Cult Beauty Reviews 

90,526
TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 12,907 reviews, reviewers overwhelmingly had a great experience with this company. Many loyal customers frequently praise the impressively fast delivery and reliable service, noting that purchases consistently arrive safely ahead of schedule. Consumers also deeply appreciate the excellent product selection, wonderful seasonal discounts, and fantastic loyalty rewards available on the easy-to-navigate website. However, some people mentioned experiencing frustrating delivery delays, late arrivals, or finding items missing entirely from their online shipments. A few buyers additionally reported concerning issues with heavily dented boxes, missing promotional samples, and a total lack of email response when seeking customer assistance.

What people talk about most

Delivery service

People report positive experiences with delivery service, highlighting that items are usually packaged well... See more

Product

Customers report great satisfaction with product selection, quality, and pricing. Consumers highlight that... See more

Order

Users describe ambiguous interactions with order, highlighting a wide split in customer experiences. While... See more

Service

Customers consistently note positive experiences with service, highlighting professionalism, efficiency, and... See more

Price

Consumers find price to be positive and consistently report great value and affordable rates across various... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Love Cult Beauty! The rewards programme is fantastic, it’s easy to build up credit on purchases to use against future ones. Makes those more expensive purchases a little more accessible. I have the... See more

Company replied

Rated 5 out of 5 stars

I purchased the special edition of the cult beauty advent calendar. I am so happy with the design of the box and prompt delivery. I don't intend to open it till December but have seen an unboxing and... See more

Company replied

Rated 5 out of 5 stars

Title: Excellent service and great prices Excellent service from Code. My products arrived very quickly and exactly on time. The price was significantly cheaper than buying directly from the manu... See more

Company replied

Rated 5 out of 5 stars

I can not fault CB in any way. They offer fantastic deals with service that always delivers. I buy at least weekly and I have never had any issues whatsoever. Probably my favourite online beauty store... See more

Company replied


Company details

  1. Skin Care Clinic
  2. Cosmetics Store
  3. Hair Product Store

About Cult Beauty

Written by the company

Helpful links



About us

Aside from eliciting squeals of delight when it arrives at CBHQ (a sure-fire sign that we’re on to a winner), it also has to exceed all our expectations (and often shift the goalposts altogether). These are the products you will. not. be. parted from – the jars you dutifully decant, the tubes you scissor open and the bottles you store upside down to ensure you don’t waste a single drop. Firm fixtures of make up artists’ kits, you’ll find these formulas jealously guarded backstage at fashion weeks and photoshoots, and also in the bathrooms of the AAA-List who choose these products for love (not money). Staggeringly efficacious, these do ‘what they say on the tin’ and then some… the only thing they will not do is disappoint.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

91K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(90,526)

12,424 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Website said advent calendar would be…

Website said advent calendar would be dispatched within 24 hours didn’t arrive the following day contacted customer service they advised as it’s a seasonal item won’t be dispatched till end of September which is when all the calendars get shipped but knew that wasn’t the case as could see people online had ordered theirs and been delivered, then got dispatched later that day, was supposed to arrive today and have still not recieved or heard anything about when it’s going to be delivered.

9 September 2026
Cult Beauty logo

Reply from Cult Beauty

Hi,

I sincerely apologize for the significant delay and confusion regarding your advent calendar order. We understand your frustration with the conflicting information and the unfulfilled delivery. We are actively investigating why this occurred and how to prevent similar issues in the future for our seasonal items.
I’ve just sent you a message. Please take a look when you have a moment.
Best Regards,
Natalia

Rated 5 out of 5 stars

Great product variety

Great product variety, excellent service, quick delivery

5 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Speedy delivery and the product as…

Speedy delivery and the product as described.

9 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 2 out of 5 stars

The item arrived and was as described…

The item arrived and was as described however, as a new customer a promotional offer was being ran which has yet to be honoured. I’ve spoken to multiple customer service agents and found that the issue was not escalated as promised and so, have been told to continue waiting. It’s now been over a month and there’s been no resolution so keep that in mind if you wish to make a secondary order based off of promotions.

9 September 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hi,

Thank you for taking the time to leave a review.

I am very sorry to hear about the trouble you've experienced with your promotional offer and the lack of resolution. We understand your frustration and want to get this sorted for you. We have sent a message to your account to assist further.
I’ve just sent you a message. Please take a look when you have a moment.
Best Regards,
Natalia

Rated 1 out of 5 stars

Customer Care, who is that

Ordered some items ready for my trip in Feb. I ordered a Kopari SPF stick thinking it’d have 12 months expiry from opening - they sent me one that expired in December, so in 3 months time, before I’d even opened it. I tried to talk to customer services who just didn’t care, they felt that was a good enough amount of time to use a whole spf stick.
Trying to return it has been a nightmare, they keep sending me links to forms that don’t work, take ages to respond and then just send the same link again. I’ve always had great service from Cult Beauty but as soon as anything is wrong, they couldn’t care less. Really disappointing and will honestly just stick to Space NK moving forwards.

1 September 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hi,

Thank you for taking the time to share your experience. I am truly sorry to hear about the difficulties you've encountered with your recent order and the subsequent customer service. This is certainly not the experience we want for our customers, especially regarding product expiry and the return process. We appreciate you bringing this to our attention.

I’ve just sent you a message. Please take a look when you have a moment.
Best Regards,
Natalia

Rated 5 out of 5 stars

It was extremely extraordinary…

It was extremely extraordinary experience as it got delivered within 12 hours. And also they upgraded my delivery to next day delivery. Nicely packed so much thanks to team for speedy service.

9 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Excellent

Very easy to order Good prices and speedy delivery

5 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Order received much quicker than…

Order received much quicker than expected. Great service easy to use website

7 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

I had a fantastic experience with Cult…

I had a fantastic experience with Cult Beauty. I placed a Next Day Delivery order on Saturday for some important makeup items, and they upgraded it to same‑day delivery at no extra cost.
This meant I received everything on Saturday, which completely removed the stress of waiting until the week.
The products were well packaged, authentic, and arrived in perfect condition.
Really impressed with the service — fast, reliable, and thoughtful.

5 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 4 out of 5 stars

Delivery times excellent and prices…

Delivery times excellent and prices reasonable. Only negative is the pictures of the product are not great, could have used more swatch pictures

4 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thank you for leaving us a review, it’s so helpful to read your feedback.
Your comments will help us ensure we’re always offering the best experience to our customers.

We hope you visit Cult Beauty soon!

Best wishes,
Cult Beauty

Rated 1 out of 5 stars

Further to my previous review

Further to my previous review, the issue still hasn’t been resolved. A customer advisor said they had raised an internal ticket and would be contacted in 3-5 working days. No one has been in contact. I have been a customer for years, had an email saying my points would expire ( I was a Silver level and had £25 , which they had credited some of it for another issue) . Of course because of dragging their feet it has expired, and another email saying I am bronze level and need to spend another xx to get £5!
A terrible customer service who seems to deliberately misunderstand the issue to draw it out.( my issue was unable to log in )
Won’t be shopping with them again.

Update- this doesn’t relate to an order which is stated in the review, therefore is anyone reading the review thoroughly? I have no order number.

9 September 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hello
Thank you for leaving your review.
I am sorry to hear that there has been an issue with your order. We cannot currently locate your account, however if you could please update your review with your order number, we can certainly assist with this.
Kind Regards,
Natalia

Rated 5 out of 5 stars

Good site efficient service

Good site with good range of products. Delivery Swift and on time

8 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 2 out of 5 stars

Unfortunately experience has been awful.

Purchase the advent calendars on launch day. Next day delivery was expected. One arrived on next day delivery. The other there was a delay on. Did kindly receive email notification of this. However, I have then just checked the calendars. Please make sure you do this. Day number 14 of my calendar on the Signature edition is completely empty and this is supposed to contain two products. I have this evening spoken to customer service and I have been told that I have bought a bundle box to which I explained four times. No it was the advent calendar and that it's day number 14 that is empty. I was then told that I could receive £5 for the inconvenience of 2 items missing. I said no. Could you please send out the replacements for what is missing and provided photographic evidence. I was then told again that I have purchased a bundle box so we're a replacement for items missing. It's not possible but I could accept the £5. I stated again that it was the advent calendar which advent calendar it was and what day was missing. I was again told I had purchased a bundle box. I quoted the amount paid and that the £5 didn't meet the adequate amount paid for missing items. I was then told I could send it back or accept the £5. Because apparently I still haven't purchased an advent calendar, but I have purchased a bundle box. I was then cut off from the conversation so I have no refund. No resolution on replacements for these items and this is a gift for somebody. Yet again, prior to the experience a few years ago. Absolutely appalling.

4 September 2026
Cult Beauty logo

Reply from Cult Beauty

Hi Lara,

I am truly sorry to hear about the issues you've experienced with your recent order and the subsequent interaction with our customer service team. It's clear this has been a frustrating experience, especially with a gift involved. We understand your disappointment regarding the missing items and the confusion about your purchase. We are committed to improving our service and appreciate you bringing this to our attention.

Thank you for taking my call today. I’m pleased I was able to resolve the issue for you.
Best regards,
Natalia

Rated 1 out of 5 stars

This was my go to platform to shop

This was my go to platform to shop. Delivery to Europe used to be free with a minimum spend, now, it’s 10EUR per package. Special edits come out and they fail to send Gold members promotional emails. I bought the advent calendar with the double points promotion the day it was active, and they failed to add my double points. Customer service on chats misreads messages and everything is automated. It’s becoming a terrible website, will move on to Space NK after years and years of loyalty

9 September 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hi,
Thank you for sharing your detailed feedback. I am truly sorry to hear of your disappointment and the frustration you've experienced with recent changes to our services, including delivery fees and promotional communications. I understand how disheartening it is when expectations are not met, especially after years of loyalty. I have sent a message to your online account to address the issues you've raised.

Best Regards,
Natalia

Rated 5 out of 5 stars

quick delivery items in good condition

quick delivery items in good condition

4 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

I placed my first order successfully

I placed my first order successfully, there was a first time customer discount code as well as a freebie because of what I spent on the brand. I was upgraded to free next day delivery which was really kind and welcoming. No hesitation in using this company again,

29 August 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Product I ordered is amazing website so…

Product I ordered is amazing website so simple easy to use always have luxury items delivery always a head of time will continue to use

8 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Great service

Great service.
Came earlier than expected.

6 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 1 out of 5 stars

Said my order arrived

Said my order arrived, never did. Tried to complain or reach out. However no option to. Very disappointed

8 September 2026
Cult Beauty logo

Reply from Cult Beauty

Hi,

I am very sorry your order never arrived and for the difficulty you experienced reaching us. We are actively investigating this issue to prevent it from happening again.

I’ve just sent you a message. Please take a look when you have a moment.
Best Regards,
Natalia

Rated 5 out of 5 stars

Love cult beauty… one of my favourite…

Love cult beauty… one of my favourite retailers great choice, loyalty rewarded and great delivery service

8 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look