Long read, but worth it—especially if you’re planning to pre-order Apple products from Lab9.
Long read, but worth it—especially if you’re planning to pre-order Apple products from Lab9.
I pre-ordered an iPhone 17 Pro Max (Silver, 256GB) online on Sunday, 14 Sept, around 11:00. To be safe, I visited my chosen pick-up store the Monday and was told i was #2 in the queue for that specific variant. I knew that didn’t guarantee launch-day stock, but Lab9 is a premium Apple reseller—second only to the official Apple Store—and their email even says, “You’re in safe hands.”
What happened:
Launch day came and went, then the weekend, then Monday—no phone and no ETA.
My main issue is Lab9’s pre-order strategy: they took full payment without indicating when stock would arrive.
Other Belgian retailers either marked the phone out of stock or provided an estimated date. I even saw Amazon stock appear and sell out while Lab9 still had my money.
I requested a refund on 22 Sept and received it on 24 Sept. That same night I bought a 512GB Silver 17 Pro Max directly from Apple and picked it up the next morning.
Customer experience on the phone with the pick-up store:
The staff member didn’t ask for my order number. After hearing I’d pre-ordered, she assumed I wanted to cancel and mentioned they had 300 orders, implying I wasn’t the only one waiting. There was no attempt to offer solutions.
How Lab9 can fix this:
Coach front-line staff on composure and retention. When a customer has paid in full and is waiting, don’t be abrupt—offer alternatives (refund + reservation, different configs/colors, or clear timelines). I understand there likely were other clients before me angry about the situation
Don’t take full payment without stock certainty. If you run pre-orders without confirmed allocations, make it crystal clear that stock and timelines aren’t guaranteed. Consider a small deposit rather than full payment, and offer pre-order incentives (e.g., priority allocation, accessory voucher). But bottom line dont take peoples money without guranteed stock. Thats criminal!
As of 25 Sept, the site still lets me pay in full for a 17 Pro Max without any stock indication. *facepalm*
Bottom line (TL;DR):
If you’re considering a Lab9 pre-order, don’t—at least not until they fix the process. There’s too much uncertainty, no clear communication, and your money can be tied up with no timeline. It has been a 1 star first time experience with Lab9. They migh be great with normal non-pre order sales ... but pre-orders i would choose someone else.
14 September 2025
Unprompted review