REQUESTED 20 WORKING DOG CHICKEN AND TRIPE FROM COUNTER . SALES LADY REQUESTED FROM BACK ROOM AS NOT ENOUGH IN DISPLAY CABINET. BACK ROOM STAFF CAME OUT WITH TOTALLY WRONG ORDER. I DECIDED TO T... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Great product, quick delivery and excellent customer service from staff who I believe do genuinely use the products with their own pets and can offer solid advice. The 1 kilo pack is split into 2 x 50... See more
Company replied
Our dogs have thrived on Natural Instinct complete raw food since they were puppies, eating every morsel of every meal until their bowls are empty. The online ordering process is easy and any telepho... See more
Company replied
Just got a new puppy and wanted to continue same food as breeder was giving them to prevent upset stomach. Was give code by breeder and 5 kgs free. Goodness service , delivered frozen so could put s... See more
Company replied
Company details
About Natural Instinct
Written by the company
At Natural Instinct, we are passionate about pets and believe that a healthy diet is just as important for them as it is for us. That’s why we provide complete and balanced raw dog food, made from the finest natural ingredients and packed with essential nutrients.
We believe in feeding as nature intended—a raw diet that supports optimal health, energy, and wellbeing. Our frozen raw dog food is made with high-quality, human-grade meats, fresh vegetables, and natural supplements, ensuring every meal is nutritionally balanced and free from artificial additives, colours, preservatives, and fillers.
We make raw feeding simple and stress-free. Our convenient frozen raw dog food is delivered straight to your door, ready for you to defrost, serve, and watch your pet enjoy. Whether you’re transitioning your dog to a raw diet for the first time or looking for high-quality, natural meals, we have a variety of recipes to suit all breeds, sizes, and dietary needs.
Shop here
Switching to a raw diet has never been easier. Whether you're new to raw feeding or a long-time advocate, we offer expert guidance and advice to help you make the best choice for your pet. Our website is filled with helpful resources, including transition guides, food calculators, and FAQs to ensure a smooth transition.
Give your furry friend the very best with Natural Instinct—pure, wholesome, and natural raw dog food that helps them thrive!
Visit our website and discover why so many pet owners trust us for premium raw dog food.
Contact info
Units 10‑12, Trade City Frimley, GU16 7AL, Camberley, United Kingdom
- 01276 608500
- hello@naturalinstinct.com
- www.naturalinstinct.com
4.5
Excellent
1K reviews
Replied to 98% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Really great food for kittens.
24 January 2026
Reply from Natural Instinct
Hello Mahfuzul
Thank you for your review! We’re pleased to hear you think our food is great for kittens.
We really appreciate your support.
Kind regards
Megan
I am still waiting for my order that I…
I am still waiting for my order that I paid for 10 days ago so I’m unable to write any review!
29 January 2026
Reply from Natural Instinct
Hi Claire,
Thank you for your review.
We know you spoke to our customer service representative earlier regarding the issue and we just wanted to extend our apologies.
If you have any further issues please do let us know.
Kind regards,
Jamie
Order didn’t arrive …..My order never came I had no…
My order never came I had no notification what had happened to my order till I rang Natural Instinct they told me my order was returned from DPD as it was damaged …I was not happy I should have been notified I had to feed my dog on another food till a new order came which came the next day which was very good but I wasnt happy with the whole experience…
29 January 2026
Reply from Natural Instinct
Hi Christine,
Thank you for your feedback.
We are looking into this and will be contacting you shortly to find a resolution for the issue, we are sorry about the inconvenience caused by this and we want to ensure you have a better experience moving forwards.
Please let me know if you need anything in the meantime.
Kind regards,
Jamie
Always a helpful team
Always a helpful team. Service is second to none. The product is high quality. My puppies, show dogs and oldies look amazing
23 January 2026
Reply from Natural Instinct
Hello Sandra
Thank you so much for your wonderful review!
We’re thrilled to hear that you’re happy with both our service and the quality of our food. It’s fantastic to know your puppies, show dogs, and older dogs are looking so amazing.
We really appreciate your support!
Kind regards
Megan
Prompt friendly and effective service…
Prompt friendly and effective service thank you, product arrives well frozen and in in easily managed packs. And the dogs love all of it!
21 January 2026
Reply from Natural Instinct
Hello William
Thank you so much for your lovely 5-star review!
We’re really pleased to hear you were happy with our prompt and friendly service, and that your order arrived well frozen and in easy-to-manage packs.
Best of all, we love knowing the dogs enjoyed it too!
Thanks again for your support, it truly means a lot to us.
Kind regards
Megan
Our dogs have thrived on Natural…
Our dogs have thrived on Natural Instinct complete raw food since they were puppies, eating every morsel of every meal until their bowls are empty. The online ordering process is easy and any telephone queries are always answered in a friendly, efficient way. Excellent dog food!
27 January 2026
Reply from Natural Instinct
Hello Val
Thank you so much for your wonderful 5-star review!
We absolutely love hearing that your dogs have thrived on Natural Instinct since they were puppies, and that they’re enjoying every last morsel of their meals. That’s exactly what we hope for.
It’s also great to know you’ve found our online ordering easy and our team friendly and helpful when you’ve needed to call. Your kind words really mean a lot to us.
Thank you again for your support, and here’s to many more happy, healthy mealtimes!
Kind regards
Megan
Quick delivery and well packaged
Quick delivery and well packaged. My new puppy has adapted well to her new raw diet.
27 January 2026
Reply from Natural Instinct
Hello
Thank you for your lovely 5-star review!
We’re so pleased to hear your delivery arrived quickly and well packaged, and even more delighted that your new puppy has adapted so well to her new raw diet.
Wishing you and your pup many happy, healthy mealtimes, and please do get in touch if you ever need any advice or support!
Kind regards
Megan
First time when I am ordering
First time when I am ordering! Quick delivery !Item arrived frozen !Everything fine .Thank you !I will definitely order again !
27 January 2026
Reply from Natural Instinct
Hello Lacri
Thank you so much for your 5-star review!
We’re delighted to hear that your first order arrived quickly and in perfect condition, nice and frozen. That’s great to know!
Thank you for giving us a try, we really appreciate your support and look forward to welcoming you back for your next order.
Kind regards
Megan
The food is good but the many of the…
The food is good but the many of the plastic cartons that the food comes in were cracked and broken - not sure if this is a packaging or delivery problem but not ideal as the food is exposed in the fridge or freezer
27 January 2026
Have fed my dog natural instinct for…
Have fed my dog natural instinct for four years now, never had any issues & I’ve always been happy with the customer service direct
27 January 2026
Reply from Natural Instinct
Hello
Thank you so much for your 5-star review!
We’re delighted to hear that you’ve been feeding your dog Natural Instinct for four years and have never had any issues, that really means a lot to us.
It’s also great to know you’ve been happy with the customer service when dealing with us directly. Thank you for your continued support and loyalty!
Kind regards
Megan
Second attempt at delivery of raw dog…
Second attempt at delivery of raw dog food. Previous order a week before never received due to issues at DPD. Thankfully this second attempt was delivered without issue.
26 January 2026
Reply from Natural Instinct
Hello Marek
Thank you so much for your 5-star review!
We’re really sorry to hear about the issues with your previous delivery and appreciate your patience while this was resolved. We’re delighted that your most recent order arrived without any issues and hope your dog enjoys their raw food!
If you ever need any help in the future, please don’t hesitate to get in touch, we’re always happy to help.
Kind regards
Megan
Very happy with Natural Instinct
Very happy with Natural Instinct - been using them for 6 years and my boy loves it. He has allergies but since swapping to the Turkey raw working dog food it's under control. They deliver really quickly and sort any problems promptly and very efficiently I can't recommend them enough. They are more expensive than some other raw food companies but you really do pay for what you get.
26 January 2026
Reply from Natural Instinct
Hello Lisa
Thank you so much for taking the time to leave such a lovely review!
We’re thrilled to hear you’ve been using Natural Instinct for 6 years and that your boy is doing so well on our Turkey Raw Working Dog Food, especially with his allergies being under control. That’s exactly what we love to hear.
We’re also really pleased you’ve found our delivery service reliable and our team helpful when needed. We truly appreciate your recommendation and your understanding that our pricing reflects the quality and care that goes into our products.
Thank you again for your continued support!
Kind regards
Megan
Enjoys by my GSD
Next day delivery. Always kept informed of deliver time by the delivery driver.
Packaging now all completely recyclable.
26 January 2026
Reply from Natural Instinct
Hello Sue
Thank you so much for your 5-star review!
We’re thrilled to hear your GSD is enjoying the product and that the next-day delivery and driver updates kept everything running smoothly. It’s also great to know you’re happy with our fully recyclable packaging.
Thanks again for your support, it really means a lot to us!
Kind regards
Megan
Best raw food for the best dogs
Years of feeding Natural Instinct has never let my dogs down. They are healthy, happy and love their food. We love them all at Natural Instinct. Thank you.
24 January 2026
Reply from Natural Instinct
Hello Tess
Thank you so much for your wonderful review!
We absolutely love hearing that years of feeding Natural Instinct has helped keep your dogs healthy, happy, and loving their food, that’s exactly what we’re here for. Your support truly means the world to us, and we’re so grateful to have you as part of the Natural Instinct family.
Thank you again for your kind words.
Kind regards
Megan
I was recommended to use natural instincts from a breeder I bought my puppy from. I called up and the lady was very helpful. Also delivery was good and on time. My puppy loves this food .
First time I ever used the natural instinct and I would highly recommend people to use this company.
23 January 2026
Reply from Natural Instinct
Hello Dawn
Thank you so much for your lovely review!
We’re delighted to hear that Natural Instinct was recommended to you and that our team was able to help when you called. It’s great to know your delivery arrived on time, and even better that your puppy loves the food!
Thank you for choosing Natural Instinct for the first time and for recommending us to others. We really appreciate your support
Kind regards
Megan
Our dog loves this food but the…
Our dog loves this food but the packaging, so often turns up with cracked/broken containers and some of these foods chaff!
16 January 2026
Wonderful food for your dogs
The food was very easy to order from the website. The quality of the food is very high and our German Shepherd loves it. A good range of flavours to choose from. Quick delivery as well
20 January 2026
Reply from Natural Instinct
Hello Paul
Thank you so much for your kind words! We’re delighted to hear your German Shepherd is enjoying the food and that you found the ordering process easy.
We’re glad you’re enjoying the variety of flavours and the quick delivery too!
Kind regards
Megan
Easy to order and quick to deliver,only…
Easy to order and quick to deliver,only problem is alot of the tubs had broken lids ,probably from transit ,this has happened before
20 January 2026
Reply from Natural Instinct
Hello Penny
Thank you for your feedback. We’re glad to hear you found ordering easy and delivery quick. We’re very sorry to hear about the issue with the tubs and lids, we understand how frustrating that can be. We’ll be passing this on to our packaging team to help prevent it from happening in the future.
Kind regards
Megan
Reply from Natural Instinct
Hello Kathryn
Thank you so much for your review! We’re delighted to hear that your pup is enjoying the food and that it’s easy to feed.
Your support means a lot to us!
Kind regards
Megan
Reply from Natural Instinct
Hello Emma
Thank you for your 5-star review!
We really appreciate your support and are delighted to hear you were happy with the fast delivery.
Kind regards
Megan
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.