We were greeted by Elaine who was really friendly and calm (not overpowering at all which sometimes sales assistants can be in my opinion). She ran the Sleepmatch diagnostic, offered us a drink and t... See more
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The service was excellent. Your agent Scott was knowledgeable and very helpful . A computerized bed enabled me to choose the most comfortable mattress.
Greeted by s very pleasant lady in shop who i can't remember her name, sorry, and she made sure we have picked the correct mattress for us, nothing was too much trouble. Gent was also very helpful in... See more
Very efficient service all round. The staff member who took our order guided us to exactly the mattress we wanted. He was friendly, polite and very helpful throughout our time in the Dreams showroom i... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Unit 3 Valentine Road, LN6 7BH, Lincoln, United Kingdom
- 01522213509
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very comfortable
Dreams mattress
I would like to rate my experience with Dreams as excellent. I enjoyed a leisurely walk around the showroom and I approached the staff member when I was ready for further information. They listened to the sort of mattress I was looking for and directed me to it and it was perfect. I am sleeping very well on the new mattress and I would highly recommend Dreams.
Very pleased with bed good choice …
Very pleased with bed good choice excellent service at Lincoln shop great staff, really looked after us good delivery team very helpful bed very comfortable
Very helpful and pleasant
Very helpful and pleasant. We had a laugh which is always good
A happy customer
Bought two single divan style beds a couple of months ago for my twin teenagers. The experience in store was great and no problems. The beds arrived on time and on the day stated. The delivery men were very helpful and both girls are very happy with their new beds.
Go to Dreams for a great nights sleep
After using the mattress analyser I choose the TEMPUR MEDIUM which was one of the suggested for
For me. The best thing I have done it was wonderful to wake up pain free First class.
Delivered with ease
Paul & Kaine delivered my new sofa into my conservatory with ease and efficiency thank you
A very knowledgeable salesman (Chris)…
A very knowledgeable salesman (Chris) help us with our choice he had lots of time for us
Dreams at Lincoln.
Dreams at Lincoln.
The staff at Dreams in Lincoln were fantastic. They were extremely helpful with their advice and made my purchase eventful. I would love it if they did more than beds i.e. sofas, love chairs etc., I'd be there to buy again like a shot. They have my five stars, no problem. *****
Very happy
I was helped to pick the right mattress for me, I was asked the questions that I hadn’t realised were important - but they were. Friendly knowledgeable and non pushy member of staff to take me through the process. Delivery was prompt enough, and I was barely able to answer the survey about that, as the three staff were in and out of my house in about 3 minutes. New mattress in place, old one removed.
trustworthy and very helpful
it was grate fun fantastic staff with a great sense of humour
Very easy to order
Dream beds staff are the best for customer service
The lady who sold us the mattress in the showroom was very professional, kind and helpful.
The delivery guy was the same. We couldn’t fault them.
Nothing was to much trouble for the…
Nothing was to much trouble for the store assistant in showing us all the alternatives. Delivery excellent and when promised and the delivery staff were most helpful. And very pleased with new bed.
Christopher greated me and my wife as…
Christopher greated me and my wife as we walked into the store and asked if we would like a coffee it was lovely coffee and then he asked us what we were looking for we told Christopher that we both have back problems and was not able to get a good night sleep so he segested we lay down on this bed that helps find you the best mattress for you the one he took us to was very comfortable we tried 2 and found the second one to be the best for us he was very helpful and not pushing into anything we didn't want the experience was fantastic and would have no doubt in going back again Christopher was the perfect salesman cudent wish for better service and the mattress is so comfy best night sleep we have had for years thanks Christopher at dreams lincoln
Very polite helpful staff in store.
Very polite helpful staff in store.. not at all pushy!!
The guys that delivered and assembled it were just the same
I’d highly recommend DREAMS
Great service from start to finish
Great service from start to finish
Salesman helpful and not pushy. Delivery drivers pleasant and helpful
5 star level of product & service
As I suffer from an arthritic condition I was blown away by the level of patience & understanding afforded to myself during my recent visit to the Lincoln store. The customer care was 1st class & my salesperson couldn't have made the visit any easier for me (allowing for my mobility issues). Cannot praise this young man highly enough! Needless to say, divan & very comfortable mattress duly ordered. Exceptional service & 5 stars fully deserved.
A comfy bed to dream on
The staff member that served us was knowledgeable , it was a pleasure doing business with dreams. The bed is super comfortable. A great buy.
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