Cowboy Reviews 

6,950
•
TrustScore 2.5 out of 5

2.7

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Review summary

Created with AI, based on recent reviews

Evaluating 311 reviews, most reviewers were unhappy with their experience overall. People frequently mentioned abysmal customer service, long wait times, and a complete lack of helpful responses when trying to resolve issues. Consumers also struggled with unresponsive support teams, missing spare parts, and severe difficulties in scheduling necessary maintenance. Some reviewers were happy with their purchase, praising the beautiful sleek design, smooth pedal assist, and overall comfortable riding experience. Many buyers noted that the e-bike functioned extremely well and remained a reliable daily commute companion over the years. Additionally, riders enjoyed the smooth performance and long-lasting battery life during daily city trips.

What people talk about most

Product

Consumers find product to be a mix of striking design and frustrating unreliability, with many reviewers... See more

Service

Clients share negative opinions on service, noting that their experience has been extremely disappointing... See more

Customer service

People report negative experiences with customer service, highlighting endless delays and an over-reliance on... See more

Quality

Reviewers express mixed feelings regarding product quality, noting that while the software performance,... See more

Response time

Customers consistently note negative experiences with response time, frequently reporting long delays,... See more

Reviews shaping this summary

Rated 3 out of 5 stars

I generally like my Cowboy bike, but I’m giving it 3 stars because of two disappointing issues. I bought the bike about a year ago (or slightly less), and after just one month of use, the pai... See more

Company replied

Rated 3 out of 5 stars

I love my C2 ! It has been my commute companion for over 7 years and never let me down apart from an occasional flat tire. I mostly enjoy the smooth pedal assist that feels very natural as if so... See more

Company replied

Rated 2 out of 5 stars

When I first got my bike there was a partner shop and showroom nearby in Berlin. Now there is no repair service and the on-demand is never available. I am left with a bike that needs maintenance and w... See more

Company replied

Rated 2 out of 5 stars

I have a C3, this was a conscious purchase decision. It's been moved since August 3022 and we've survived 10000km together. I don't have a car and expected to rely on my engine, my Cowbo... See more


Company details

  1. Bicycle Store

Written by the company

It’s 2026 and Cowboy is back. Backed by new investment and a strengthened team, we’re restoring spare parts availability and our bestselling bikes are shipping fast again. We are fixing the basics, executing with consistency and keeping our promises. Designed for city riders, Cowboy bikes combine sleek design, AdaptivePower™ technology and smart app connectivity for a powerful, natural ride.


Contact info

2.7

Poor

TrustScore 2.5 out of 5

7K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

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2.7

All reviews

(6,950)

975 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Best & beauty electric bike,

Best & beauty electric bike,
Comfy, easy, fast and long range
I love my Cowboy cross

24 June 2026
Cowboy logo

Reply from Cowboy

Rocío Avila Almeda, thank you so much for your wonderful review! We are thrilled to hear that you love your Cowboy Cross and appreciate the comfort, speed, and long range it offers. It’s our aim to provide an excellent riding experience, and your feedback truly encourages us. Enjoy your rides!

Rated 5 out of 5 stars

Great Bike

Great Bikes

12 July 2026
Cowboy logo

Reply from Cowboy

Thank you, Steven! We are thrilled to hear that you think so highly of our bikes. It’s wonderful to know you are having a great experience with your Cowboy. We appreciate your support!

Rated 1 out of 5 stars

Awful company, no support

Bike is great.
If only you manage to ride.
Let’s hope for cowboy to deliver it (good luck) then try to ride it. The first problem that comes you full find no repair, no support no replacement piece.
Try to get an answer from the customer support if you can. All they do is bullshitting, ghosting, and from time to time apologising (not the actual support but their automated answer)
They don’t stick spare part and apparently don’t know how to produce them. That’s it you can look at your fancy bike but not ride it.
Too late you paid for it and Cowboy does not care anymore.
My advice, by somewhere else, it is definitely not worth it.

23 July 2026
Unprompted review
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Reply from Cowboy

Albane, thank you for your feedback. We genuinely apologize for the frustration you’re experiencing with our support and the availability of spare parts. We understand how inconvenient this situation is and want to assure you that we are working hard to improve our part availability and customer service response times. Your concerns are important to us, and we will take your feedback into consideration as we strive to enhance the Cowboy experience.

Rated 2 out of 5 stars

I normally don't take the time to write…

I normally don't take the time to write reviews, but this experience deserves one.

When Cowboy bikes work, they're fantastic. They're smooth, comfortable, and genuinely enjoyable to ride.
Unfortunately, that's only true when they're actually working.
If you experience any issue with an electronic component—such as the motor, battery, or other electrical parts—Cowboy completely fails to provide a timely solution. Even authorized Cowboy repair centers often can't obtain the parts they need, leaving bikes sitting unusable for many months or years. (yes its true)

In my experience, none of the Cowboy bikes that have developed issues over the past 1.5 years have been successfully repaired. They're all still out of service. My own bike has been under warranty at an authorized repair shop for seven months, and the replacement motor still hasn't been delivered.

The Cowboy repair subscription is equally disappointing. For 6– out of 12 months, appointments often can't be scheduled because the necessary parts aren't available.

Yet the subscription renews automatically, despite the service being impossible to use.

My advice: don't buy a Cowboy bike. Mechanical and electronic problems can happen with any brand, but what matters is how the company supports its customers afterward. Unfortunately, Cowboy has consistently failed to repair its bikes or provide the parts needed to get them back on the road.

21 July 2026
Unprompted review
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Reply from Cowboy

Mike, thank you for taking the time to share your experience with us. We sincerely apologize for the delays you've encountered with your bike and the issues related to part availability. We understand how frustrating this can be and want you to know that we are actively working to improve our service and support processes. Your feedback is essential in helping us understand where we can do better, and we are committed to finding solutions for our customers.

Rated 5 out of 5 stars

It was a wonderful service

It was a wonderful service! I was shocked by how quickly technical support responded and fixed everything. After years of living in Europe, I’d completely gotten unused to this level of service. 5 stars! And yes, the bike is gorgeous. I bought it for my girlfriend and she loves it too (though it’s a bit tall for shorter people).

11 July 2026
Unprompted review
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Reply from Cowboy

Oleksandr Troianov, thank you so much for your wonderful feedback! We are thrilled to hear that you experienced quick technical support and that both you and your girlfriend are enjoying the bike. Your kind words about our service mean a lot to us. We appreciate your support and are here if you need anything further.

Rated 1 out of 5 stars

Poor communication

I am still awaiting for someone to contact me as promised in reply to my last cowboy trust pilot review. Was this just an AI reply that will never happen?

'We will contact you directly regarding your specific case so we can review it properly and help move things forward. The Cowboy Team'

21 July 2026
Unprompted review
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Reply from Cowboy

So, we sincerely apologize for the frustration you've experienced with our communication. We understand how important it is to receive timely updates and will make sure your feedback is addressed. Our team is actively working to improve our response times and ensure you receive the support you need. Thank you for your patience as we look into this matter.

Rated 1 out of 5 stars

WARNING

WARNING — DO NOT BUY FROM THIS COMPANY

Do not buy anything from this company. They were unable to deliver the new battery I paid for, and they still have not refunded my money.

I have now been stuck for over a year with a useless bike and without the money I paid. Despite the time that has passed, the issue remains unresolved.

21 July 2026
Unprompted review
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Reply from Cowboy

Wisse, we sincerely apologize for the frustration you've experienced with your order and the delay in receiving your refund. We understand how disappointing this situation is, and we want to assure you that we will review your case to ensure everything is progressing. Your feedback is important to us, and we appreciate your patience as we work to resolve this issue.

Rated 1 out of 5 stars

Cowboy may now be a scam company

Cowboy may now be a scam company. I have been waiting for a replacement battery for a year, while the company continues to promise delivery of new bikes within 10 days. The contrast is simply baffling.

When I sarcastically asked the AI support whether I should expect to wait another 100 years, it replied yes...

The number of Cowboy bikes being resold on Leboncoin, combined with the many negative reviews online, is also concerning. Based on my experience, I would strongly advise against buying from Cowboy.

21 July 2026
Unprompted review
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Reply from Cowboy

Atolivier, thank you for sharing your concerns with us. We sincerely apologize for the delays you have experienced with your replacement battery. We know how inconvenient this is and are actively working to improve the availability of parts. Your feedback is valuable to us as we strive to enhance our services and ensure a better experience for all our customers.

Rated 4 out of 5 stars

i hope they keep doing what they are doing

let’s hope for the best for the company

10 July 2026
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Reply from Cowboy

Rodhe, thank you for your review and for sharing your hopes for Cowboy. We appreciate your support and are committed to continuing our journey in providing quality e-bikes. Your feedback inspires us to keep improving and delivering the best experience possible.

Rated 1 out of 5 stars

No Customer Support and Service

After less than a year, the engine of my Cowboy Cruiser ST stopped working. I then brought the bike to my local bike shop and partner of Cowboy, where they ordered a bottom bracket set with torque sensor. This was ordered on June 11, and over 1 month later I still do not have the part. At some point the order stated that the expected delivery would be August, but this information now disappeared, which increases my concern even more. I reached out via email to request a solution for in the meantime but I have not gotten a reply in over a week, despite sending a follow-up. I am incredibly disappointed in the customer service, given the high-end price and "image" of this company. At least a reply and resolution for this topic would be the bare minimum every customer expects. I hope this gets resolved soon and I receive an adequate compensation.

16 July 2026
Unprompted review
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Reply from Cowboy

Lis, thank you for sharing your experience with us. We sincerely apologize for the inconvenience you've faced regarding the delay in part availability and the lack of communication. We understand how frustrating this situation is and are actively working to improve the availability of parts and our response times. Your feedback is important to us, and we will look into this matter to ensure we provide a better experience moving forward.

Rated 5 out of 5 stars

They greatly improved their aftersales

They greatly improved their aftersales. Have to give kudos to them

17 July 2026
Unprompted review
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Reply from Cowboy

Emre, thank you for your kind words! We are thrilled to hear that you've noticed improvements in our aftersales service. Your feedback is incredibly valuable to us, and we're committed to continuing to enhance your Cowboy experience.

Rated 5 out of 5 stars

Cowboy Cruiser - great bike!

I rarely leave reviews, but I'm genuinely happy with this bike: from the delivery packaging to the hundred-plus kilometres I've already ridden. Great bike, great mobile app. Big respect to Cowboy!

2 July 2026
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Reply from Cowboy

Igor, thank you for taking the time to share your experience! We’re thrilled to hear that you’re enjoying your Cowboy Cruiser and have had a positive experience with both the bike and the app. Your support means a lot to us, and we’re here to continue providing you with great rides ahead.

Rated 2 out of 5 stars

Bike frame under recall and no bike no solution

Bike frame under recall since 30 May 2026 (7+ weeks). Cowboy confirmed the repair was done on 15 June — still no bike, no update, and no reply to multiple emails since. This is a clear breach of the legal 30-day conformity deadline (Art. L217-9 French Consumer Code). Formal notice sent, no response. Escalating to the Belgian Consumer Mediation Service and, if needed, to court. Would not recommend Cowboy’s after-sales service based on this experience.

16 July 2026
Unprompted review
Rated 4 out of 5 stars

Beautiful bike for running around the…

Beautiful bike for running around the city. I would have liked a better battery, but very easy to remove and charge back up. Only issue after a few years use has been the brakes, but still good enough.

10 July 2026
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Reply from Cowboy

John, thank you for your positive feedback! We are thrilled to hear that you find your Cowboy bike beautiful and easy to use around the city. Your comments about the battery and brakes are valuable, and we appreciate you sharing your experience with us. We continuously strive to improve our products, and your insights will help us in that effort.

Rated 1 out of 5 stars

Unresponsive Support – Battery Issue Pending for Over a Week

I’ve been experiencing a faulty battery on my Cowboy bike for over a week now. I reported the issue through the app chat 7+ days ago and have not received any response or update from customer support. This is the second time I’ve faced delayed support from Cowboy (I had a similar issue two years ago that was only resolved after escalating publicly).
The bike is currently unusable, and the lack of communication is extremely frustrating, especially given the price point and brand reputation. I hope this review prompts a faster resolution, as I’d prefer to continue being a satisfied customer.

6 July 2026
Unprompted review
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Reply from Cowboy

Ana, thank you for sharing your concerns with us. We sincerely apologize for the delay you’ve experienced with our customer support regarding your battery issue. We understand how frustrating this situation is, especially when it impacts your ability to use your bike. Please know that we are facing high volumes at the moment, but we are committed to improving our communication and support to ensure a better experience moving forward.

Rated 3 out of 5 stars

amazing bike - broken service

I love my C2 ! It has been my commute companion for over 7 years and never let me down apart from an occasional flat tire.
I mostly enjoy the smooth pedal assist that feels very natural as if someone is pedaling along with you : no gear shifting, no assit-mode switching, all for a more natural experience while biking.

Sadly, the Cowboy organization has not been exemplary on delivery : long and consecutive delays on product delivery and even worse lead times on spare parts. You can read all about it on social media.

Let's hope that recent takeover : 1/ stays loyal to the Cowboy product phylosofy and 2/ maximizes the efforts to drastically improve its after sales service to restore trust in what is still a marvelous bike.

22 May 2026
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Reply from Cowboy

Johan, thank you for sharing your thoughts with us. We're thrilled to hear that you love your C2 and appreciate its natural pedal assist. However, we sincerely apologize for the delays you’ve experienced with our service and spare parts. We acknowledge how inconvenient this can be and are actively working to enhance our operations to better serve our customers. Your feedback is invaluable, and we will strive to improve your experience with us.

Rated 1 out of 5 stars

No customer support

No customer support
No one is responding, my bike is broken since novembre 2024 !
The bike shop selling Cowboy stopped last year in toulouse, no news…
Very expensive bike, no customer support, specific parts only for cowboy impossible to replace.

9 July 2026
Unprompted review
Cowboy logo

Reply from Cowboy

Guillaume, thank you for sharing your concerns with us. We sincerely apologize for the frustration you're experiencing with customer support and your bike. We understand how important timely assistance is and are currently facing high volumes of inquiries. Please know that we are working diligently to address all issues and improve our service. We will look into your feedback to understand what went wrong and how we can assist you better.

Rated 1 out of 5 stars

I feel ignored after making a purchase

I made a purchase for parts on the 25th of June. I have not received an invoice, a pro forma nor a tracking number for DHL to know where things are at. I have contacted via chat three times and have received no response.I feel ignored.

7 July 2026
Unprompted review
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Reply from Cowboy

Vivian, thank you for sharing your experience with us. We sincerely apologize for the frustration this has caused you. We understand how important it is to receive timely updates on your order, and we are currently working hard to improve part availability and communication. Your feedback will help us enhance our processes, and we appreciate your patience during this time.

Rated 1 out of 5 stars

What a shame

What a shame.

The bike I got almost 6 years ago is stunning. Despite a couple of delivery hiccups, customer service was great and I received prompt updates on any questions.

6 years later that couldn’t be further from the truth. I’m in the situation where I’ve had to order a replacement battery which was ordered without issue. However, I ordered this in March with an estimated delivery date of April. This moved to May, then the 10th July and now it’s showing as August. There has been absolutely no explanation for this delay and has left me without a bike for months. Customer service is now non existent and is triaged by some of the most useless AI I’ve encountered. It will return responses that aren’t related to your question before closing the chat and not letting you speak to a human.

Really disappointing for what was once such a great product and service experience.

6 July 2026
Unprompted review
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Reply from Cowboy

Scott, thank you for sharing your feedback. We are truly sorry to hear about your experience with the delay in receiving your replacement battery and the challenges you've faced with our customer service. We understand how inconvenient this situation has been, and we are actively working to improve part availability and our communication processes. Your input is valuable to us, and we'll do our best to address these concerns.

Rated 5 out of 5 stars

Great personal service

once you reach a human person in the customer service, everything runs smoothly and efficiently!

25 June 2026
Unprompted review
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Reply from Cowboy

Seppo Lattu, thank you for your kind words! We are thrilled to hear that you found the personal service helpful and efficient. Your satisfaction is what we strive for, and we are happy to know you're enjoying your Cowboy experience.

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