Fantastic customer service the moment we walked through the door, Imran and Jimmy helped us from start to finish. Very knowledgable and patient which was fantastic to see as we did take some time to c... See more
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Yes we did 👍🏽 purchase a sofa... thanks to Bal at the Birmingham branch ... highly recommended with his sales experience & lovely hospitality like we were on hoilday lol ... excellent product knowle... See more
Company replied
We received excellent customer service from Imran. He was friendly, helpful and knowledgeable and we were very happy with the service we received. However, I didn’t like being pressured into donat... See more
Company replied
I had a very good experience at your Birmingham store. I was shown options in sofa beds and was given information about colours and materials. I purchased a sofa bed using the 4 year 0% and the Ag... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
John Kempe Way, B12 0HU, Birmingham, United Kingdom
- 0333 999 9782
4.9
Excellent
5K reviews
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Outstanding Service from Bal at DFS Birmingham - found the perfect sofa!I recently visited the DFS Birmingham…
I recently visited the DFS Birmingham branch and had a fantastic experience, thanks to Bal.
Buying a sofa when you have specific requirements - like needing a hard-wearing fabric that won't crease, durable cushion interiors, and getting the exact right back height to fit beneath wall panelling can be overwhelming. Bal was absolute perfection from start to finish.
He was incredibly knowledgeable about the range, patient while I explored my options, and efficient without ever making me feel rushed.
His expertise and practical advice completely sealed my decision to go with the Tennesse in the Delaware fabric. It offers the exact hard wearing, vintage leather aesthetic and low profile height I was looking for.
If you are visiting the Birmingham store, I couldn't recommend asking for Bal enough. Outstanding customer service.
14 July 2026
Reply from DFS Furniture - Birmingham
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine A DFS Customer Support
Kiran is such a lovely and caring guy
Kiran is such a lovely and caring guy. He helped us all through to design my living room with a beautiful set of sofa
21 July 2026
Reply from DFS Furniture - Birmingham
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
Excellent service and quality of items
Excellent service and quality of items. Extremely knowledgeable salesperson
21 July 2026
Reply from DFS Furniture - Birmingham
Hello,
Thanks for your fabulous review, we love to hear it!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Birmingham
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Birmingham
Hello Chaudhry,
Thanks for your fabulous review, we love to hear it!
Kind regards,
Lia
DFS Customer Support
Jimmy provided me great and…
Jimmy provided me great and knowledgeable assistance and advise for the best choices i had available.
17 July 2026
Reply from DFS Furniture - Birmingham
Hello Sajid,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lia
DFS Customer Support
Calm atmosphere,friendly staff
Calm atmosphere, my order was explained to me in detail and the paperwork was easy to understand. The staff were helpful and friendly, it pays to see the colour first hand as on line you don't see exactly the shade you require. After viewing the colour catalogue at DFS I had to alter my choice of scheme.
18 July 2026
Reply from DFS Furniture - Birmingham
Good Morning,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy we met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
Friendly and welcoming
19 July 2026
Reply from DFS Furniture - Birmingham
Hello,
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind regards,
Lorraine A
DFS Customer Support
No pressure selling
No pressure selling. Helpful staff member (Jimmy) gave detailed information and how the order process works
18 July 2026
Reply from DFS Furniture - Birmingham
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lorraine A
DFS Customer Support
Excellent service
No hard sell. Excellent details given and very efficient. Staff very polite and professional.
18 July 2026
Reply from DFS Furniture - Birmingham
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lorraine A
DFS Customer Support
Lovely lady very helpful.Explained all…
Lovely lady very helpful.Explained all details carefully.Made buying a pleasant experience
16 July 2026
Reply from DFS Furniture - Birmingham
Hello,
Thank you for sharing your great review with us.
Kind Regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Birmingham
Hello,
Thank you for your 5 star review.
Kind Regards,
Holly M
DFS Customer Support
Jimmy was a very helpful and amazing…
Jimmy was a very helpful and amazing sales person who explained everything really well and made us feel comfortable
16 July 2026
Reply from DFS Furniture - Birmingham
Hello,
Thanks for your lovely feedback, we’re glad to hear Jimmy met your expectations and gave you all the info you needed to make your purchase.
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Birmingham
Hello,
Thank you for your great review.
Kind Regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Birmingham
Hello,
Thank you for your positive feedback.
Kind regards
Holly M
DFS Customer Support
The excellent customer service provided…
The excellent customer service provided by one of the staff called marwa. It make it easier for us to navigate and select the best option for us within our budget.
15 July 2026
Reply from DFS Furniture - Birmingham
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated.
Kind Regards,
Holly M
DFS Customer Support
The young man that served me was very…
The young man that served me was very polite and chatty and gave good advice. He is a credit to dfs
14 July 2026
Reply from DFS Furniture - Birmingham
Hello Domma,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
The staff member was really good and…
The staff member was really good and caring I think it was Stef
14 July 2026
Reply from DFS Furniture - Birmingham
Hello John,
Thanks for your fabulous review, we love to hear it!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Birmingham
Hello,
Thank you for your 5 star review.
Kind Regards,
Holly M
DFS Customer Support
The very qualified staff
A very friendly welcoming staff, very helpful in getting what was needed and very convincing on the price.
Clear explanation of the DFS policies and procedures
Well done.
12 July 2026
Reply from DFS Furniture - Birmingham
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
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