Had Lulu print some stories I wrote for my children. Paper, pribt and binding quality is book-shop / publisher level. Rates are good and shipping fast and efficient. The marketing mails are a bit ted... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
The quality of the prints is always top tier, and I've been using Lulu since 2018. They get your books shipped out in an orderly fashion as well. I'd highly recommend them, and although I'm only able... See more
Company replied
Easy to prepare and get the book. Suggestions: 1. More pre-formated covers to choose from, 2. Easier to get from private to public (I couldn't find how to do it, 3. When revising a project, show prev... See more
Company replied
I've been publishing and printing my books with Lulu since 2019. The book upload process is smooth and easy, and customer support has always been very helpful and on the ball. My newest batch of books... See more
Company replied
Company details
About Lulu
Written by the company
Lulu is a global publishing technology company focused on digital book printing and fulfillment logistics.
Lulu’s all-in-one platform provides the infrastructure for creators, businesses, and publishers to create and sell print-on-demand books worldwide through direct ecommerce integrations, API-driven automation, on-demand production, and global fulfillment.
Lulu’s platform enables automated, scalable book production and fulfillment without inventory risk, offset minimums, warehousing, or manual logistics. The result is faster time to market, reduced waste, expanded margins, and ownership of the customer journey.
Lulu is built for individual creators monetizing ideas, businesses scaling direct-to-consumer book sales, and enterprises powering complex publishing operations. We support every step of the lifecycle:
- Create and upload book files with flexible tools
- Automate secure publishing workflows through API integrations
- Print premium, on-demand books with intelligent global routing
- Deliver direct to customers in 200+ countries and territories
- Access to data and analytics for forecasting and sales visibility
As a certified B Corporation, Lulu is committed to sustainable practices, ethical business standards, and community empowerment.
Lulu prints books, but more importantly, Lulu powers the infrastructure behind modern print-on-demand publishing.
Lulu’s team is committed to the success of our creators and businesses every step of the way, which is why we offer comprehensiveguides and resources and have a fantastic support team.
Contact info
United States
- www.lulu.com
4.5
Excellent
6K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
After reviewing several options
After reviewing several options, I tried Lulu for my first book and was very pleased with the results. Formatting and uploading are simple; the instructions are easy to follow, and the final product is excellent.
3 September 2026
Reply from Lulu
Hello there,
Congratulations on publishing your first book! We know choosing a publisher is a big decision, so we're honored you chose Lulu and had such a smooth experience from upload to final print.
Bryanna
Lulu
Reply from Lulu
Hello!
Thank you for sharing your experience! Empowering authors to stay in control of their own work is what we strive for, and we're so glad your books look amazing.
Bryanna
Lulu Support
Super easy and the quality is excellent
Super easy and the quality is excellent. I’ve used Lulu for years and never been disappointed.
2 September 2026
Reply from Lulu
Hi! Thank you for being such a loyal author with us over the years! We're delighted to hear that you consistently love the quality and ease of our platform.
Bryanna
Lulu Support
The books were amazing and I loved them…
The books were amazing and I loved them with everything being exactly like ordered and wasn’t a scam which I loved! I’m totally going to get more books printed from you guys.
1 September 2026
Reply from Lulu
Thank you so much for the glowing feedback! We're thrilled that your books turned out exactly as you envisioned, and we can't wait to help print your next set!
Bryanna
Lulu
Lulu platform is easy to use
Lulu platform is easy to use. Help is forthcoming , quick, and to the point. I recommend wry highly. I’ve usd them for 4 books so far.
10 August 2026
Reply from Lulu
Hey there!
Thank you for being a valued returning author with us! Congratulations on your 4 books, and we are so glad our support team has been there to help you along the way.
We hope to serve you for upcoming books too!
Bryanna
Lulu
Reply from Lulu
Hello from Lulu!
Thank you for the kind words! We pride ourselves on providing quick and helpful service, and we're so glad our team could assist you.
Bryanna
Lulu Support
Exactly what I wanted...professional
Exactly what I wanted...professional, timely and good work!
31 August 2026
Reply from Lulu
Hi!
Thank you for sharing your experience! We are so happy to hear that your book turned out professional and exactly as you envisioned it.
Bryanna
Lulu Support
Easy to prepare and get the book.
Easy to prepare and get the book.
Suggestions: 1. More pre-formated covers to choose from, 2. Easier to get from private to public (I couldn't find how to do it, 3. When revising a project, show previous choices so no need to re-enter, 4. Reduce lead times for printing and delivering. Thanks for your excellent platform.
22 August 2026
Reply from Lulu
Thank you for sharing your experience with Lulu! We’re delighted to hear that you found our platform easy to use and that you had a positive publishing experience.
We appreciate you taking the time to share your thoughtful suggestions. Your feedback is valuable to us as we continue to improve the publishing experience
We appreciate your support and are happy to be part of your publishing experience. Thank you for choosing Lulu!
Reply from Lulu
We’re glad to hear you were pleased with the speed of our service.
We appreciate your support and are happy to be part of your publishing experience. Thank you for choosing Lulu!
Very helpful with information to… design book and cover.
Very helpful with information to questions. Quick turn-around on published books. Also, designing the cover for my books is also pretty easy.
3 September 2026
Reply from Lulu
Thank you for sharing your experience with Lulu! It’s wonderful to hear that you found our information helpful and the cover design process easy to navigate. We’re also pleased that you were happy with the turnaround time for your published books.
Thank you for choosing Lulu!
Your services
Your services. And I'm just getting started. Next, I will be selling my books on my own website with the help of LuLu.com.
3 September 2026
Reply from Lulu
Thank you for sharing your experience with Lulu! We’re excited to hear that you’re planning to sell your books through your own website with Lulu's integration. Wishing you continued success as you bring your books to more readers. Thank you for choosing Lulu!
Reply from Lulu
Thank you for sharing your experience with Lulu! We’re thrilled to hear that you’re so pleased with the print quality and packaging.
It’s wonderful to know your books arrived looking their best. We truly appreciate your support and are delighted to be part of your publishing journey!
the cost effectiveness
30 August 2026
Reply from Lulu
Hello
Thank you for taking the time to share your feedback. We are glad to hear that you found Lulu to be a cost-effective option for your publishing needs. We appreciate you choosing Lulu and wish you continued success with your book!
Michael
Lulu
I am very disappointed with my recent…
I am very disappointed with my recent Lulu online delivery service.
There were several problems with my order:
1. The delivery time was shown as 10:30 PM, but my order was delivered only after 11:00 PM.
2. Two items were missing from my order. The delivery person told me that the amount would be refunded within 7 days, but I still have not received the refund.
3. I ordered kiwi fruit, but the fruits were completely unripe and not ready to eat. I have been unable to eat them even after two days.
4. I contacted Lulu customer care and also tried the online chat, but I have not received any proper response. It seems the customer service is always busy.
This is very disappointing, especially from a well-known company like Lulu. I request you to please investigate my order, process the pending refund immediately, and provide compensation or a suitable resolution for the poor-quality fruit and delayed delivery.
Please take this complaint seriously and provide me with a proper response as soon as possible.
2 September 2026
Unprompted review
Reply from Lulu
Hello!
Thank you for reaching out. We are sorry to hear about the poor experience you had with your delivery, but we wanted to kindly clarify that Lulu is a book publishing and printing company. We do not offer online grocery or produce delivery services.
Because we do not have access to grocery order systems, we are unable to look up your order or issue a refund. Please contact the customer support team of the specific retailer you ordered from so they can locate your account and assist you right away.
Bryanna
Lulu
Avoid like the plague
I want to be clear upfront: as a pure print engine, Lulu does good work. Their physical book options, binding variety, and trim specs are among the best in print-on-demand. But the moment you encounter an operational or compliance flag on their platform, the entire customer experience disintegrates into an automated nightmare.
I have been dragged through an endless, circular support loop regarding account and verification hurdles. Rather than connecting you with a human administrator who can diagnose a simple issue and apply logic, Lulu hides behind scripted ticketing gates, automated compliance flags, and bot-driven verification checks. You get generic, canned responses that fail to address the actual problem, leaving you stuck in place with zero real-time escalation path.
If your project flows through their system without a single hiccup, Lulu works fine. But if you hit a technical glitch, verification flag, or account check, be prepared to waste days—or weeks—fighting a wall of automated scripts. High-grade paper quality doesn't make up for non-existent customer support.
Fix your support architecture and give your authors access to actual human beings who have the authority to resolve account issues.
Update: LuLu left a reply, deleted it, and then fired me as a client. They refunded money I didn’t even ask for and then left me with their administrative mess to clean up. This is what you can expect from Lulu. Avod them. I’d now make it one star if I could. They become children when you speak up and act out of spite.
30 August 2026
Unprompted review
Reply from Lulu
Thank you for reviewing your experience with Lulu.
While we do have automated messaging in place to provide information to everyone as quickly as possible, there is always an option to reply to an automated message or to open a new ticket to speak with an agent.
Unfortunately, it appears that our platform was unable to provide the items that you requested, but we wish you the best of luck in your creative endeavors.
Lulu
idk its like lulu is better than kdp
idk its like lulu is better than kdp
1 September 2026
Unprompted review
Reply from Lulu
Thank you so much for the shoutout! We are thrilled to hear that you are enjoying your experience with Lulu. We appreciate your support and are glad to be your platform of choice for your publishing journey!
Bryanna
Lulu
Publishing with Lulu has felt genuinely…
Publishing with Lulu has felt genuinely supportive. Their team is kind and quick to help, global distribution is smooth, and the cover design tool lets you create something professional without paying anyone else. It makes self‑publishing feel simple and encouraging.
1 September 2026
Reply from Lulu
Thank you for such a thoughtful review! We are delighted to hear that our team, global distribution options, and cover design tool have helped make self-publishing a simple, encouraging, and professional experience for you. We truly appreciate your kind words and are so grateful to be a part of your publishing path!
Bryanna
Lulu
Good experience with lulu.com
Good experience with lulu.com, so far so good. I think there is a bit of delay in follow up and not enough tailored response.
13 July 2026
Reply from Lulu
Thank you for your feedback! We are glad to hear that you are having a good experience overall, but we also appreciate your honest note regarding follow-up delays and response personalization.
We take this seriously as we work to improve our customer support, and we thank you for helping us grow!
Bryanna
Lulu
Reply from Lulu
Thank you for the wonderful review! We are so glad to hear that you had a great experience with us. We appreciate your support!
Bryanna
Lulu
Reply from Lulu
Thank you for your feedback! We are thrilled to hear that you found our publishing process straightforward and easy to use. Happy publishing!
Bryanna
Lulu
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.