Priority Bicycles Reviews 

8,237
TrustScore 5 out of 5

4.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 1,080 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the products, highlighting their durability and innovative features like the belt drive and internal gear hub, which contribute to a low-maintenance experience. Many people appreciate the seamless user experience, from the quick shipping and straightforward assembly to the smooth and comfortable ride of the bikes. Reviewers frequently commend the exceptional customer service, noting the helpful, responsive, and supportive staff who go above and beyond to ensure satisfaction. However, some customers also noted issues with certain bike parts, such as uncomfortable components, wobbly tires, or brake problems, requiring replacements or adjustments. A few other people also felt that the battery indicator lights were confusing, or that the e-bike controller was oversimplified, limiting customization options. Additionally, some reviewers experienced delays in delivery that were not communicated, and a minority reported difficulties obtaining specific replacement parts for their bikes.

What people talk about most

Product

Clients share positive opinions on product, with many reviewers expressing satisfaction with the quality and... See more

Quality

Customers consistently note positive experiences with quality, highlighting the bikes' standout design,... See more

Customer service

Consumers find customer service to be positive, with many reviewers appreciating the support and quick,... See more

User experience

Reviewers highlight positive aspects of user experience, with many finding the overall experience seamless,... See more

Delivery service

People report positive experiences with delivery service, often highlighting quick shipping and timely... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Took some getting use to.But the more I ride the more I appreciate the new technology...Still fairly new to the riding experience ,but the more I get accustomed to the feel of the bike....I gain an... See more

Company replied

Rated 5 out of 5 stars

I am a little biased because my amazing nephew, Jake, works at Priority. Jake helped me find the absolutely perfect bike for me. I also have to give a shout out to Joe at Xtracycle in Mill Valley, CA.... See more

Company replied

Rated 5 out of 5 stars

Quick response time is important. You do it well. Quick analysis with warrenty responsiveness happening to get ne vack on the road with as little down time as possible. I appreciate the support. T... See more

Rated 5 out of 5 stars

This company is highly professional. Easy to use website with tons of useful information. Would have liked to customize my bike a bit but realize that keeping prices low and shipment quick requires ef... See more

Company replied


Company details

  1. Bicycle Store
  2. Sporting Goods Store

Information provided by various external sources

Priority Bicycles is on a mission to make cycling easier. We've reimagined the bicycle through innovative design and engineering, creating a line of bicycles, from a rust-proof beach cruiser to a high performance commuter, that are easy to assemble, easy to ride, and require no routine maintenance.


Contact info

4.8

Excellent

TrustScore 5 out of 5

8K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 8% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(8,237)

1,053 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Staff at Priority are very…

Staff at Priority are very knowledgeable, prompt and helpful. I've called with questions on a couple occasions and was very happy with the service and attention they provided.

11 March 2026
Priority Bicycles logo

Reply from Priority Bicycles

We are always happy to help you with whatever you need. Never hesitate to reach out if you ever need anything.

Rated 5 out of 5 stars

Quick shipping on the part that I…

Quick shipping on the part that I needed to get my back into working condition. It's always great to work with Priority.

10 March 2026
Priority Bicycles logo

Reply from Priority Bicycles

Glad we got that sorted out for you. Never hesitate to reach back out if you need anything.

Rated 5 out of 5 stars

Great bikes!

Great bikes!
Great support team!

17 May 2026
Unprompted review
Priority Bicycles logo

Reply from Priority Bicycles

Awesome to hear and appreciate the support!

Rated 5 out of 5 stars

I live in the Florida Panhandle…

I live in the Florida Panhandle (Destin) right on the beach. My Priority bicycle is the PERFECT ride for that environment. The carbon-fibre belt drive eliminates chain rust and the gears sealed in the back hub prevent corrosion. I love the retro look and smooth ride. It was also easy to assemble. Plus, it was a BIG bonus for me that they're made in NY. My only regret was it wasn't available in red!

11 March 2026
Priority Bicycles logo

Reply from Priority Bicycles

Thanks so much Michael! Love to hear it and glad you're having a great time on the bike! Keep us posted if you ever need anythng.

Rated 5 out of 5 stars

Above and Beyond support.

I had a warranty item. The guy at Priority replied to me on Sunday outside their business hours and had my part ordered for me to ship first thing Monday Morning. I couldn’t ask for better support.

9 March 2026
Priority Bicycles logo

Reply from Priority Bicycles

Glad we could help you out with that!
If there's anything else you need please don't hesitate to reach back out.

Rated 5 out of 5 stars

The website was smooth nd I had an…

The website was smooth. I had an issue with a discount code not working (my fault) I called and the person I spoke with applied the code. I love my Bruzer.

9 March 2026
Priority Bicycles logo

Reply from Priority Bicycles

Happy we got that going for you! Enjoy the adventures on your new Bruzer!

Rated 5 out of 5 stars

Gemini- Easy to order and service was a…

Easy to order and service was a delight. The Gemini has endured mud, rain, dirt, sand, downed trees, and the thumpity thump of route 20 in Nebraska as I make it across the country. Sturdy & reliable.

11 March 2026
Priority Bicycles logo

Reply from Priority Bicycles

Thanks Rex! Love the Gemini and glad you've got some adventures ahead of you.

Rated 2 out of 5 stars

The Bike is great, the support is not

The L-Train itself is a great bike. I commute daily and the bike has been fantastic to ride. The belt drive, internal hub and overall design are exactly what I was looking for.

Unfortunately, my experience with Priority's customer service has been very disappointing.

As the bike was supplied with the front brake on the left (standard in North America), I took it to a local bike shop to swap the brake levers for the Australian norm (front on the right). During this routine modification, the shop found that a fitting had seized and one of the original brake levers could not be reused.

I contacted Priority seeking a matching replacement lever and brake hose so the bike could be returned to its original appearance. I was told that:

- "For international orders we unfortunately can't process warranties."
- The brake components fitted to the bike are Priority's own in-house parts.
- Priority does not sell those parts separately.
- Priority could not provide a part number or exact replacement.
- The only assistance offered was a suggestion to look at "similar" parts from other manufacturers.

As an international customer, I was surprised to learn that not only is warranty support unavailable, but the original components fitted to the bike are also unavailable for purchase. The result is that I am left researching alternative parts myself, paying for replacements and labour, and accepting that the bike can no longer be returned to its original factory specification.

The product deserves far more than two stars. The customer support and parts availability deserve far less.

If you're buying from outside the US, I'd strongly recommend understanding what support, warranty coverage and spare parts availability actually look like before purchasing.

9 June 2026
Unprompted review
Rated 5 out of 5 stars

Priority is the best!

I love the quality and customer service at Priority. I’ve had Priority bikes for 6 years and they don’t rust and there’s no chain to get your pants greasy. The tutorials are easy to follow and customer service is outstanding when you have questions. I love the Coast step-through! The colors are beautiful and it’s easy to ride.

7 June 2026
Unprompted review
Priority Bicycles logo

Reply from Priority Bicycles

I appreciate you so much for the feedback and glad you're still going strong. Enjoy the sun out there!

Rated 5 out of 5 stars

Exceptional customer service

Priority quickly resolved the issue I had with my bike demonstrating an exceptional level of customer service.

13 May 2026
Unprompted review
Priority Bicycles logo

Reply from Priority Bicycles

Glad we got you rolling again. Never think twice about reaching out if you need anything.

Rated 5 out of 5 stars

Wonderful experience

The information on the website is informative and accurate, making the right choice for the kind of riding each bike suits much easier. My bike was shipped very quickly and packaged perfectly. Assembly was straightforward, and the bike specific video’s on the website are a nice touch.
I am very happy with my Eight, it suits my needs perfectly, everything is quality and well thought out.

26 May 2026
Unprompted review
Priority Bicycles logo

Reply from Priority Bicycles

Thanks a million! We appreciate the support and glad your bike is suiting you well.

Rated 5 out of 5 stars

Great Customer Service

I dealt with one person during the back and forth of emails. This eliminated having to explain what I was attempting to identify.

1 May 2026
Unprompted review
Priority Bicycles logo

Reply from Priority Bicycles

Happy to help and glad we got your issues resolved! Never hesitate to reach back out should you need anything.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look