich and diverse flavors along with the unique chunky design that makes each piece distinct. Some reviewers were not happy with the high price point and the thick, irregular shape of the bars which makes them hard to break. Consumers also noted that the chocolate can sometimes taste a bit bitter or stale, while a few others experienced frustrating issues with customer service responses or stiff packaging.

What people talk about most

Product

Clients share ambiguous opinions on product as some reviewers express great satisfaction with the rich taste... See more

Quality

People report ambiguous experiences with quality, as many customers praise the rich taste, pure ingredients,... See more

Price

Reviewers highlight ambiguous aspects of price, as many consumers feel the chocolate is definitely too... See more

Customer service

Customers consistently note ambiguous experiences with customer service, as opinions are sharply divided.... See more

Ethics

Customers expressed strong satisfaction and appreciation for the brand's ethical mission and fair wages.... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Tried Tony's chocolate for first time. Bought dark creamy hazelnut crunch. Heavy and cloying and hazelnut mix was not that generous. Tasted quite oily. Chocolate content was good and paper wrapping go... See more

Company replied

Rated 3 out of 5 stars

Very lovely chocolate but would be perfect if there wasn't GMO soya added unnecessarily to the ingredients which is very bad for the human body. It is a bit pricey too.

Company replied

Rated 2 out of 5 stars

I tried the milk chocolate and found it sickly, not authentic tasting at all. It didn't help that the pattern on the bar made it annoyingly difficult and messy to break up.

Company replied

Rated 2 out of 5 stars

Toney's Chocoloney Milk Chocolate. Let's get the ethical nonsense out of the way. Ethics refers to an individual's moral choices. No product can be 'ethical' or 'unethical'. I buy organic f... See more


Company details

  1. Confectionery
  2. FMCG Manufacturer

Written by the company

If your experience with Tony's has been less-than-perfect, we'd love the chance to put things right before you leave us a review.. So pop an email to mailuk@tonyschocolonely.com, and our Choco Fancare team will work their magic. Tony’s Chocolonely is an impact company that makes chocolate, committed to ending exploitation in cocoa. And not just the cocoa in our chocolate, but in all chocolate worldwide. Tony's Chocolonely was founded in 2005 by 3 journalists from the Dutch TV show ‘Keuringsdienst van Waarde’ after they discovered that the world’s largest chocolate manufacturers were buying cocoa from plantations that used illegal labor. Since then, we've dedicated our efforts to raising awareness of and eliminating inequality in the cocoa industry, becoming the #1 chocolate brand in the Netherlands. With incredibly tasty chocolate, we lead by example and show the world that chocolate can be made differently: in taste, packaging and the way we do business with cocoa farmers. Starting with paying them a higher price. Alone, we’ll end exploitation in our cocoa supply chain, but together we can change the industry across the globe. That's why we invite everyone to join our commitment. 'Cause it's only together that we'll end exploitation in cocoa.


Contact info

2.8

Average

TrustScore 3 out of 5

293 reviews

5-star
4-star
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1-star

No recent history of asking for reviews

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Replied to 60% of negative reviews

Typically takes over 1 month to reply

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2.8

All reviews

(293)

80 reviews in the last 12 months

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Rated 5 out of 5 stars

Great Customer Service

I ordered some personalised bars for Christmas presents, but I made a mistake with the order. I got in touch with the team, who sent me a very friendly email about how they could help. Needless to say, they sorted out my problem, and it really made my day. I love their chocolate (even if I can only afford to buy it as a treat), but now I will definitely consider Tony's first when I want something better as a present or a treat.

7 December 2025
Unprompted review
Rated 5 out of 5 stars

I love the chunky bars

I love the chunky bars, the range of flavours and the ethically sourced coco. The packaging is eco friendly and whilst it is a little more than 'standard' bars I feel the price point is very fair all things considered. I even buy it now to give to my customers - it says a lot more than a 'standard' chocolate bar and is always very much appreciated. All in all I'm happy to give it 5 stars!

2 December 2025
Unprompted review
Rated 1 out of 5 stars

Too sugary

This chocolate does not have the right amount of sweetness, its too sweet, the sugar content is too much, they need to make it less sugary, they could do with blending chocolate with hazelnut, that would be a good combo, if I had to pick 2 chocolates with perfect blend and the right amount of sweetness, it would be Ferrero Rocher and twirl, I hope they get the blend right, soon

30 November 2025
Unprompted review
Rated 5 out of 5 stars

Tasty and recyclable

Love the milk pecan caramel chocolate. Packaging couldn't be more recyclable - paper and plain uncoloured foil underneath.

20 November 2025
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

We're so happy to hear our choco went down so well, and that you appreciated our packaging too! Cheers for the feedback, Mark!

Rated 5 out of 5 stars

The chocolate is wonderful

This chocolate moved me. Its very sweet, literally and figuratively, the fact that it is eco friendly and you are supporting cocoa farmers.. its so sweet. And the chocolate itself is very sweet too. Very tasty.

19 November 2025
Unprompted review
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Reply from Tony's Chocolonely UK

It's awesome to know that our mission has resonated with you, and that you love our choco too. That's a win-win as far as we're concerned, so THANK YOU for the thoughtful feedback!

Rated 5 out of 5 stars

Amazing Company

Tony's fantastic chocolate is only superceded by their amazing high level of customer service. Well done and thank you.

6 November 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Thanks so much for the lovely feedback.. Glad to have made a fellow Tony happy!

Rated 5 out of 5 stars

Tony's is my favorite chocolate so far

Tony's is my favorite chocolate so far!!! For context, I live in Uruguay and Tony's bars have arrived here like about a year ago. I absolutely love the salted caramel one. The only thing which i find kind of meh is the price, supermarkets in uruguay are very pricy alltogether, but Tonys bar is double the price (400 pesos = 8 pounds) of a normal bar. Exempt from that, it is my go to sweet treat whenever i need a cheer up.

2 November 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Wow, Sofia! We're super excited to hear you've been enjoying our chocolate from all the way across the globe in Uruguay! You're right though - that's super expensive, and the unfortunate downside to exporting stuff to faraway countries. It makes us even more grateful that you're supporting us on our mission to make cocoa 100% exploitation-free, so thank you!

Rated 5 out of 5 stars

Tony's is the most delicious chocolate

I first discovered Tony's back around 2017 and fell in love instantly, with the taste and with the company's ethics, it's always been my favourite 'treat' chocolate 🍫 I've tried every bar available in the UK and haven't disliked a single one, my absolute favourite Tony's product is triple chocolate lil bits, recently I haven't been able to find them on the supermarket shelves and had the devastating thought that they may be discontinued so reach out to them on Instagram to ask and the very friendly staff member informed me that they aren't and very generously offered to send me some of my favourite chocolate, absolutely blowing my mind with their generousity, totally made my week 🍫😍 the staff I've interacted with have been so friendly and my chocolate arrived with a personalised note, so touching 🩷 of course the chocolate as always was delicious 🍫🍫😋🙂

6 October 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Well that's gone and warmed our cockles to the core, Zara. 8 years a fan.. That's pretty special, if you ask us. We're glad we were able to put your fears to rest with the news that your fave Littl' Bits were still out there, live and kicking (albeit not in your local store). Thanks for being kind enough to share such a great bit of feedback - it means a whole lot! x

Rated 2 out of 5 stars

Their dark chocolate has patches of…

Their dark chocolate has patches of powdered milk, not mixed well. Tastes awful. For what if costs i was expecting sth better. I remember their pretzel chocolate 2years ago was much better. Maybe they are saving money

28 September 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Hmm, sounds like something's up with your choco! If you pop an email to mailuk@tonyschocolonely.com (along with the flavour, lot code, and best-before date found on your wrapper), we'll be sure to make it up to you with another bar. Choco cheers!

Rated 3 out of 5 stars

Different - Creamy but Not Dairy Milk/coco tasting

I love the taste of this chocolate. I love the caramel one & the pink pretzel one. The sea salt in them makes them delicious.
It don’t taste like milk or dark chocolate - Somewhere in between the two I would say.
Once chilled they are awful to break due to the pattern shape on the bar. I end up breaking off much more than I want.
I do like this chocolate but I don’t like the price - (nearly fours times more expensive than Dairy Milk) - it is £4 in Tesco.
I appreciate that the coco is reasonably sourced and the cost incorporates that.
Sadly, the packaging colours are atrocious (pink one especially) - surely a plain colour (like the purple dairy milk) could be used to make it look more expensive (to match its pricing), rather than looking like a cheap chocolate out of Lidl’s & Aldi !!
It’s creamy, (not so creamy if it’s chilled). It’s perfect as a gift for a special occasion but it doesn’t fall into my shopping basket as something I would buy everyday, like a, dairy milk, Maltesers, crunchie, aero or galaxy bar.


10 September 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Hey Tara, thanks so much for taking the time to share your thoughts. There’s loads we can take from this!

You’re spot on about the price - it reflects the true cost of fair cocoa sourcing, but we know it can be a barrier. It's why we’ve introduced more affordable options over the years, like our pouches of Littl’ Bits, our 47g bars, and the brand-new 90g bars.

As for the bar shape, yep, it’s chunky! It’s designed to reflect the inequality in the cocoa industry, but we get that it’s not the easiest to snap when chilled. Noted!

And on the colours, we love the bold rainbow effect on shelf because it helps us stand out in a sea of purple and gold. But we hear you - and feedback like this helps us keep evolving.

Thanks again for the honest review. We’re glad you love the taste, and we hope we can keep winning you over - one bite at a time.

Rated 1 out of 5 stars

Tastes cheap and has a cardboard…

Tastes cheap and has a cardboard tasting after taste

24 September 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Hey Fern, thanks for letting us know what you thought of our choco - although we're sorry to hear it wasn't a positive experience. We know everyone's taste buds are different, and not everyone will love what we do, but the cardboard aftertaste you described makes it sound like your bar of choco wasn't quite right. If you pop an email to mailuk@tonyschocolonely.com (along with the lot code, flavour and best-before date), we'll sort you out with a new bar!

Rated 3 out of 5 stars

dont like dark choc

granted they idea is good watched a doc about slavery in choc farming and was shock so av tried there chocolate. im a cadbury boy uzually. can't rly compare. got a milk choc pretzel tastes awful like dark choc. seen a few ova reviews saying the same and say otha milk bars are better diffarent recipe but don't trust i buy wrong one again. they label don't make that clear. milk choc shud be milk choc no trickz. not risking my cash again. still appreeciate the anti slavery. and they big chunks nice. so starz but no starz for flavour from me

12 September 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Hey Christopher, sorry to hear you found our milk pretzel toffee flavour a bit too dark-tasting. It's made using a higher percentage of cocoa (42%), which means it's not quite as milky as some of our other bars. We'll be sure to let the team know your thoughts, so thanks for sharing.

Rated 5 out of 5 stars

Amazing chocolate and fab customer service

Tony's customer service is absolutely wonderful (shout out to Rio). We ordered some custom bars for our wedding and they arrived really quickly and the labels looked fab. When I realised a few had been damaged in transit, Rio in customer service sorted replacement bars in record time! I will be using the damaged bars to make brownies as the chocolate is still delicious!

8 September 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Thanks so much for the shining review, Evelyn! Absolutely chuffed we were able to turn things around for you (even though your choco shouldn't have been damaged in the first place). It's exciting to think there may be some new Tony's fans out there soon, too! Great wedding favour, if you ask us :)

Rated 1 out of 5 stars

Pretty awful

Pretty awful - we got 5 bars as consolation prize and it's just edible as that. It says 32% cocoa solids but tastes like cardboard and nothing like chocolate - it's thick ..that I give you but you have to spit it out in the bin whether knobly bites or wafers. Different generation I guess ..paying more for less substance. Sorry not for me or hubby 5 years younger than me ..your paying for crap!

7 September 2025
Unprompted review
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Reply from Tony's Chocolonely UK

We're gutted to hear our bars of choco didn’t hit the mark for you or your husband. We know our chunky format and flavours won't be for everyone, but we’re proud to make chocolate that’s both tasty and fair. Appreciate you giving Tony's a try all the same!

Rated 1 out of 5 stars

The packet tastes better than the contents!

Serves me right for not reading the label (virtue signalling nonsense) but just picking it up because it was on offer for half price (probably because only fools pay full price for this filth). It was absolutely tasteless, this is supposed to be what happens when you pay full price to farmers who 'apparently' sell great cocoa. It is bland, the texture is awful and it's basically no different to one of those hideous American bars that are pretty much cardboard. Never again, and if you pay full price for these bars of filth, more fool you.

5 September 2025
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Sorry to hear the bar wasn’t for you. Taste is personal, and we get that. We’re proud to source cocoa fairly and make chocolate that’s bold in both flavour and mission - even if it’s not everyone’s cup of tea. Thanks for giving it a try.

Rated 5 out of 5 stars

Really helpful and ethical company

Really helpful and ethical company. Love their products and the customer service is super! Recommend to everyone I know :)

20 August 2025
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Great to hear you had such a great experience when you got in touch, Jenny! And we're chuffed to know we've got you by our side with our mission to end exploitation in cocoa, too!

Rated 1 out of 5 stars

Very disappointed tbh we got the milk…

Very disappointed tbh we got the milk pecan caramel and couldn’t taste any caramel at all
Just thought everyone should know
Colin

1 September 2025
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Hi there Colin, thanks for the feedback. There's usually plenty of caramel in this bar of choco, so if you fancy popping our Choco Fancare team an email on mailuk@tonyschocolonely.com with all the wrapper details, they'll get another bar sorted for you. Choco cheers!

Rated 5 out of 5 stars

The best chocolate and ethics going

The best chocolate and ethics going!

I adore Tony's. We've exclusively bought Tony's chocolate for the last few years, mainly because we support their ethics, but also because it tastes the best. There are so many flavours and they make great gifts. The bars are huge so last longer and I love how they are unequally divided to illustrate the reality in the chocolate industry.

Recently I've had to go dairy free whilst nursing my baby. I reached out to Tony's having noticed their vegan Tony bites weren't in my local stores anymore. Sadly, they've been discontinued, but the customer service team were incredible and sent me the remaining ones from their warehouse. Not just this, but they have been so supportive and encouraging to me as a breastfeeding mum and it honestly means the world.

Tony's is great for many reasons. They make awesome chocolate, they are real about the impact of the chocolate industry, they support and pay their farmers what they deserve, and they have an incredible customer service team who are supportive of new mums in the newborn trenches. Honestly blown away with the kindness of their team. And very excited to work my way through the last of the vegan Tony pouches!

19 August 2025
Unprompted review
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Reply from Tony's Chocolonely UK

What a generous piece of feedback! Thank you so much for taking the time, Hannah - we really appreciate it. So chuffed to hear you're such a big fan of our choco AND our mission - and excellent that you felt so looked after when you got in touch too. Choco cheers!

Rated 2 out of 5 stars

Not great.

Has a very distinctive taste similar to cheap unbranded advent calendar chocolate. Overpriced.

8 August 2025
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Hi Jamie. There's no cutting corners in the making of our choco, so it certainly shouldn't taste cheap - but we know everyone's taste buds are different, and so what one person loves, another might not. Really appreciate you letting us know what you thought though, so thanks for taking the time.

Rated 5 out of 5 stars

Great chocolate

Great chocolate. My favourite is the one with toffee and pretzels. Such a nice combo. It always feels like a treat getting a bar!

7 August 2025
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Ah, dark milk pretzel toffee - a firm favourite in the office too. Clearly a man with good taste, Oscar!

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