Directcosmetics Reviews 160

TrustScore 4 out of 5

3.9

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See what reviewers are saying

Rated 4 out of 5 stars

I really like buying perfume testers, I have found some great bargains. Took a star away for shipping fee and delivery time wich are both a bit ridiculous to Sweden

Rated 5 out of 5 stars

I am very happy with the product. The quality is excellent, The packaging was attractive, and the product was easy to use. I would definitely recommend it to others and look forward to purchasing fro... See more

Rated 1 out of 5 stars

Poor quality/faulty products sent out. Contact by telephone no one is ever available to deal with your complaint. Staff not helpful.. Sent pictures of faulty goods, so it could be investigated no res... See more

Rated 5 out of 5 stars

Love this site , all great products at much cheaper prices , nice trial size prices too , ive spent alot of time on here . Superfast delivery too.

Company details

  1. Health and Beauty Shop
  2. Cosmetics and Perfumes Supplier
  3. Cosmetics Store
  4. Discount Store
  5. Perfume Store
  6. Toiletries Store

Written by the company

Direct Cosmetics is a family-run UK beauty retailer established in 1977, with over 40 years of experience helping customers access genuine branded beauty products at affordable prices. As one of the early pioneers of online beauty retail, we have been serving customers online for over 25 years, offering a wide range of skincare, makeup, haircare, fragrances, and beauty essentials from trusted global brands. Our mission has always been simple: to make quality beauty accessible without the premium price tag. Whether customers are shopping for a favourite fragrance, everyday skincare essentials, salon-quality haircare, or beauty bargains from well-known brands, we aim to offer exceptional value without compromising on quality or authenticity. Every product sold by Direct Cosmetics is 100% genuine, sourced through trusted supply channels, so customers can shop with confidence. Authenticity, transparency, and trust remain at the heart of everything we do, and we understand how important peace of mind is when shopping for branded beauty products online. Whether you're discovering us for the first time or returning as a long-standing customer, our goal is to make beauty shopping straightforward, affordable, and trustworthy—offering branded beauty products people love, without the premium high street price tag.


Contact info

3.9

Great

TrustScore 4 out of 5

160 reviews

5-star
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1-star

Hasn’t replied to negative reviews

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Rated 5 out of 5 stars

Excellent & fast service

Excellent & fast service. Product good, Even upgraded me to a bigger 200ml bottle which was a welcome surprise. Will use again.
Thanks Direct Cosmetics

23 January 2022
Unprompted review
Rated 5 out of 5 stars

I have been a customer of Direct…

I have been a customer of Direct Cosmetics.com for over 8 years and I have always had excellent service, great products and some fantastic bargains. Their orders are always very well packed, the delivery is prompt and the prices are excellent. They are my go to supplier for birthdays and xmas presents.

11 December 2021
Unprompted review
Rated 3 out of 5 stars

I'VE ORDERED LARGE ORDER TWICE

I'VE ORDERED LARGE ORDER TWICE , AND OK BUT , FIRST TIME I GOT THE DISCOUNT AND FREE DELIVERY ?2ND TIME ONLY FREE DELIVERY ,WHY GIVE A DISCOUNT CODE IF YOU CAN ONLY USE EITHER? BUT FAST DELIVERY WELL PKD N OK , CUSTOMER SERVICES WAS AOK TOO .JUST THOUGHT I SHOULD HAVE BEEN ABLE GET MY DISCOUNT AT THE COMPLETION BUT NOT .

9 December 2021
Unprompted review
Rated 1 out of 5 stars

Ordered a fragrance from this site as a…

Ordered a fragrance from this site as a gift. I then received a message after 24 hours claiming that the order could not be fulfilled due to 'unforseen circumstances' and a refund was promptly issued. However, the same fragrance then miraculously reappeared on the site at double the price I originally paid!!!

If you want more money for items that you've already sold, maybe you should be honest with customers rather than hiding behind the old 'unforseen circumstances' story.

Can't recommend this company and won't be using again.

20 November 2021
Unprompted review
Rated 5 out of 5 stars

Xmas gifts

I've just received my parcel from direct cosmetics i ordered it saturday and it was deivered today wat a brilliant service thanku will definitely be buying again it came well packed great value for money so if your doubting direct cosmetics don't its not a fake app or fake perfume like some people claim if you buy from.direct cosmetics you'll never shop any where else again so give it a go you definitely won't be disappointed

10 November 2021
Unprompted review
Rated 5 out of 5 stars

Too tell you the truth I am sceptic…

Too tell you the truth I am sceptic when it comes to online beauty products. But I decided to buy a Sisley cleanser. It was at a reduced price saying few left. To my amazement the product is genuine and I feel blessed to say the least. I have just ordered another product Sisley again. When I looked at Sisley the product cost £90 but online on all beauty it was £56 so watch this space!!’

11 September 2021
Unprompted review
Rated 1 out of 5 stars

BLATANT LIES

I purchased an ‘unopened’ ‘unused’ perfume from this company, on arrival it appeared to have been resealed,I emailed and asked why, they reassured me it was a new product, they didn’t sell seconds, so I kept it and gave it as a gift at a birthday gathering, my friend opened the box to find HALF BOTTLE of fragrance……
To say I am livid is puting this mildly, will be contacting Trading Standards regarding this with the photographs and email trail.
Be very careful what you buy and believe nothing they say
Since returning this item and complaining I have been asked twice to consider removing this post…….
I have considered it. Nope it stays.

18 July 2021
Unprompted review
Rated 1 out of 5 stars

Fake perfume

Fake perfume. Ordered 3 bottles of the firetrap eau the toilette, and recived something what smells cheap and completely different.

17 July 2021
Unprompted review
Rated 5 out of 5 stars

I was a little dubious after reading…

I was a little dubious after reading the reviews on here, however, I ordered my items on Tuesday and they arrived securely packaged by Friday morning for only £2.50 delivery.. all branded make-up are items I have used before and all are completely genuine. these items combined would have cost me at least £50.00 in the shops yet all cost me only £18.00.. very good service!

25 June 2021
Unprompted review
Rated 1 out of 5 stars

Do not use this company

Do not use this company. My parcel never arrived and they refuse to do any investigating. I now need to go through my credit card company to obtain a refund. You get what you pay for.

23 June 2021
Unprompted review
Rated 1 out of 5 stars

If you like the feeling of paying n not getting what you ordered or worse not receiving the order this company is for you!!!!

These people Direct Cosmetics do not deserve to be in business. I have a business. My principles are that we deliver an excellent product. We have customer service that cares. We deliver the product and if anyone complained we made it right. You can’t reach anyone here. I explore you to think before buying. Myself and several friends and family members are in the hole bc of my suggestion. Plz research, bc I want no one else to be fooled with these Impostors!!!!

22 June 2021
Unprompted review
Rated 1 out of 5 stars

Received counterfeit fake cosmetic

To my big disappointment I have received a fake Dior product!
I know the price was too good to be true, however you are claiming on your website that you only sell 100% genuine products.

1. First of all, the packaging: design looked weird and cheap, not what Dior looks like
2. The product: the smell and residue in skin has no connection to the real product which I know and have used before.
I am contacting the customer service and the email is unreachable…

20 June 2021
Unprompted review
Rated 5 out of 5 stars

Excellent experience

Excellent experience. Brilliant prices, quick dispatch and great range of products.

Items came very well packaged and all smell lovely.

Thank you!

11 March 2021
Unprompted review
Rated 5 out of 5 stars

Absolutely Legit.

Absolutely Legit.

I was apprehensive to buy from here as the prices were very very good and the reviews on here are quite mixed.

So instead of buying what I actually wanted, I bought a copy of a perfume I already owned, to see if the scent was the same. It was, its the exact scent I expected and the packaging is very good.

For those experiencing issues with their scents being out of date or not smelling right may I just remind you that some of the perfumes sold here aren't actually made anymore (including the one I bought) and perfume does have an expiration date.

13 January 2021
Unprompted review
Rated 1 out of 5 stars

Purchased item that turned out to be out of stock

Purchased a lipstick from them via eBay. I was really happy that I'd found a bargain - something that I'd been after for ages. The next day I received an email to say they were out of stock. I was left feeling so let down.

Directcosmetics would better keep up wit their actual stock levels and do more inventories to keep on top of things. This would alleviate customer frustration.

Maybe people should email DC first to find out if they still have what you're after. I certainly will think twice before purchasing from them again as I don't want to be let down.

31 December 2020
Unprompted review
Rated 5 out of 5 stars

Initially skeptical- but pleasantly suprised

Initially skeptical, however I continued to place an order for L'ocataine body moisturiser for £21 instead of £42. They disclosed the box as being damaged but the product was good as new! It came within 3 days and I am pleasantly surprised. Outer box was damaged slightly, although noting major as I am still able to gift it. The hygiene seal has been ripped but the product is full and all seems legit to me. Great saving as I can't seem to find it anywhere else for as cheap. Highly recommend

9 December 2020
Unprompted review

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