Toluna Reviews 

240,819
TrustScore 4 out of 5

4.2

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 24,452 reviews, reviewers had a great experience with this company. Customers frequently find the surveys engaging and enjoyable, appreciating the depth and variety of questions. Many people highlight the platform's ease of use and the clear, understandable nature of the content, valuing the opportunity to voice opinions and contribute to product development. However, some customers noted recurring issues with being screened out of surveys, often after investing significant time. People also mentioned dissatisfaction with reward options, citing limited choices, delays, or unavailability. A few others reported surveys being buggy, freezing, or showing as unavailable despite being listed.

What people talk about most

User experience

People report positive experiences with user experience, finding the platform supportive, user-friendly, and... See more

Website

Clients share ambiguous opinions on the website, with some reviewers praising its ease of navigation and... See more

Product

Users describe ambiguous interactions with the product, with some reviewers finding it good and reliable for... See more

Payment

Consumers find payment to be ambiguous, with many reporting significant delays in receiving their cash outs... See more

Application

Reviewers mention ambiguous feedback about the app, with many praising its ease of use, simple interface, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I like about those surveys I'm answering, I'm learning new things and assess their uses in my daily life. But sometimes I can't answer surveys because it says I'm not qualified, actually it happens fo... See more

Company replied

Rated 4 out of 5 stars

Majority of surveys are easy to navigate and give your responses. However there are times when you invest a significant amount of time ( over 15mins) and have completed 90% of the survey only to have... See more

Company replied

Rated 4 out of 5 stars

You constructed the survey to qualify for more surveys in the future. I seem well. I hope to qualify for more surveys in the future. I have gotten more disqualifications in the past than normal.And wh... See more

Company replied

Rated 4 out of 5 stars

A few problems recently - every invitation to complete a survey when clicked resulted in my being told the survey was no longer available. As soon as I cleared by Toluna cookies all was well! I'm no... See more

Company replied


Company details

  1. Market Researcher
  2. Media and Marketing Agency
  3. Media Company
  4. Online Marketing Agency
  5. Software Company
  6. Web Hosting Company

About Toluna

Written by the company

toluna.com
toluna.com

Join.Participate.Get Rewarded.

Join our global community of millions of Influencers, everyday people like you, and be empowered to transform the products, services and brands that matter to you!

Join Toluna now to share your opinion by participating in surveys and get rewarded!


toluna.com

How does it work?

It’s all about getting your voice into the right ears for great rewards. Plus it’s easy and it’s fun. Your opinion will not only help market research but allow you to keep your finger on the pulse.
As a bonus, don’t hesitate to engage in our community polls and discussions as well as play fun games.


toluna.com

What can you earn?

You receive rewards in the form of points which can be redeemed for gift cards or cash! You can get points for simple things like signing up and filling out your profile but most importantly
for answering surveys. The more you participate the more you earn.

 


You can also download our app for free and enjoy the experience on the go! 

Get the Toluna App from the Google Store!Download the Toluna App from the App Store!


Register today and start getting rewarded

Register

Contact info

4.2

Great

TrustScore 4 out of 5

241K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.2

All reviews

(240,819)

67,382 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

i believe the recording of my age …

i believe the recording of my age measures the prospect of me continueing with the assessment

14 July 2026
Toluna logo

Reply from Toluna

Hello Robert,

Thank you for sharing your feedback. I'm sorry your experience didn't meet your expectations!

We launch numerous surveys daily and strive to offer our influencers as many opportunities and invitations as possible that match their interests and profiles. Since each study is tailored to a specific profile, you may not always qualify, depending on the requirements of the particular project. To ensure that the surveys our influencers complete are suitable for them, we have a screening process in place for each questionnaire. If participants don't belong to the target group or the quota for their group profile has already been reached, they are excluded and offered a new survey opportunity. This usually happens in the first half of the survey, but there are also several quality control checks within the questionnaires, so later exclusion due to non-compliance with any of these checks is possible.

To increase your qualification chances, we recommend  you to regularly update your profile and all your profile surveys - this will help us better tailor survey invitations to your profile, increasing your chances of qualifying and receiving more rewarding opportunities.

If you have any difficulties, questions, or concerns regarding your account or a specific survey, please don't hesitate to contact us and provide us with as many details as possible (complete screenshots, survey IDs, etc.). Our team will be happy to assist you! We would be delighted to provide you with a 5-star experience on Toluna!

Sincerely,
The Toluna Team

Rated 1 out of 5 stars

felt like a waste of time and stupid…

felt like a waste of time and stupid questions

19 July 2026
Toluna logo

Reply from Toluna

Hello Loretta,

Thank you for taking the time to share your experience with us.

The specific criteria of each survey, which is tailored to a particular target audience, may mean that not every participant qualifies for every study. To ensure that our influencers complete the surveys that are most relevant to them, we conduct a screening process for each questionnaire. This process helps us identify participants who don't fit the target audience or who have already met the quota for a specific profile and offer them new surveys. This usually happens in the first half of the survey, but there are also several quality control checks within the questionnaires, so later exclusion may occur due to non-compliance with any of these checks.

We recommend that you regularly update your profile and all your profile surveys so that we can better tailor survey invitations to your profile, increasing your chances of qualifying and receiving more rewarding opportunities.

Please don't hesitate to contact us at https://www.toluna.com/contact-us if you encounter any difficulties, have questions about a specific project, or would like to share your concerns or additional feedback. Please provide as many details as possible (complete screenshots, survey IDs, etc.) and our team will be happy to assist you!

Sincerely,
The Toluna Team

Rated 5 out of 5 stars

EASY

EASY. Simple an quick. Not a whole on questions that were not relevent

19 July 2026
Rated 5 out of 5 stars

More like this

Finally a survey that gives me points after answering questions and not wait until I have answered quite a few questions then told I don’t qualify for no points

19 July 2026
Rated 1 out of 5 stars

Do not use !

Do not use !! It starts off well they allow you to do loads of surveys then they will limit you to if your lucky one a day.The payments are very slow still waiting 4 weeks later.Its not worth wasting your time.

10 July 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look