While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 80 reviews, most reviewers were unhappy with their experience overall. Many customers found the quality of the products to be poor, with watches breaking down quickly or straps deteriorating. People also frequently reported issues with customer service, describing it as unhelpful, unresponsive, and difficult to reach. There were also complaints about the product information, with incorrect details provided in leaflets. However, some people were satisfied with the staff, mentioning helpful and knowledgeable employees who provided excellent service in stores, assisting with repairs, strap replacements, and product selection. A few other people also felt that the customer service was good, particularly when dealing with specific individuals who went above and beyond to resolve issues.

What people talk about most

Product

Clients share ambiguous opinions on product. Many customers express disappointment with product quality,... See more

Staff

Users describe ambiguous interactions with staff. Many customers praise staff members for being friendly,... See more

Quality

Consumers consistently express disappointment with product quality. Many reviewers report watches... See more

Service

Customers consistently note ambiguous experiences with service. While many reviewers praise the excellent and... See more

Customer service

Reviewers highlight ambiguous aspects of customer service. Many customers praise the amazing, professional,... See more

Reviews shaping this summary

Rated 1 out of 5 stars

The leaflet that came with my Swatch gave the wrong battery number. I wasted money buying a small stock of batteries, only to find that they were (the ones in the leaflet, but) the incorrect sort for... See more

Rated 1 out of 5 stars

My wife & I visited the store, Mel (employee) reluctantly approached us, I asked her about a model name, her response: "We are not required to know all the model names, I don't know what its called".... See more

Rated 1 out of 5 stars

Very rude customer service, I bought a watch (£120) 3 years ago , it stopped working completely, no refund no repairs(I even offers them to pay for the repair )appealingly it happens and nothing they... See more


Company details

  1. Watch Store

Written by the company

Official Swatch site: browse the latest Swatch collections of Swatch Originals, Irony, Skin, Flik Flak, and Swatch Bijoux (jewellery). Buy watches online in our Swatch store.


Contact info

2.3

Poor

TrustScore 2.5 out of 5

654 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Amazing service

I was served by Gareth from the James Street store, he was incredibly knowledgeable and very helpful and I really enjoyed my visit to the store. Amazing stuff from him.

24 August 2025
Unprompted review
Rated 1 out of 5 stars

Class action against Swatch asap

It is obvious that this company cannot now compete with smart watch sales. They are multifunctional, simple in design and each day being improved and priced $20 at Amazon, lower at Chinese discounts. Instead of slashing prices by 50-75%, Swatch is using the following:
a) their watches are preprogrammed to work only a few months, so a 2 year warranty does not exist at all for any practical reasons;

b) stores are now placing free new type batteries (3 screw holes instead of one stripe) that are incompatible with the early purchased watches or using already expired batteries, in both cases to say that the watch is not working, with the objective to push a customer, preferably in the store to buy a new lemon plastics;

c) even if you present the warranty and purchase confirmation, they ask for paper box too, as I did, you are requested to send a defective watch to some murky unlicensed places for more than 4 weeks "evaluation", at your cost (postage and insurance) with the only result to expect, if at all...it is your fault that the plastics stopped working after a few months!

d) the watch head is attached to its stripes from both sides by two tiny screws that pop up and you will lose the plastics not knowing when and where, so like loosing cash of $70 and up!

d) Swatch customer service is paid only for one thing, to reject all claims in advance for defective and non repairable watches, they are in one piece glued plastics and you should know this before you purchase the plastics.

I tried to resolve the 6 month non-working watch problem in two NY Swatch stores operating in the NY Manhattan prime areas (Grand Central and E57 5th ave), in vain, sorry for the store staff, they are instructed to lie, US citizens.
Again, be aware that Swatch deliberately manufactures the watches that are not serviceable or repairable, there is no real two year warranty and as per above the company is using all intelligence insult tactics to keep its business going.

Having my recent experience with Swatch I lost all my trust with "Swiss made", rightly this company was hit by US 50% tariff and even better when it will be forced to offer millions to all scammed customers in a class action for its highly unethical practices.

12 July 2025
Unprompted review
Rated 1 out of 5 stars

Long Wait Times for nothing

waited 2.5 hours for a watch they only had 60 of and they never came out and to tell us they were going to sell out. Went from excitement to having to wait well over 90 minutes for them to sell like 30 watchs just for them to say they are sold out. They lost a potential customer.

9 August 2025
Unprompted review
Rated 1 out of 5 stars

Terrible experience

I had the exact same experience as another customer. My 9 yo daughter ordered a watch using her own money. When it came, it was not the color as shown online and it was too big for her wrist. It was pain to return- couldn’t return in a Swatch store (only exchanges) so we paid $15 to ship it back. After almost month, and several phone calls and emails to customer service, someone FINALLY got back to us. And like the other customer, they denied the return and said the watch was worn and scratched. My daughter tried the watch on, and we immediately put it back in the red box it came it. I do not trust this company and will never buy from them again.

6 August 2025
Unprompted review
Rated 5 out of 5 stars

Good selection & nice staff

Visited the newly opened SWATCH store in Cardiff. Good selection of watches and nice staff. Rhi was particularly helpful and knowledgeable. Store is situated in St. David’s shopping centre.

1 August 2025
Unprompted review
Rated 5 out of 5 stars

Warmest thanks to the entire team – especially to Mr. Harmanus.

A five-star customer service experience! Swatch delivered top-level support, and I’d especially like to thank Mr. Konstantin Harmanus. He took me seriously, listened carefully to my requests, and acted with both speed and sensitivity. A true gentleman. Not only did he meet my expectations, he exceeded them with grace. This kind of warm, efficient, and understanding customer service is rare and deeply appreciated.

23 June 2025
Unprompted review
Rated 1 out of 5 stars

Dire

Dire - the Dublin store we bought my husband's watch from was manned by an assistant more interested in discussing her holiday plans with a colleague, than serving us. The watch was faulty, & it has taken more than 6 weeks to get an incomplete refund - not the euro400 we paid, but just 360! And they blame our bank, who confirm they did not make this deduction. Their guarantee is not worth the paper it is written on. We are now out of pocket by this mysteriously disappearing 40, the charge made by our credit card company for late payment due to the delay, & the cost of taxi to & from this difficult to get to shop. My disabled husband is so angry, & stressed as a recult. I would NEVER DEAL WITH THEM AGAIN

27 June 2025
Unprompted review
Rated 1 out of 5 stars

Been purchasing Swatch Watches since…

Been purchasing Swatch Watches since the late 70s and have always liked them
Good Price Good Value for Money
But over the past years I’ve discovered the watches seem to keep seizing up & replacing batteries doesn’t make any difference. I currently have 7 watches and 4 have stopped functioning for no reason at all. The last watch was £185.00 & the Swatch watch Shop has just told me it’s no longer any good. This was the final straw with this Brand of watch. I will never purchase a Swatch Watch Again.

4 June 2025
Unprompted review
Rated 1 out of 5 stars

Worse than Terrible Customer Service – Return Denied with False Claims

I am extremely disappointed and frustrated with my experience shopping on the Swatch online store. I purchased a watch, took it out of the box, looked at it, didn’t like it, and immediately put it back – unworn, untouched beyond that – and returned it in its original packaging, exactly as received.

To my shock, Swatch refused my return, claiming the watch had been “worn” and was “damaged,” and that it was not sent back in its original packaging. They even sent me photos of a completely different watch with visible scratches – absolutely not the one I returned. Their response is not only incorrect, it’s outrageous. I never wore the watch for even a second.

The worst part? When I contacted customer service, the supervisor I dealt with was dismissive and rude. Instead of investigating the mistake, he stood by the false claim, refused to acknowledge the discrepancy in the photos, and simply stated the “case is closed.” No accountability. No effort to resolve. Just a flat-out denial and a returned watch I no longer want.

At this point, I genuinely question whether this is just incompetence or intentional bad-faith behavior to avoid accepting legitimate returns.

I will never purchase from Swatch again, and I strongly advise others to think twice before trusting their online store. If something goes wrong, don’t expect fairness, understanding, or basic customer service.

12 May 2025
Unprompted review
Rated 5 out of 5 stars

Excellence in Customer Service

I visited the Swatch store in Birmingham and the customer service provided by Zoe was simply exemplary. Three batteries replaced free of charge, guidance on how to use Google to identify the models and potential resale prices and an overall positive customer experience. Zoe is a credit to the company and the Birmingham store.

22 May 2025
Unprompted review
Rated 1 out of 5 stars

If you want to buy a watch for $100+…

If you want to buy a watch for $100+ and throw it away in a year then by all means buy a Swatch. If there is an organization for all watch makers in Switzerland, they should ban Swatch from putting the Swiss Made label on their garbage. What a disgrace.

12 May 2025
Unprompted review
Rated 5 out of 5 stars

Fabulous service from Swatch watch store, Oxford Street, London

I had damaged my precious Swatch watch and had considered purchasing one from a website in the USA at some expense. Then it occurred to me that I should contact the Swatch watch shop on Oxford Street, London. I spoke to a member of staff called Valter who suggested that I post the watch in and that they would repair it. On the strength of his excellent customer service, I decided to travel into London where he repaired my watch free of charge! The service I received was beyond excellent. I would recommend this retailer (and member of staff) to anyone!

Pamela

8 May 2025
Unprompted review
Rated 5 out of 5 stars

I would like to leave a review for…

I would like to leave a review for Teresa in the swatch shop Meadowhall. I had a problem with my son’s omega swatch watch that he got for his 18th birthday last week and the customer care that i received today was overwhelming. I have never received better customer service than what we received today and I would love for her to get some recognition. Thankyou again. ⭐️

26 April 2025
Unprompted review
Rated 1 out of 5 stars

Customer service is terrible

Customer service is terrible. They took my order and my money, charged me for overnight service and a week later there is no watch and no explanation. I wrote them twice and no response. they sent me conflicting information about the item being shipped and being back ordered. Both statements made after they tool my money for overnight delivery

20 March 2025
Unprompted review
Rated 5 out of 5 stars

Visited Swatch Saturday 29/3/25

Visited Swatch, Eldon Square, Newcastle upon Tyne on 2 occasions more recently today 29/3/25. Purchased a watch and have to say on both visits the level of service exceeded expectations. So often these days service falls far short. Both Joseph and Hailey were a pleasure to deal with. I would not hesitate to shop there again and highly recommend this store.

29 March 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look