Cowboy Reviews 

6,950
•
TrustScore 2.5 out of 5

2.7

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Review summary

Created with AI, based on recent reviews

Evaluating 311 reviews, most reviewers were unhappy with their experience overall. People frequently mentioned abysmal customer service, long wait times, and a complete lack of helpful responses when trying to resolve issues. Consumers also struggled with unresponsive support teams, missing spare parts, and severe difficulties in scheduling necessary maintenance. Some reviewers were happy with their purchase, praising the beautiful sleek design, smooth pedal assist, and overall comfortable riding experience. Many buyers noted that the e-bike functioned extremely well and remained a reliable daily commute companion over the years. Additionally, riders enjoyed the smooth performance and long-lasting battery life during daily city trips.

What people talk about most

Product

Consumers find product to be a mix of striking design and frustrating unreliability, with many reviewers... See more

Service

Clients share negative opinions on service, noting that their experience has been extremely disappointing... See more

Customer service

People report negative experiences with customer service, highlighting endless delays and an over-reliance on... See more

Quality

Reviewers express mixed feelings regarding product quality, noting that while the software performance,... See more

Response time

Customers consistently note negative experiences with response time, frequently reporting long delays,... See more

Reviews shaping this summary

Rated 3 out of 5 stars

I generally like my Cowboy bike, but I’m giving it 3 stars because of two disappointing issues. I bought the bike about a year ago (or slightly less), and after just one month of use, the pai... See more

Company replied

Rated 3 out of 5 stars

I love my C2 ! It has been my commute companion for over 7 years and never let me down apart from an occasional flat tire. I mostly enjoy the smooth pedal assist that feels very natural as if so... See more

Company replied

Rated 2 out of 5 stars

When I first got my bike there was a partner shop and showroom nearby in Berlin. Now there is no repair service and the on-demand is never available. I am left with a bike that needs maintenance and w... See more

Company replied

Rated 2 out of 5 stars

I have a C3, this was a conscious purchase decision. It's been moved since August 3022 and we've survived 10000km together. I don't have a car and expected to rely on my engine, my Cowbo... See more


Company details

  1. Bicycle Store

Written by the company

It’s 2026 and Cowboy is back. Backed by new investment and a strengthened team, we’re restoring spare parts availability and our bestselling bikes are shipping fast again. We are fixing the basics, executing with consistency and keeping our promises. Designed for city riders, Cowboy bikes combine sleek design, AdaptivePower™ technology and smart app connectivity for a powerful, natural ride.


Contact info

2.7

Poor

TrustScore 2.5 out of 5

7K reviews

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2.7

All reviews

(6,950)

975 reviews in the last 12 months

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Rated 1 out of 5 stars

Refusal to cover a known factory defect despite reporting it during warranty

As I see many similar reviews, I'll add one more. We all have the same problem... My rear wheel has a well-known factory defect. This happened before my 2-year warranty ended, but the support was so slow to treat it that I gave up.I wanted to fix it definitely now, but they say they don't cover damage after the "2-year warranty". Even though this is a defect that was here from the start. I couldn't even enjoy this 2,000 euros bike more than a few months before having to deal with slow answers from customer service, and now having to pay even more hoping to get a repair. I'd strongly advise anyone to choose another company.Here is my ticket #97866423 so they can see themselves how customer service treated my request, how slow the answers were (more than 1 month now), and how they refuse to acknowledge the factory defect.

1 May 2026
Unprompted review
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Reply from Cowboy

Thank you for sharing this with us, and we’re truly sorry for the frustration this has caused. We understand how disappointing it is when a bike issue and slow support affect your experience, especially when you feel it should have been handled earlier. We’ll review your case and do our best to understand what happened here. The Cowboy Team

Rated 1 out of 5 stars

The single worst bike company

The single worst bike company. Constantly broken bike, no parts, waiting for over a year to get mine fixed with empty promises and no conpensation

16 June 2026
Unprompted review
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Reply from Cowboy

Thank you for sharing your experience. We’re sorry to hear about the issues with your bike and the frustration this has caused, especially with the long wait for a resolution. We understand how inconvenient this is, and we’re working hard to improve part availability so we can do better. The Cowboy Team

Rated 1 out of 5 stars

Waiting on a part for a year

Waiting on a part for a year. Bike is great when it’s working. If anything goes wrong, it’s done.

15 June 2025
Unprompted review
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Reply from Cowboy

Thank you for your feedback. We’re sorry to hear about the delay with the part and understand how frustrating this must be. We know how inconvenient this is, and we’re working hard to improve part availability so issues like this can be resolved more smoothly. We’re glad to hear you enjoy the bike when it is working, and we appreciate you sharing your experience. The Cowboy Team

Rated 2 out of 5 stars

No partner repair service in Berlin

When I first got my bike there was a partner shop and showroom nearby in Berlin. Now there is no repair service and the on-demand is never available. I am left with a bike that needs maintenance and where the adaptive gear is not working and I have no idea how to get it fixed without driving 250km to the next shop. How is this possible?

15 June 2026
Unprompted review
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Reply from Cowboy

Thank you for sharing this with us. We’re sorry to hear about the difficulty getting your bike serviced and the frustration this has caused. We know how inconvenient this is, and we’re looking into your feedback to understand what went wrong and what can be improved. The Cowboy Team

Rated 1 out of 5 stars

Bike unusable after one week and no proper supportOrder #337250

I purchased a Cowboy bike around a month and a half ago, but I was only able to ride it for approximately one week before the front wheel became loose and came off. Since then, the bike has been unsafe and unusable.

I have been trying to resolve this through the Cowboy app for around a month, but the responses have been extremely slow or nonexistent. For a product at this price point, this level of support is very disappointing, especially when the issue concerns the safety of the bike.

On top of that, I ordered the rear mudguard, but it appears to be sent to my old address in Berlin instead of my current address in Paris. I have asked for this to be corrected, but I still do not have a clear resolution.

At this point, I need Cowboy to urgently arrange a technician appointment to repair the bike, confirm that the rear mudguard order will be delivered to my correct address in Paris, and provide a clear response with a timeline.

I wanted to like the bike, but so far the ownership experience has been extremely frustrating. A bike that I could only use for one week out of a month and a half, combined with poor customer support, is simply not acceptable.

12 June 2026
Unprompted review
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Reply from Cowboy

Thank you for sharing this with us. We’re sorry to hear about the safety issue with your bike and the frustration caused by the slow support experience. We know how disappointing this must be, and we’ll look into your feedback to better understand what went wrong and what can be improved. The Cowboy Team

Rated 5 out of 5 stars

Great bikes

10 June 2026
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Reply from Cowboy

Thank you for your kind words. We are glad to hear you are enjoying your Cowboy bikes and appreciate you taking the time to share your experience. We are happy you are enjoying your Cowboy experience.

The Cowboy Team

Rated 5 out of 5 stars

The bike feels so natural

The bike feels so natural. Like cycling normally but with “strong legs”. Every time I had an issue it was solved quickly. And by issues I mean 3 or so. All in the early days. I have more than 10.700 km on the bike and I still love it. I rode A cowboy 2. Older model ;-)

10 June 2026
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Reply from Cowboy

Thank you for sharing this, and for your continued trust over more than 10,700 km. We’re glad to hear the ride still feels so natural and that your early issues were resolved quickly. It’s great to know you’re still enjoying your Cowboy 2, and we’re happy to be part of your journey. The Cowboy Team

Rated 5 out of 5 stars

Excellent ebike for the price

I had a GoCycle before and the Cowboy is definitely far better (and cheaper). It's really reliable, looks good, charges well as lasts for a few journeys and has a good range of accessories or where you can use other brands (I found with the GoCycle I was stuck with using eg their pannier bag, etc.). The other major difference is the one good the Cowboy app is as an interface. Highly recommend

10 June 2026
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Reply from Cowboy

Thank you for your kind review. We’re really glad to hear that you’re enjoying the reliability, design, range, accessories, and the app experience with your Cowboy. It means a lot to know you would highly recommend us, and we’re happy you’re having a positive Cowboy experience. The Cowboy Team

Rated 1 out of 5 stars

I was really happy with the bike but…

I was really happy with the bike but now sadly it is broken, I have gotten help from their team and thei said they would get me a free repair because I have insurance. Now I have been waiting for 3 months and have not been able to use my bike.

9 June 2026
Unprompted review
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Reply from Cowboy

Thank you for sharing this with us. We’re sorry to hear about the delay and understand how frustrating it is to be without your bike for so long. We’ll review your case to make sure everything is progressing and that your insurance-related repair is being followed up properly. The Cowboy Team

Rated 1 out of 5 stars

€4000 paperweight

I purchased a Cowboy Cross ST in July 2024 and didn’t receive it until December 2024. Less than a year later, in August 2025, the motor stopped providing assistance entirely, making the bike effectively unusable.

After a maintenance appointment, the issue temporarily disappeared for a few weeks. By October 2025, a service partner determined that the torque driver needed to be replaced and Cowboy ordered the part.

It took six months for the replacement part to arrive. I never had an estimated delivery date and at one point my order completely disappeared from my account.

During that time, I repeatedly contacted Cowboy through support chats, service appointments, email, and social media. Eventually, I stopped receiving responses altogether.

When the part finally arrived, it was installed—but the problem remained exactly the same. The technician initially believed the repair had worked, but after I insisted he actually ride the bike, he admitted the issue was still present and said he would need to contact Cowboy because he didn’t know what was wrong.

More than six months later, I still have a €4,000 bike that cannot be ridden.

To make matters worse, my husband’s Cowboy bike, purchased only a few months after mine, has now developed the same issue and is waiting for the same replacement part.

The bike looks great, but that means very little when it can sit unusable for months with no clear solution and little communication from the company. Based on my experience, the biggest risk with Cowboy isn’t the bike—it’s what happens when something goes wrong.

8 June 2026
Unprompted review
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Reply from Cowboy

Thank you for sharing this with us, and we are truly sorry for the experience you and your husband have had. We understand how frustrating it is when a bike cannot be used and communication has not met expectations. This is not the experience we aim to deliver, and if you are still in contact with us, we will do our best to help look into both cases. The Cowboy Team

Rated 5 out of 5 stars

Beautiful bike

Beautiful bike, sleek design. Ride is awesome, always the right amount off assistance, going up, strong winds, it feels so smooth. Hoop they can fix the after sale with there fresh start.

7 June 2026
Unprompted review
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Reply from Cowboy

Thank you for your kind words. We’re glad to hear you’re enjoying the sleek design and smooth ride of your Cowboy, and that the assistance feels just right in different conditions. We also appreciate your feedback on after-sales support, and we’ll continue working on improving that experience. The Cowboy Team

Rated 5 out of 5 stars

Brilliant bike and outstanding safety service when it matters most! 🙌

I've owned my Cowboy bike for a while now and was already completely satisfied, but what happened to me recently truly blew me away. I had a fall with the bike. While I was still picking myself up, my phone vibrated: the built-in crash sensor in the bike had registered the accident immediately! I was contacted right away via SMS and a phone call to check if I was okay and if I needed assistance. Everything was fine on my end, but this rapid response gave me an incredibly secure feeling. A fantastic e-bike with real added value for rider safety!

30 May 2026
Unprompted review
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Reply from Cowboy

Thank you for sharing this, and we’re very glad to hear you were okay after the fall. It means a lot to know the crash detection and follow-up support gave you a sense of security when it mattered most. We’re happy you’re enjoying your Cowboy experience and appreciate you taking the time to highlight it. The Cowboy Team

Rated 5 out of 5 stars

Mark is not just doing his job he…

Mark is not just doing his job he really goes the extra mile! Excellent service and solutions for solving the issues I had with my bike!

5 June 2026
Unprompted review
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Reply from Cowboy

Mark, thank you so much for your kind words. We are glad to hear that Mark went the extra mile and that you had a positive experience with the service and solutions for your bike. We are happy you are enjoying your Cowboy experience. The Cowboy Team

Rated 1 out of 5 stars

Great product, horrible and I mean absolutely horrible Customer Service

I love my Cowboy 3 – when it works. But if something goes wrong, you're on your own.

My bike was stolen and recovered with significant damage in March 2026. Since then I've been trying to get it repaired. There is no authorized service partner in Berlin (a city of 3.5 million people). A mobile technician was promised – that was over 2 weeks ago, no appointment ever came through despite multiple follow-ups.

I've now been without my bike for over 2 months. My insurance has approved 836€ for the repair. The money is there. Cowboy just can't organize a technician to show up.

I've contacted support countless times across every channel. No resolution. I'm now writing to the founders on LinkedIn and leaving reviews here and on the App Store – not out of frustration, but because this is the only thing that seems to get a response.

Great product, completely broken after-sales infrastructure.

5 June 2026
Unprompted review
Cowboy logo

Reply from Cowboy

Thank you for sharing this with us. We’re truly sorry to hear about the difficulties you’ve had with getting your bike repaired, and we understand how frustrating this must be. This is not the experience we aim to deliver, and if you’re already in contact with us, we’ll do our best to help and look into what went wrong. The Cowboy Team

Rated 1 out of 5 stars

4 MONTHS + 1 year of broken promises

4 MONTHS of broken promises. 1+ YEAR of waiting for a bike that never arrived. Total radio silence on my refund. My experience with Cowboy has been a complete masterclass in anti-consumer behavior: 1. I waited over a year for an e-bike delivery that kept getting delayed. 2. I finally canceled the order. 3.I was explicitly promised a refund. 4.Four months later, Cowboy is still illegally holding onto my money.Their "support process" is a complete fiction. If you are lucky enough to get a response, the support staff is completely clueless, deeply unhelpful, and clearly trained to stall.Being "polite" and sending nice emails behind closed doors gets ignored. If you are thinking about buying a Cowboy bike, be warned: if anything goes wrong, they will take your cash and run. #customersupport

3 June 2026
Unprompted review
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Reply from Cowboy

Thank you for sharing this with us. We’re truly sorry for the frustration and disappointment this has caused, especially after such a long wait. We’d like to review your case carefully to understand what happened and ensure everything is progressing as it should. The Cowboy Team

Rated 5 out of 5 stars

I love Cowboy

I love Cowboy

19 June 2025
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Reply from Cowboy

Thank you so much for your kind words. We’re really happy to hear you love Cowboy and are enjoying your experience with us. The Cowboy Team

Rated 4 out of 5 stars

Been using it for 2 years

Been using it for 2 years. Ride very smoothly. The small problems are sometimes the app doesn’t want to connect with the bike and it’s annoying if you are in a rush. Also sometimes the level of battery just doesn’t show so I have to re-insert the battery. Other than these it’s a very good and beautiful bike. Still love it.

13 May 2026
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Reply from Cowboy

Thank you for your thoughtful review. We’re glad to hear you still love your Cowboy and appreciate the smooth ride and design. We’re sorry for the app connection and battery display issues, as we know they can be frustrating when you are in a hurry. We really value your feedback and will keep it in mind as we continue improving the experience. The Cowboy Team

Rated 1 out of 5 stars

Avoid at all costs unfortunately..

Avoid at all costs unfortunately... Great looking bikes but they break down in < 1 year like clockwork. Even within warranty, impossible to get any response from their customer service.
I understand the struggles of companies, but if you're not able to maintain a minimal level of service, you should just fully pull the plug on the company (or build a better product from the outset).

1 June 2026
Unprompted review
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Reply from Cowboy

Thank you for sharing this with us. We’re sorry to hear about the issues you’ve experienced and that our support has not met your expectations. This is not the experience we aim to deliver, and if you are already in contact with us, we will do our best to help. The Cowboy Team

Rated 1 out of 5 stars

Worst customerexperience ever experienced!!!!!

Bike itself is alright, but there customer support is the worst i've ever experienced. The person helping me was online for a total of 5 minutes then is offline for an hour each time I get an message thats unclear or no reaction at all, worst of the absolute worst. Been like this for years but its gotten so bad. How can you be online for a few minutes then gone for hours and the person is just waiting insane to me for the price of the bike. If you ever buy one just hope nothing happens cause then you will need a customer support that will never reach out will take you weeks.

1 June 2026
Unprompted review
Cowboy logo

Reply from Cowboy

Thank you for sharing your experience. We’re sorry to hear that our support has fallen short and that this has been frustrating for you. We’ve been facing high volumes and are doing our best to respond to everyone as quickly and thoughtfully as we can. We appreciate your feedback and will keep working to improve this experience.

The Cowboy Team

Rated 1 out of 5 stars

Cowboy is back to terrible service.

Cowboy is back to terrible service.

I am genuinely shocked that this brand has received any 5-star reviews. To say the customer service is abysmal is quite the understatement. To even call it a service is misleading.

I have an unresolved issue with my bike since Oct 2025 that is still not resolved. I have moved from anger to acceptance, but would be remiss in not warning anyone considering this bike to look elsewhere.

Looks great and is awesome when it works, but it will stop working, and Cowboy will not help you fix it.

Do not buy this bike.

26 May 2026
Unprompted review
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Reply from Cowboy

Thank you for sharing your feedback. We’re sorry to hear about your unresolved issue and understand how frustrating this must have been. We know this is not the experience we aim to deliver, and if you’re still in contact with us, we’ll do our best to help. The Cowboy Team

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