Iceland Reviews 

8,720
TrustScore 1.5 out of 5

1.6

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Review summary

Created with AI, based on recent reviews

Evaluating 1,303 reviews, most reviewers were let down by their experience overall. Consumers frequently reported issues with services, such as late arrivals, problems with order fulfillment, and dissatisfaction with the products received. Many people mentioned difficulties with customer support, including being ignored, encountering long hold times, or receiving unhelpful responses. Conversely, a small portion of people felt very positive experiences, praising certain drivers for being polite, friendly, and going above and beyond in their service. Some reviewers were satisfied with the staff's helpfulness when assistance was needed, while others noted drivers being attentive to individual customer needs.

What people talk about most

Delivery service

Customers had negative experiences with delivery_service due to delayed orders, missing items, and poor... See more

Product

Reviewers mention negative feedback about product quality, citing issues such as frozen items arriving... See more

Order

People report negative experiences with orders, highlighting severe issues such as missing items, completely... See more

Customer service

Consumers find customer service to be extremely disappointing and frustrating. Reviewers frequently report... See more

Staff

Clients share ambiguous opinions on staff, with many consumers reporting helpful and polite service from... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Brought the 8 for £10 but staff had put other items in wrong freezer so instead of £10 items cost £20 E mailed Iceland ( out of principal ) and told that I should go back to store and take pict... See more

Rated 1 out of 5 stars

I sent an email regarding one of their delivery drivers smashing into my car and driving off. Heard nothing. Rang the customer support number 08003280800 and my call kept getting cut off. Im very di... See more

Rated 1 out of 5 stars

My order was supposed to be last Friday between 5/7 waited in as we were supposed to be going out he turned up 7.30 too late to be messing around in freezer so he took it back heard nothing from my em... See more

Rated 1 out of 5 stars

Ordered £150 worth of food then decided to add more to the order within a short time.The additions were £26 and Iceland charged me £40.After numerous contacts with customer service they wouldn't budge... See more


Company details

  1. Supermarket

Information provided by various external sources

Iceland are experts in frozen food, delivering great ideas for busy, value conscious mums. Nationwide home delivery service.


Contact info

1.6

Bad

TrustScore 1.5 out of 5

9K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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1.6

All reviews

(8,720)

1,317 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Very bad experience I went twice this…

Very bad experience I went twice this week the security man keep chasing me I’m a gentleman, and I have established business which I am running for last 30 years. my kind request to the manager change this man otherwise you lose a lot of business. I won’t be coming back if this guy still here. many thanks.

11 August 2026
Unprompted review
Rated 1 out of 5 stars

Ridiculous service

As a local resident, we usually shopping our daily groceries from Plaistow branch Iceland .
But the staff from the store are always very much NOT helpful and full of attitude. Never given any attention to the customers whatever they need .
Complete ridiculous service.

11 August 2026
Unprompted review
Rated 1 out of 5 stars

Terrible customer service

Terrible customer service. Very disappointed by what I saw in Iceland Supermarket Barkingside high street, London IG6 2AW

Often there's only 1 till open with an uninterested/rude staff member and long queues, with the rest of the staff hiding in the backroom.

Over the year, I have noticed how the size of the so called "Iceland 10 Large Class A British Eggs" has shrunk to new depths and the price keeps edging up!!
Its almost as if the staff are sitting in the backroom swapping out the large eggs for smaller eggs and then putting them out on shelf. OR Iceland's supplier is taking the mick and calling them Large eggs when its substituting much smaller eggs into the box. I did complain, but all I got was a shrug. Either way its fraudulent and someone needs to look into it. I doubt the Iceland lazy top management will be bothered. Store managers are rarely visible, why should top management be bothered?

30 July 2026
Unprompted review
Rated 1 out of 5 stars

I did an online order then waiting in…

I did an online order then waiting in for it to be delivered it was an hour late just for me to check my emails and it says as requested your order as now been cancelled but I never cancelled my order so I rang them and they said there was not enough vans to deliver like really well I am turning my attention to farm foods they will get my £250 pound order and the supposed to be alot cheaper so let's see

10 August 2026
Unprompted review
Rated 1 out of 5 stars

The worst customer service I've ever…

The worst customer service I've ever experienced from a supermarket.
Im not sure if all their customer service replies are AI? Or if its just made up of persons with poor English language skills who cut and paste stock replies without being able to think for themselves.
Iceland missed a whole crate of drinks off my order. Proven by the delivery driver photograph.
7 emails later and I have 7 identical cut and paste replies. 4x I've asked to speak to a manager and am just being ignored.
Truly horrendous.

Do not use this supermarket.

3 August 2026
Unprompted review
Rated 1 out of 5 stars

Do not use Iceland

I raised a complaint regarding issues with the delivery yet again. The customer service team sent several emails asking me for information I had already provided. The are refusing to deal with the complaint. I will NOT be using Iceland again. Worst customer service, orders never right, 1-2 days used by dates on food. They no longer pack into bags but charge you for picking and packing,

8 August 2026
Unprompted review
Rated 1 out of 5 stars

Extremely disappointed by what happened…

Extremely disappointed by what happened in Iceland Supermarket Wythenshawe ! I was shopping with my 13-year-old son and daughter. My son bought a pizza using his own Monzo card and left the store while I continued shopping. He later realised he had forgotten to take his receipt, so he went back to take his receipt.
When he returned, the security guard stopped him and asked for the receipt. My son didn’t have it with him and, being only 13 and already nervous, struggled to explain himself. Instead of checking the payment or listening to him, the security guard took the pizza from him, accused him of theft and threatened him with the police.
My son even tried to show the payment on his Monzo app, but the security guard refused to look at it. He became so frightened that he left the store crying and waited outside for me.
I went back into the store and asked what had happened. The till colleague confirmed that my son had actually paid for the pizza. She explained that he had simply forgotten to take the receipt and had now returned specifically to get it.
How does forgetting to take a receipt make a 13-year-old a thief?
What upset me most was that there seemed to be no attempt to verify the payment before accusing and threatening my child. He was left extremely distressed over a £1 pizza that he had actually paid for with his own money.
I left the store extremely upset, and my son left without the food he had paid for.
I genuinely hope Iceland reviews what happened and looks seriously at how this situation was handled, particularly the way a 13-year-old child was approached, accused and threatened.

8 August 2026
Unprompted review
Rated 1 out of 5 stars

Within ladt month I have bought milk…

Within last month I have bought milk from Greenford branch within sell by date, 2 days later the milk has gone off. Latest incident was i bought milk on 7th August. Within 5 minutes i was home and put the milk in the fridge. Today on 9th August I was so disappointed the milk that had sell by date of 12th August is already off.I am not shopping at Iceland again.

9 August 2026
Unprompted review
Rated 2 out of 5 stars

Iceland Tandoori Chicken

Iceland Tandoori Chicken. Cooked in the Oven as specified on packet. Ended up with a tray of Crumbs ( possibly the chicken coating) Tiny pieces of actual chicken! With only a few larger pieces to actually make a dissapointing meal for One .

8 August 2026
Unprompted review
Rated 1 out of 5 stars

Appalling service

Appalling service, cancelled delivery without notice, takes over an hour on the phone, never written back despite saying so. Still awaiting letter, ignored emails since May.

27 June 2026
Unprompted review
Rated 1 out of 5 stars

Rotten food sent

Ordered delivery and part of what I received mouldy tomatoes in both sets of salad packs and what once was 2 cucumbers and what did customer service say when I called 10 minutes after delivery “send photos” so obviously don’t believe you when you complain. So I’m posting it here to make everyone aware that there are no checks on what goes out from stores. So be careful to check everything. I couldn’t add photos here or I would have.

8 August 2026
Unprompted review
Rated 1 out of 5 stars

I purchased several 'buy 3 for the…

I purchased on several occasions the 'buy 3 items for the price of 2' online and Iceland keep stating they are out of stock so I end up paying the full price for several items. I could not get my money back. The customer services have gone down the tubes and Iceland is not what it was. I have been shopping with them for years. It is so sad.

1 June 2026
Unprompted review
Rated 1 out of 5 stars

Shocking customer service when I have…

Shocking customer service when I have multiple missed items in my delivery the onus is on me all my chilled items missing 🤷 may I suggest that this is a delivery problem 🤦 As a disabled customer that relies on deliveries I’m shocked by the lack of customer service will not be using them again!!!

7 August 2026
Unprompted review
Rated 5 out of 5 stars

thank you to the young man who served…

thank you to the young man who served me to night in icelands scarborough he pack my bags and while awaiting for taxi he brought me a chair to sit on he is a credit to your staff butdont know his name helps only one on the tills about5 30 time

7 August 2026
Unprompted review
Rated 1 out of 5 stars

Shocking!!!

Shocking!!!! not only did my delivery not turn up the customer service calls were just as disappointing they clearly don’t care they stillcan’t get through to the store so I have to call back another day for refund I will never use Iceland again awful

6 August 2026
Unprompted review
Rated 1 out of 5 stars

I called iceland.co.uk as im unable get…

I called iceland.co.uk as im unable get on my online account suffer with memory loss give my name dob old email address theh asked me for my old tell no from about 6 years ago i told here about my memlry lost no iff cant tell us you old telephone no then canthelp you iff you got memory loss or alzimers then dont shop iceland

7 August 2026
Unprompted review
Rated 2 out of 5 stars

The 2 stars are for the delivery driver…

The 2 stars are for the delivery driver who was lovely!Missing item,told it was replaced and it wasnt!Ordered 2 chickens extra tasty,out of stock so sent me 2 must cheaper ones,items refunded that weren't in stock.All together I advise,unless you are rolling in money,Do not use Iceland online!

6 August 2026
Unprompted review

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