Thanks Wendy for great service and helping us to choose our new mattress. You were patient and informative and helped to secure us a good deal. Gave us all the information and wasn’t pressurising into... See more
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I was very pleased with the service when we purchased our mattress. The staff were friendly, helpful and professional. Everything was explained clearly, and the whole experience was very positive. I w... See more
Really helpful staff member, Wendy, didn't push anything just gave me time and information to decide for myself. Felt she really helped me decide on the right mattress for me.
Went to buy a new bed and mattress unsure what I was looking for. Wendy, came straight over and started advising. She put me on the sleep match profile device that scans your body for the right bed. A... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Deacon Trading Estate, E4 8QF, Chingford, United Kingdom
- 02085 311666
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Ashley in the Chingford store was very…
Ashley in the Chingford store was very knowledgeable and helpful. Excellent service thank you Ashley!
Friendly knowledgeable staff easily…
Friendly knowledgeable staff easily explained everything
Best nights sleep ever
Best nights sleep ever. I was put on the bed tester as I wanted a firm mattress and it identified my match. From showroom to sleep my experience was a dream. Thank you.
Great price. Great product. Great service.
We were shown several beds within our budget and encouraged to take time to try them all out. The sales assistant was patient, experienced and friendly without being pushy or persuasive. Delivery was spot on, delivery arrived on schedule and the guys carried our purchase upstairs. A brilliant service all round!
Mahamud From Dreams in Chingford
Where do I even begin with my exceptional experience at Dreams in Chingford? Well, let's start with the shining star of my visit – Mahamud. From the moment I walked through the door, Mahamud's professionalism and warmth immediately put me at ease.
He greeted me with a smile and wasted no time introducing me to the latest in sleep technology, the 'sleepmatch' system. Mahamud patiently guided me through the process, explaining how it works and its benefits. He took the time to understand my specific needs and preferences, ensuring that every recommendation he made was tailored perfectly to me.
Not only did Mahamud showcase an impressive knowledge of the products, but his genuine passion for helping customers find their perfect mattresses and pillows truly shone through. He listened attentively to my concerns and answered all of my questions with patience and expertise.
Thanks to Mahamud's guidance, I felt confident in my decision to purchase the mattress and pillows he recommended.
In summary, if you're in the market for a new mattress or pillows and want an exceptional shopping experience, look no further than Mahamud at Dreams in Chingford. His professionalism, expertise, and genuine care for his customers make him an invaluable asset to the team. Thank you, Mahamud, for making my shopping experience truly memorable!
Very good customer service and support…
Very good customer service and support would recommend dreams 100 percent
Great Customer Service
I was highly satisfied with my experience at Dreams primarily due to the exceptional service provided by Ashley. He demonstrated a high level of professionalism and an impressive knowledge of the products. His friendly demeanor made our shopping experience enjoyable and comfortable. He went above and beyond to ensure that we left the store not only happy but also confident in our purchase. His dedication to customer satisfaction was evident and greatly appreciated.
Wouldn't buy anywhere else
Second time I've bought from dreams and wouldn't go anywhere else. Customer service is second to none, everything happens just as it's promised. I needed to add a phone number to the delivery after purchase as someone was waiting in for my delivery for me, this is the kind of thing that lots of other companies just don't seem to be able to manage - guaranteed the wrong number is noted on the delivery or the message isn't passed on, but everything went without a hitch and I am spending comfortable nights on my new mattress. Other companies could learn a thing or two from how well you look after your customers. Thank you Dreams, I'm sure I'll be back!
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I had waited one month for the new…
I had waited one month for the new mattress to be delivered. I have only had it 10 days and already dipping, considering this is an expensive mattress this is not the quality one should expect. No courtesy call from the branch, no communication at all. Sent message and mentioned someone will be in contact with 24 hours.

Reply from Dreams - Chingford
Friendly and professional staff
The store was clean and inviting and the staff member who dealt with us was professional, knowledgeable, patient and very friendly. We were welcomed at the door and the whole experience was enjoyable from start to finish. Highly recommend.
The bed broke within 5 days and…
The bed broke within 5 days and sleeping on it 3 times
Dreams firm mattress
We brought a firm mattress as I have a bad back. The mattress is comfortable, and I have had some good nights sleep so far. The delivery was spot-on time, and the drivers were very polite and helpful.
Helpful and great customer service
Helpful and great customer service. We ordered a single bed, straight forward with someone who knew what they were talking about and our son sleeps so well and loves it.
Good experience
The person who was dealing with us was a great man who made sure we must check bed once again in detail ( like stains etc) before making payment .
And they guys who delivered the bed were very nice and sweet too .
I have really good experience with DREAMS .
Damaged bed resolved issue
The sales experience was fantastic, however the product delivered was badly damaged and despite being offered a replacement there was a significant delay as advised by the company causing a massive inconvenience.
However representative by by the name Kishan contacted me and resolved the issue by replacing the original order with an alternate choice without extra cost. This has been very pleasing in terms of service.

Reply from Dreams - Chingford
Simply good
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