We came into the store looking for a new sofa after having a look around at the weekend. We initially met Chris, who was incredibly helpful in giving us options based on the size of our room and... See more
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Richard was excellent, genuine and polite he explained everything regards to selling a sofa and advisories on cleaning the fabric etc He also explained insurance and what it covered that was my... See more
Company replied
We were aloud to wonder around and not hassled. Very polite and pleasant staff. Sofas well presented all areas clean and tidy. Our rep Chris was knowledgeable and informative and patient. We have alwa... See more
Welcoming environment as soon as we walked in, met by Meghan who assisted throughout our purchase. Helpful, knowledgeable and left us to peruse alone when we wanted. Bought exactly what we had been lo... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Salhouse Road, Unit 5, NR7 9AZ, Norwich, United Kingdom
- 0333 999 9764
4.9
Excellent
8K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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customer service was fantastic…
customer service was fantastic everything sorted no problems
10 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thanks for sharing your lovely review!
Kind regards,
Lia
DFS Customer Support
Megan was very helpful and…
Megan was very helpful and knowledgeable , made buying our sofa very easy .
10 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind regards,
Lia
DFS Customer Support
Fantastic customer service as always
Fantastic customer service as always, no pushy sales person just listened to what we wanted and happy to help.
9 August 2026
Reply from DFS Furniture - Norwich
Good Afternoon,
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind Regards,
Jordan
DFS Customer Support
Salesperson was very helpful
Salesperson was very helpful, listened and gave me exactly what I wnated.
7 August 2026
Reply from DFS Furniture - Norwich
Good Afternoon,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Service was superb from start to finish…
Service was superb from start to finish very informative and a decision made will definitely recommend to family and friends .
2 August 2026
Reply from DFS Furniture - Norwich
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Served by a very nice helpful man…
Served by a very nice helpful man Richard I think he’s name is and he made lovely coffee
9 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your lovely review with us.
Kind regards
Holly M
DFS Customer Support
Great customer service
Nat from DFS Norwich explained all about the leather sofa and armchair in detail, what it was made of and how to look after it. We bought on interest free credit and she explained all of that clearly to us. Gave us an indication of delivery times too. We enjoyed the free latte too!
9 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for your kind words and for taking the time to give us an amazing review. We really do appreciate it and hope you enjoy your furniture when it arrives!
Kind regards
Holly M
DFS Customer Support
Brilliant help from the staff couldn’t…
Brilliant help from the staff couldn’t ask for more. Beth and Katie were very helpful in picking the right sofa for us. Highly recommend this store.
9 August 2026
Reply from DFS Furniture - Norwich
Hello Connor,
Thanks for your lovely feedback, we’re glad to hear Beth met your expectations and gave you all the info you needed to make your purchase.
Kind regards,
Lia
DFS Customer Support
Sales staff not pushy
Sales staff not pushy, product knowledge was outstanding and also found a better priced option for us.
9 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine E DFS Customer Support
Customer service is excellent was made…
Customer service is excellent was made to feel very welcome and did not feel pressured to make any decisions
9 August 2026
Reply from DFS Furniture - Norwich
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lorraine E
DFS Customer Support
The gentleman who assisted us was very…
The gentleman who assisted us was very polite and cheerful
9 August 2026
Reply from DFS Furniture - Norwich
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lorraine E
DFS Customer Support
Great customer service
Great customer service , wonderful and clean and found the perfect sofa
9 August 2026
Reply from DFS Furniture - Norwich
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lorraine E
DFS Customer Support
Simon was very knowledgeable and friendly!
Simon was very knowledgeable and helpful through out the entire purchase. He gave us all the information and breakdown of each item, the time frame and how each stage would work. He answered all our questions with ease. I’d recommend him to sell anyone their sofa and accessories.
8 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lorraine E
DFS Customer Support
Helpful and informative
Helpful and informative, patiently listened and gave possible options given our needs.
8 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your lovely review. We’re glad that you enjoyed your experience with us in store. We hope that you enjoy the furniture when it arrives.
Kind Regards,
Lorraine E
DFS Central Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you for your lovely review.
Kind regards
Holly M
DFS Customer Support
Salesperson so helpful and friendly.
8 August 2026
Reply from DFS Furniture - Norwich
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lorraine E
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine E DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine E DFS Customer Support
No hassle or hard sell
No hassle or hard sell. Information supplied on request. An overall wonderful experience
8 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine E
DFS Customer Support
We had been into the store multiple…
We had been into the store multiple times over the past 2 weeks and each time we went everyone was always friendly and asked if they could help. Dan met us on 3 occasions and each time he didn’t push us to make a decision or do pushy sales. He helped with our final sale and made sure we knew all the information. The store was clean, tidy and all the sofas were well cared for considering the amount of people who sit on them!
8 August 2026
Reply from DFS Furniture - Norwich
Hello Holly,
Thank you so much for sharing this lovely 5* review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store and we hope you love your furniture when it arrives!
Kind regards,
Lia
DFS Customer Support
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