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Into The Blue Reviews 

835
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 624 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the helpful and friendly staff members who consistently make interactions pleasant, welcoming, and entirely professional during every visit. People also appreciate the exceptional customer service and discover that booking various adventure experiences is usually very straightforward and seamless. However, some people mentioned that the online booking process could sometimes feel complicated and quite frustrating when navigating website issues. Reviewers specifically noted that promotional codes occasionally failed to work properly or that redeeming vouchers presented unexpected technical hurdles. Visitors found these specific website limitations disappointing before finally getting assistance from phone support agents.

What people talk about most

User experience

Consumers find user experience to be largely positive, highlighting clear website navigation and... See more

Booking process

People report ambiguous experiences with the booking process, with opinions sharply divided. While many... See more

Staff

Users describe positive interactions with staff, highlighting helpful and efficient service both on the phone... See more

Customer service

Reviewers highlight positive aspects of customer service, describing representatives as super helpful,... See more

Product

Clients share positive opinions on product quality, highlighting that items match their description.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great choice of flying experiences, super helpful customer service. Web site really clear but for some reason the purchase process wouldn’t work on my iPad but it did work fine on my desktop Mac!

Company replied

Rated 5 out of 5 stars

I received a gift voucher for a flying lesson and booked it at Tibenham, Norfolk. Voucher was easy to use and booking with Steve at the flight school was excellent. The one hour flight, also with St... See more

Company replied

Rated 5 out of 5 stars

Having found booking a gift voucher very easy, i was dismayed to find that google pay had used an old dead email address to send me the voucher. Embarrassed I contacted Into the Blue customer service... See more

Company replied

Rated 5 out of 5 stars

A very short and productive conversation to book my flight, after an equally quick online search and payment. Friendly phone service and all done within a few minutes. Information received by email su... See more

Company replied


Company details

  1. Gift Shop

About Into The Blue

Written by the company

At Into The Blue, we specialise in creating unforgettable days out across the UK. From high-adrenaline adventures to relaxing getaways, we offer over 2,000 carefully curated experiences designed to inspire, excite and delight.

Whether you’re searching for the perfect birthday surprise, a unique anniversary gift, or a last-minute present that still feels thoughtful, our instant gift vouchers make giving effortless. With options ranging from supercar driving and flying lessons to spa days, afternoon teas and family activities, there truly is something for everyone.

Established for over 25 years, Into The Blue is proud to be one of the UK’s most trusted experience providers. We work closely with carefully selected venues and professional partners to ensure every experience meets high standards of quality, safety and enjoyment.

Our friendly UK-based team is always on hand to help with recommendations, bookings and any questions along the way, making the whole process simple and effortless.

At Into The Blue, we believe memories make the best gifts, and we’re here to help you create them.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

835 reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 88% of negative reviews

Typically replies within 1 week

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4.4

All reviews

(835)

631 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

The lady on the phone was very helpful…

The lady on the phone was very helpful and delt with my purchase really and explained everything really well.

4 August 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that our customer services team were able to assist you.

We hope that you enjoy your 30-minute Dambusters & Peak District Helicopter Ride.

Kind regards,
The Into The Blue Team

Rated 3 out of 5 stars

Took too long to get vouchers I must…

Took too long to get vouchers I must have spent 1hour on line then 25 minutes on phone next day do not like you can’t book date till you have vouchers as most are special dates then back on net to get the date you would like still trying to get vouchers got daughter to try now waiting for wife to give it to a go

4 August 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are sorry to hear that and we understand how frustrating this could be for you.

We hope that you enjoy your 50 Mile Helicopter Tour of the Jurassic Coast & East Devon Countryside.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

It is very easy to use the system

It is very easy to use the system. The voucher pack arrived the very next day after the order was made.
Once I contacted the booking office, I had a date booked for 2 weeks time for my flying experience

28 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We hope that you enjoy your Nationwide 60 Minute Flying Lesson.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Highly recommend

My son in law thoroughly enjoyed this birthday gift first time...so he"s getting a repeat! Highly recommend this thoroighly efficient professional organization.

3 August 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We hope that your son in law enjoys his 60 Minute Four-Seater Flying Lesson.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Great communication over the phone

Great communication over the phone, super helpful.

3 August 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are happy to read that our customer services team were able to assist you.

We hope that you enjoy your Nationwide 60 Minute Flying Lesson.

Kind regards,
The Into The Blue Team

Rated 1 out of 5 stars

You dont get what you order

Gift experience i booked is completely different to what I am being offered when booking time slot, different helipirt different trip, i booked Cardiff Bay 20 minute Touf and im getting 8 minute city centre tour from Cardiff Airport instead of Cardiff Heliport and you want and extra £30 no option to opt out of upgrades, total rip off

3 August 2026
Rated 4 out of 5 stars

Wrong delivery address

Wrong delivery address so have had to send an email to request correction

3 August 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to read that our customer services team were able to amend your delivery address.

We hope that the recipient enjoys their 60 Minute Flying Lesson.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Found what item I was looking for very…

Found what item I was looking for very easily, additionally wanted help finding another item. Spoke to a colleague in the phone who was extremely helpful. Ended up booking another days event. Great Service

29 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that our customer services team were able to assist you.

We hope that you enjoy your Curry Meal on the Churnet Valley Bombay Express Steam Train.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Everything seems so professional and…

Everything seems so professional and very well presented.
I bought the voucher for a birthday gift, which is for next week.
I'm sure they will love it.
Thank you

26 July 2026
Into The Blue logo

Reply from Into The Blue

Thank ou for the feedback.

We hope that the recipient enjoys their Curry Meal on the Churnet Valley Bombay Express Steam Train.

Kind regards,
The Into The Blue Team

Rated 1 out of 5 stars

Paid for a 'voucher' and then booking was a nightmare...

Paid for a 'voucher' before I could book the event after reassurance from customer service. Seems odd. to me that you pay before you book anything which is a separate operation AFTER you've paid, It's then a whole different rigmarole? Then having paid the money, I couldn't then purchase the event. Online didn't register any of the codes and voucher number I was given when I paid. I need to ring again to make the booking. This is Irritating, time-consuming, disappointing and poor standard of business. And this is before we have the experience.

1 August 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

Into The Blue is an experience gift voucher company, we do not operate the experiences ourselves. For this specific experience, the provider requires us to make the booking on your behalf once you have purchased and redeemed your voucher.

We hope that you enjoy your Weekday Thames Lunch Cruise.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Easy process to book activity

Easy process to book and redeem voucher. First choice activity, date, time and company were available.

23 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are happy to hear that you were able to book your experience on your preferred date.

We hope that you enjoy your 30-minute Junior Flying Lesson.

Kind regrads,
The Into The Blue Team

Rated 4 out of 5 stars

Ease of booking

Ease of booking; however my e-Voucher will not download.

1 August 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighed to hear that you found purchasing your voucher simple.

I have resent yourvoucher to the email address provided when purchasing.

We hope that you enjoy your 30-minute Junior Flying Lesson.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that our customer services team were able to assist you.

We hope that you enjoy your York City Sightseeing Cruise.

Kind regards,
The Into The Blue Team

Rated 1 out of 5 stars

Poor customer service

Unfortunately my experience has not been good. Could not get through on phone - waiting on hold almost an hour on 24/7/26 before giving up. Then filled in on line form with my query with no response despite this being over a week ago. I have little faith in this company and do not recommend if you want to rely on customer service to query something prior to activating your voucher.
Re your reply comment below I have supplied my personal details and look forward to hearing from you. 17th Aug and not heard back - not good enough so the 1 star stands.

24 July 2026
Unprompted review
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

I have requested further details so I can investigate this further.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Great Flying Lesson

I received a gift voucher for a flying lesson and booked it at Tibenham, Norfolk. Voucher was easy to use and booking with Steve at the flight school was excellent.
The one hour flight, also with Steve, was brilliant, and he went out of his way to accommodate things to make the experience go well. Highly recommend Tibenham flight school and everyone involved.
Thanks Simon

13 July 2026
Unprompted review
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that you enjoyed your experience with us!

Kind regards,
The Into The Blue

Rated 3 out of 5 stars

Like so many others

The experience we booked seemed scarce so we were forced to pay more for a bigger experience

29 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We hope that you enjoy your Helicopter Buzz Flight.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Quick and simple

Quick and simple

29 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is great to read that you found ordering your voucher quick and simple.

We hope that you enjoy your 30-minute Junior Flying Lesson.

Kind regads,
The Into The Blue Team

Rated 4 out of 5 stars

A person for clarification?

I really would have liked to have spoken to someone about the event I was contemplating purchasing. I did go through with the purchase but a chat would have been helpful.

29 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We hope that you enjoy your Half-Day Gliding Course.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Very quick

Very quick, efficient and easy to use.

29 July 2026
Into The Blue logo

Reply from Into The Blue

Thank youfor the feedback.

It is good to read that you found ordering your voucher easy.

We hope that you enjoy your 60-minute Lights Sports Aircraft Flying Lesson.

Kind regard,
The Into The Blue Team

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