Lead Forensics Reviews 959

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 125 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their proactive approach, helpfulness, and deep knowledge, often describing them as an extension of their own team. The customer service is frequently highlighted as exceptional, with many appreciating the personalized support, efficient responses, and valuable insights provided during regular check-ins and training sessions. The service itself is often described as excellent, with consumers finding the system easy to use, straightforward, and highly effective for gaining valuable data and improving lead generation. However, some people mentioned dissatisfaction with the service, stating that it did not work as promised and that customer support was poor, with one reviewer expressing concern about paying for a service that did not meet expectations. A few other people also felt that the user interface could be clunky and that the learning curve was steep, hindering their ability to fully utilize the platform's features.

What people talk about most

Staff

Customers consistently report positive experiences with staff, highlighting their helpfulness, knowledge, and... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting that the support is consistently... See more

User experience

Clients share positive opinions on user experience, frequently highlighting the platform's ease of use,... See more

Service

People report positive experiences with service, often highlighting great support and a genuinely useful tool... See more

Website

Consumers find website to be positive, highlighting its ease of use and ability to provide visibility into... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Lead Forensics has been a great tool for us over many years, providing valuable insights and quality leads. Our account managers over that time have gone above and beyond to make sure we use the SW ef... See more

Company replied

Rated 5 out of 5 stars

Lead Forensics has been a key tool for us over many years, providing valuable insights and quality leads. Our account manager, Nick Fresen, goes above and beyond to make sure we get the very best from... See more

Company replied

Rated 5 out of 5 stars

Angela has been incredibly helpful! From the start, she guided me patiently through the platform, answered all my questions clearly, and even followed up with step-by-step instructions when I got s... See more

Company replied

Rated 5 out of 5 stars

We came across Lead Forensics by chance. We have been using the tool since May 2025 and have no regrets! We have been able to expand our customer base with meaningful contacts and have now also la... See more

Company replied


Company details

  1. Software Company
  2. Affiliate Marketing Service
  3. Business Development Service
  4. CRM Provider
  5. Internet Marketing Service
  6. Software Vendor

Written by the company

In our fast-paced world, real-time engagement has never been so important, even better when it is human-to-human. Statistically, 84% of B2B buyers will purchase from the first organisation they engage with, yet reacting quickly to opportunities is something that most B2B organisations struggle with. Lead Forensics enables businesses to engage with their B2B website visitors faster than ever before, right when they are most engaged - while visiting your website. Lead Forensics provides all the intel required to start valuable, relevant, meaningful conversations in real-time. Lead Forensics will identify who your B2B website visitors are, where they have come from, what they are looking at - and, importantly, what stage they are at within your sales pipeline, routing opportunities directly to an Account Manager to delight B2B prospects with pro-activity. In addition, direct existing B2B prospects to their sales representative and fuel marketing automation with highly engaged brand-new B2B prospects. 98% of your B2B website visitors will never inquire with you; uncover that potential with Lead Forensics. Lead Forensics was established in 2009 and operates globally with over 60,000 users worldwide. Our team comprises over 400 dedicated SaaS specialists in locations such as Scottsdale, Atlanta, Portsmouth, and Bristol. Lead Forensics wholly owns its matched IP database - our crown jewels - and this is what sets us apart from the rest in terms of providing maximum value to every one of our customers. Our matched IP database can identify millions of IP addresses and B2B contacts, ensuring that our data quality is head and shoulders the best in the industry. As we own our database, all data is rigorously cleansed and undergoes intensive verification processes. What's under the hood matters, and in side-by-side comparisons, Lead Forensics provides the highest quality and volume of matched B2B website visitors, packaged up in a user-intuitive dashboard that provides granular detail and insightful reporting. The result? A solution that our customers can have absolute faith in, proven ROI and a commitment to delivering industry-leading B2B website visitor intelligence that truly makes a difference in helping our customers grow.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

959 reviews

5-star
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1-star

Replied to 42% of negative reviews

Typically takes over 1 month to reply

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Rated 5 out of 5 stars

We've been very impressed with Lead…

We've been very impressed with Lead Forensics. The portal is intuitive and provides an excellent depth of data, giving us great insight into the businesses visiting our website.

The communication from the team and the support from Ryan Thomas, our CS Manager, has also been excellent throughout. The data we've gained from the platform has helped us better understand our audience and ultimately given us a competitive edge in how we approach sales and marketing.

2 March 2026
Unprompted review
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Reply from Lead Forensics

Thank you for sharing your feedback Sam and for the 5-stars! We’re thrilled to hear that the portal is intuitive and providing valuable insights into your website visitors. It’s also great to know that Ryan and the team have been supportive throughout and our data is giving you a competitive edge in your sales and marketing efforts. We look forward to continuing to support your success.

Best regards,
Dawn

Rated 1 out of 5 stars

Don't give them your number

Don't give them your number, they will bombard you with phone calls. You confirm your address by email and they keep calling you to confirm over the phone. If you block one number they just call from another. I tried to get the boss to use them but now I definitely won't.

4 February 2026
Unprompted review
Rated 5 out of 5 stars

Brilliant customer support

Jess at Lead Forensics has provided brilliant customer service. She has taken the time to really try and understand how we use the platform and made suggestions for us to maximise its impact. She really knows the product and has been a very helpful expert!

20 February 2026
Unprompted review
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Reply from Lead Forensics

Thank you for your kind words and 5 star review! We’re thrilled to hear that Jess has provided such expert and thoughtful support, taking the time to understand your needs and help you get the most out of the platform. It’s fantastic to know her guidance is making a real impact, and we’ll be sure to pass your feedback on to her.

Best regards,
Dawn

Rated 5 out of 5 stars

Great Product and Jack Makes it really…

Great Product and Jack Makes it really easy to understand. thanks for the presentiaotn.

20 February 2026
Unprompted review
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Reply from Lead Forensics

Thank you for the 5 stars and the feedback! We’re glad you found the product valuable and that Jack made everything easy to understand. We’ll pass on your thanks to him.

Best regards,
Dawn

Rated 5 out of 5 stars

Jack is a vulcano of energy

Jack is a vulcano of energy ! showed us an appetizer of a wide potential. Very clear and kind

20 February 2026
Unprompted review
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Reply from Lead Forensics

Thank you for your kind words Simona and the 5 stars. We’re thrilled to hear Jack’s energy and clarity made such a positive impression. We’ll be sure to pass your feedback on to him!

Best regards,
Dawn

Rated 5 out of 5 stars

Lead Forensics - Highly Recommended

Lead Forensics functionality has been really useful in tracking who has been visiting specific pages on our website. Jacki, our customer success manager, has been great to work with and extremely responsive to all requests. Highly recommend using LF.

18 February 2026
Unprompted review
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Reply from Lead Forensics

Thank you for the 5 stars Les! We’re delighted to hear that Lead Forensics is helping you track website visitors effectively, and that Jacki’s support has been so responsive and helpful. We really appreciate your feedback and look forward to continuing to support your success.

Best regards,
Dawn

Rated 5 out of 5 stars

I would like to thank Jessica Hall's remarkable expertise!

Since adopting Lead Forensics one year ago, we have been able to visualize our results effectively and in a structured manner. Notably, it has enabled closer collaboration between my marketing team and our sales team.

I would like to extend my sincere appreciation to Jessica Hall, who has supported—and continues to support—us in our journey toward becoming a sales organization of the highest quality. Despite working across different time zones, she has consistently provided exceptional assistance, demonstrating remarkable expertise.

17 February 2026
Unprompted review
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Reply from Lead Forensics

Thank you for sharing such detailed feedback Victoria and for the 5stars! We’re thrilled to hear that Lead Forensics has helped your teams collaborate more effectively and visualize results clearly. We’ll be sure to pass on your kind words to Jessica - she’ll be delighted to know her support and expertise have made such a positive impact across time zones. We look forward to continuing to support your journey toward sales excellence!

Best regards,
Dawn

Rated 5 out of 5 stars

My new benchmark for Customer Success

Since we joined LF several years ago, the team have been extremely proactive in helping us make the most of the tool. Rhys is endlessly patient, and will frequently show us new ways to use the data we've collected from our website to get insights into visitor behaviours.

We're trying to drive better customer success in our own business and Lead Forensics are my benchmark as I've genuinely been so impressed.

4 February 2026
Unprompted review
Rated 5 out of 5 stars

Lead Forensics and Power Partners

We really value our collaboration with Lead Forensics. As a small business, having clear visibility of who is engaging with our website and being able to act on that quickly is crucial – and Lead Forensics makes this incredibly simple. It streamlines our daily sales activities and gives us fast, structured opportunities to reach out to the right prospects at the right time.

Working with our account manager, Lucy Murrell, has been a real pleasure. She is highly professional, proactive, and understands the realities of a small company that doesn’t always have perfectly streamlined processes, but often works with quick reactions and short-term decisions. Lucy recognises this, anticipates our needs, and helps us adapt our Lead Forensics setup so it fits the way we actually work.

3 February 2026
Unprompted review
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Reply from Lead Forensics

Thank you so much for the kind feedback and 5 stars, it really means a lot to us. We’re delighted to hear how Lead Forensics is supporting your sales activity and helping you act quickly on the right opportunities.

Best regards,
Dawn

Rated 5 out of 5 stars

Excellent support from Jack Wingate

We’ve booked several sessions with Jack Wingate to support the setup of workflows following our Lead Forensics integration with Salesforce, and the experience has been excellent throughout.

Jack took the time to walk us through each stage of the process, explaining how everything works while also setting much of it up on our behalf to ensure we were capturing the right data and outcomes. His approach was very practical and based on best practice, which made the whole process far clearer and easier to manage.

We also have a follow-up session once everything has been live for a couple of weeks to check that data has been pulling through correctly and to make any necessary refinements, which is really reassuring. Jack has been incredibly helpful, knowledgeable, and proactive - and a genuinely kind and easy person to work with.

29 January 2026
Unprompted review
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Reply from Lead Forensics

Thank you for the great feedback and 5-stars. We’re delighted to hear how helpful the Salesforce workflow sessions have been and that Jack’s practical approach made the process clear and manageable. He’ll be really pleased to see this, and we look forward to continuing to work with you.

Best regards,
Dawn

Rated 5 out of 5 stars

Intuitive and customisable

Lead Forensics is a simple, intuitive tool to use and provides a useful direction for Sales and Business Development. We always get valuable support from Rhys Evans to help our businesses get the most out of the data, such as customisation, reports, and other useful tips on flagging and filtering.

19 January 2026
Unprompted review
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Reply from Lead Forensics

Great to hear you’re finding Lead Forensics intuitive and useful for guiding Sales and Business Development. We’re especially pleased that Rhys’s support around customization, reporting, and filtering is helping you get even more value from the data. Thanks again for sharing your feedback and the 5-star review.

Best regards,
Dawn

Rated 5 out of 5 stars

Practical onboarding with clear business relevance

Our onboarding experience with Lead Forensics has been very positive. The platform offers valuable insights into website traffic, and the setup was clear and easy to follow.

Rhys took the time to understand our different business units and showed us, in a very practical way, how to get more value out of Lead Forensics depending on the use case. Overall, a good tool, supported by a knowledgeable Customer Success Manager who helps translate data into meaningful action.

22 January 2026
Unprompted review
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Reply from Lead Forensics

We’re thrilled to hear your onboarding experience with Lead Forensics has been positive. It’s great that Rhys was able to provide practical guidance tailored to your business units and help turn the data into meaningful action. Thanks for sharing your feedback Viola and for the 5-star review.

Best regards,
Dawn

Rated 5 out of 5 stars

I have worked with Lead Forensics for 15 years

I have worked with Lead Forensics for 15 years and would recommend the platform to anybody who wants to track website engagement and generate more leads.

Lucy is the Senior Customer Success Manager for a group of companies - she is very helpful and quick to respond.

29 January 2026
Unprompted review
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Reply from Lead Forensics

Thank you for sharing your feedback and for your 15 years of partnership, we really appreciate it! We’re glad to hear Lucy has been so helpful and responsive, and that Lead Forensics continues to support your lead generation and website engagement efforts.

Best regards,
Dawn

Rated 5 out of 5 stars

Having bought Lead Forensics many years ago…

Having bougth Lead Forensics many years ago, we have always found it an invaluable tool for tracking our website visits for our sales team. Always accurate and insightful. Lucy Murrell from the customer success team has always been super helpful in ensuring we're getting the most from our subscription, and the system is delivering what we need - always there ready to answer any queries we may have.

29 January 2026
Unprompted review
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Reply from Lead Forensics

Thank you for the kind feedback Alex. We’re delighted to hear Lead Forensics has remained such a valuable tool for your sales team, and that Lucy’s support has helped you get the most from it. We really appreciate you sharing this and for the 5-star review.

Best regards,
Dawn

Rated 4 out of 5 stars

Good Customer Service and Platform Features

My experience with Lead Forensics has been extremely positive so far, our Customer Service Manager, Rhys, has been fantastic, always ensuring that we get the most from the available functionality and really helping me to add structure and routine to our outreach programmes.

The Lead Scoring feature has also been particularly useful and in conjunction with the reporting around channel referrals and visit history, has not only provided valuable insights on typical customer journeys but further, enabled targeted marketing communications in real-time.

27 January 2026
Unprompted review
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Reply from Lead Forensics

Thank you for sharing your experience , we’re really pleased to hear how positive it’s been. It’s great to know Rhys’s support has helped you add structure to your outreach. We really appreciate the feedback.

Best regards,
Dawn

Rated 5 out of 5 stars

We’ve had a great onboarding experience…

We’ve had a great onboarding experience with Lead Forensics. The team has been consistently helpful, dedicating time and effort to ensure we’re getting real value from the platform. It’s a powerful tool, and Rhys in particular has been excellent as our Customer Success Manager. He is proactive, knowledgeable, and genuinely invested in our success.

23 January 2026
Unprompted review
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Reply from Lead Forensics

Thank you for the great feedback and the 5-stars. We’re delighted to hear your onboarding experience has been so positive and that the team (especially Rhys) has been proactive and supportive in helping you get real value from the platform.

Best regards,
Dawn

Rated 5 out of 5 stars

Super onboarding experience from the…

Super onboarding experience from the team at Lead Forensics, in particular Jack W for his patience, courtesy and professionalism as we underwent training and launched our dashboard. Seeing some really positive and interesting results across our Lead Generation activities!

16 January 2026
Unprompted review
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Reply from Lead Forensics

Thank you for the fantastic feedback and the 5-star review. We’re really pleased to hear the onboarding and training went so smoothly, and that Jack’s support helped you get up and running with positive results. We appreciate you sharing this!

Best regards,
Dawn

Rated 5 out of 5 stars

Amazing after care helping our success

I was a little unsure what to expect with Lead Forensics at first, but have been increasingly surprised the more that we use it. The product itself is very insightful but what has really impressed me is the customer care that goes with it. We have been looked after by Ryan Thomas and he has been nothing but amazing. It is clear that Lead Forensics have a very good process for ensuring their customer success but Ryan specifically has really helped us. He has booked continual follow up meetings and I always go into them thinking that there is nothing I need but every time, Ryan always helps us progress with making more use of Lead Forensics. So much so I really look forward to our video calls.

21 January 2026
Unprompted review
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Reply from Lead Forensics

Thank you for for the 5-star review and for sharing your experience. We’re thrilled to hear how Lead Forensics has exceeded your expectations and that Ryan’s support has been so helpful and proactive. It’s fantastic that our follow-ups are helping you get even more value from the platform — we really appreciate the feedback!

Best regards,
Dawn

Rated 5 out of 5 stars

An Essential B2B Lead‑Gen Partner with Gold‑Star Service

We’ve been using Leads Forensics for a few years now and wouldn't like to be without it. They take the time to understand what we do, they’re curious, they ask the right questions, and they always manage to add value rather than just throwing data at us.

The system itself is really easy to use, straightforward and helpful. The online help support is personalised and the support from our account manager, Lucy, is top drawer. She's a gold star that listens, gets what we’re trying to achieve, and always on hand when we need her.  All in all, it’s been a solid experience and happy to recommend LF to any B2B looking to improve lead generation and qualify leads. The LinkedIn outreach is also super helpful. 

14 January 2026
Unprompted review
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Reply from Lead Forensics

Thank you Viv for such a thoughtful 5-star review. We’re so glad Lead Forensics has become a trusted part of your lead-gen strategy, and that the platform, support, and LinkedIn outreach are delivering real value. Lucy will be especially pleased to hear your kind words. Thanks again for taking the time to share your experience.

Best regards,
Dawn

Rated 5 out of 5 stars

Great Support

Jack Wingate at Lead Forensics has been a great support to us and has helped us with using the platform more successfully to generate leads.

18 November 2025
Unprompted review
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Reply from Lead Forensics

Thanks for the 5-star review Dan, it's great to hear that Jack has been so helpful and that you're successfully generating leads from Lead Forensics.

Best regards,
Dawn

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