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See what reviewers are saying

Rated 4 out of 5 stars

I really like buying perfume testers, I have found some great bargains. Took a star away for shipping fee and delivery time wich are both a bit ridiculous to Sweden

Rated 5 out of 5 stars

There just incredible you order and it’s with you mostly the next day,which in my book is excellent.. so I would highly recommend direct cosmetics.. have a look at there website there prices are incre... See more

Rated 5 out of 5 stars

What a wonderful cosmetic products and very good service I am so happy💗 and being customer last 15 years. Thank you so much 👍💗💗💗💗💗💗💗💗

Rated 1 out of 5 stars

Poor quality/faulty products sent out. Contact by telephone no one is ever available to deal with your complaint. Staff not helpful.. Sent pictures of faulty goods, so it could be investigated no res... See more

Company details

  1. Cosmetics and Perfumes Supplier
  2. Cosmetics Store
  3. Discount Store
  4. Health and Beauty Shop
  5. Perfume Store
  6. Toiletries Store

Written by the company

Direct Cosmetics is a family-run UK beauty retailer established in 1977, with over 40 years of experience helping customers access genuine branded beauty products at affordable prices. As one of the early pioneers of online beauty retail, we have been serving customers online for over 25 years, offering a wide range of skincare, makeup, haircare, fragrances, and beauty essentials from trusted global brands. Our mission has always been simple: to make quality beauty accessible without the premium price tag. Whether customers are shopping for a favourite fragrance, everyday skincare essentials, salon-quality haircare, or beauty bargains from well-known brands, we aim to offer exceptional value without compromising on quality or authenticity. Every product sold by Direct Cosmetics is 100% genuine, sourced through trusted supply channels, so customers can shop with confidence. Authenticity, transparency, and trust remain at the heart of everything we do, and we understand how important peace of mind is when shopping for branded beauty products online. Whether you're discovering us for the first time or returning as a long-standing customer, our goal is to make beauty shopping straightforward, affordable, and trustworthy—offering branded beauty products people love, without the premium high street price tag.


Contact info

3.6

Average

TrustScore 3.5 out of 5

153 reviews

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1-star

Hasn’t replied to negative reviews

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Rated 1 out of 5 stars

Appalling. Shop elsewhere

Appalling. They just don't give a monkeys They make things up as they go along. They lie. They ignore you. I wanted to return £80 of unwanted, unopened goods and 2 MONTHS later they still haven't refunded me. I'm going to take them to small claims court. Stay clear

24 November 2022
Unprompted review
Rated 1 out of 5 stars

Look elsewhere - they're useless

Emailed their customer services the day my goods arrived as the quality of the lipstick was so poor as to render them useless. After 12 days I have heard nothing from them. Worst customer service I have ever had from any cosmetic supplier.
Edit. I now have heard from them after I chased. Bottom line - they are not interested and advise to complain to the manufacturer! The supplier is legally responsible for supplying goods 'fit for purpose'. Avoid.

14 November 2022
Unprompted review
Rated 1 out of 5 stars

No customer service, no loyalty, dishonest pactices.

We have placed 4 orders in a month. For our most recent one we paid expedited delivery. It arrived a week later. We spoke to a woman on the phone who advised it was due to Royal Mail delays. Sure but the customer has just as little control over Royal Mail as you do and have paid for an expectation of delivery. If you can't meet it for reasons beyond your control, do not charge the higher amount. Then she referred me to the "terms and conditions" - the number 1 killer of good will. A total Karen who doesn't understand terms and conditions wouldn't stand when it comes to us filing a dispute with PayPal as we paid for a service we did not get. But its not worth it. This company has no loyalty or good will. The customer service is passive aggressive (she can't even be bothered to say her name when picking up the phone - devoid of any personable skill) We will instead never recommend them and shop elsewhere. Hope they can use the extra money we paid for delivery towards teaching their CS some basic courtesy.

1 November 2022
Unprompted review
Rated 1 out of 5 stars

WARNING - Hidden restock fees

Be warned, if you need to return anything, their T&C's state that you will have to pay the postage (fair enough - unless faulty) and they then state -

"We will issue a full refund to your original payment method, at the price you paid for the product. Please note we will not refund any postage you may have paid on the original order."

NOT TRUE - they charged me an extra 20% restock fee (nothing to do with postage) and when I tried to find the reason why they reverted to type by not answering any emails and just refused to acknowledge me.

So if you need to return anything they will steal from you.

Do some research and find another supplier - there are plenty of honest retailers out there.

30 June 2022
Unprompted review
Rated 1 out of 5 stars

100% fake

100% fake. I bought the La Nuit Tresor 50ml body lotion and 5ml EDP. I bought this to top up the lotion I bought and it doesn’t smell like the one I bought from John Lewis. The lotion smells very synthetic and doesn’t even smell close to the one I have. The 5ml EDP is worst. Weird smell, doesn’t lasts long on skin, and it’s definitely not La Nuit Tresor..What a waste of money.

5 August 2022
Unprompted review
Rated 5 out of 5 stars

Cheap and cheerful

I've purchased two fragrances and skincare from this company and they were legit items. Both orders arrived very quickly and I will definitely be using them again in future.

2 May 2022
Unprompted review
Rated 5 out of 5 stars

Great

My first order with DC. Fast delivery and a very good price. I ordered a tester perfume which usually cost a fortune. Product was genuine and I am happy with my bargain

24 March 2022
Unprompted review
Rated 5 out of 5 stars

Great Service

First time I paced an order with Direct Cosmetics and the service and products were brilliant. Great people highly recommended from my experience.

18 February 2022
Unprompted review
Rated 1 out of 5 stars

Ordered a gift from this company in…

Ordered a gift from this company in which it didn’t arrive although it apparently did but it certainly wasn’t handed to me. I contacted customer service and they apparently cannot help and it’s down to me. I’ll never be ordering from then again and neither will my family and friends.

15 February 2022
Unprompted review
Rated 2 out of 5 stars

Disappointed customer

I ordered Light blue eau de toilette from this supplier. I have used this product for many years, and love it.. More and more I believe this to be fake product, and I have been misled. I will not be ordering from direct cosmetics again for this reason.

3 February 2022
Unprompted review
Rated 1 out of 5 stars

FAKE PERFUME DON’T BOTHER

Fake perfume. Ordered a bottle of Joop eau toilette, and recived something that smells cheap and completely different and does not last at all. I had a product from boots and 2 products from this fake selling company. The boots one lasts ALL day and these fake ones smell disappears straight away. You can’t even smell it which is pathetic. Will never order from here again.

24 January 2022
Unprompted review
Rated 5 out of 5 stars

Excellent & fast service

Excellent & fast service. Product good, Even upgraded me to a bigger 200ml bottle which was a welcome surprise. Will use again.
Thanks Direct Cosmetics

23 January 2022
Unprompted review
Rated 5 out of 5 stars

I have been a customer of Direct…

I have been a customer of Direct Cosmetics.com for over 8 years and I have always had excellent service, great products and some fantastic bargains. Their orders are always very well packed, the delivery is prompt and the prices are excellent. They are my go to supplier for birthdays and xmas presents.

11 December 2021
Unprompted review
Rated 3 out of 5 stars

I'VE ORDERED LARGE ORDER TWICE

I'VE ORDERED LARGE ORDER TWICE , AND OK BUT , FIRST TIME I GOT THE DISCOUNT AND FREE DELIVERY ?2ND TIME ONLY FREE DELIVERY ,WHY GIVE A DISCOUNT CODE IF YOU CAN ONLY USE EITHER? BUT FAST DELIVERY WELL PKD N OK , CUSTOMER SERVICES WAS AOK TOO .JUST THOUGHT I SHOULD HAVE BEEN ABLE GET MY DISCOUNT AT THE COMPLETION BUT NOT .

9 December 2021
Unprompted review
Rated 1 out of 5 stars

Ordered a fragrance from this site as a…

Ordered a fragrance from this site as a gift. I then received a message after 24 hours claiming that the order could not be fulfilled due to 'unforseen circumstances' and a refund was promptly issued. However, the same fragrance then miraculously reappeared on the site at double the price I originally paid!!!

If you want more money for items that you've already sold, maybe you should be honest with customers rather than hiding behind the old 'unforseen circumstances' story.

Can't recommend this company and won't be using again.

20 November 2021
Unprompted review
Rated 5 out of 5 stars

Xmas gifts

I've just received my parcel from direct cosmetics i ordered it saturday and it was deivered today wat a brilliant service thanku will definitely be buying again it came well packed great value for money so if your doubting direct cosmetics don't its not a fake app or fake perfume like some people claim if you buy from.direct cosmetics you'll never shop any where else again so give it a go you definitely won't be disappointed

10 November 2021
Unprompted review
Rated 5 out of 5 stars

Too tell you the truth I am sceptic…

Too tell you the truth I am sceptic when it comes to online beauty products. But I decided to buy a Sisley cleanser. It was at a reduced price saying few left. To my amazement the product is genuine and I feel blessed to say the least. I have just ordered another product Sisley again. When I looked at Sisley the product cost £90 but online on all beauty it was £56 so watch this space!!’

11 September 2021
Unprompted review

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