While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 80 reviews, most reviewers were unhappy with their experience overall. Many customers found the quality of the products to be poor, with watches breaking down quickly or straps deteriorating. People also frequently reported issues with customer service, describing it as unhelpful, unresponsive, and difficult to reach. There were also complaints about the product information, with incorrect details provided in leaflets. However, some people were satisfied with the staff, mentioning helpful and knowledgeable employees who provided excellent service in stores, assisting with repairs, strap replacements, and product selection. A few other people also felt that the customer service was good, particularly when dealing with specific individuals who went above and beyond to resolve issues.

What people talk about most

Product

Clients share ambiguous opinions on product. Many customers express disappointment with product quality,... See more

Staff

Users describe ambiguous interactions with staff. Many customers praise staff members for being friendly,... See more

Quality

Consumers consistently express disappointment with product quality. Many reviewers report watches... See more

Service

Customers consistently note ambiguous experiences with service. While many reviewers praise the excellent and... See more

Customer service

Reviewers highlight ambiguous aspects of customer service. Many customers praise the amazing, professional,... See more

Reviews shaping this summary

Rated 1 out of 5 stars

The leaflet that came with my Swatch gave the wrong battery number. I wasted money buying a small stock of batteries, only to find that they were (the ones in the leaflet, but) the incorrect sort for... See more

Rated 1 out of 5 stars

My wife & I visited the store, Mel (employee) reluctantly approached us, I asked her about a model name, her response: "We are not required to know all the model names, I don't know what its called".... See more

Rated 1 out of 5 stars

Very rude customer service, I bought a watch (£120) 3 years ago , it stopped working completely, no refund no repairs(I even offers them to pay for the repair )appealingly it happens and nothing they... See more


Company details

  1. Watch Store

Written by the company

Official Swatch site: browse the latest Swatch collections of Swatch Originals, Irony, Skin, Flik Flak, and Swatch Bijoux (jewellery). Buy watches online in our Swatch store.


Contact info

2.3

Poor

TrustScore 2.5 out of 5

655 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Fantastic service in Las Vegas

Thankyou Antwain in the swatch shop Las Vegas, forum shops, for your fantastic customer service.
Polite, friendly, and very knowledgeable.
Came away with 2 watches and a wealth of knowledge.

15 January 2026
Unprompted review
Rated 1 out of 5 stars

Swatch has the worst customer service…

Swatch has the worst customer service no reply to emails no one answers the phone or call back. There website says satisfaction guarantee which is a joke returned a detective watch been 4 weeks since it was delivered back and not a word about my refund do not buy

20 January 2026
Unprompted review
Rated 5 out of 5 stars

Swatch repairs at Southampton (Tissot).

Swatch repairs at Southampton (Tissot).
I sent off my father in laws Tissot watch in December, it came back just before Christmas, they said that unfortunately , the parts for the watch were now obsolete. However they had clearly done some repair work to it as it is now working again and keeps good time. There was no charge for the repair. This is the second time I have used the repair service in Southampton and both times they have been incredibly helpful. They have given the best customer service that I have had in years.

19 January 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service from Swatch…

Excellent service from Swatch Birmingham…
Staff were brilliant 🤩 I’m a collector of swatches, & had some watches that needed adjustments & batteries.. nothing was too much trouble
Special shout out to Kate 😁 & Lauryn

17 January 2026
Unprompted review
Rated 2 out of 5 stars

Ordered the gorgeous looking Turner…

Ordered the gorgeous looking Turner watch with the sun that is supposed to change colour - sunrise to sunset. It looked so gorgeous and I love the idea of the changing sun colour. However, the sun seems to take days to change - so not in tune with 24 hours. This is a minor issue, the major issue is that it doesn't keep time! I constantly have to adjust it during the week, it slows down. Not very good for a watch!! I replaced the battery after a month of owning it, and still same issue. Ive never been a fan of SWATCH watches, they were very popular in the 80s, not with me. If it wasn't for the unique style I would never have bought it. 2 stars for style. Zero for actual watch.

21 February 2025
Unprompted review
Rated 1 out of 5 stars

Avoid dealing with Mel, the employee!

My wife & I visited the store, Mel (employee) reluctantly approached us, I asked her about a model name, her response: "We are not required to know all the model names, I don't know what its called". She promptly went back to her gossip session with a colleague. This time my wife asked her for another model name, response: "As I said, corporate does not require us to know these names", she smirked and walked off to continue with her co-worker. At this point, we gave up and left!

28 December 2025
Unprompted review
Rated 2 out of 5 stars

Battersea Staff not very happy

I have visited the Swatch store in Battersea on a couple of occasions, love the Moonswatch which is why I keep returning but the staff, specifically in the Battersea Branch really need to work out what customer service is, Cheer up or consider a change in careers.

23 December 2025
Unprompted review
Rated 5 out of 5 stars

SWATCH EDINBURGH Outstanding Service Worth the Journey

I drove through early this morning from Dundee to the Swatch shop on Princes Street, Edinburgh, and I’m genuinely glad I did. From the moment I arrived, I was warmly greeted by Julius, who immediately made the experience relaxed and enjoyable.

I explained which watch I had come in for, a gift for my wife Amanda and Julius took the time to show me the watch properly, set it up, and clearly explain how it works. His knowledge of the Swatch range was excellent, and it was obvious he takes real pride in both the products and the service he provides.

What truly stood out was the attention to detail. Julius asked if I’d like the watch gift wrapped and even gave me a choice of presentation bag, which was a thoughtful and much appreciated touch.

Julius is a real credit to Swatch: professional, knowledgeable, and genuinely attentive. It’s easy to see that he has a bright future ahead in the watch business. Excellent service from start to finish, highly recommended.

21 December 2025
Unprompted review
Rated 5 out of 5 stars

Speedy and perfect delivery

Ordered a Flik Flak watch for my niece, personalised with her name on it. Ordered on Sunday 14th December and the item was delivered on Tuesday 16th December. She is going to love it and I am so impressed with the speed of order and delivery

14 December 2025
Unprompted review
Rated 1 out of 5 stars

I bought a watch

I bought a watch. Like it but it did not suit me. I returned it for a refund. They did not want to refund me. First they pretended they did not have it and said I would only get a refund if I provided them with a tracking number (?!?!). Unprofessional bordering on shady. Then, when I provided the tracking number they made excuse after excuse about why they had not refunded me. It's been one month since I returned the watch and still no refund.

12 November 2025
Unprompted review
Rated 1 out of 5 stars

Online orders not send to home address

Don’t order online and expect it to be delivered at home. It will be sent straight to a pickup point without even trying to deliver at home address. Inconvenient. No delivery updates either. Update: pickup point is only open during my working hours, so I can’t pick it up. Creating a support ticket on the website conveniently doesn’t send.

11 December 2025
Unprompted review
Rated 1 out of 5 stars

Return policies are unrealistic and don't support the customers.

I returned my wrist watch after wearing it for almost 2 days to give my eyes a chance to adjust to the small dial which I couldn't easily read. I was mindful and careful, and I work in an office. I returned the watch with everything except the price tags and the company sent it back to me. Customer service representative over the phone was kind but unable to change the team decision because I had worn the watch. So, the company lost a customer for good and I am stuck with a watch I can't wear. I will be taking my business elsewhere.

7 December 2025
Unprompted review
Rated 5 out of 5 stars

Great customer support

My husband bought me a swatch watch for my birthday a couple of years ago. Battery died and he said Swatch would replace for free. I didn't believe but he took to Oxford Street branch today. Not only did they replace battery but also cleaned up all the scratches etc that I had carelessly made. Service with a smile. Thank you Swatch

8 December 2025
Unprompted review
Rated 1 out of 5 stars

The SWATCH Group is garbage

This is the absolute worst model for a company I have ever seen. Nearly FOUR MONTHS to repair a freaking bezel. I will never even consider using them again. They accept no responsibility for their actions. Their customer service is a joke. It was so bad I initially thought I was scammed. Do not trust them with your timepiece.

21 August 2025
Unprompted review
Rated 1 out of 5 stars

Terrible quality

Terrible quality. Watch as returned as received and never worn. They rejected the return based on pictures of a different watch and didn't provide refund. NEVER BUY THIS PIECE OF JUNK! TERRIBLE ASSISTANCE AND QUALITY. WASTE OF MONEY!

3 December 2025
Unprompted review
Rated 5 out of 5 stars

Chloe from Meadowhall is a star!

Chloe from Meadowhall Sheffield is a star. Really engaging and helpful gave clear advice and support throughout and so was happy to buy. Great to get such service which is pretty rare these days.

28 November 2025
Unprompted review
Rated 5 out of 5 stars

Seamless replacement of a broken Swatch

Many thanks to Nina and her team. I bought a Swatch watch 20 months ago. After several problems and new batteries, it wasn't working so I was told I could exchange it for a new one. I wanted the same blue one, although that model was no longer produced. Nina tracked one in another shop and got it sent to Oxford Street, where I picked it up yesterday.

27 November 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look