DNA Insurance Reviews 

262
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 91 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently point out that the staff members are exceptionally polite, highly professional, and dedicated to finding the most affordable insurance quotes. Consumers genuinely appreciate the clear communication, helpful advice, and how exceptionally smoothly the entire purchasing process is managed from start to finish. Some reviewers were not happy with certain customer service encounters, noting that specific employees could occasionally be unhelpful or difficult to deal with. A few people also mentioned experiencing frustrating communication hurdles, unexpected delays, or issues when trying to secure their newly requested policies.

What people talk about most

Staff

Reviewers mention positive feedback about staff members, highlighting their professionalism, patience, and... See more

Customer service

Customers consistently note positive experiences with customer service, praising staff for being helpful,... See more

Service

Reviewers highlight positive aspects of service, consistently praising the helpful, fast, and efficient... See more

Price

Customers had positive experiences with price, consistently highlighting competitive quotes and significant... See more

Value for money

People report high satisfaction and appreciation regarding value for money, noting straightforward and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ Nice and simple process to purchase a motor trade insurance quote. Wes was excellent throughout — he took the time to explain everything clearly and made sure I had all the information I... See more

Company replied

Rated 5 out of 5 stars

Toni from the customer services team helped me out with a small IT problem with issuing my insurance details she was very professional when resolving this the phone communication was also good she... See more

Company replied

Rated 5 out of 5 stars

Aaliyah Garber was amazing with her help. When no one else would help me or put the phone down on me Aaliyah garber made sure that I recieved the help i needed and done it in the time frame i needed i... See more

Company replied

Rated 5 out of 5 stars

I used DNA Insurance to sort out a new motor trade policy and was looked after by Nathaniel. My situation wasn’t straightforward (recent claims, new business, imports, working from home) but he took t... See more

Company replied


Company details

  1. Insurance Broker
  2. Insurance Agency

Written by the company

DNA Insurance Services Ltd has grown organically to its current hugely successful position in the Insurance Market through sheer hard work and determination. The last ten years have seen the company grow year on year to a point where we now have over 10...


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

262 reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(262)

88 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Took over a week to put a vehicle onto…

Took over a week to put a vehicle onto the MID and then tried charging extra money on my policy a bunch of cowboys take my advice and use a professional company

6 October 2021
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

We are sorry to read your comments. However we feel these are not a fair representation of what has happened regarding the policy/situation. If you would like to discuss this further then please call the office.

Rated 5 out of 5 stars

100% recommended

I can happily recommend this company. The staff was very professional & able to answer any questions I had. I am very pleased with the service provided, do not hesitate on choosing this company!

5 October 2021
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Thank you for taking time to leave DNA a review.
We are delighted to read your comments.
If we can assist with anything else then please do not hesitate to get in touch.
Have a great week.

Rated 5 out of 5 stars

Good service,friendly staff and…

Good service,friendly staff and excellent communication,highly recommend

5 October 2021
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Hi Mr Neal
We appreciate you taking time to leave a review. Thanks for the positive words, we will pass them on to the team.
Have a great day & if we can help with anything else please get in touch.

Rated 1 out of 5 stars

STAY AWAY! They are hiding facts from you so they can get you take a service with them then if willing to cancel they will charge you all kind of fees.

My MotorTrade was due for renewal and I have been put in touch with DNA that offered quite a good value. As I'm trading from home, they "forgot" to mention that there will be a limit of 5 max vehicles I can have in the same time. As the policy didn't suited my needs I asked if this can be increased and apparently it cannot.
I had to cancel and despite the agent telling me upon quoting that if there are any issues with the quote I have the right to cancel FREE of charge 2 weeks after the start of the policy, now there are taking a lot of fees which they want to deduct from the deposit I paid.
I thought they are a serious company but they avoid saying key things hoping you will go ahead and take the insurance with them and then they charge you for everything. Plus that I had to call days in the row to be able to cancel... I would STAY AWAY from them as they are deliberately hiding things so they can take money from you.

Looking at the reply, I mentioned cancellation hasn’t been stated over the phone, instead a grace period was mentioned. You are sending documents after the deposit has been paid and insurance has been taken. My point is clear you are deliberately misleading people so you can charge your fees afterwards, even if the product isn’t suitable. How does that work? We are all in the trade for money, but the way you are making them is wrong and people should know about your practices!

Don’t fall for a few pounds they are saving you, go with a trusted provider as these guys will never have your back.

4 October 2021
DNA Insurance logo

Reply from DNA Insurance

Hello Mr Dutu
We are sorry to read your comments. However we feel these are not a fair representation of what has happened regarding the policy/situation. All cancelation terms are clearly stated on all policies. If you would like to discuss this further then please please call the office.

Rated 5 out of 5 stars

Great customer service and knowledgable…

Great customer service and knowledgable staff. I’d highly recommend this company. After seeing a couple of bad reviews I was a little apprehensive but as with things I didn’t need to worry. Fantastic company

2 September 2021
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Thank you for taking the time to leave feedback. We are delighted to read your comments.
Thanks for choosing DNA & as always if we can help with anything else please contact the team.
Have a great weekend.

Rated 5 out of 5 stars

Great insurance company

Great insurance company , would 100 percent recommend them , great customer service team , always helpful.

2 September 2021
Unprompted review
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Reply from DNA Insurance

Hi Mr Owor
Thanks for taking the time to leave DNA Feedback.
We appreciate the comments & always strive to offer the best service possible.
Have a great week & please don't hesitate to contact us if we can help.

Rated 5 out of 5 stars

Really friendly and professional…

Really friendly and professional service. I hate sorting out insurances but DNA made it really easy and was really helpful. Highly recommend them.

2 September 2021
Unprompted review
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Reply from DNA Insurance

Dear customer
Thank you for taking the time to leave feedback.
We are delighted to read your comments & will pass them on to the team.
Have a great day.

Rated 5 out of 5 stars

Highly professional company

Highly professional company. Dealt with my insurance swiftly and easily. Can highly recommend

2 September 2021
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Good morning Rebecca.
Thank you for taking the time to leave DNA a review.
Your comments are very important to us & we will pass them on to the team.
Have a great day.

Rated 1 out of 5 stars

I would give them a minus if I could

I would give them a minus if I could. They never call back when they tell you they are going to. I have had nothing but problems since taking out the policy. They reduced my payments then increased them due to a mistake on there part. I have no faith in this company and would advise people to avoid them at all cost. I have asked to cancel the policy due to all the issues and have been told I would need to pay a cancellation fee to do this even though I have had nothing but a bad experience with them. I received emails and WhatsApp messages to call them with them saying that they had tried to call me but had no missed calls or answerphone messages from them.

28 August 2021
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Reply from DNA Insurance

Good Morning Kirsty
We are sorry to read you're comments. The last thing we want is to have an unhappy customer.
We as a company do not feel this is a fair representation of what has happened but we would like to work with you on this to hopefully get the issue sorted. Please get in contact when you have time.

Rated 1 out of 5 stars

Hi guys ..be aware dna robbing you

Hi guys
Took insurance put with these robbing company an cost well over £200 then cost another £105 just after a month was cancled and no refund was given wont reply to emails ..and want another £164 😫 Stay well clear these should be investigated

23 August 2021
Unprompted review
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Reply from DNA Insurance

Hi Mr Lang, this review does not represent what happened with your insurance policy. This has been explained to you by management & we did not rob you as you have written. If you would like a manager to contact you & go through this with you again then we can arrange that.

Rated 1 out of 5 stars

Avoid Them at All Cost

I recently renewed my policy with DNA Insurance and i am sorry to say that i am very disappointed with the level of service i am getting . I have started my renewal on 5th of this month and due to some unexpected circumstances i am planning to move abroad and requested cancellation but this company is demanding more money which is approx. 30/40% of my annual premium . I have already paid the deposit which covers the premium for few months and now they are asking more funds to cancel . I have failed to understand why i have to pay that much premium for using the cover for 25 days or less . I have tried to resolve this amicably but company is refused to look into it . Avoid them at all cost . I am going to take them to Ombudsmen and PRA .

25 May 2021
Unprompted review
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Reply from DNA Insurance

Hi Mr Hanmad. We are sorry to read you're comments. However we as a company do not feel this is a fair representation of what has happened. We would like to work with you on this to hopefully get the issue sorted. Please give the office a call.

Rated 5 out of 5 stars

Good customer service from Jake

I recently applied for a quote for a motor trade policy and was assisted by Jake. I was very impressed with Jake's pleasant, professional, knowledgeable and efficient handling of the procedure and I have subsequently taken out a policy.

16 May 2021
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Hi Mr Simmons.
We are delighted to read the comments you have left. DNA always try to help & assist as much as we possibly can & it's great to hear Jake did that today. We will pass your comments on to him. As always if we can help with anything else, please contact the team.

Rated 5 out of 5 stars

Super service from Charli Rushforth on…

Super service from Charli Rushforth on a number of insurance quotes we put to her. The quotes came out the most competitive with an excellent level of cover. Very professional and friendly, highly recommended.

12 April 2021
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

We are delighted to read the comments you have left. DNA always try to help & assist as much as we possibly can & it's great to hear the we did that today. We will pass your comments on. As always if we can help with anything else, please contact the team.

Rated 1 out of 5 stars

The worse company I have been with

The worse company I have been with . They nice customer service until like you take the policy with them as sooner you took policy they all lie and just they want your money . If anything come up they like we don’t cover that . we don’t cover these . And I highly recommend don’t don’t use them

29 March 2021
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Hi Mr Marden.
We are sorry to read you're comments. However we as a company do not feel this is a fair representation of what has happened. We would like to work with you on this to hopefully get the issue sorted. Please give the office a call.

Rated 1 out of 5 stars

It has been the worst experience Iv…

It has been the worst experience Iv had. Iv been a customer with dna for years. But the experience Iv had and the way they handled the problem they caused was ridiculous. I believe they sell u falls information. They forced me to cancel my policy and have charged me 2/3 off my policy for 3 months cover. Be careful to wat u buy off dna.

22 February 2021
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Hi Mr Ali
We are sorry to read you're comments. However we as a company do not feel this is a fair representation of what has happened. We would like to work with you on this to hopefully get the issue sorted. Please give the office a call.

Rated 4 out of 5 stars

Good professional service as I found…

Good professional service as I found last year so I stuck with the same company. Good communication and easy to use portal.

13 February 2021
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Morning Mr Khan
Thank you for taking the time to leave feedback. We are delighted to read your comments.
Thanks for choosing DNA & as always if we can help with anything else please contact the team.
Have a great week.

Rated 1 out of 5 stars

AVOID AVOID AVOID absolute con artists…

AVOID AVOID AVOID absolute con artists this company should be closed down no structure to complain take money from your acc and have to fight to get it back then they don't pay it back and it starts all over again! They do what they want when they want,GOD help us if we were involved in an accident they would drop you like a stone, I for one would not trust them to have me or my company or my family covered for any reason, they are SCAM artists hiding behind a load of sales people, just wait till you have a problem or been overcharged good luck !!!
And getting someone to call you back after your complaint....try 3 weeks !!!!they really are the absolute bottom of the pile in any insurance searches
GO WITH DNA at your peril.

18 November 2020
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Hi Mr Curran
We are sorry to read you're comments. However we as a company do not feel this is a fair representation of what has happened. We would like to work with you on this to hopefully get the issue sorted. Please give the office a call.

Rated 5 out of 5 stars

Absolutely fantastic help from…

Absolutely fantastic help from Gabrielle at DNA insurance again today. She has been a star helping solve some issues, always on hand to help 👌🏻👌🏻

14 October 2020
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Morning Carl
We are delighted that we was able to offer you great service today.
As always if the team can help with anything else please contact the office.
Have a nice day.

Rated 5 out of 5 stars

Excellent!

I very rarely leave reviews, but the service from Gabrielle of DNA today was excellent. Helped me solve a problem which took a lot of time and effort on her part - very much appreciated.

1 October 2020
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Hi Marcus
We are delighted to read the comments you have left.
DNA always try to help & assist as much as we possibly can & it's great to hear Gabrielle did that today. We will pass your comments on to her.
As always if we can help with anything else, please contact the team.

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