Sonic Direct Reviews 

38,406
•
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 3,201 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the friendly staff and knowledgeable team who guide choices patiently without any pressure selling tactics. Shoppers consistently appreciate the competitive pricing and extensive product availability, making it very easy to find what they need. Buyers also emphasize the prompt and reliable delivery service, noting that orders arrive quickly and are safely handled. Though some customers experienced minor fitting or installation challenges, helpful delivery teams went out of their way to assist. A few reviewers also noted occasional product quirks or minor setup confusion regarding specific appliance features.

What people talk about most

Delivery service

Customers consistently note positive experiences with delivery service, highlighting prompt arrivals, quick... See more

Staff

Clients share positive opinions on staff, frequently highlighting the friendly, professional, and... See more

Service

Reviewers highlight positive aspects of service, consistently praising helpful staff and smooth, efficient... See more

Product

Customers had positive experiences with product variety and availability, frequently highlighting the wide... See more

Price

People report positive experiences with price, highlighting that the costs are very reasonable, competitive,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

It's great to have a company offer so many choices and have so many available in stock.My fridge freezer was ordered and delivery organised easily. The delivery men were friendly ,helpful and respect... See more

Rated 5 out of 5 stars

HI SONIC DIRECT IS GOOD PLACE FOR ELECTRICAL ITEM ALDO GOOD CUSTOMER SERVICE AND SUPPORT ALWYS LOADS STUFF BEFORE ASWEL ALSO BOTH DRIVERS COME TO DROP OFF MY AMERICAN FRIDGE FREEZER VERY HANDY HELP... See more

Rated 5 out of 5 stars

Website is easy to navigate. Found exactly what I wanted (Cordless Blender) quickly. Ordering process was smooth. Good communication informing me of order status and despatch. Item received free deliv... See more

Rated 5 out of 5 stars

We were shown all the makes of TV in the screen size we had asked for, we were not pressurised into any particular model and left alone to choose which one we wanted. Once we decided on a model the as... See more


Company details

  1. Appliance Store
  2. also in
  3. Electronics Store
  4. TV store

Information provided by various external sources

Sonic Direct has grown to become one of the UK's largest independent electrical retailers. The business has achieved numerous accreditations, including Investors in People, and has often won industry awards for its high standards of customer service. Sonic Direct is also a Google Certified Shop with customers frequently rating the Company 5/5.

Sonic Direct .. Electrically Unbeatable !

Written by the company

Google Certified Shop & Trust Pilot
In recognition of our high standards of customer service, we are a Google Certified Shop & Rated 4.9/5 Excellent by Trust Pilot. As such, you can be sure that you’ll receive reliable dispatch and excellent customer service.
Trusted Shops
We have achieved Trusted Shops accreditation. Trusted Shops offers a comprehensive service for the benefit of the consumer, which encompasses accreditation, trustmark, buyer protection and customer service.
Euronics Retailer
As a member of Euronics, we are able to source fast moving, high demand lines and ultimately pass on the benefit of being part of a £500m national buying group.
Investors in People
As a recognition of our continuous focus upon developing and reinvesting in our dedicated staff, we have achieved the Investors in People standard - the leading management benchmark.

Contact info

4.9

Excellent

TrustScore 5 out of 5

38K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 96% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(38,406)

3,202 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great service and help

I needed help to have my dryer lifted down from the top of my existing washer in order to have the new appliance fitted. The drivers helped with this and I couldn't find my stop tap for the water but the delivery drivers found it and turned out of to fit the new machine. All done incredibly patiently and a credit to Sonic for their help

29 August 2026
Rated 5 out of 5 stars

Fast delivery

Fast delivery, competitive price. Kept informed of delivery. Took away old washing machine and installed new one. Delivered approximately 36 hours after order.

3 September 2026
Rated 5 out of 5 stars

Great service at Sonic.

Ruiz greeted us as soon as we walked in. We were looking for a fridge-freezer. Straight away we were shown the 2 that would fit in our tight space & with his knowledge, he helped us to make the right choice.
He arranged not only the earliest delivery but instructed the driver to make it as hassle-free as possible for us.
Thank you Riz. We are enjoying the new fridge-freezer.

27 August 2026
Rated 5 out of 5 stars

Had trouble with a microwave bought on…

Had trouble with a microwave bought on a Thursday by Tuesday the door wouldn't open. Took it back expecting it to be replaced but they said Panasonic didn't do that. Rang Panasonic they said take it back because it was only days old I would get a new one.
Problem solved.

2 September 2026
Rated 4 out of 5 stars

A good company to buy a TV from.

I like this company as an electronics store. I bought a TV from them recently and I am very happy with the product, the price, the sales guy that contacted me. So, this company is good. The company they use for delivery is not that good but they are looking into that but I would recommend this store if you want to buy a TV.

14 July 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look