Card Factory plc Reviews 

10,035
TrustScore 3.5 out of 5

3.3

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Review summary

Created with AI, based on recent reviews

Considering 299 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently commend the staff for being exceptionally helpful, friendly, and cheerful, often going above and beyond to assist. Many people appreciate the warm welcome and excellent service received in stores, highlighting specific individuals for their patience and accommodating nature. Reviewers consistently describe staff as professional, efficient, and a credit to the company, making shopping a pleasant experience. However, some customers also noted issues with product quality, particularly balloons that deflated quickly or flew away shortly after purchase. A few other people also felt that customer service was occasionally unhelpful or rude, with some reporting staff being abrupt or dismissive when problems arose. These experiences sometimes led to disappointment and frustration for consumers.

What people talk about most

Staff

Customers had positive experiences with staff, frequently praising their friendliness, helpfulness, and... See more

Product

Clients share ambiguous opinions on product quality and variety, with many expressing disappointment... See more

Customer service

Consumers find customer service to be ambiguous, with many reviewers reporting negative experiences, citing... See more

Service

Customers consistently note ambiguous experiences with service, with many praising specific staff members for... See more

Order

Users describe negative interactions with order, with many reporting issues such as orders not arriving or... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Just recently I visited my 2 local shops on Shipley 09 /06 /2026 Judy and Bingley 15 / 06 2026 Pam Arranging a 50th Birthday Just want to say a big thank you to both, so hel... See more

Company replied

Rated 2 out of 5 stars

Went to return a faulty deflated helium baloon which I had only bought the evening before and tried to return the day after. Manager refused to give me a replacement saying I had caused damage to the... See more

Company replied

Rated 2 out of 5 stars

I bought a new baby card this morning It was brilliant, I could not find grandparent cards, I asked for help which was a real struggle....... was not bothered just pointed and said might be in the 3 f... See more

Company replied

Rated 5 out of 5 stars

I need to give a big shout out to my local store in Royal Wootton Bassett. I use CF a lot especially when making balloon displays for family and friends occasions. 1. The colleagues are... See more

Company replied


Company details

  1. Gift Shop
  2. Greeting Card Shop

Information provided by various external sources

Shop online with Card Factory and find greetings cards, gifts, wrap & party supplies all at great value prices.


Contact info

3.3

Average

TrustScore 3.5 out of 5

10K reviews

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1-star

No recent history of asking for reviews

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3.3

All reviews

(10,035)

299 reviews in the last 12 months

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Rated 5 out of 5 stars

Visited the stoke store on church…

Visited the stoke store on church Street today and I was unsure what balloons to purchase for my mother's birthday party and the lady lynsey was really helpful! She had so much patience with me and really helped me out alot..

8 July 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi
We're so happy to hear our team member provided such helpful assistance during your visit to our Stoke store! We appreciate you sharing your positive experience with us.
Best wishes
Lindsay

Rated 1 out of 5 stars

Choice of Birthday for a 100yr old person

I searched for 100th Birthday card on your website but will not let me do it. It would not even let me check the range and availability at New Malden,Surrey branch.What is the point of having a website? I have always bought my cards from this branch. In future I will go to alternative stockists.Receipt details:-
0433 4 2101167844901 08/07/2026 09:03
Only card for male person but for female person you had to make up with stickers attached inside the card

8 July 2026
Unprompted review
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Reply from Card Factory plc

Hi Pravin
I'm so sorry to hear that you were disappointed with our range of cards and website.
Please contact us with full details at cfonline@cardfactory.co.uk so we can investigate.
Many thanks
Lindsay

Rated 1 out of 5 stars

I tried to order click and collect from…

I tried to order click and collect from my local store but it does nt do click and collect for the item I wanted, I then went into the store but there were none of the balloons that I needed there, to order online it was going to take 5-10 working days for them to arrive at 2nd class @£5.99 1st class was only a day earlier @£6.99
I then had to order off Amazon and then take them up to the store to have them inflated which cost £1.95 per balloon. What a load of faff!!was fuming and did nt get the amount if balloons I needed because of the cost. The staff were very nice and polite considering I was not happy!!

7 July 2026
Unprompted review
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Reply from Card Factory plc

We appreciate you taking the time to share your recent experience with us. We are truly sorry to hear about the difficulties you encountered with our click and collect service and the availability of balloons in-store. We understand your frustration regarding the delivery times and costs, as well as the additional expense of having balloons inflated that you sourced elsewhere. We value your feedback as it helps us improve our services.

Kara
Customer Service Team

Rated 4 out of 5 stars

Just a choice of three cards for a 90th…

Just a choice of three cards for a 90th birthday, thankfully I found one suitable, and was then served by Ceris, a very pleasant young lady, at the Wrecsam shop.

6 July 2026
Unprompted review
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Reply from Card Factory plc

Hi Mrs E Rowlands,

We're so glad you found a suitable card for such a special occasion! We appreciate your kind words about our team member.

Best Regards,
Abbey

Rated 5 out of 5 stars

Very friendly smiling staff

1 July 2026
Unprompted review
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Reply from Card Factory plc

We're so glad to hear our staff made a positive impression with their friendly and smiling service! We appreciate your kind words. Please let us know which store you visited and we will ensure your lovely feedback is passed on to the team.

Kara
Customer Service Team

Rated 1 out of 5 stars

Rude staff

I visited the card factory at the Glasgow Fort today to get a 6 and 0 balloon for my mother’s birthday party. I asked the lady behind the till for the gold balloons and asked if the numbers could be stacked on top of one another. She proceeded to say “you know that’s not nice” I said “what” she said “the balloons stacked on one stand that isn’t nice” I told the women that doesn’t matter I like them like that and quite frankly that’s what I wanted. I have now collected my balloons (bagged) arrived home and they are not stacked. They have been attached to one stand both at the same height - obviously not sitting right because of this. I now have to take the balloons off and sort these into a stacked position myself. This is absolutely shocking customer service! The lady behind the till was extremely cheeky and rude, and now the balloons aren’t the way I asked for because she thinks they aren’t nice like that! Appalling! Never had a problem with getting stacked balloons from any other card factory. Poor customer service!

3 July 2026
Unprompted review
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Reply from Card Factory plc

We are truly sorry to hear about your recent experience at our Glasgow Fort store. We understand your frustration regarding the balloons not being stacked as you requested, especially after you explicitly stated your preference. This is certainly not the standard of service we aim to provide. We are disappointed that your specific instructions were not followed and that you were met with such an unhelpful response. We will be addressing this feedback internally to ensure our team understands the importance of respecting customer requests and providing excellent service. We appreciate you bringing this to our attention.

Kara
Customer Service Team

Rated 1 out of 5 stars

Ordered a balloon bouquet on the Friday…

Ordered a balloon bouquet on the Friday and selected for it to be delivered the following Wednesday. They delivered it on the Sunday and it was already going down. I called on Monday and was told to reply to their email with images and this would be sorted by end of day. 4 emails sent to them later and nothing had come of it. Called them today (the Wednesday after) to chase it up and they apparently had no emails from me. They then sent me an email to an alternative email address so I could reply whilst on the phone for them to then tell me "balloons deflating aren't our problem, there is nothing we can do" completely ignoring the fact it ARRIVED DEFLATED and 4 days earlier than booked for. My daughter's 10th birthday is Friday and now I have flat balloons and no cash to be able to fix this. Absolutely appalled with the "help" I have received.

They arrived deflated but that's not their problem apparently.

1 July 2026
Unprompted review
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Reply from Card Factory plc

Hi Lori,

We are very sorry to hear about the issues you experienced with your recent balloon bouquet order and the subsequent difficulties with our customer service.

We understand your frustration regarding the early delivery, the condition of the balloons upon arrival, and the challenges you faced trying to resolve this with us. I can see my colleague issued a full refund to resolve this issue for you.

We are reviewing our delivery and communication processes to prevent similar situations. We appreciate you bringing this to our attention.

Best Regards,
Abbey

Rated 5 out of 5 stars

Card Factory, Littlehampton

I was served by Josh this morning and he was very smiley, pleasant, friendly and helpful. Keep up your polite and efficient service, Josh and thank you very much indeed

1 July 2026
Unprompted review
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Reply from Card Factory plc

Hi June

We are so pleased to hear about your positive experience with our team member. We always aim to provide friendly and efficient service, and we appreciate you sharing your kind words.

Best Regards,
Abbey

Rated 3 out of 5 stars

this morning i purchased 4 cards from…

this morning i purchased 4 cards from your east grinstead store by a very nice lady on the checkout i waited patiently in the queue of about 8 people the cashier was doing her best to my amazement another member of staff it could have been the store manager walked passed the growing queue to go and stand outside and light up a cigarette i did mention this to the assistant that in my days in retail the customer always came first you stopped what you were doing and attend the customer if it was not for the customers we would not have a job perhaps you could relay this to that memeber of staff

1 July 2026
Unprompted review
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Reply from Card Factory plc

Hi Anthony,

We appreciate you taking the time to share your recent experience at our East Grinstead store. We are pleased to hear that the cashier provided excellent service during your purchase.

We also understand your concerns regarding the other staff member's actions while a queue was present. We value your feedback and agree that customer service is paramount.

Best Regards,
Abbey

Rated 5 out of 5 stars

Birthday

Was buying a birthday card and found cards easily and Tracey was helpful and friendly

30 June 2026
Unprompted review
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Reply from Card Factory plc

Hi Wendy,

We're so glad you found the perfect birthday card and that our team member provided such friendly and helpful service. We appreciate your kind words!

Best Regards,
Abbey

Rated 5 out of 5 stars

Visited the Melton Mowbray store…

Visited the Melton Mowbray store yesterday. I found Jim really helpful, very professional and polite. Maxine was also very helpful. Nothing was too much trouble.They are both an asset to the company.

29 June 2026
Unprompted review
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Reply from Card Factory plc

Hi there
We're so glad to hear about your positive experience at our Melton Mowbray store! It's wonderful to know that our team members were helpful, professional, and polite. We truly appreciate you sharing your kind words.
Lindsay

Rated 5 out of 5 stars

Outstanding service today at the Belper…

Outstanding service today at the Belper store from Kieran and Katrina .
My thanks especially to Kieran for helping me sort celebratory balloons.
Both give excellent service and are always welcoming , nothing is too much trouble . They are a credit to the company .

29 June 2026
Unprompted review
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Reply from Card Factory plc

Hi there
We are so happy to hear about your excellent experience at our Belper store! We truly appreciate you highlighting the exceptional service provided by our team members, especially with the celebratory balloons. We pride ourselves on being welcoming and helpful.
Kind regards
Lindsay

Rated 1 out of 5 stars

Manager so up helpful and wanted you…

Manager so up helpful and wanted you out of shop and would not help as it was closing time but am I getting things wrong that every customer counts but he could not care so un helpful

27 June 2026
Unprompted review
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Reply from Card Factory plc

Hi Joan,

We are truly sorry to hear about your recent experience and the unhelpful interaction you described. We understand your frustration when you felt rushed.

Please can you send over an email to us at cfonline@cardfactory.co.uk with all information regarding this for us to investigate.

Best Regards,
Abbey

Rated 1 out of 5 stars

Went into the card factory Bilston…

Went into the card factory Bilston today the 2 lovely girls who was in there only had a small fan to keep them cool in this heat they was sweating such a shame they are a lovely bunch who work in there but shocking they have a little table fan in the hot weather

24 June 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi Emma

Could you please contact us directly at cfonline@cardfactory.co.uk so that we can investigate further?

Best wishes
Lindsay

Rated 5 out of 5 stars

Royal Wootton Basset store is FANTASTIC

I need to give a big shout out to my local store in Royal Wootton Bassett.

I use CF a lot especially when making balloon displays for family and friends occasions.

1. The colleagues are awesome and fun to chat with.
2. The Balloons are amazing quality.
3. Accessories range for such a small store is bang on.

I used to run the Cardmarket business and always focussed on fun and positivity. This is exactly what I get when I visit you.

Nice job

8 June 2026
Unprompted review
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Reply from Card Factory plc

We're so happy to hear about your wonderful experience at our Royal Wootton Bassett store! We truly appreciate your kind words about our colleagues, balloon quality, and accessory range. Thank you for your positive feedback!
Best Wishes
Lindsay

Rated 1 out of 5 stars

My card hasn't arrived and rather than…

My card hasn't arrived and rather than try resend my card they have just decided to issue a refund without speaking to me

I would rather they re issue the card.

22 June 2026
Unprompted review
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Reply from Card Factory plc

We appreciate you sharing your experience. We understand your preference for a replacement card, however our systems don't support this action.
I can see that this has been resolved directly, and apologise for the inconvenience that may have been caused.

Kind regards
Lindsay

Rated 5 out of 5 stars

Good value for money

Good value for money, good selections and very friendly professional staff Urmston branch to be recommended

19 June 2026
Unprompted review
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Reply from Card Factory plc

We're so glad you enjoyed your experience with us! We truly appreciate your kind words about our Urmston branch.

best wishes
Lindsay

Rated 1 out of 5 stars

Horrific Customer Service

Horrific, honestly. I paid for three balloons for my best friend's daughter's birthday. I paid about £4 extra for each balloon to be inflated upon arrival, and paid extra for specific day delivery to ensure they got to me on the day of her birthday so as to avoid any deflation. The balloons arrived not even removed from their packaging but with the word "INFLATE" stickered on the back of each. So I contacted CardFactory to tell them that they had failed to deliver the items as I ordered and because of the disappointment, and it being for a child's birthday celebrations, I thought they would respond promptly with apologies and some form of compensation. In my original e-mail I attached images of the balloons as they arrived. The e-mail response I received asked me for photographs of the balloons, which I had already sent, but I sent the images again. Then they never responded to me. I contacted twice more after this to ask what they were going to do to correct this error and they continued to ignore me. I had to pay an additional £15 for the balloons to be blown up at an independent party supply store and one of the balloons popped immediately, so obviously also shoddy product. It's downright rude to be ignored by one of the leading card stores in the UK, they must make enough money to refund people for their mistakes and terrible products, especially if they're taking money and then not even delivering on the purchases.

Shameful. Do not use. Massive disappointment.

29 May 2026
Unprompted review
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Reply from Card Factory plc

Hello
Thank you for providing your details, I'll contact you directly in regard to this order. My case reference is 01008798.

Best wishes
Lindsay

Rated 1 out of 5 stars

Very very bad service.

Very very bad service.
I gaven an order for a Father's Day card on 16/06/2026 I'm pregnant I want to give a surprise for husband with a card. That's why I'm so excited. they said we will deliver it in 3days or order will be deliver on Saturday. I'm waiting today is Father's Day (Sunday)
my order not received yet so stupid.

21 June 2026
Unprompted review
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Reply from Card Factory plc

I'm sorry to hear your Father's Day card didn't arrive in time, especially as it was such a special surprise for your husband.
I'd really like to look into this for you. I've requested some additional information to help us investigate what happened with your order.
Please send us your order number and the email address used to place the order, and we'll be happy to help further.
Trish

Rated 5 out of 5 stars

Card Factory Pontefract 20.6.26

Card Factory Pontefract 20.6.26
I could not find what I was looking for, 2 items.
Megan was Polite and Very Helpful.
I made my purchases and Megan came from behind the counter to help put into my bag.
Very Happy with my visit to the shop today😊

20 June 2026
Unprompted review
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Reply from Card Factory plc

Good Afternoon Debbie,

We are so pleased to hear you had such a positive experience with us! It's wonderful to know our team was helpful and made your visit enjoyable. Thank you for sharing your kind feedback.

Best Regards,
Abbey

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