Amir was really well informed on all products, especially mattresses, remembering a best selling mattress from many years ago. So helpful and assisted me to choose the right mattress.
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See what reviewers are saying
I received a warm and friendly welcome from Ramona. She was helpful, informative and patient throughout my visit and helped me find what I hope will be my best fit mattress for the next 8 years.
We bought two mattresses from different ranges with different firmness. The recipients found them extremely comfortable. The large range allowed us to cater for wildly different sleeping requirements.... See more
The young man who served us was very helpful, very personable. He made the experience really nice.
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company
- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Unit 1C Colne Valley Retail Park, WD17 2JZ, Watford, United Kingdom
- 01923594324
4.7
Excellent
348 reviews
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From meeting Darren who was extremely…
From meeting Darren who was extremely helpful, keeping up contact about delivery dates and times, the service was excellent. The men that delivered the bed arrived in the allocated time slot.
26 July 2025
Very helpful store with excellent products
Very helpful store with excellent products and staff who knew the products and offered to help
17 July 2025
Unprompted review
New Bed
Very happy whith my new bed and mattress service was amazing would recommend to all the public delivered on time and nice friendly men who put the bed together.
5 July 2025
From the beginning ..entering the store…
From the beginning ..entering the store , we were approached by a friendly sales person ..not pushy ..very helpful and informative.
Agreed delivery time for my purchase and that went very smoothly with the driver keeping me informed.
He was very polite, respectful and friendly.
5 July 2025
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Comfy mattress but customer services could improve.
I have purchased a bed through Dreams before and never had an issue.
However this time I found myself very disappointed in their customer services at the Watford branch. I was given conflicting information about discounts on the mattress. They told me to pay a deposit and then wait until the bank holiday sales incase my choice went down in price. I waited, it went down in price and then they said I already had a discount so wouldn’t get another one, he was quite rude and unhelpful on the phone.
Then my only other issue is with the finance, it wasn’t discussed or made clear about the time scales available until I went back to sort it out, it was an overnight process and seemed a lot more long winded than the previous time I have had finance with dreams and they have restricted how long you can borrow over forcing your financial payments to be what suits them and not the individual.
Additional update - 26th June.
Dreams reached out to me and reviewed my case and comments and were able to refunded me a portion of a deposit I had paid outright as I was entitled to an additional discount. Kishan who called me was very helpful and professional, he also advised he would be looking to get additional training for the staff at the branch I went to about the situation and what they can offer. This has improved my experience with Dreams.
20 June 2025
Reply from Dreams - Watford
Good afternoon Kirsty,
Thank you for taking the time to leave us your review and for speaking with me today.
I am sorry for the service issues you encountered but I am glad we could get to the bottom of this.
I have sent you an email as agreed and should you require any further assistance, I will be happy to assist.
Many thanks,
Kishan
Positive overall experience.
Delivery arrived on time and the bed was installed speedily and efficiently.
14 June 2025
Dreams Sales Experience: When we entered the Dreamss shop in…
When we entered the Dreamss shop in Watford, we wre quickly greeted by Francesco. He was friendly, courteous, knowledgeable and helpful. he present us with several options of beds and mattresses to suit our requirements. He left us to peruse these but was always on hand if we had any additional questions. he was very professional and helped us complete our order, offering us a drink whilst doing so. I would highly recommend.
31 May 2025
Unprompted review
Dream fast customer service
25 May 2025
Unprompted review
Ease of purchase at the shop
Ease of purchase at the shop, salesman has great knockledge, delivery on time and great driver and mate, beds bed ever so comfortable
25 May 2025
Store staff very informative
Store staff very informative. Delivery men very polite and professional and took old bed and packaging leaving room clean.
18 May 2025
New bed, divan and headboard
I had a lovely lady that was helpful in the store.
Them men that delivered the bed and set it all up were polite and very friendly, took off their shoes to go up stairs.
Were tidy.
Quick.
Took package away.
Got me to check I was happy before leaving.
4 May 2025
Couldn't fault Dreams
Couldn't fault Dreams. Helpful and knowledgeable staff. Allowed us to try as many products as we wanted. Had a second visit just to make sure we were buying the right mattress. Ordered in store, choose date for delivery came when said with plenty of updates of arrival. Recommend store.
25 April 2025
My new mattress,I am a big lady,I could…
My new mattress,I am a big lady,I could feel the springs,maybe because it’s new,maybe not.
19 April 2025
Reply from Dreams - Watford
Good afternoon Miss Bowen,
Thank you for taking the time to leave your recent review.
I am sorry to hear you are finding your mattress uncomfortable.
I have attempted to contact you to discuss this further and have sent you an email.
I look forward to hearing from you.
Kind Regards,
Wayne
I'm very satisfied with my experience
Very pleasent consultants in the showroom, fast and easy checkout, pretty quick production time and timely delivery!
22 March 2025
The Blank box
The Blank box I got with in one day it would not shut and now the hinge has broken.
I phone and phone and phone, no one picks up.
I have had it one week from the 14/03/2025.
wont go back as I spent over £3,000 on a 2 beds as well.
23 March 2025
Reply from Dreams - Watford
Good afternoon Peter,
Thank you for taking the time to leave us your review.
I am sorry to hear of the issues you are experiencing with your blanket box.
I tried to call you today but as I was unable to reach you, I have sent you an email. I do hope to hear from you soon and look forward to seeing this through to resolution for you.
Many thanks,
Kishan
On advice with what was suitable for me…
On advice with what was suitable for me !excellent help thrilled with having the drawers under the bed,giving me extra space , for a small flat .
A pleasure to come into the store ,
21 March 2025
Great experience at the shop the…
Great experience at the shop the salesman was really good. I feel that I walked away with very good deal.
15 March 2025
We were given a well welcome
We were given a well welcome, offered chocolate teas based on our preference and given enough time to look for a bed we wanted.
28 February 2025
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