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Glasses Direct Reviews 

282,217
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 21,817 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally simple online ordering process, the remarkably wide range of available frame styles, and the impressively fast delivery times. Many people state that the final products offer fantastic value for money while consistently maintaining precise prescription accuracy and great overall quality. However, some customers also noted occasional stock management issues where previously selected items unexpectedly turned out to be unavailable shortly after purchase. A few reviewers additionally experienced unexpected order fulfillment delays or frustrating delivery complications involving specific external courier services used for shipping.

What people talk about most

Product

People report positive experiences with product, noting that the glasses are well-made, fit comfortably, and... See more

Quality

Customers report positive experiences with quality, expressing delight and satisfaction with their purchases.... See more

Order

Consumers find the ordering process to be satisfactory, highlighting that it is simple, straightforward, and... See more

Service

Customers consistently note positive experiences with service, highlighting quick response times, simple... See more

Delivery service

Reviewers mention positive feedback about delivery service, noting that packages consistently arrive very... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Ordering glasses using a new prescription is easy especially if you know what size of frame suits your face. Having found a favourite frame reordering a new pair was straightforward. There are choices... See more

Rated 5 out of 5 stars

Really lovely glasses smooth ordering process always comes on time in the post or early ! 😀 was so happy when they came as they fit so great am also chuffed due to the fact it is helping people with... See more

Rated 5 out of 5 stars

Prescription Sunglasses (Vari Focals). Ordered a pair of Vari Focal Sunglasses, the choice was great. The process of uploading your prescription and PD was simple and the completed product arrived i... See more

Rated 5 out of 5 stars

A very good service with an excellent product range covering all different price points. Great quality frames from budget to designer products and excellent value whatever you choose. Lenses available... See more


Company details

  1. Glasses Store

About Glasses Direct

Written by the company

Trusted by over 3 million customers, Glasses Direct was founded in 2004 as the result of one man’s idea to make affordable, high-quality glasses more accessible for everyone. Fast forward a couple of decades later, and we are now the UK’s most popular online prescription glasses retailer, offering customers an average saving of 49% compared to the high street.

With over 1,200 frames available in all shapes, colours and styles, there is something to suit everybody.

Who We Are

Written by the company

We are UK's most popular online glasses store. With 120-day no-quibble returns, on-site fully qualified opticians and a full customer service team ready to answer any questions, you’re in good hands!
The Team
You can relax knowing your eye care is in the best hands. We have 9 qualified opticians that check through all orders and prescriptions to make sure everything is in order. Furthermore, our friendly and helpful customer service team are always on-hand, ready to answer any questions. They help customers with a range of queries, including those regarding prescriptions, lenses and even style advice! All of our glasses are checked and dispatched from our warehouse in Nottingham.

Free 120 day returns

You can return your glasses to us and get a full refund within 120 days of your purchase - no questions asked. Even if you simply didn't like how they fit!

Contact info

Promotion box for Glasses Direct

Get 2 pairs of glasses from £15!

With site welcome offer

4.7

Excellent

TrustScore 4.5 out of 5

282K reviews

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4.7

All reviews

(282,217)

20,777 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

First time experience

My varifocal glasses arrived 6 days after ordering and work well. The service was very good with my prescription being checked and processing begining the day after my order. My only issue was trying to do the pupil distance. I could not get the online app to do it but was able to do the selfie. Would definitely reccomend Glasses direct to others.

14 August 2026
Rated 5 out of 5 stars

Very good

Very good. The customer service team very helpful with my order. I just wish I had known and use the service before.

14 August 2026
Rated 5 out of 5 stars

Excellent service

Excellent service. my glasses came within a week and were absolutely perfect. The sizing, lens and frame were all perfect and excellent quality.

9 August 2026
Rated 5 out of 5 stars

Impressive service

The site was very easy to navigate, with clear instructions for each step. Was kept informed of progress throughout and received the glasses in less than a week.

14 August 2026
Rated 1 out of 5 stars

Ordered a pair of prescription sunglasses…

Ordered a pair of prescription sunglasses back in July. As the delivery date approached I got a "Due to an unforeseen technical issue, we are currently experiencing delays with some orders" email wait 72 hours for an update. They then suggested cancelling the order and offered a 99% discount on another order.

Roll forward to the delivery date. Exact same email.

My first experience using this company. There will not be a second.

I don't actually believe they had any intention to deliver the 99% discounted glasses and hoped I would just go away.

If you want a reliable company that actually full-fills their orders. Look elsewhere.

13 August 2026
Unprompted review
Glasses Direct logo

Reply from Glasses Direct

Dear Christopher,

We hope this message finds you well. We sincerely apologize for the repeated delays and frustration you experienced with your recent prescription sunglasses order. We completely understand how disappointing it must have been to receive the same delay notification again after already waiting and being asked to allow additional time. This is certainly not the level of service we strive to provide, and we are truly sorry that your first experience with Glasses Direct has left you feeling let down.

We also understand your concerns regarding the alternative offer and the impression this situation may have given you. Please check your inbox later today for more information on how we can address your concern and provide further assistance.

Rest assured, we are here to support you throughout this process. Should you need any further assistance, do not hesitate to reach out. Your satisfaction is our top priority.

Once again, we deeply apologize for the inconvenience, disappointment, and frustration caused.

Warm regards,
Team Glasses Direct

Rated 1 out of 5 stars

Follow up from 1st review I place3.8.26.

Re:Order- 100611663-1/2-2/2 CRM:020810988A follow on from my previous review of one star. I looked for a minus one for the follow up sequel from Glasses direct but have to settle for one star again.
31.7.26My email to Glasses Direct.
Dear team,Just tried my new reading glasses.Can’t see to read through them. You have in error dispensed distance glasses not reading glasses.
3.8.26. Glasses Direct response to me. 
We completely understand your concerns regarding receiving the incorrect lenses and the impact this has caused. We are sorry that your experience has not met the level of service you expected from us. As discussed, we have arranged a return for your glasses so that a full refund can be processed. A return label and instructions have been provided for you.
7.8.26 ditto. after I clarified that my prescription contains both reading and distance prescription-clearly marked and in error they have  used distance for my readers.
Glasses Direct.-I've carefully reviewed your order, and I can confirm that both pairs were ordered and supplied as single vision reading glasses. Single vision lenses are designed for one specific task only, such as reading or distance vision, and in this case, both pairs were made to your reading prescription. That said, I completely appreciate that this wasn't the outcome you were expecting, and I understand why you're upset, particularly as you've explained that you don't have the funds to place another order. While the glasses were made in line with the order submitted, we'd still like to help resolve this as fairly as possible. As previously advised, we're happy to accept the return of both pairs for a full refund.  As a gesture of goodwill for the inconvenience caused, we'd also like to offer you a unique 50% discount code to use on a new order. This will allow you to reorder the correct glasses at a significantly reduced price.
10.8.26- I accepted the 50% code to offset the inconvenience caused by their lab. error.
Glasses Direct: 12.8.26. New response. 
I’m sorry for the confusion around the discount that was discussed. I’ve reviewed the case and also checked this with our team to make sure we’re giving you the correct information.  We understand that you were expecting the 50% discount for reordering your glasses. However, after reviewing the order, we’ve confirmed that both pairs were ordered as reading glasses through as placed. As there doesn’t appear to be a fault with the glasses themselves, we’re unable to apply the 50% discount in this case.

Unbelievable. The returned glasses are clearly distance glasses not reading glasses yet they deny the lab error  liability and in effect are accusing me of being a cheating liar, Can Customer Service show any lower regard for their customers than this?

12 August 2026
Unprompted review
Glasses Direct logo

Reply from Glasses Direct

Hello Ms. O'Toole,

We’re very sorry to hear about the experience you’ve had and the frustration caused by the different information provided throughout your case.

We’d be more than happy to investigate this thoroughly and review what happened with the prescription, the returned glasses, and the previous goodwill offer.

At the moment, however, we’re unable to locate the correct account or order from the information provided. The order number mentioned appears to be incomplete, so we can’t confidently access the case yet.

We have now sent you a private request for more information. Once you have provided this, we can investigate further.

Please check your inbox for more details on how we can resolve your concern. Rest assured, we’re here to support you throughout this process. If there’s anything else we can do to assist you, please don’t hesitate to reach out. Your satisfaction is very important to us.

All the best,

Team GD

Rated 5 out of 5 stars

Very easy to order

Very easy to order. I had ordered the wrong colour so phoned to change it. It was not a problem done with ease and correct colour ordered. My glasses came in 6 days well packaged and I can now see perfectly. Will definitely use again

12 August 2026
Rated 5 out of 5 stars

Great company

Great company, although price has gone up a bit but glasses are good and I wear varfocal lenses and measurements are always taken correctly.

10 August 2026
Rated 5 out of 5 stars

Perfect service, saved a fortune and so very happy with the results

Had used Glasses Direct a few years ago and they got my order very wrong. But decided to give them another chance, as my wife buys regularly from them and is full of praise for them.
I wanted a cheap pair of reading glasses, for everyday use. And I wanted to treat myself to a nice designer pair as well.
In a chat with the company online, I was steered towards Oakley frames, having dead straight stems,that sit comfortably above my hearing aids.
With the £9 frame, I added UV blocking and blue light and scratch resistant coating.
On the Oakley glasses I went for the reactive lenses in blue to match the frames, which included UV protection and scratch resistance coating.
At exactly the same time I was building an identical Oakley set on a well known high street opticians site.
I saved £140 on the Oakley glasses with Glasses Direct.
They arrived within 7 days by royal mail and are absolutely perfect.

14 August 2026
Unprompted review
Rated 3 out of 5 stars

Liked quick delivery, however

Liked quick delivery, but it was not clear that it was necessary to add ADD value to the initial figure to gain correct prescription.

12 August 2026
Glasses Direct logo

Reply from Glasses Direct

Hello Neville,

We’re sorry to hear that the prescription entry process was unclear and caused difficulty in getting the correct vision for your glasses.

We’d be more than happy to help make this right and review the prescription details with you.

If you don’t mind, could you please send us a copy of your prescription? Once we receive it, we can check the values and make sure everything is understood correctly.

Thank you for your patience, and we’ll be happy to assist you further.

Please check your inbox later today for more information on how we can address your concern.

Rest assured, we are here to support you throughout this process. Should you need any further assistance, do not hesitate to reach out. Your satisfaction is our top priority.

Once again, we deeply apologize for the inconvenience caused.

All the best.

Team GD

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