Imaginfires Reviews 

3,070
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 362 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the stunning design of the fireplaces and how effectively they heat up entire living spaces. Reviewers regularly mention the exceptionally fast delivery times and note that purchases arrive securely packaged without issues. Buyers consistently appreciate the very helpful assistance provided by the team when managing orders or selecting the right stove. However, some customers also noted occasional issues with unexpected delivery delays or receiving items that were damaged upon arrival. Others occasionally experienced missing parts or reported that communication regarding tracking and order updates could be improved.

What people talk about most

Product

Clients share positive opinions on product quality, frequently praising the beautiful design, impressive... See more

Delivery service

Customers consistently note positive experiences with delivery service, often highlighting fast shipping... See more

Quality

Customers had positive experiences with quality, expressing high satisfaction regarding the build, materials,... See more

Service

Consumers find service to be positive, highlighting quick, efficient, and exceptionally helpful support from... See more

Order

Reviewers mention positive feedback about order processes, highlighting quick and easy ordering options... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Excellent service. Arrived four days after ordering. Had a problem with fuel box as it was creating a mist and smell. Contacted Inaginfires and Brenda sent a replacement straight away arriving again f... See more

Company replied

Rated 5 out of 5 stars

Have always bought our fuel from this company Might be more expensive than elsewhere - haven't checked in too much detail as trust that their fuel keeps our fire in good service Excellent delivery... See more

Company replied

Rated 5 out of 5 stars

Oh my goodness, why didn’t I buy this fire before? Yes the fuel can be a little bit expensive but it really does heat up my conservatory, they are addicted to it and probably need to use it slightly l... See more

Company replied

Rated 5 out of 5 stars

Amazing company. Exceptional & faultless customer service. Brenda and team were so helpful with changing our order from the Burford Stove to the Howarth. This was processed and delivered within 5 day... See more

Company replied



Company details

  1. Fireplace Store

Information provided by various external sources

At ImaginFires we exclusively design and manufacture stylish Bio Ethanol fireplaces. Whether you require a contemporary or more traditional style fireplace, we have the solution for you. Our fireplaces are all compliant with the European Standard EN/BS 16647 and come with a one year warranty and free delivery as standard.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(3,070)

361 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Lovely new fire it's better than my…

Lovely new fire it's better than my central heating and keeps the place warmer ordering was simple and fast the fire is built really well delivery was very good also credit to the firm with these fires.

26 November 2025
Imaginfires logo

Reply from Imaginfires

Wonderful to know you are happy with the Hampton fire and our service. Thank you for choosing us.

Rated 5 out of 5 stars

Absolutely love this fire

Oh my goodness, why didn’t I buy this fire before? Yes the fuel can be a little bit expensive but it really does heat up my conservatory, they are addicted to it and probably need to use it slightly less. I’m looking forward to having it on over Christmas and impressing all my visitors, people that I’ve seen it so far I’ve already bought it I believe as well.

16 November 2025
Unprompted review
Imaginfires logo

Reply from Imaginfires

Thank you for your enthusiastic 5-star review!
We are thrilled to hear that the Globus fire is heating your conservatory so effectively and that you are enjoying it so much. It is the greatest compliment that your visitors have been inspired to purchase one too!
We wish you a cozy festive season and hope the fire makes a wonderful backdrop for all your Christmas gatherings.

Rated 5 out of 5 stars

Really great product and excellent…

Really great product and excellent customer service.

18 November 2025
Imaginfires logo

Reply from Imaginfires

We are thrilled to hear that you are enjoying your Arlington fire and that you received excellent customer service.

Rated 5 out of 5 stars

Had a small problem with the fire,but…

Had a small problem with the fire,but it was resolved quickly would recommend them excellent customer service

14 November 2025
Imaginfires logo

Reply from Imaginfires

Happy we were able to sort out the problem with your fire quickly. Thank you for the 5 star.

Rated 3 out of 5 stars

Part of my order did not arrive

Part of my order did not arrive. When I contacted ImaginFires I was told it was out of stock, despite showing as in stock when I ordered.
The item was not due back in until 3 months time, but if I hadn't contacted customer support I would not have been told this at all.

Edit: Full refund received for the logs before posting this review. I should have included that

24 November 2025
Imaginfires logo

Reply from Imaginfires

Apologies for the confusion and the mix up. We have processed a full refund for the ceramic logs and are working to improve our systems to prevent this from happening again.

Rated 5 out of 5 stars

Really pleased with my Hampton Black…

Really pleased with my Hampton Black bio fire , looks amazing! Also the
Bio Christmas scent 12 pack smells great , was all delivered on the right date and time ,
10/10 thank you very much , will highly recommend your company to friends and family.

23 November 2025
Imaginfires logo

Reply from Imaginfires

We're thrilled you love your Hampton Black bio fire and the Christmas scents. We appreciate you mentioning the smooth delivery time, too!
Thanks for choosing us, and thank you for highly recommending our company

Rated 5 out of 5 stars

Quick delivery from imaginfires

Quick delivery from imaginfires
poor delivery from DX parcel was left outside in the rain with the this side up arrows horizontal so bottles were on there side fortunatly the did not leak

24 November 2025
Imaginfires logo

Reply from Imaginfires

Apologies for the couriers leaving your order out in the rain. I will pass your comments onto them as it is not the service we expect for our customers.

Rated 5 out of 5 stars

Excellent after sales communication

Excellent after sales as well as the fires being exactly as advertised (I have 2 fires from Imaginefires)
Would recommend.

24 November 2025
Imaginfires logo

Reply from Imaginfires

Glad our customer were able to help and you are loving your fire.

Rated 5 out of 5 stars

Excellent product

Excellent product. All the joy of having a real fire without any of the mess, maintenance or permanency. We can move the log burner when we move our furniture around it's brilliant

24 November 2025
Imaginfires logo

Reply from Imaginfires

Thank you for this wonderful feedback! We’re so pleased that you are enjoying our log burner and the convenience it brings to your home. We really appreciate your business!"

Rated 5 out of 5 stars

Delivery was very fast

Delivery was very fast. Instant heat once filled with the Bio Fuel and a lovely glow to the room.

16 November 2025
Imaginfires logo

Reply from Imaginfires

We are pleased we could provide fast delivery and that you are happy with the immediate warmth and glow from the fire.

Rated 5 out of 5 stars

Very quick delivery and really nice…

Very quick delivery and really nice fire. Great customer service when I had a query.

20 November 2025
Imaginfires logo

Reply from Imaginfires

Happy to hear our customer service team were able to help with your query and you are enjoying your fire.

Rated 5 out of 5 stars

What an amazing product👍…

What an amazing product such great quality and wow it has made such a difference- so cosy now! Highly recommend.

22 November 2025
Imaginfires logo

Reply from Imaginfires

What a great review—thank you so much! We’re thrilled that you are enjoying the Hampton fire and that your space is so cozy now. We really appreciate your high recommendation and your business!"

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look