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Into The Blue Reviews 

835
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 624 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the helpful and friendly staff members who consistently make interactions pleasant, welcoming, and entirely professional during every visit. People also appreciate the exceptional customer service and discover that booking various adventure experiences is usually very straightforward and seamless. However, some people mentioned that the online booking process could sometimes feel complicated and quite frustrating when navigating website issues. Reviewers specifically noted that promotional codes occasionally failed to work properly or that redeeming vouchers presented unexpected technical hurdles. Visitors found these specific website limitations disappointing before finally getting assistance from phone support agents.

What people talk about most

User experience

Consumers find user experience to be largely positive, highlighting clear website navigation and... See more

Booking process

People report ambiguous experiences with the booking process, with opinions sharply divided. While many... See more

Staff

Users describe positive interactions with staff, highlighting helpful and efficient service both on the phone... See more

Customer service

Reviewers highlight positive aspects of customer service, describing representatives as super helpful,... See more

Product

Clients share positive opinions on product quality, highlighting that items match their description.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great choice of flying experiences, super helpful customer service. Web site really clear but for some reason the purchase process wouldn’t work on my iPad but it did work fine on my desktop Mac!

Company replied

Rated 5 out of 5 stars

I received a gift voucher for a flying lesson and booked it at Tibenham, Norfolk. Voucher was easy to use and booking with Steve at the flight school was excellent. The one hour flight, also with St... See more

Company replied

Rated 5 out of 5 stars

Having found booking a gift voucher very easy, i was dismayed to find that google pay had used an old dead email address to send me the voucher. Embarrassed I contacted Into the Blue customer service... See more

Company replied

Rated 5 out of 5 stars

A very short and productive conversation to book my flight, after an equally quick online search and payment. Friendly phone service and all done within a few minutes. Information received by email su... See more

Company replied


Company details

  1. Gift Shop

About Into The Blue

Written by the company

At Into The Blue, we specialise in creating unforgettable days out across the UK. From high-adrenaline adventures to relaxing getaways, we offer over 2,000 carefully curated experiences designed to inspire, excite and delight.

Whether you’re searching for the perfect birthday surprise, a unique anniversary gift, or a last-minute present that still feels thoughtful, our instant gift vouchers make giving effortless. With options ranging from supercar driving and flying lessons to spa days, afternoon teas and family activities, there truly is something for everyone.

Established for over 25 years, Into The Blue is proud to be one of the UK’s most trusted experience providers. We work closely with carefully selected venues and professional partners to ensure every experience meets high standards of quality, safety and enjoyment.

Our friendly UK-based team is always on hand to help with recommendations, bookings and any questions along the way, making the whole process simple and effortless.

At Into The Blue, we believe memories make the best gifts, and we’re here to help you create them.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

835 reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 88% of negative reviews

Typically replies within 1 week

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4.4

All reviews

(835)

631 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Although I did purchase a voucher it…

Although I did purchase a voucher it wasn't quite what I wanted. I wanted a monetary voucher which could be used on any trip from our local heritage train station. I eventually found a family ticket for blue or green days valid at several places but not as flexible as I would have liked.

24 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We hope you enjoy your Family Steam Train Trip.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

All my queries were answered in your…

All my queries were answered in your information, it was easy to follow instructions to order our gift for a family member.

29 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for thefeedback.

We are happy to hear you found ordering your voucher simple.

We hope the recipient enjoys their 75 Clay Shooting Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Ease of purchase

Ease of purchase

29 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that you found purchasing your voucher easy.

We hope that you enojy your Derbyshire Countryman Cream Tea at Ecclesbourne Valley Railway.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Was looking for a different type of…

Was looking for a different type of present for my sons 40th birthday and was recomended yourselfs.
It was eaisy to book and a speedy conformation.
A gift he wont forget in while.
Thank you,s.

29 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the fedback.

We are pleased to hear that you found ordering your voucher easy.

We hope the recipient enjoys his 60 Minute Two Seater Flying Lesson.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Great customer service for resolving ordering gift online.

Issue when ordering experience gift online.
Contacted customer service, the matter was resolved efficiently and quickly.
Great customer service. Thank you.

21 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that our customer services team were able to resolve your issue efficiently.

We hope that you enjoy your 60 Minute 4x4 Driving Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Great help with booking

Spoke to Lady on the phone
who was so helpful as I had problems booking online.
Many thanks for the help.

27 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that our customer services team were able to assist you.

We hope that you enjoy your Tank Driving Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Very straightforward to use!

The process to purchase this experience was extremely straightforward and very reasonably priced. If the actual activity is as good I will definitely use again!

26 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that you found purchasing your voucher simple.

We hope that you enjoy your 30-minute Lights Sports Aircraft Flying Lesson.

Kind regards,
The Into The Blue Team

Rated 4 out of 5 stars

Good variety of experiences

Good variety of experiences and competitive pricing

25 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We hope that you enjoy your 'Dare Skywalk' at Tottenham Stadium.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Easy peasy

Ease of use, searchable parameters. Great value, easy to order and prompt delivery of voucher.

25 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased your voucher was delivered promptly.

We hope that you enjoy Standard Air Rifles Shooting Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

This was very easy to book

This was very easy to book. I checked all reviews first which were amazing so I'm very happy with my purchase.

25 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the fedback.

It is good to read that you found ordering your voucher simple.

We hope that you enjoy your 30 Minute Tiger Moth Flight.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Easy process to purchase tickets

Easy process to purchase tickets. Would highly recommend

24 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is great to read that you found purchasing your voucher simple.

We hope that you enjoy your York City Sightseeing Cruise.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Amazing easy and friendly service

Amazing easy and friendly service. Great value compared to every other company on the market. Even when I had an issue with my promo code customer service refunded me instantly and it was resolved quickly. Will be back for more adventure soon thank you for a fabulous service ***** stars easy.

19 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are happy to hear that our customer serices team were able to assist you.

We hope that you enjoy your 30-minute Junior Flying Lesson.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Great value for money 💰

Great value for money 💰

24 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We hope that you enjoy your Wine & Cheese Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Great experiences offered and helpful

Very helpful member of their team made the booking experience and usage of vouchers very easy.

23 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that our customer services team were able to assist you.

We hope that you enjoy your 20-minute Extra 330 Aerobatics Flight.

Kind regards,
The Into The Blue Team

Rated 4 out of 5 stars

Writing Academy

The course content seems to be very comprehensive, & was very cost-effective. However, it was extremely long-winded to purchase & pay for the Write Storybooks For Children online course. I also had to pay via the Gmail option, as your computer system kept rejecting my Country Code, although Ireland is in your drop Down Box selection.

23 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We hope that you enjoy your Online Children's Book Writing Course.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Customer service were brilliant

Customer service were brilliant. Friendly kind and sorted the problem efficiently.

18 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that our customer services team were able to assist you.

We hope that you enjoy your Tank Firing & Driving Experience.

Kind regards,
The Into The Blue Team

Rated 2 out of 5 stars

Your website is clunky and incredibly…

Your website is clunky and incredibly difficult to follow. Not impressed - wasted hours

22 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are disappointed to hear that you had difficulties in booking your experience.

We understand how frustrating this can be.

Please be assured we are actively working to improve our onsite booking experience.

We hope that you enjoy your Traditional Steam Train Afternoon Tea.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Easy to use

Very easy to use

17 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased you found booking your experience simple.

We hope that you enjoy your York City Sightseeing Cruise.

Kind regards,
The Into The Blue Team

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