DNA Insurance Reviews 

262
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 91 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently point out that the staff members are exceptionally polite, highly professional, and dedicated to finding the most affordable insurance quotes. Consumers genuinely appreciate the clear communication, helpful advice, and how exceptionally smoothly the entire purchasing process is managed from start to finish. Some reviewers were not happy with certain customer service encounters, noting that specific employees could occasionally be unhelpful or difficult to deal with. A few people also mentioned experiencing frustrating communication hurdles, unexpected delays, or issues when trying to secure their newly requested policies.

What people talk about most

Staff

Reviewers mention positive feedback about staff members, highlighting their professionalism, patience, and... See more

Customer service

Customers consistently note positive experiences with customer service, praising staff for being helpful,... See more

Service

Reviewers highlight positive aspects of service, consistently praising the helpful, fast, and efficient... See more

Price

Customers had positive experiences with price, consistently highlighting competitive quotes and significant... See more

Value for money

People report high satisfaction and appreciation regarding value for money, noting straightforward and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ Nice and simple process to purchase a motor trade insurance quote. Wes was excellent throughout — he took the time to explain everything clearly and made sure I had all the information I... See more

Company replied

Rated 5 out of 5 stars

Toni from the customer services team helped me out with a small IT problem with issuing my insurance details she was very professional when resolving this the phone communication was also good she... See more

Company replied

Rated 5 out of 5 stars

Aaliyah Garber was amazing with her help. When no one else would help me or put the phone down on me Aaliyah garber made sure that I recieved the help i needed and done it in the time frame i needed i... See more

Company replied

Rated 5 out of 5 stars

I used DNA Insurance to sort out a new motor trade policy and was looked after by Nathaniel. My situation wasn’t straightforward (recent claims, new business, imports, working from home) but he took t... See more

Company replied


Company details

  1. Insurance Broker
  2. Insurance Agency

Written by the company

DNA Insurance Services Ltd has grown organically to its current hugely successful position in the Insurance Market through sheer hard work and determination. The last ten years have seen the company grow year on year to a point where we now have over 10...


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

262 reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(262)

88 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I have been speaking to mollie Bell…

I have been speaking to mollie Bell trying to sort my insurance for over a week and I would just like to say she was amazing she was very patient with me and helped me so much

9 October 2025
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Thank you for the amazing review.

Rated 1 out of 5 stars

Awful company

Awful company. Insure you, then ask multiple questions, then cancel your insurance, oh and charge you for the privilege, and make it harder and more expensive to get cover. Look forward to being sued for my money back.
DO NOT USE… Can’t leave a ZERO.
Absolute rubbish.,Since looking at all the other unhappy customers 37% at present, this is not an isolated incident. I said I was happy to limit the vehicles to the one address but you said as you have now disclosed you own more than one property, that’s it. I asked you to find me an alternative company when one of your staff said to me they were surprised DNA put me with Q underwriting due to them being really difficult, and I was told none of your insurers would quote.

**UPDATE**
Just gets worse… Turns out my insurance WASN'T cancelled after all, even though DNA told me it was, and sent an email confirming such. I even called them a couple of days later to get a refund, only to be told they were waiting on a final figure from the insurance company. I then had to stay at home, thinking I had no insurance, and then take out a private policy on one vehicle. Now I find out from Q underwriting that my policy had not been cancelled, and they are still insuring me!
I feel a complaint to the ombudsman is due for this incompetent company.

8 October 2025
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

We are very sorry to hear you have been left disappointed by our service on this occasion.

When incepting your policy, you were advised by our Handler that the insurer would require proof of parking due to the volume of vehicles you were looking to insure. Although all your vehicles had been placed on the MID, they were being stored at different locations to the risk address you advised you were trading from which is against the terms of your insurer and unfortunately led to the insurer cancelling your policy.

We would be more than happy to look for another policy for you or if you would like to discuss this any further, please do not hesitate to contact us.

Rated 5 out of 5 stars

Polite, friendly and proffesional

My dad used the services a few weeks ago and had nothing but good things to say about the company. Especially a massive thankyou to mabz for making the process so smooth and stress free - he’s a great asset to the team!

22 September 2025
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Hi Sanzida, thank you for taking the time to leave us a great review.

Rated 5 out of 5 stars

Excellent service !

Mathew was patient and efficient!
Would recommend DNA!
Portal is easy to navigate
👌

20 September 2025
Unprompted review
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Reply from DNA Insurance

Thank you for the amazing review Simon.

Rated 5 out of 5 stars

Mabz was very nice and renewed my…

Mabz was very nice and renewed my policy.
One of the best insurance companies with good prices and covering highest group.
Third year now with DNA, so I will definitely recommend!

3 October 2025
Unprompted review
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Reply from DNA Insurance

Thanks for the great review Stefan!

Rated 5 out of 5 stars

Trade insurance policy

Toni from the customer services team helped me out with a small IT problem with issuing my insurance details she was very professional when resolving this the phone communication was also good she kept me updated all the way. my personal car information was also entered on the data base by Toni.
Thank you Toni for your help over the past two days .Chris

1 October 2025
Unprompted review
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Reply from DNA Insurance

Thank you for taking the time to leave us a great review Chris.

Rated 5 out of 5 stars

If I could give 10 stars I’d complain…

If I could give 10 stars I’d complain and would want to ask if I can give 20 stars for the impeccable customer service I’ve received from Matt for the past couple of days prior to gaining my motor trade insurance.

Even till the end, he handled my tedious and repetitive questions with patience.

Truly believe if it wasn’t for Mr Carpenter I would’ve been with a different company getting my motor trade.

24 September 2025
Unprompted review
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Reply from DNA Insurance

Hi Hussein, thanks so much for the amazing review!

Rated 5 out of 5 stars

Satisfaction

Just a short review about the service and advice given to me by ( Brent ) one of the team 100% recommended no question un answered, all the insurances from the one agent in one phone call, very pleased with the service.

11 September 2025
Unprompted review
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Reply from DNA Insurance

Hi Richard, thank you for taking the time to leave us a great review.

Rated 5 out of 5 stars

Been with this company for a few years

Been with this company for a few years. Good quotes every year on renewal. Friendly and quick service. Very good company. Thank you Brent.

11 September 2025
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Thank you for the great review!

Rated 5 out of 5 stars

Wes worked very hard to get cover for…

Wes worked very hard to get cover for my new niche motor trade business 100% happy with the service he provided
Steve Kendall
Futura sports cars ltd

1 September 2025
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Thanks for taking the time to leave us a great review Steve!

Rated 5 out of 5 stars

Been stressed out looking for insurance…

Been stressed out looking for insurance , an lucky enough I got in touch with Matt at DNA, an he really made it a lot more easier , run through everything promptly an clearly and give me the best advise ,
He Found me a really good deal , will be recommending him an the company to family an friends

29 August 2025
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Thanks for the amazing review!

Rated 5 out of 5 stars

Top Notch service

Matthew made every effort to ensure i was getting the best deal and highlighted an issue that would have made my insurance prohibitively expensive, which no other broker seemed bothered to do.
Absolute top-notch service and would recommend to anyone looking for motor trade policy, as they have access to several underwriters to find you the best quote.

27 August 2025
Unprompted review
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Reply from DNA Insurance

Thanks for taking the time to leave us an amazing review!

Rated 5 out of 5 stars

Thank you for their DNA insurance…team

Thank you for their DNA insurance member Charlotte for the help choosing the right trade insurance for my company and detailed explanation and help
Thank you for your help

26 August 2025
Unprompted review
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Reply from DNA Insurance

Thanks for the great review!

Rated 5 out of 5 stars

Thomas Rowe was exceptionally helpful

Thomas Rowe was exceptionally helpful, there were quite a few amendments to be made and he was very patient and help me get a great deal for the next 12 months, would certainly recommend. Thanks

20 August 2025
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Hi Jordan, thanks for taking the time to leave us an amazing review!

Rated 4 out of 5 stars

A change in circumstances which meant…

A change in circumstances which meant my current policy was not going to be able to cover my needs. Thank you Richard and Matt for sorting things out for me, now have cover sorted and quickly, great work

13 August 2025
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Hi Erol, thanks for taking the time to leave us a positive review.

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