Sportsdirect.com Reviews 

306,029
TrustScore 3 out of 5

3.1

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Review summary

Created with AI, based on recent reviews

Looking at 16,603 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently appreciate the wide range of products available and acknowledge the excellent value for money across many purchases. Many people found the process of placing an order and navigating the site to be straightforward and easy. However, some customers experienced issues related to sizing, such as receiving an incorrectly sized item or variant. A few other people also felt that issues with delivery speed and tracking accuracy caused considerable frustration, with some orders being significantly delayed. Additionally, concerns were raised about unexpected shipping and return costs, and instances of incorrect items being dispatched.

What people talk about most

Delivery service

Consumers find delivery service experiences to be mixed. While many reviewers praise the surprisingly quick... See more

Product

Users describe ambiguous interactions with product, reflecting a wide range of differing experiences. While... See more

Order

Reviewers highlight ambiguous experiences with their online orders. While many customers appreciate the easy... See more

Price

Clients share ambiguous opinions on price, with some consumers reporting great bargains and very reasonable... See more

Service

Customers had ambiguous experiences with service, reflecting a wide split in opinions. While some reviewers... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Good selection of cheap products but the delivery and returns policy is well behind the times. £4.99 for click and collect in store is just wrong and also to return an item costs well over the odds. M... See more

Rated 3 out of 5 stars

The item was delivered in good time & the price was ok , unfortunately the box was pretty much destroyed as usual ! Perhaps using evri is not the best idea given their reputation ! This item is a gift... See more

Rated 3 out of 5 stars

Website offers a huge amount of products, and some deals to save a small amount of money when buying two of the same items, which is always appreciated. What I found frustrating, was to find that any... See more

Rated 4 out of 5 stars

Easy to order online and collect. Ive put score as 4 stars as both parcels ive collected have been open. Whilst items all inside clearly getting damaged in transit


Answered by reviewers

Created with AI, based on reviewer opinions







Company details

  1. Activewear Store
  2. Camping Store
  3. Fitness Equipment Store
  4. Running Store
  5. Soccer Store
  6. Sportswear Store

About Sportsdirect.com

Written by the company

The UK's largest Sports Store, we bring you the best brands at bargain prices, all year round! With stores all over the UK as well as a huge online catalogue, you're sure to find what you're looking for!

Customer Service Opening Hours

Monday to Friday 08:00 - 20:00
Saturday & Sunday 09:00 - 18:00
(All times are shown GMT)

Contact us via Customer Care

Contact info

3.1

Average

TrustScore 3 out of 5

306K reviews

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3.1

All reviews

(306,029)

16,819 reviews in the last 12 months

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Rated 1 out of 5 stars

poor service / courier

Ordered some £120 boots with 9.99 next day delivery through EVRI. Boots arrived at courier but never arrived to me and are now 'lost' ... refund processed, but a very frustrated Son who had used his birthday money for these specific boots- can't be replaced as out of stock - but still available to buy on website??? seriously poor service

26 August 2026
Unprompted review
Rated 1 out of 5 stars

I paid for next day delivery for my…

I paid for next day delivery for my holiday and it didn’t arrive. Still hasn’t. And the customer service is useless. I wouldn’t have paid £11.99 for next day delivery if i knew it wouldn’t come. It’s a scam and so unfair

26 August 2026
Unprompted review
Rated 5 out of 5 stars

Brilliant service

I ordered 5 T-shirts online very simple to do, arrived 4 days early which was a bonus, great quality, i would recommend Sports direct, Brilliant service

26 August 2026
Unprompted review
Rated 5 out of 5 stars

Sports Direct have a better online…

Sports Direct have a better online experience than in store, for sure. I find it so easy to shop on the website and find what I want, and there is a larger range of items than compared to the Loughborough store

24 August 2026
Unprompted review
Rated 1 out of 5 stars

Very poor service

Very poor service. I have been waiting for my order for 10 days. I tried to contact an agent through the help section, but they told me to wait for 2 hours. There are currently 240 people in the queue. I will never order from here again.”

17 August 2026
Unprompted review
Rated 1 out of 5 stars

Worst customer service I've ever…

Worst customer service I've ever experienced. Wanted an update on my order which I paid express delivery for which was almost a week late and was given two options. Cancel or wait. No incentive to retain customers, no apologies, no attempt to compensate for the missing item.

The same product is available on their site with the same photos (I literally showed screenshots of the web page in a live chat), but a new web page and product code for £10 more. So I had to give in and buy them for more money, even though I had ordered them already.

25 August 2026
Unprompted review
Rated 1 out of 5 stars

Avoid this entire group - gone totally downhill

There is very little information about products on the website such as what material they are actually made from. I wished to buy some shirts so asked in chat what the material composition was. They had no idea and were unable to find the information anywhere.

Never mind I thought, this is how things are with this company now.

So I asked in chat if I could return the items if they were not of the material they were advertised. They said yes and also confirmed they could be returned for for free.

Of course the items arrived and were a mix of made-made fibres and linen so they needed to be returned. I opened a chat and they first refused to accept the return even though they items were clearly not as described.

After wasting a lot of time talking to badly-trained chat agents, I got through to someone who agreed on the return. But they said I had to pay for it and then claim it back later. That wasn't right but by now I was getting a bit tired of talking all day in chat and email about this.

I retuned the items using their own return agents (Zigzag). I had to then request the return postage and was told various stupid answers such as I had chosen my own return service and therefore they would not pay. When I pointed out the law they gave in. I had to even send them the receipt for the return postage even though it was a receipt they had sent me!

I was then asked to send my bank details and told payment would be made.

After the items arrived back, they waited the maximum length of time to check them (2 weeks) and then refunded only the cost of the items.

So now I am owed for the original postage cost and the return postage cost. Totally in breach of consumer law where both must be covered by the seller in the case of goods sold not as described.

I have emailed twice asking them to (1) keep their promise and refund the return postage cost and (2) make a further refund for the original postage cost.

The total is about £30 which isn't massive but I am not giving this company free money for such shoddy service. And there is the whole point of:

1. Their chat agents are ignorant of basic consumer law.

2. They do not keep promises made in chat or email.

3. They treat their customers like idiots.

It is sad to say that this is how things are across the whole group (Frasers, Sportsdirect, Flannels and all the other companies bought up over the last few years) as they use identical websites with the same (missing) information, the same useless chat agents and the same disgusting customer service standards.

Eventually I got the original postage refunded by PayPal. I am still waiting for a reply regarding the return postage. they have ignored 3 emails sent over the last week.

All these shops used to be great but now, unless you are buying a pair of socks, they are best avoided. Cheap and cheerful only works until there is a problem and that's when you find out the reality of the company you are dealing with.

I recommend you only purchase from this group using a credit card (not PayPal) and that if you have a problem, just communicate by e-mail (their chat agents are terrible), wait 2 weeks and if things are not resolved open a chargeback claim with your credit card provider. You can also do the same with debit cards but I believe it has to be over £100 in that case. This method always works and will save you a lot of wasted time and frustration.

17 July 2026
Unprompted review

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