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Rated 5 out of 5 stars

Run and Become is the best store for running gear and advice on the right product for you. I’ve been using them for over 20 years and their service is always extremely helpful and polite. It’s a was... See more

Rated 1 out of 5 stars

Went to the Victoria store searching for some specialized trainers. Angry blonde woman with glasses dismissed me as ‘not needing specialized running shoes’ and refused to help me measure my gait as ad... See more

Rated 1 out of 5 stars

First order - not good experience. Firstly the website said Paynent error Try Again. So I did and now paid twice and despite being told one order cancelled NO CREDIT received. Now item receiv... See more

Rated 1 out of 5 stars

Very poor customer service in store. The website"contact us" function keeps crashing. No sure why and how to contact them to provide feedback of VERY poor customer service.

Company details

  1. Running Store

Written by the company

Running Shoes, Running Spikes, Clothing, Nutrition and Accessories from the best brands. Free UK delivery or visit our store in London for expert and caring advice.


Contact info


2.9

Average

TrustScore 3 out of 5

54 reviews

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Hasn’t replied to negative reviews

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Rated 5 out of 5 stars

A veritable oasis

I recently bought two pairs of shoes and some accessories at Run and Become. The service was exceptional. The lady who served me took the time to ask about my recent injuries and encouraged and assisted me in trying on six different pairs of shoes to find the right match. I am very happy with the shoes. The staff are pleasant and welcoming, and this place is a veritable oasis in a world where service has ceased to be a priority. I recommend this shop to every runner that I meet.

2 April 2026
Unprompted review
Rated 5 out of 5 stars

Run and Become is the best UK running outlet

Run and Become is the best store for running gear and advice on the right product for you.
I’ve been using them for over 20 years and their service is always extremely helpful and polite. It’s a waste of time and money buying the wrong shoes for your needs, you can always rely on them as an independent to recommend the best for you.

14 March 2026
Unprompted review
Rated 1 out of 5 stars

Went to the Victoria store searching…

Went to the Victoria store searching for some specialized trainers. Angry blonde woman with glasses dismissed me as ‘not needing specialized running shoes’ and refused to help me measure my gait as advertised outside. Felt humiliated, suggest you go elsewhere.

23 February 2026
Unprompted review
Rated 1 out of 5 stars

DISGUSTING BEHAVIOUR

DISGUSTING BEHAVIOUR BY TWO ENTITLED WOKE OLD BIRDS, WHO DO NOT KNOW THE LAW !.IMMORTALISED FOREVER ON YOUTUBE...GOOD JOB!!.

26 February 2026
Unprompted review
Rated 5 out of 5 stars

Outstanding shopping experience.

I booked a consultation and was seen promptly on arrival.
My adviser was Suputri, and I had her undivided attention for an hour and a half, during which time I tried maybe a dozen pairs of walking shoes, and walked in each one while Suputri watched closely,feeding back to me what she saw about my gait in each case.
This was the best retail experience I have ever had in my 77 years. From now on, if Run and Become stocks something, that is where I will shop for it.

28 January 2026
Unprompted review
Rated 1 out of 5 stars

Sign of the times!

I reccomennded to my wife to visit the shop (after being to the previous premises myself) and get a personal touch to getting the right running shoe. The process was rushed and all we wanted to do in the end was to get the shoes and get out of there ASAP. Fortunately we did some research before so we knew which model we wanted. The person serving us was fine. I think it the system is at fault. The old place was much better.

17 January 2026
Unprompted review
Rated 5 out of 5 stars

Expert Advice and Excellent Service from Ann

My girlfriend and I had a fantastic experience at Run and Become. Ann, one of the staff members, was exceptionally knowledgeable and helped us choose the perfect pair of running trainers for my girlfriend’s birthday. She guided us through the fitting process with great care, ensuring we found the right size and explaining how to wear and break in the shoes for optimal comfort and performance.

Ann’s professionalism and attention to detail made the whole experience smooth and enjoyable. Thanks to her expertise, we selected a pair of Brooks trainers that have been incredibly comfortable. My girlfriend even wore them for our first 5km run together and absolutely loved them.

She now uses them regularly for both running and walking. We’re delighted with the service we received and truly appreciate Ann’s friendly, customer-focused approach. It’s refreshing to see staff who genuinely care about helping people find the right gear for their needs.

6 October 2025
Unprompted review
Rated 5 out of 5 stars

Brilliant. Helpful and supportive.

I had seen some negative reviews but nonetheless the place was recommended to us by someone I respect so we went along with a reasonably open mind.

We were greeted very pleasantly and the ladies on the desk were very helpful. We had an appointment and were on time. The assistant who helped us came and met us promptly.

My partner is a marathon runner but has a couple of physical challenges. I explained the type and frequency of running, her needs and her challenges.

The assistant, I wished I'd asked and remembered her name, properly listened and took into account all that was said.

First she had my partner run up and down I'm her existing shoes and asked various questions which resulted in her first three recommended pairs.

These were tried and tested, and the recommendations refined.

We needed both trail and road shoes so the whole process was gone through twice.

The different factors in shoe choices were discussed and recommendations made, with reasons given and explained.

Ultimately we ended up with the shoes that seemed ideal and that my partner liked and was comfortable in.

I cannot see how they could possibly have improved the experience. Polite, courteous, friendly, helpful, recommendations explanations and successful choices.

Highly recommended..

I am so sorry I did not get the name of the assistant who served us. But she was very very good. Long hair, large black glasses. Excellent.

24 September 2025
Unprompted review
Rated 1 out of 5 stars

Really bad experience

Really bad experience.

New shop, all aggression even testosterone, all wrong in this day and age.

Staff are rushed, probably fearing sack if they don't get the shoes sold.

Lot of other better places!!

2 September 2025
Unprompted review
Rated 1 out of 5 stars

Chaotic and disorganised staff

Visited the Victoria street store for a shoe fitting with no appointment (these are difficult to get on the weekends). Took a numbered medallion from the designated spindle and sat down patiently to wait. It quickly became clear that staff were not serving customers in numerical order (the numbers they called seemed random) so I just assumed they had their own system (whatever that was). After about 45 minutes, during which multiple people who had arrived after me had already been served, I calmly asked the lady at the desk when it would be my turn. She said that there were 5 people in front of me. I asked how that could be, and explained the situation. She simply shrugged her shoulders and told me that sometimes previous customers returned their medallions incorrectly, which messed up the system. No apology. No offer to fit me in earlier. I didn’t have another 45 minutes to wait, so had to leave.

30 August 2025
Unprompted review
Rated 5 out of 5 stars

Mia is great!

My wife and I both got new running shoes today. We were served by Mia who had excellent knowledge (and patience!). Same prices as the internet so why not have an expert fitting service? Please note they have moved recently to 3 Colonnade Wade, 123 Buckingham Palace Road.

27 August 2025
Unprompted review
Rated 5 out of 5 stars

Proactive return process

Quick and easy delivery and everything included with package to return if it didn’t fit or I wasn’t happy. I am happy but also very likely to come back based on this experience

15 May 2025
Unprompted review
Rated 5 out of 5 stars

Consistently brilliant

Been using these people for years and they remain great. You may think its eaier to buy online, but with changes in design happening so often you really need to try before you buy even if it seems to be the same design and brand. Also 10% running club discount. Whats not to love.

18 January 2025
Unprompted review
Rated 5 out of 5 stars

Actually able to try the shoes!

Genuinley great experience, an employee named Hafsa helped massively with helping me to understand my running gait and being able to run up and down the road to actually try the shoes was incredible useful. Amazing store and wonderful people!

27 December 2024
Unprompted review
Rated 5 out of 5 stars

This shop is exceptional

This shop is exceptional. Such care is taken with choosing exactly the right shoe for you, and the staff are knowledgeable, professional, and caring. Very highly recommended.

9 October 2024
Unprompted review

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