What professional, polite and proactive Dadsurance is. Easy to seup. No confusing Jargon and straight to the point. They always contacted me back. I didnt have to chase. I left it up to them... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
The consultant was easy to get along with, listened to my needs & gave advice that I felt was relevant to me. The 5 star review is due to how the phone call progressed, as it was myself who initiall... See more
Company replied
I have felt no pressure from Leon Clark at all. He has been very helpful throughout sorting my life insurance out I’m old school so I don’t like being pestered but he’s only a phone call away. You are... See more
Company replied
I needed some more life insurance and was contacted by a wonderful woman called Keah. Everything was explained clearly to me and she took her time to make sure I understood. A good overall experience.... See more
Company replied
4.5
Excellent
185 reviews
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Replied to 100% of negative reviews
Typically replies within 1 week
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A Very Well Done
Well,I was very impressed by Mr Leon Clark approach..He knows his job.
He’s highly competent, skilled, and understands how to properly perform the work he is assigned.
Bless him
9 February 2026
Reply from Dadsurance
Hi Vassoo, thank you for such a fantastic review. We are thrilled to hear how impressed you were with Leon’s approach and that his knowledge and professionalism stood out during your experience. Your recognition of his skills will mean a lot, and we will be sure to pass your comments on to him. Thank you for choosing Dadsurance.
Trust and comfort in knowing your family is in good hands
Thay where thoughtful fast
Thorough precise meticulous
And nice
Covering every need
I am very happy
9 February 2026
Reply from Dadsurance
Hi David, thank you for such a thoughtful review. We are truly pleased to hear that you feel trust and comfort knowing your family is in good hands, as providing that reassurance is at the heart of what we do. It is wonderful to know the team were thorough, meticulous, and attentive to your needs, and that you are very happy with the service. Your feedback means a great deal to us. Thank you for choosing Dadsurance.
Good explanations and well served.
9 February 2026
Reply from Dadsurance
Hi Mohamed, thank you for your kind feedback. We are delighted to hear that you received good explanations and felt well supported throughout your experience. Making sure everything is clear and that our customers feel well looked after is always our priority, so your review is greatly appreciated. Thank you for choosing Dadsurance.
Reply from Dadsurance
Hi Yasir, thank you for your 5-star review. We’re really pleased to hear you found the service helpful and easy to deal with. Thank you for choosing Dadsurance and taking the time to share your feedback.
Reply from Dadsurance
Hi David, thank you for your 5-star review. We’re delighted to hear you received such caring and brilliant service. Thank you for choosing Dadsurance and for sharing your experience.
Taking out a policy is convenient and…
Taking out a policy is convenient and very straight forward,the phone conversation with the agent was very transparent,received my pack in the post yesterday
Would recommend dadsurance if you are looking for a insurance policy
9 December 2025
Reply from Dadsurance
Hi Stanley, thank you for your 5-star review. We’re really pleased to hear the process was straightforward and transparent, and that everything went smoothly from start to finish. Thank you for recommending Dadsurance and taking the time to leave your feedback.
Good professional service
21 November 2025
Reply from Dadsurance
Thank you for the great review, I’m really glad you received a good and professional service. Appreciate you taking the time to share this. 💛
I thought it was good and decent amount of money
Leon helped me out with money for my family if anything is to happen to me they will be able to be supported
28 November 2025
Reply from Dadsurance
Thank you so much for the kind feedback, I’m really pleased Leon was able to help you feel confident your family would be supported if anything ever happened.
Outstanding Service!
Outstanding service throughout the interaction. Very polite and everything was handled professionally, and with clear communication. Made sure to explain all options available and I’m fully satisfied and would choose this service again without hesitation. Will not hesitate to recommend friends who might want to sign up in the future.
27 November 2025
Reply from Dadsurance
Thank you so much for the amazing review, we’re really happy to hear everything was handled professionally, clearly and politely, and that you’d choose us again without hesitation.
Life Insurance
I have felt no pressure from Leon Clark at all. He has been very helpful throughout sorting my life insurance out I’m old school so I don’t like being pestered but he’s only a phone call away. You are taken step by step throughout the hole process and treated with respect.
20 November 2025
Reply from Dadsurance
Thank you for the lovely feedback, Nicholas, we’re so pleased Leon was supportive without any pressure and that you felt respected and guided step by step throughout the whole process.
Miss led
Sale was good made to feel comfortable confirmed children’s age being between 24 and 32 were covered miss led review you taped call following call with customer services this was not the care as informed they are only covered to the age of 18 miss sold
17 November 2025
Reply from Dadsurance
Thank you for sharing your feedback. We’re really pleased to hear that you felt the overall service was good, but we’re genuinely sorry that part of the information discussed on the call caused confusion regarding the Square Health benefit.
We fully understand why you queried this, especially as your children’s ages were mentioned during the conversation. After reviewing the call, we appreciate how the misunderstanding arose, and we apologise that this left you feeling dissatisfied.
Your policy has now been cancelled as requested, and we’re sorry it reached that point. We’ve already fed this back to the team member involved so they can be clearer in future when discussing eligibility for value-added benefits like Square Health. Your feedback helps us improve, and we’d like to thank you for giving us that opportunity.
If you need anything further or would like us to review alternatives in the future, we’d be more than happy to help.
Reply from Dadsurance
Hi Richard, thank you for your review. I’m really glad you found the team helpful and understanding — that’s exactly how we want every conversation to feel. If you ever need anything else or want to go over anything again, we’re always here to help.
Great deal
It started off with a huge quote but they worked out a great deal for me and I have various health and mental heath issues.
I am very happy and now have cover for my little people
21 November 2025
Reply from Dadsurance
Hi Richie, thank you so much for sharing this. I’m really pleased we were able to work out a deal that suited you, especially with everything you mentioned around your health. It’s lovely to hear you feel happy and have the cover you wanted for your little ones. If you need anything at all going forward, just let us know.
Reply from Dadsurance
Hi Vincent, thank you for the review. I’m really glad to hear you found the service excellent. We always want things to feel smooth and straightforward for you. If there’s anything more you’d like help with, we’re here any time.
Reply from Dadsurance
Hi Marius, thank you for taking the time to leave a review. It’s great to hear you found the staff nice and that everything was explained clearly. I hope everything continues to go smoothly for you, but if you ever need anything at all, we’re always happy to help.
wrong advertisement of policy price
The advertisement I saw stated a rate of £2.50 per week, which would amount to £10 per month. However, when I received the call for discussion, the minimum offer I was given was nearly £20. Additionally, I have not yet received the policy for review, despite already setting up the direct debit.
14 November 2025
Reply from Dadsurance
Thank yoou for your feedback and time taken. I can see the policy was only set up yesterday and the pack has been posted today. We undertook a significant amount of time to understand our customer needs when this product was designed and the majority preferred the traditional postage route for documents; my apologies if the agent failed to make that clear. We have recently established a digital route as well which will go live in the next 7 days, allowing access to your documents within 24 hours of the policy being activated. I will look in to the promotion, but the £2.50 I believe reflects the minimu premium entry level. Thank you again for your feedback. If you need further support please don't hesitate to contact me directly, Michael Cullen, Compliance Manager m.cullen@smartercover.co.uk
It was well explained and options given…
It was well explained and options given for me to make informed decision on what I want for my family.
11 November 2025
Reply from Dadsurance
Thanks, Patrick! Great to hear everything was clearly explained and that the options helped you make the right choice for your family.
I was impressed by the friendly…
I was impressed by the friendly approach, the transparency and clarity of it all
30 October 2025
Reply from Dadsurance
Thank you, Mr Karaboue! We’re so glad you appreciated the friendly approach and clarity — that’s exactly what we aim for with every conversation.
Great service
Well if all your staff are like Matthew 6 stars outta 5,he explained everything very clearly,wasn’t overbearing,was too the point but couldn’t have done enough to be honest and felt like I had known him for years:)anyway great customer service and just made me wanna sign up.
5 November 2025
Reply from Dadsurance
Wow, thank you, Claudio! Matthew will be thrilled to read this. We’re delighted he made everything clear and easy to understand — we really appreciate you sharing such kind words.
Friendly and informative
5 November 2025
Reply from Dadsurance
Thanks so much, Vijay. We’re so pleased you found the team friendly and informative — that means a lot to us!
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