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Iconic Auctioneers Reviews 

1,227
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 209 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, helpfulness, and extensive knowledge, often noting individuals who went above and beyond. The service is frequently described as excellent, efficient, and smooth, with clear communication and guidance making the overall experience hassle-free. However, some reviewers noted issues with product descriptions, finding vehicles did not always match advertised conditions or had undisclosed problems like missing documentation. A few people also mentioned unexpected fees or feeling unsupported post-sale, with some finding achieved prices either too high or lower than desired.

What people talk about most

Staff

Users describe positive interactions with staff, consistently praising their professionalism, helpfulness,... See more

Service

Customers consistently note positive experiences with service, often highlighting excellent communication and... See more

Product

Customers had ambiguous experiences with the products, particularly cars and bikes, purchased through the... See more

Price

Reviewers highlight ambiguous aspects of price, with some customers achieving their desired reserve price or... See more

User experience

Reviewers mention positive feedback about user experience, with many describing it as excellent, seamless,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

thank you iconic auction what pleasure it was to deal with this company in allowing me to purchase my dream car the Little Renault 5 GT Turbo Raider I worked in a Renault Garage when I first lef... See more

Company replied

Rated 5 out of 5 stars

Guys where there on day of my purchase.gave me options on delivery and prices associated with each choice.kept updating me with the whereabouts my purchase was. Arrived as per eta estimate and pr... See more

Company replied

Rated 5 out of 5 stars

First time at Silverstone auction, to be honest I didn’t belong there financially!!! Whole experience was made very simple and easy, probably too easy!!! Only went to look at one car (‘59 DeSoto) just... See more

Company replied

Rated 5 out of 5 stars

We were recommended to Iconic by our friend. From the moment he picked up the phone, Lionel from Iconic Auctioneers was a absolute Gem to deal with. He truly bent over backwards to make sure our vehic... See more

Company replied


Company details

  1. Auction House
  2. Auto Auction
  3. Car Dealer
  4. Collectibles Store
  5. Online Auction Service
  6. Used Motorcycle Dealer

About Iconic Auctioneers

Written by the company

Iconic Auctioneers is a world-class, specialist auction house for the sale of classic, competition, modern and collectors’ cars, modern and historic motorcycles, as well as collections of automobilia.

Car Auctions
Motorcycle Auctions
Automobilia Auctions
Fortnightly Timed Online Auctions

Iconic Auctioneers make the process of buying and selling at auction simple and enjoyable with personal, professional customer service to guide you through the process.

We are proud to hold the exclusive automotive auction rights for a number of Europe’s largest motoring events, including the NEC Classic Motor Show, CarFest, Race Retro, and Supercar Fest to name just a few. These highly popular events attract thousands of visitors to our sales every year.

Seller's Guide
Buyer's Guide

Our team are the lifeblood of Iconic Auctioneers - as enthusiasts with years of experience they inherently understand the passion sellers have for their rare cars, motorcycles, and collectibles. And as buyers, they understand the motivations people have for purchasing their dream come true or prized investment. We seek out the rarest finds and take great pride in connecting them with our global database of buyers. The team has a proven track record of industry-leading accurate valuations and has achieved many record-breaking auction prices to date.

Notable Sales

Our in-house marketing team delivers global exposure of our events across our industry-leading social media channels as well as regular coverage in the most popular automotive magazines, online channels, regional, national, and international newspapers.

Experts in Exceptional

Written by the company

One of the UKs leading auction houses for Classic and Collectors' Cars, Modern and Historic Motorcycles and Automobilia
We aim to make your auction journey as smooth and as enjoyable as possible.

Contact info

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Iconic & Classic Cars, Motorcycles & Automobilia

4.7

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TrustScore 4.5 out of 5

1K reviews

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4.7

All reviews

(1,227)

187 reviews in the last 12 months

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Rated 5 out of 5 stars

Very professional service from start to…

Very professional service from start to finish. Seamless process

9 November 2025
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Reply from Iconic Auctioneers

Thank you for your feedback. We’re glad you found the process seamless and professional from start to finish.

Rated 3 out of 5 stars

I’ve now used Iconic Auctioneers for…

I’ve now used Iconic Auctioneers for three auctions and have successfully purchased two cars through them — and lost out on one that went well above my ceiling.

For my first auction, I registered for telephone bidding. Iconic called me promptly before the lot went live, behaved professionally, and the process was smooth. The car I was interested in shot past its estimate and beyond my budget in under a minute, which made the decision easy.

For my second and third auctions I used online bidding from the comfort of my own living room. It was simple to register and intuitive to use, and I enjoyed watching the bids remotely without the pressure or adrenaline of being in the room. In this setting I was able to stay disciplined and not get caught up in auction fever — I hit my hard limit and won the car fairly.

During the third auction there were four cars I was considering. I was the underbidder on the first one, the third shot past estimate and out of my range, and while waiting for the fourth I received a call from Iconic to advise that the first car hadn’t reached reserve, and if I could meet the reserve it would be mine — which I gladly agreed to.

Both vehicles were accurately represented in their listings, which I credit to the honesty of the sellers rather than the auction house. As always, buyers should ideally view cars in person — I fully accept that I took a risk by not doing so with either purchase.

So if everything sounds positive, why am I leaving only 3 stars instead of 5? Unfortunately, the first car arrived with no keys — despite keys being shown in the listing photos. I was informed that Iconic would contact the seller and arrange a locksmith if necessary. This was back in August, and I’ve had no further communication since that initial call. As it stands, I have a near-£10,000 immobile car sitting on my drive: a beautiful paperweight, but a paperweight nonetheless.

I genuinely like Iconic Auctioneers — the bidding experience, the professionalism during auctions, and the systems they have in place are all commendable. But post-sale support is part of the customer experience too, and being left without resolution for months has been a real disappointment.

24 August 2025
Rated 5 out of 5 stars

Helpful staff

Helpful staff, & I got a reasonable price, nice to have had more, but I was happy with the package

9 November 2025
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Reply from Iconic Auctioneers

Thank you for your feedback. We’re glad our team was helpful and that you were happy with the outcome.

Rated 3 out of 5 stars

Very slow in settling accounts !

Very slow in settling accounts !
Coming up to a month after sale, I still await payment of proceeds to my account!
You have required and necessary bank details since long, and this is confirmed by an email from you. Another email advises payment will be made by 21/11 …today 27/11 still nothing!

8 November 2025
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Reply from Iconic Auctioneers

Hi Henri. We spoke this morning and our FD has left you a message, now that we have your bank details, your payment will be forwarded by the end of this week. Apologies for the delay.

Rated 5 out of 5 stars

Excellent service

Dan from Iconic was and is a star. From initial contact to sale Dan kept me informed all the way. I’ve had a great experience with the team at Iconic and if I ever sell another classic bike it will be Iconic I use.

9 November 2025
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Reply from Iconic Auctioneers

Thank you for the wonderful feedback! We're thrilled to hear Dan kept you well-informed throughout the process, and we’d be delighted to help you again whenever you’re ready to sell another classic bike.

Rated 3 out of 5 stars

Enjoyable experience.

Catalogue is great. Range of cars good.

16 November 2025
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Reply from Iconic Auctioneers

Thank you for your review, we are glad you had an enjoyable experience.

Rated 5 out of 5 stars

RS2000 Purchase

Excellent experience from initial engagement, payment, collection and uplift. Great bunch of people and delighted with my purchase.

8 November 2025
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Reply from Iconic Auctioneers

Thank you for the great feedback! We're delighted you had an excellent experience from start to finish and thrilled that you're pleased with your purchase.

Rated 3 out of 5 stars

Will it get me home?

Great experience when the auctions were at Leamington and we had costs that were reasonable. (£5 programme).
Now it’s at the NEC we are talking excessive parking costs, entrance costs, extra costs to inspect the cars and eleven quid for a burger. OK it’s the NEC and we all know that to get in you Need Extra Cash but Iconic are not as up front as they should be. Their ‘experts’ know next to nothing about the individual cars as I found out when I asked Richard about the E24 I was interested in. I was told it had an MOT and was driven to the hall so I would have no problem buying it and driving it away.
This I did on the Monday but I only got as far as the M42 ( less than a mile) when the car decided to seize up completely and come to grinding halt. Two trailers, great expense and 9 hours later, myself and my wife got home to Manchester. Should have taken 2 hours tops.
I don’t believe adequate information is given on the condition of the cars and the sales hype is exaggerated. I actually phoned up on the Sunday to confirm that the car was in a drivable condition and was told it was. OK it’s an auction and sold as seen but maybe for the price charged to actually get the cars I would expect a bit more honesty.

10 November 2025
Rated 5 out of 5 stars

Cardinal Classic & 84 Collection

Always the red carpet treatment from my Consigner Richard, I’ve been with this auction house since its infancy and their faithful commitment to look after me goes above and beyond every time.
Duncan owner of Cardinal Classic & 84 Collection

9 November 2025
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Reply from Iconic Auctioneers

Thank you, Duncan — we truly appreciate your long-standing support and your kind words about Richard and the team.

Rated 5 out of 5 stars

An excellent personal service

An excellent personal service. Explanations were clear the process straight forward. The advice realistic.

6 November 2025
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Reply from Iconic Auctioneers

Thank you for the great feedback! We're glad to hear the process felt clear and straightforward, and that our advice was helpful throughout.

Rated 1 out of 5 stars

Worst auction experience

Car was described as having 'good history file' which constituted 4 bits of paper, only 1 of which related to any service work on the vehicle. Essentially it has no service history yet it had 3 stars for vehicle history.

Iconic Auctioneers reply below makes it seem like I am at fault, I am not. The description of the vehicle was incorrect, replacing both batteries has not fixed either engine light or alarm issues.

Picked it up and engine light was on, yet the listing made no reference to this. Engine runs rough.

Alarm goes off constantly. No new keeper slip supplier with the car.

Contacted Iconic Auctioneers and no suggestion of wanting to resolve these issues or admit any fault.

9 November 2025
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Reply from Iconic Auctioneers

Thank you for sharing your experience with us. We understand that you spoke with the consignor about the car after purchasing it, and all documents were accurately included in the listing description.

We, nor the vendor were aware of the issues you’re now facing, as the vehicle showed no warning lights when it was driven into the hall, and the alarm didn’t go off at all for the 4 days it was in our care.

As explained to you, it appears there maybe a problem related to the battery and replacement of this would be suggested.

Rated 5 out of 5 stars

Hats off to Stacey

Hats off to Stacey. She helped with everything from, valuing the car, to getting best price on auction day. Went above and beyond, helpful throughout would recommend dealing with her.
Cheers
Dave randles

9 November 2025
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Reply from Iconic Auctioneers

Thank you, Dave! We're thrilled to hear Stacey went above and beyond for you, and we really appreciate the recommendation.

Rated 5 out of 5 stars

A great auction house that has…

A great auction house that has delivered every time with strong sales and good prices achieved. Mark and the team have always performed above and beyond - recommended!

9 November 2025
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Reply from Iconic Auctioneers

Thank you for the fantastic feedback! We're delighted to hear Mark and the team have consistently delivered strong results, and we truly appreciate the recommendation.

Rated 5 out of 5 stars

Really easy process and fun -- got a…

Really easy process and fun -- got a great deal and paying and arranging shipping was easy.

9 November 2025
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Reply from Iconic Auctioneers

Thank you for your review! We're glad the process was easy and enjoyable, and thrilled you secured a great deal.

Rated 5 out of 5 stars

It’s totally painless

The chaps, did everything they said they would. The car sold well, and the payment from them was quick, I will certainly be doing this again.

8 November 2025
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Reply from Iconic Auctioneers

Thank you for your feedback! We're glad everything went smoothly, and we look forward to working with you again.

Rated 5 out of 5 stars

Motorcycle was accurately described…

Motorcycle was accurately described giving me confidence to bid without viewing in person

9 November 2025
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Reply from Iconic Auctioneers

Thank you for your feedback! We're pleased the accurate description gave you confidence, and that you felt comfortable bidding sight unseen.

Rated 1 out of 5 stars

No reserve known and not clear where the car is lying

No reserve known
Taking your commission straight away after finding out that the car was in Callaway in Ireland and I had to pay over1000 pounds to bring the car to Southampton. I abandoned the sale and lost by paying your commission. I will Never attend any on line auction. Good luck

25 September 2025
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Reply from Iconic Auctioneers

Thank you for your review. We are surprised that you say that the location of the vehicle was not clear. This information is always detailed for our online auctions at the end of the cars description, in this case it did clearly state Location: Galway (Ireland). As for reserves, these details are never published prior to the sale and are only indicated on the website when the reserve has been met.

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