Smiggle Reviews 

559
TrustScore 1.5 out of 5

1.7

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Review summary

Created with AI, based on recent reviews

Considering 68 reviews, most reviewers were let down by their experience overall. People frequently complained about unhelpful customer service teams and long delays when trying to receive their online purchases. Many consumers also experienced severe issues with poor product quality, frequently noting that items like water bottles broke or leaked almost immediately. The minority of people were satisfied with the helpful customer care and efficient order processing. Some reviewers mentioned that they received quick replacements for damaged parts and genuinely appreciated the friendly staff members. A few customers additionally stated that certain products arrived on time and met their expectations without any issues.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product, with many customers noting that items like water bottles... See more

Order

Consumers find order experiences to be deeply disappointing due to widespread delivery delays and missing... See more

Customer service

Clients share negative opinions on customer_service, frequently highlighting poor communication and unhelpful... See more

Quality

Users consistently describe deep disappointment with product quality, noting that items break quickly or... See more

Delivery service

Reviewers mention negative feedback about delivery_service, expressing widespread frustration with severe... See more

Reviews shaping this summary

Rated 2 out of 5 stars

No communication whatsoever. I ordered an item online and did not receive any confirmation email, I emailed customer services to confirm I had an order and have yet to hear back from them 2 days lat... See more

Rated 2 out of 5 stars

Joined mailing list for discount code. Discount code didn’t work (item was full priced and nothing in t’s and c’s re this item not being included). Bought item anyway and paid for express delivery. It... See more

Rated 2 out of 5 stars

As a new customer, I am very disapointed by my first order and won't be buying again. They took very long to deliver, a full week. For this waiting time I would be better off buying from overseas for... See more

Rated 2 out of 5 stars

They create nice looking stuff that my daughter loves, but the build quality can be terrible. In particular, the over-complicated lids of their kids water bottles. We must had around four... See more


1.7

Bad

TrustScore 1.5 out of 5

559 reviews

5-star
4-star
3-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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1.7

All reviews

(559)

66 reviews in the last 12 months

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Rated 5 out of 5 stars

Excellent service from Katie in Solihull Touchwood!

I visited the Solihull Touchwood branch and was helped massively by the lovely sales assistant Katie. I was looking for presents for my nieces and nephews and Katie kindly assisted me in finding the perfect presents, letting me know prices, going into the store room to find me products, Katie went above and beyond and didn't mind me being in the shop for so long. Absolutely lovely and patient, Katie is an asset to this branch and showed fantastic customer service! She also didn't mind listening to me ramble on about Xmas presents for my family! I really appreciate the help, thank you so much!

28 November 2025
Unprompted review
Rated 1 out of 5 stars

Horrendous customer service

Horrendous customer service, and some really poor, cheaply made products.

I've purchased two water bottles which have both have broken within a few weeks of use. The actual bottles themselves have been ok, but the stopper in the lids have come out. I simply asked for a replacement top for my second bottle and the amount of questions and evidence I got asked to provide, was absolutely ridiculous. The customer service rep then sent me a bit of plastic that didn't remotely fit in the lid, it fell right out. I then had to provide evidence of this, and then asked to provide further responses before she said she can't do anything else and that I need to go in store to see if they can help. After all that. I can't believe how poor the customer service was. I won't ever be buying products from such a terrible company. Don't even bother buying from here, if you ever have any issues, they don't care.

27 November 2025
Unprompted review
Rated 1 out of 5 stars

Avoid if you can!

They get you to sign up for their emails for 20% off and then don’t send an email with the code.

As soon as you place the order, they send the 20% code.

You can’t cancel orders. Have they gone back in time to 1990?

Won’t use them again

25 November 2025
Unprompted review
Rated 1 out of 5 stars

When next day isn't next day

When you pay extra for next day delivery is it just me or would you expect it to do what isn't says on the tin??

Apparently according to Smiggle its 1-3 days?! What's the flippin point in next day then? Pay more and take your chances?

Customer service appalling

Don't bother buying online anymore. Will find a stockist if I ever bother buying from them again

25 November 2025
Unprompted review
Rated 1 out of 5 stars

These products are not fit for purpose

It was my daughter‘s birthday yesterday, and she was given a care Bears Smiggle water bottle.

It’s has lasted a total of one full day before It has broken!

I paid £3 to Parkin town, walk up to the store, with the bottle that does not even have one scratch on it, thinking that I would receive a replacement due to such poor quality products, only to be offered the option to purchase (full price) a new lid For her brand-new water bottle.
These products are not fit for purpose

18 November 2025
Unprompted review
Rated 1 out of 5 stars

Terrible water bottles + customer service

We got a supposedly leak-free water bottle for our child. Despite closing it according to all instructions, it leaks. All the time! It has ruined schoolbooks and leaked onto sports clothes etc. The company hasn't replied when I got in touch to complain. Having read reviews I now see many others have had the same experience. Do not buy from this company!

30 October 2025
Unprompted review
Rated 1 out of 5 stars

Whilst the kid likes the shop, it's rubbish

Whilst the kid likes the shop, the products break quickly and are very low quality. Water bottles haven't lasted a single term. Leakes, parts coming out, leaking, mold with inaccessible parts to clean....

5 November 2025
Unprompted review
Rated 5 out of 5 stars

I went to smiggles in highcross…

I went to smiggles in highcross Leicester, two employees called Liz and izzy was really nice, the stitch active watch was not connecting to the app and I didn’t have a receipt. After trying to help me and see if they could get it to work they let me give it back and get an advent calendar that I also wanted and I just paid the difference. They went above and beyond and really made my day

28 October 2025
Unprompted review
Rated 1 out of 5 stars

Very bad experience with returning a school bag

Very bad experience with returning a school bag. I paid with Paypal and on returning the item to the branch, I was turned back. I then posted the bag (paid £5.75 for next day signed for) and a week later, Smiggle claim they never received my item. I have sent proof of receipts with a picture from Royalmail showing a picture of the parcel that was signed for by Smiggle. They are terrible. I will avoid next time. Its a shame that I have bought bags previously from this business.

13 October 2025
Unprompted review
Rated 1 out of 5 stars

Lids keep breaking.... no way of replacing them order #80439777

Had three bottles from Smiggle break within weeks of having them. The lids have literally shattered when my kids have dropped them from hardly any height. Other brands have lasted much longer and proved to be a lot more robust.

There is no option to replace the lids. I would buy other brands especially if you have kids.

2 October 2025
Unprompted review
Rated 1 out of 5 stars

Very disappointed

Very disappointed. I am a loyal customer who has spent thousands on smiggle throughout the years. My last package was “supposedly” dumped outside my door just to never be found. Called smiggle to get support and they won’t help unless a get a crime reference? Like the police haven’t got enough to deal with! Absolute joke, you have lost a very loyal customer and several others going by the recent reviews!

22 October 2025
Unprompted review
Rated 1 out of 5 stars

Ordered a backpack... received an advent calendar

I ordered a backpack for my granddaughter, but received an advent calendar.

I was refused a refund unless I returned the calendar, which I did immediately. But I never did receive the refund.

I overlooked this for 9 months (my mistake entirely) but Smiggle now say I can't have a refund as they have a 6 month return window.

I never received the goods I'd ordered! And I returned the unwanted goods within a couple of weeks. How can they just keep my money?

1 December 2024
Unprompted review
Rated 2 out of 5 stars

I wish I read reviews before buying

As a new customer, I am very disapointed by my first order and won't be buying again. They took very long to deliver, a full week. For this waiting time I would be better off buying from overseas for less price. Then the box finally got delivered in a very bad state, squished, stamped on and partly open. An item is missing and there is no phone number anywhere to call Smiggle. I wrote them a message and got an auto reply saying they are very busy with lots of email. That doesnt sound good. Why so busy in a middle of Tuesday unless everyone else is contacting to complain? No reply from them yet, 2 disapointed children and not much hope for refund. So bad

14 October 2025
Unprompted review
Rated 1 out of 5 stars

Outlet in Swindon

I have been to the new shop at the Designer outlet in Swindon. I was shocked the way a young blond, wearing glasses treated me.
She was helpless, when I asked something she pretended she wasn’t getting what I said, I am fluent, she point the product and turn off to answer the phone, even bother to help or come back to give a proper service. Appalling.

23 September 2025
Unprompted review
Rated 1 out of 5 stars

Worse customer experience Iv had from a…

Worse customer experience Iv had from a retail store. Failed to deliver my item and left it outside a random gate. Then rather than rectify, I have to get a crime reference number for a product that I never received which legally I can’t do as it wasn’t stolen from me as I never received it. Refusing to give me my money back or replacement. Avoid at all costs.

18 September 2025
Unprompted review
Rated 1 out of 5 stars

alarm clock

Ordered an alarm clock, which runs out of battery within a day, and once it’s out of battery, one needs to manually reset the date and time, which takes approx 6-7 min. Plastic trash

29 August 2025
Unprompted review
Rated 1 out of 5 stars

Eastbourne store

Eastbourne store, The Beacon shopping centre, female member of staff possibly the manageress? Very loud and condescending; we visited to suss out a certain themed collection, she was up close and talking to us like children; we returned an hour later to buy 4 items in a set - told very rudely that no discount available ie blue light card, and pay for the carrier bag despite us joking with her that other shops give you a free carrier as a thank you for your large purchase. She definitely needs a customer care course or two please!

10 September 2025
Unprompted review

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