Imaginfires Reviews 

3,070
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 362 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the stunning design of the fireplaces and how effectively they heat up entire living spaces. Reviewers regularly mention the exceptionally fast delivery times and note that purchases arrive securely packaged without issues. Buyers consistently appreciate the very helpful assistance provided by the team when managing orders or selecting the right stove. However, some customers also noted occasional issues with unexpected delivery delays or receiving items that were damaged upon arrival. Others occasionally experienced missing parts or reported that communication regarding tracking and order updates could be improved.

What people talk about most

Product

Clients share positive opinions on product quality, frequently praising the beautiful design, impressive... See more

Delivery service

Customers consistently note positive experiences with delivery service, often highlighting fast shipping... See more

Quality

Customers had positive experiences with quality, expressing high satisfaction regarding the build, materials,... See more

Service

Consumers find service to be positive, highlighting quick, efficient, and exceptionally helpful support from... See more

Order

Reviewers mention positive feedback about order processes, highlighting quick and easy ordering options... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Excellent service. Arrived four days after ordering. Had a problem with fuel box as it was creating a mist and smell. Contacted Inaginfires and Brenda sent a replacement straight away arriving again f... See more

Company replied

Rated 5 out of 5 stars

Have always bought our fuel from this company Might be more expensive than elsewhere - haven't checked in too much detail as trust that their fuel keeps our fire in good service Excellent delivery... See more

Company replied

Rated 5 out of 5 stars

Oh my goodness, why didn’t I buy this fire before? Yes the fuel can be a little bit expensive but it really does heat up my conservatory, they are addicted to it and probably need to use it slightly l... See more

Company replied

Rated 5 out of 5 stars

Amazing company. Exceptional & faultless customer service. Brenda and team were so helpful with changing our order from the Burford Stove to the Howarth. This was processed and delivered within 5 day... See more

Company replied



Company details

  1. Fireplace Store

Information provided by various external sources

At ImaginFires we exclusively design and manufacture stylish Bio Ethanol fireplaces. Whether you require a contemporary or more traditional style fireplace, we have the solution for you. Our fireplaces are all compliant with the European Standard EN/BS 16647 and come with a one year warranty and free delivery as standard.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.7

All reviews

(3,070)

362 reviews in the last 12 months

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Rated 5 out of 5 stars

I bought an imaginfire as a back up

I bought an imaginfire as a back up. I haven’t got a chimney but love seeing a cosy flame. It takes the chill off of the lounge and is very pretty when lit

21 October 2025
Imaginfires logo

Reply from Imaginfires

We're glad you're enjoying the cosy flame and it adds warmth to your lounge.

Rated 5 out of 5 stars

Really please with purchase

Really please with purchase. Fast delivery and great communication. The fire has completely changed the ambiance of the room. Would highly recommend.

3 November 2025
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Reply from Imaginfires

Wonderful to know you're happy with both the fire and our service. Thank you for choosing us.

Rated 5 out of 5 stars

Great price

Easy order; Quick delivery; great product at a considerably better price than available on other sites.

3 November 2025
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Reply from Imaginfires

We're thrilled to hear delivery was quick and you are happy with your Bredon fire.

Rated 5 out of 5 stars

Really impressed!

Really impressed with our purchase, and our order was delivered quickly.

3 November 2025
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Reply from Imaginfires

We like hearing delivery was fast and you are enjoying your Malvern fire.

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service, quick and efficient. I havent got my fire working yet as waiting for the room to be decorated before I put it in place. Really impressed so far though and the fire is beautiful

2 November 2025
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Reply from Imaginfires

Thanks so much. Glad are team were able to help with you queries.

Rated 4 out of 5 stars

Good service with relatively speedy…

Good service with relatively speedy delivery. The fire makes the room warmer than I expected which is great but there is a smell when it’s burning. It’s still quite new so fingers crossed this will disappear.
Slightly disappointed that they haven’t followed up with us but overall very happy.

2 November 2025
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Reply from Imaginfires

Apologies for the problem you are having. Sometimes there is a strong smell and haze when you first using the fuel box its just the fuel box bedding in.
Can you send us an email to support@imaginfires.com

Rated 5 out of 5 stars

Nice fires

Nice fires, packaged very well, we have bought two now, one for garden room and the other for summer room

2 November 2025
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Reply from Imaginfires

Wow thank you for your continued support we really appreciate it.

Rated 5 out of 5 stars

Great service with fast delivery .

Great service with fast delivery .
Fire well packaged.
Fire is excellent and provides plenty of heat for our living room.
We can get almost 6 hours once we lower the flame.

2 November 2025
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Reply from Imaginfires

Glad to hear the Dalton fire is keeping you cosy and you had a smooth easy delivery.

Rated 5 out of 5 stars

Great service.

Great service.
Lovely fire quick and easy to set up.
Quick and easy to order arrived a couple of days later with no extra delivery charge to the Highlands.

2 November 2025
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Reply from Imaginfires

Happy to hear delivery was smooth quick and ordering was easy.

Rated 5 out of 5 stars

Great customer service and I love…

Great customer service and I love having a fire in my flat! Warms the room quickly and feels really cosy. The vanilla sent is gorgeous.

2 November 2025
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Reply from Imaginfires

Love hearing you are enjoying your fire and the vanilla fuel.

Rated 4 out of 5 stars

The problem was resolved

The fire we purchased looked great but when we lit it for the first time we got very strong smelling fumes which kept setting off the smoke alarm in the hall. We were advised by Imagine fires that sometimes this happens at first but that it should go with use. We tried it several times and although improved, the smell was still unpleastant. When I explained this to Customer Support they responded immediately and have now sent a replacement fuel box which has completely resolved the issue. There was clearly something wrong with the coating on the initial fuel box but full marks to Imagine Fires for resolving it. We are now 100% happy with fire. Jayne

22 October 2025
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Reply from Imaginfires

Happy we were able to help and resolve the problem quickly. Enjoy your fire.

Rated 5 out of 5 stars

Ordered the Pembrey fire and we are…

Ordered the Pembrey fire and we are overjoyed with it. It not only looks great it throws some heat out. We received good service from the company and will be ordering again when the next room is finished.

12 November 2025
Unprompted review
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Reply from Imaginfires

Thank you for your lovely review. We love hearing the fire is keeping you warm and cosy.

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