DFS Furniture - Ashford Reviews 

4,560
TrustScore 5 out of 5

4.9

1 Barrey Road, Unit 1a Ashford Retail Park, Sevington, TN24 0SG Ashford, GB


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See what reviewers are saying

Rated 5 out of 5 stars

We were looked after by Freddie and Brad who were both amazing and really went the extra mile to make sure we knew exactly what we were getting when buying an ex customer sofa (along with our other s... See more

Company replied

Rated 5 out of 5 stars

Great team at the Ashford store. Priya was very helpful and guided me through the options available. All details were then checked by her colleague, Freddie, which was efficient and reassuring.

Company replied

Rated 5 out of 5 stars

We made 3 visits and the staff were very helpful and patient with us on each occasion . We had very unusual requirements and needed help finding the right solution .

Company replied

Rated 5 out of 5 stars

Such a good experience. Fred was amazing. Kind, informative and easy to ask questions to. 10/10 service. He made the whole process easy and so excited for sofa to be delivered.

Company replied


Company details

  1. Furniture Store
  2. Furniture Accessories
  3. Home Goods Store
  4. Living Room Furniture Store
  5. Sofa Store
  6. Upholstery Shop

Written by the company

Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk

Written by the company


Contact info

  • 1 Barrey Road, Unit 1a Ashford Retail Park, Sevington, TN24 0SG, Ashford, United Kingdom

  • 0123 350 3089

4.9

Excellent

TrustScore 5 out of 5

5K reviews

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4.9

All reviews

(4,560)

101,274 reviews in the last 12 months

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Rated 2 out of 5 stars

Pushy sales tactics

We went into store after originally seeing a sofa we were considering buying online. We only wanted to sit on it to test out its comfort, but instead we were pounced on by a member of staff who had us walking around the showroom, comparing other sofas and making us feel like we were better to order via the store.

The reality is prices are the same regardless of whether you order from the showroom or your lounge. I am thankful we didn’t bow to pressure as we actually built our own sofa to fit the space.

As we left the salesman shamelessly plugged a hyperlink which he said would guarantee his commission if we bought our furniture from it. I get people must make a living, but he clearly only cared about that.

I rang up the sales team and they weren’t pushy - asking me to email or ring back when I had the correct details and just generally leaving me to it, which I prefer. People should be allowed to browse without feeling the need to buy there and then.

15 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Good morning Vic,

Thank you for sharing your feedback with us, we are ever so sorry to hear of your experience in-store and the sales techniques used, we can assure you this is not the level of service we aim to provide. We will ensure this is fed back to the relevant store, for further training to be provided where possible.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service. Couldn’t have done anything more to help. I left with a great bargain.

20 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

What a fantastic review, thank you so much for taking the time to write this 😊 We will pass this feedback over for you, have a great day.

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

Salesman freddie

Salesman. Freddie. Was excellent, new his job inside and out, didn’t pressure us in to buying anything we didn’t want, knew all about the products. Very good experience.

18 June 2026
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Reply from DFS Furniture - Ashford

Hi there, it sounds like a 10/10 experience in the store here! We are thrilled to hear about it! Thank you for the feedback.

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

I came in with a specific idea in mind…

I came in with a specific idea in mind and the member of staff - Freddie was very helpful in showing us suitable styles and what colour swatches you had. I do find the colour range rather limited and I do understand that people want neutral to go with everything but it can be boring. Freddie managed to find me a sofa that fitted my height, was comfortable and came in red. Very pleased with my purchase. Freddie also explained all we needed to know about fabric care in case of spills etc. 10 out of 10 service

18 June 2026
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Reply from DFS Furniture - Ashford

Thank you so much for sharing your lovely feedback with us. It's much appreciated! We can’t wait for you to receive your new furniture, and I can assure you it’ll be worth the wait

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

What a fantastic review, thank you so much for taking the time to write this 😊 We will pass this feedback over for you, have a great day.

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

Charlie the salesman was excellent

Charlie the salesman was excellent, he had great product knowledge and made the whole purchase process easy, he was polite friendly and a pleasure to deal with

17 June 2026
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Reply from DFS Furniture - Ashford

Hello,

Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!

Kind regards,
Lorraine A DFS Customer Support

Rated 5 out of 5 stars

Went to dfs today staff and service…

Went to dfs today staff and service while in the shop at Ashford are excellent been in there few times now I would recommend them

17 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

New sofa

All dealt with in a professional way. Very nice man. Product was great.

17 June 2026
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Reply from DFS Furniture - Ashford

Hello,

Thank you for your great feedback.

Kind Regards,
Holly M
DFS Customer Support

Rated 4 out of 5 stars

Very good setvice

Very good setvice, but when offered a drink, water was given from a tap and did say they did have bottle water in a fridge. Why was this not given. We do not drink tap.
Other than this the service and knowledge was fab. Well done.

16 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Hi there, thanks for taking the time to leave a 4-star review, it's great to hear feedback like this!

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

Lovely friendly guy

Lovely friendly guy, perfect salesman was very helpful from start to finish.
If the company had a showroom full of Freddie’s they would do a roaring trade well done dfs

16 June 2026
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Reply from DFS Furniture - Ashford

Hello,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind regards,
Lorraine A
DFS Customer Support

Rated 4 out of 5 stars

Lady was really friendly

Lady was really friendly, and knowledgeable. When she was available which took some time. Clearly a busy Sunday morning. Process is a little lengthy you have to see 2 colleagues.
Both however were super friendly didn’t pressure us, and were super relaxed with our 2 very excited children.

14 June 2026
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Reply from DFS Furniture - Ashford

Hello,

Thank you for sharing your lovely review. We’re glad that you enjoyed your experience with us in store. We hope that you enjoy the furniture when it arrives.

Kind Regards,

Lorraine A
DFS Central Customer Support

Rated 5 out of 5 stars

Charlie was a lovely man

Charlie was a lovely man, he was very polite and very knowledgeable about every question we asked. He was a true gentleman and a great asset to the team.

15 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Hello,

Thank you for taking the time to give us a 5* rating, it is much appreciated!

Kind Regards
Lorraine A DFS Customer Support

Rated 5 out of 5 stars

Great staff

Good price, nice showroom, great staff

14 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Hello,

Thank you for your great review.

Kind regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Process Made Easy

Lots of options, helpful staff, easy to purchase

14 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Hello Mike,

Thanks for the 5 stars! It's much appreciated

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Emily was excellent

Emily was excellent, helpful and knowledgeable but not pushy

14 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Hello,

Thanks for the 5 stars! It's much appreciated

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

We received excellent service

We received excellent service. Very helpful, without being pushy. Explained everything in a friendly, informative manner. Made the whole experience easy. Thank you.

13 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Hello,

We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.

Kind regards,

Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

Great Staff

I met Mr. Freddie who was extremely helpful and very welcoming. He is expert in what he does, and actually came up with great ideas and solutions. Really pleased with his service and professionalism!

13 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Hello,

We are really grateful for your kind words and for sharing your experience!

Kind regards,

Lorraine A
DFS Central Customer Support

Rated 5 out of 5 stars

Easy with no pressure

Friendly member of staff who told us of all options and services and left us to make the decision of which products we wanted with no added pressure to up sell

13 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Hello,

Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!

Kind regards,

Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

The customer service assistant was…

The customer service assistant was kind, pleasant and very helpful. I would defiantly consider buying from here again.

12 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Hello,

We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.

Kind regards,

Lorraine A
DFS Customer Support

Rated 5 out of 5 stars
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Good Morning,

Great review, thanks for sharing!

Kind Regards

Lorraine A
DFS Central Customer Support

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