Great service, what i like the best is everything was well thought out having break down and all the other extra things that was in place mean I did not have to search elsewhere
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Review summary
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With more features included as standard compared to rivals on the comparison websites and the so called cheapest ones , not on comparison sites . Dial Direct was considerably cheaper and also includ... See more
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I previously wrote a 1 star review for this company after they were unable to underwrite a new vehicle on my insurance policy which had six months remaining. Following this Dial Direct contacted me to... See more
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I've only just obtained insurance with Daildirect. However, so far I'm impressed with their customer service. And the ease in which I was able to purchase purchase the policy.
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Company details
Written by the company
Dial Direct has helped more than 1 million customers with their car, van, home, and life insurance needs. Partnering with leading insurers, we find policies designed to suit your individual needs and requirements with a range of optional additional products. Our fully trained staff are on hand and just a phone call away ready to offer information to our customers to help make an informed choice on the products and services they need. Offering immediate insurance cover whether you buy online or over the phone, Dial Direct can help with your insurance needs.
Contact info
Fusion House, Katharine Way, Bretton, PE3 8BG, Peterborough, United Kingdom
- 0344 412 2137
- socialresponders@bglgroup.co.uk
- www.dialdirect.co.uk
4.1
Great
26K reviews
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Reply from Dialdirect
Hey,
Thank you for taking the time to leave us your five-star review!
Vicky
Terrible and very rude service I…
Terrible and very rude service I received today from what seemed like an Indian call centre, I just wanted to chance over my car insurance to another car and it could not have been more complicated not to mention the premium rising from my existing policy by more than £1500 !! And that was for a smaller car, the call centre where unable to give m a new quote and just gave me my new monthly payment that was from £18 a month to £98 a month , when questioned I just received a rude reply and was asked what don’t I understand!!! Policy will now be cancelled and already I’ve insured my new car along with 3 named drivers for £330
18 April 2026
Unprompted review
Reply from Dialdirect
Hi Quintin,
Thanks for your feedback—we’re really sorry to hear about your experience.
It’s not acceptable for you to feel spoken to rudely, and that’s certainly not the level of service we aim to provide. We’ll be looking into this. We also understand how frustrating it must have been trying to make what should be a straightforward change, only to find the process complicated and the price increase so significant.
In terms of the premium, changes like switching vehicles can sometimes lead to a big difference in price depending on a range of factors, but we appreciate how surprising and disappointing that must have been—especially without a clear explanation.
We’re sorry to hear you’ve chosen to cancel your policy, but we do appreciate you taking the time to share what happened. Your comments will be passed on so we can improve both our service and how we communicate with customers.
We will be in touch to discuss your feedback.
Vicky
RUDE!!!
Absolutely disgusting behaviour from you as you renew an insurance that I never even wanted and did not discuss with you and to cancel you want £25 off of me. Are you taking the PI**!!!
Sorry but if I wanted any insurance then I would ask you!! So RUDE!!!!
18 April 2026
Unprompted review
Reply from Dialdirect
Hi Nicholas,
I am really sorry that you are not happy with the automatic renewal of your policy.
We make all of our customers aware 28 days in advance of their renewal both by email and post if the email is not opened. We notify you of our intent to automatically renew unless contacted; this is to protect drivers from inadvertently driving uninsured and our fee if the policy is cancelled after the renewal is processed. That said, I can understand the frustration of paying a fee for a policy that you did not wish to have, and if you send your policy details to us at socialresponders@bglgroup.co.uk we will look into this further for you.
Vicky
Your renewal quote was excessive
Your renewal quote was excessive. I went to compare themarket and got a cheaper quote . Seems I shouldn't look at your renewal quote ever. I know that website got a commission. Would it not be easier to give me a genuine quote where you miss out quoting ridiculous increases and not having to pay third parties commissions.
7 April 2026
Reply from Dialdirect
Hi Menon,
Thanks for your feedback—we understand why this feels frustrating.
Renewal prices can sometimes be higher than quotes found on comparison sites, as they’re based on a range of factors that may have changed since your last policy. Quotes on comparison websites can also differ depending on how the details are entered and the specific criteria used at the time.
That said, we do take your point—it’s disappointing to feel like you have to shop around to get a better price. Your comments about pricing and commissions are noted, and we’ll make sure they’re passed on.
We appreciate you taking the time to share your experience.
Vicky
Fantastic great price and cover all…
Fantastic great price and cover all aspects of my insurance
17 April 2026
Reply from Dialdirect
Hi Gavin,
Thank you for the fantastic 5 star review and feedback!
Kirsty
Company did not register my insurance…
Company did not register my insurance with the government database. I am now being prosecuted and they do not communicate in any way.
The only contact number is very slow to answer. 7 days after making a complaint I have heard nothing.
Appalling service.
10 April 2026
Unprompted review
Reply from Dialdirect
Hi Hilary,
I'm sorry to hear your vehicle is not showing as insured on the Motor Insurance Database. Please can you email your policy details over to socialresponders@bglgroup.co.uk so we can investigate this further for you.
Kirsty
Worst car insurance company ever!
The company will completely maximise the time it takes to deal with a third party claim. I was rear-ended by another driver while stationary at a stop street, He was super apologetic and was as helpful as possible, but his insurance company is Dial Direct. They have been completely unhelpful and I am forced to wait 4 weeks for my car to be fixed.
17 April 2026
Unprompted review
Reply from Dialdirect
Hi Nicole,
Thank you for your review!
Whilst I am very sorry to hear about your experience, we are, however, not able to review or comment as the claim is being handled by the underwriter, not Dial Direct, who are the intermediary.
Please contact the underwriter directly or your insurer for an update.
Vicky
Straight to the poi
Straight to the point . Explains everything and my questions answered.A great customer service. Appreciated.
17 April 2026
Reply from Dialdirect
Hey Chris,
Thank you for taking the time to leave us your great review!
Vicky
Just spoke to Nonhle on the phone to…
Just spoke to Nonhle on the phone to correct an error and a lovely helpful lady helped to solve it efficiently!!! Well done her 👏 very polite and helpful, good job!
16 April 2026
Unprompted review
Reply from Dialdirect
Jason,
Thank you so much for your lovely feedback about your customer service experience with our representative Nonhle.
Vicky
Reply from Dialdirect
Hi Voilice,
Thank you for your 5 star review. Welcome to Dial Direct.
Rachel
Car Insurance
Dealing with Dial Direct was OK but the extras and therefore the final price was not the same as on the Confused.com.
There were certain extras advertised on the Confused.com web search and then when I clicked through to Dial Direct, those items were charges as extras and increased the price.
8 April 2026
Reply from Dialdirect
Hi Graham,
Thanks for your feedback, and we’re sorry for any confusion around the pricing.
Comparison sites such as Confused.com show a core price based on the details and level of cover provided by each insurer. The added extras you select during your search help tailor the quote, but the price shown initially is generally the core policy price, which may include any complimentary benefits depending on the provider.
When you click through to the insurer, any optional add-ons you choose are then applied, and the final price is updated accordingly to reflect your selections. This is so you can see a full breakdown of the cover and make an informed decision before purchasing.
We appreciate your comments and will continue working to make the pricing process as clear as possible.
Vicky
Reply from Dialdirect
Hello Mohinder,
Thank you for your kind 5 star feedback!
We’re really pleased to hear you found the service good and the site easy to navigate.
We appreciate you choosing us, and if you ever need any help, we’re always here for you!
Thanks Laura
Just joined Dail Direct
Just joined Dail Direct. They offered me the best quotes, and during the process, it was smooth and clear.
8 April 2026
Reply from Dialdirect
Hello Elijah,
Thank you for your lovely feedback and welcome to Dial Direct!
We’re delighted to hear you found the process smooth and clear, and even better that we could offer you a great quote. That’s exactly the experience we aim to provide!
Thanks again for choosing Dial Direct!
Laura
Avoid dial direct car insurance at all…
Avoid dial direct car insurance at all costs, car got hit by a 3rd party who left a note and I had a whiteness! Dial direct are refusing to chase liability so I can get my car fixed. Spoke to enterprise who advised that dial direct will no longer chase the 3rd party for liability and the advisor laughed when I said I maybe should switch car insurance to alternative provider in future, says it all!
Hate to think how useless they would be if it was a serious accident!
14 April 2026
Unprompted review
Reply from Dialdirect
Hi Dawn,
Thanks for taking the time to share your experience – we’re really sorry to hear how frustrating this situation has been for you. This certainly isn’t the level of service we aim to provide!
We understand how important it is to have clear support and communication, especially following an incident that wasn’t your fault. Your comments about the handling of liability and your interaction with our team are concerning, and we’d really like the opportunity to look into this further for you.
Please could you reach out and email your policy details over to us at socialresponders@bglgroup.co.uk so we can investigate what’s happened and work towards a resolution? We’re here to help and want to make things right.
Many Thanks Laura
Very easy and smooth to deal with.
6 April 2026
Reply from Dialdirect
Hi Stephen,
Thank you for leaving us your five-star review!
Vicky
Forced to pay £80 on top of monthly payment due to "admin error"
Was text about my policy "due" to be cancelled 4 days after it had been cancelled.
I updated my payment details from the previous month, but due to an admin error they did not update for the current month.
My policy was cancelled, and i only had a text today, 4 days after it had done so, and also now have to pay an £80 fee, as well as find a new policy last minute.
I will be avoiding Direct Dial at all costs, as well as their parent company BISL Ltd and would suggest anyone reading this to also do the same and their predatory tactics.
13 April 2026
Unprompted review
Reply from Dialdirect
Hi Alex,
We’re sorry to hear about your experience and understand how frustrating this situation must have been.
While you’ve mentioned receiving the text message after the cancellation had already taken place, we can confirm that several communications are issued prior to this stage, including emails and letters, to advise of any missed payments and the risk of cancellation. The final text message is sent as confirmation once the policy has already been cancelled.
We would be happy to look into this further and make sure that the correct procedure was followed if you send your policy details to us at socialresponders@bglgroup.co.uk
Vicky
I had a competitive price initially and…
I had a competitive price initially and then the renewal doubled, I had a quote as a new customer and it was half the renewal price, apparently the cheap price is due new customers only and not loyal repeat customers. What a way to lose business.
12 April 2026
Reply from Dialdirect
Hi Mr McBeth,
I'm sorry to hear you were unhappy with the cost of this year's renewal compared to a new policy. We will be in touch to discuss this further with you.
Kirsty
Be Careful
I’d be very wary before using this company I used a comparison site Dial Directs quote was not the cheapest however it had motor legal expenses, a courtesy car etc included less than 3 days later I received an email telling me as I had a non fault claim from 4 years ago which I hadn’t included my policy would increase by £110 a month the underwriter for my policy had actually been the company I was insured with the previous year nothing had been left out please be careful
6 April 2026
Reply from Dialdirect
Hi Kerry,
Thank you for taking the time to leave your review and feedback with ourselves. We're sorry to hear you were unhappy with a recent CUE update on your policy. We will be in touch to discuss this further with you.
Kirsty
They were very competitive.
3 April 2026
Reply from Dialdirect
Hi Robert,
Thank you so much for your review!
Vicky
Illegally did credit search and renewal of policy, despite opting out
Car insurance was up for renewal.
As soon as the renewal reminder came i cancelled the automatic renewal simply so that nearer the time I could search for the best deal as my policy had gone up by over £200 despite having 28 years no claims.
I re insured either another company, then at 21.56 hours the night before my renewal would of taken place they send me an email informing me of my new policy start up despite having cancelled it.
I immediately went onto my account and cancelled the renewal again( noting that every time I navigated the web page they kept throwing a pop up trying to force me into agreeing my new financial agreement which I did not do.
It is clear as day they have informed me so late the day before of the illegal renewal that I had opted out of they were hoping I would not pick up on the email.
Anyway I wake up the following morning to find they had completed a hard credit search on my banking for the renewal repayments without my permission.
I am in the middle of remortgaging my house so need my credit rating to be the best it can possibly be.
Insurance companies behaviours these days are despicable, I detest their hard sales approach. Its now 06.25 on a Saturday morning so the company are closed I've got the stress of awaiting to call them Monday morning to remonstrate and demand they remove the credit searches which im guessing they won't do.
Disgusting illegal behaviour, avoid at all costs
10 April 2026
Unprompted review
Reply from Dialdirect
Hi Benn,
Thank you for taking the time to share your feedback!
We’re very sorry to hear about your experience and understand how concerning this situation must feel, especially given your current circumstances.
When a policy is set up on instalments, a credit check may be carried out as part of the application process. However, we appreciate your comments regarding the timing of communications, your cancellation request, and the impact this has had. This is not the level of service we aim to provide, and we would like the opportunity to look into this in detail for you.
We take concerns about credit searches and policy renewals extremely seriously. If you haven’t already, please email your policy details over to us at socialresponders@bglgroup.co.uk so we can fully investigate what has happened and ensure everything has been handled correctly.
We’re sorry for the frustration and stress this has caused and appreciate you bringing it to our attention!
Thanks Laura
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