Buy It Direct Reviews 

14,062
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 719 reviews, reviewers had a great experience with this company. Customers frequently mention that orders arrive very quickly, often within a single day, and they truly appreciate the great prices offered across various products. Shoppers find the online ordering process extremely straightforward, noting that browsing through items and completing purchases is smooth and hassle-free. However, some people mentioned experiencing unexpected delivery delays or receiving products that unfortunately arrived damaged or missing crucial parts. A few consumers also faced frustrations regarding customer service, particularly when trying to secure refunds or resolve warranty issues smoothly after a purchase.

What people talk about most

Delivery service

Customers consistently note positive experiences with delivery service, highlighting prompt arrivals and... See more

Product

Reviewers mention ambiguous feedback about product, reflecting deeply divided experiences regarding quality... See more

Service

Reviewers highlight positive aspects of service, noting overall satisfaction and prompt delivery. Consumers... See more

Order

Clients share ambiguous opinions on order, as some reviewers describe the process as straightforward and... See more

Price

People report positive experiences with price, highlighting great deals and competitive costs. Consumers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Excellent service once again from laptops direct. Product ordered Thursday evening arrived Friday lunchtime. Easy to find and compare products on the website and the best price on the internet. Hig... See more

Company replied

Rated 5 out of 5 stars

Despite two days delivery delay I was constantly kept updated with the status of my purchase (aircon during heathwave) and was plenty option provided if i no longer want item and got £10 credit in th... See more

Company replied

Rated 5 out of 5 stars

Microwave dead Bank Holiday Friday,ordered a new one ,told it would be Tuesday 7th due to holiday weekend.Fair enough. Great news they sent it on DPD arrived Saturday. Fantastic service ,one happy pa... See more

Company replied

Rated 5 out of 5 stars

Our existing washer of 16 years started showing errors, and in my experience these were due to motherboard disintegration. Rather than getting unknown service engineers to mull over the problem scratc... See more

Company replied


Company details

  1. TV store
  2. Appliance Store

Information provided by various external sources

Huge discounts on Cameras, Camcorders, iPods, Sat Nav and more. Buy it Direct are one of the UKs largest online retailers offering a huge range of electrical and home products available with next day delivery.


Contact info

4.1

Great

TrustScore 4 out of 5

14K reviews

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4.1

All reviews

(14,062)

697 reviews in the last 12 months

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Rated 5 out of 5 stars

Great price

The service was great, the website is good too, not a problem. A Great price for the product. Delivered on time.

2 August 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for the fantastic feedback! We're thrilled to hear that you had a great experience with us, from the service to the website and the timely delivery. It's great to know that you found a great price for the product you were looking for. Should you need anything else, feel free to visit Appliances Direct for a wide range of products.
Take care!
Mark

Rated 1 out of 5 stars

Scam ! Stay away !

They buy their products from other companies and sell them at a higher price. I don't know why they call themselves "buy it direct", perhaps it's because they advise the customers to buy directly from the manufacturer, not from them. They take your money and deliver the item quite fast. If your item is not damaged or faulty you are lucky. But if it is faulty, they aren't interested in your complaint. They will redirect you to the company from which they got the product, regardless of whether you have ever heard of that company or bought the product from them. You need to prepare for a long and painful journey if you want to recover your money.
I ordered a washing machine, but it was faulty. In addition to the washing machine's price, they charged me a recurring fee which I never requested. The first installation team flooded my house. The company offered a replacement, which I accepted. The second team collected the faulty washing machine on 22 July. Because the floor was damaged by the first team, they could not install the replacement, so we agreed to refund the installation package. However, when the second team collected the faulty machine, they damaged my furniture. On 28 July, I received an email saying the company would refund the washing machine. I told them immediately this was an error because the machine had already been replaced and no refund was required. They then said they could not find the order number. Later, Appliances Direct requested collection of the machine. I clearly explained that the faulty washing machine had already been collected and the replacement works well. I suggested returning the erroneous refund. They accepted this but then sent me an order of an double amount. It took about 7 tries for them to get the right amount, but I am not holding my breath because they might come back threatening again with "further actions".
The damage to my property, the time spent on phone calls and emails, the lack of concern and respect, disconnected calls, threats, rudeness, and incorrect payments ....They have not got a clue what they're doing, and they don't care about anything. I wonder how they manage to function...

3 August 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Carmen,

Thank you for your review.

Please accept our sincere apologies for the issues you experienced with the faulty washing machine, installation service, property damage, and difficulties with the refund and payment process. We understand how upsetting and frustrating this experience must have been.

Your comments have been passed onto the relevant department, so this can be investigated and dealt with internally regarding the concerns raised in your review.

Kind Regards,
Dyann

Rated 1 out of 5 stars

AVOID… Never have ever dealt with such…

AVOID… Never have ever dealt with such a terrible company in my life. The stress and aggravation they have cause me since making an order has been unexplainable. I made an order of a single door with next day delivery, this was meant to arrive on the Friday, never showed. Called customer service who said it might show up on Saturday, didn’t show. This then changed to Monday and shock, it didn’t show! Customer service who were very helpful, ordered another door to be delivered the following morning ( Tuesday). I arranged for someone to be there for this as I had work, they stayed all morning and nothing turned up. This is all despite receiving a delivery notification the day prior saying delivery will take place. Wednesday at 6:30pm when I home from work there was a door left outside. I thought great finally after 4 no shows it’s here. Opened the box to find one of the glass panes splashed. Spoke to customer service AGAIN. Explained if they use another delivery provider id be happy for them to send another but was informed this is their only provider. In this case I asked then to refund me and I went elsewhere (I went to Climadoor who provided a much better door to door tracked service which arrived ON TIME). Thought this would be the end of this saga but no, I am now being harassed by this company to send back the first door… WHICH I NEVER RECEIVED! Apparently this was “signed” for by me on a day I was not at the property and despite me explaining I have not received this they keep harassing me to send back an invisible door!! The ironic part is they won’t collect their broken door, I have to incur further cost to dispose of this myself. PLEASE PLEASE AVOID THIS COMPANY

1 July 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Chris,

Thank you for your review.

Please accept our sincere apologies for the multiple issues you experienced with your order, including the delivery delays, the damaged item received, and the difficulties you faced while trying to resolve the matter.

Your comments have been passed on to the relevant department, so this can be investigated and dealt with internally regarding the concerns raised in your review.

Kind Regards,
Dyann

Rated 5 out of 5 stars

Great product at a great price.

Appliance Direct had what I was looking for at a great price.

They are easy to contact and a pleasant team. The phone was delivered by secure courier in 24 hours.

30 July 2026
Buy It Direct logo

Reply from Buy It Direct

Dear Customer,

Thank you for sharing your positive experience with Appliances Direct! We are delighted to hear that you found what you were looking for at a great price and that our team was easy to contact and pleasant to deal with. It's fantastic to know that your phone was delivered securely by courier within 24 hours.

If you ever need anything else, we recommend visiting Laptops Direct for a wide range of laptop options.

Best regards,

Lee

Rated 5 out of 5 stars

Brillant

Brillant, second item i have purchased from here. The staff members who came were polite and efficient, highly recommend

30 July 2026
Buy It Direct logo

Reply from Buy It Direct

Dear valued customer,

Thank you for your glowing review! We are delighted to hear that you had a brilliant experience with us and that our staff members were polite and efficient during your purchase. Your recommendation means a lot to us!

If you ever need anything else, feel free to visit our website Appliances Direct for a wide range of home appliances.

Best regards,

Ivy

Rated 5 out of 5 stars

came on time and good quality.I ordered…

came on time and good quality.I ordered a composit sink and it was better quality than i expected .

26 July 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We are thrilled to hear that your composite sink arrived on time and exceeded your expectations in terms of quality. If you are in need of any other home improvement items, we recommend visiting Better Bathrooms for a great selection of products.
Best regards,
Lee

Rated 5 out of 5 stars

Excellent experience

Excellent experience from placing my order to delivery. Great communication,friendly staff would recommend and wouldn't hesitate to use again.

22 July 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We're thrilled to hear that you found our communication top-notch and our staff friendly. We're delighted that you would recommend us and are open to using our services again in the future. If you're in need of any appliances, we recommend visiting Appliances Direct for a wide range of options.
Best regards,

Ivy

Rated 5 out of 5 stars

Great price and fast delivery.

Great price and fast delivery with good tracking information. What's not to like.

2 August 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for your positive feedback! We are thrilled to hear that you enjoyed our great prices, fast delivery, and detailed tracking information. If you ever need more products, we recommend visiting Appliances Direct for a wide range of appliances.
Take care!
Mark

Rated 5 out of 5 stars

First time using them and would…

First time using them and would definitely recommend

31 July 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for choosing Buy It Direct and for recommending us! We are thrilled to hear that you had a positive experience with us on your first purchase. If you ever need anything else, feel free to visit Appliances Direct for a wide range of home appliances.

Best regards,
Lee

Rated 5 out of 5 stars

Great service and price

Great service and price

30 July 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for your positive feedback! We're delighted to hear that you had a great experience with us and found our prices competitive. If you're looking for more fantastic deals, we recommend checking out Appliances Direct for a wide range of appliances at great prices.
Take care!
Lee

Rated 1 out of 5 stars

ABSOLUTELY TERRIBLE CUSTOMER SERVICE

The ac unit was delivered quickly but paid for installation and being continually fobbed off .. the installation alone was £1100 . The customer service is US based all they do is put you on hold and feed you lies to get you off the phone … Avoid at all costs .

29 July 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Adrian,

Thank you for your review.

Please accept our sincere apologies for the issues you experienced with your air conditioning installation service. We’re sorry that the installation has not been completed as expected and that you have found the communication with our customer service team frustrating.

We review all customer feedback internally and ensure it is shared with the relevant teams to help improve our services.

Kind Regards,
Dyann

Rated 1 out of 5 stars

Disgusting customer service and extended warranty a SHAM

I bought my son a very expensive gaming computer from laptop direct. I have paid buy it direct £6.50 a month since for extended warranty with the promise of a "no questions asked replacement" if something goes wrong.
It took over a week of back and forth calls and emails for them to agree to have the computer collected to check for a "motherboard issue". They had the machine for 14 days and have returned it saying it had no fault. Despite my sending them a video of it and them hearing it over a call. Not only that but the machine has been returned with bent casing and a snapped off front cover. I'm absolutely disgusted. Do not spend your money on their computers and most certainly don't waste your money on an "extended warranty". My autistic son has been so distressed without his computer, was so happy to get it back" working" only to find it more broken and still not working. Shame on you buy it direct!

28 July 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Giselle,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 1 out of 5 stars

The matter was only picked up after I…



The matter was only picked up after I escalated directly to the CEO. It was then passed to an Executive Complaints Manager, who acknowledged the failures and apologised, but the whole process still took over five weeks from start to finish. Throughout this period, during the hottest spell of the year so far, we had no working air conditioning with two young children in the house.

Once the correct part finally arrived, I was offered £30 goodwill, later revised to £40 (which simply included a refund of the £10 originally paid for the part). I found this offer insulting given the scale of the failures and the impact on our household. When I asked whether an independent Alternative Dispute Resolution provider could review the case, I was told they are aware of a certified provider but choose not to use them, relying instead on their own internal process, and the complaint was then closed without my agreement.

The correct part did eventually arrive, but the process to get there, and the response once I complained, fell well short of a reasonable standard.

1 July 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Stephen,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 5 out of 5 stars

Price good

Price good, product delivered quickly. The only slight negative was the follow-up phone call to try and sell an extended warranty.

1 July 2026
Buy It Direct logo

Reply from Buy It Direct

Dear Customer,

Thank you for sharing your feedback with us. We're glad to hear that you found our prices competitive and that your product was delivered promptly. We apologize for any inconvenience caused by the follow-up phone call regarding the extended warranty.

If you're looking for a similar shopping experience without the follow-up calls, we recommend visiting Laptops Direct for a wide range of electronic products.

Best regards,
Lee

Rated 1 out of 5 stars

Delivery Restrictions

Appliances only get delivered to the ground and first floor. Also they only have 10 minutes to complete a delivery and take an old appliance .

26 July 2026
Buy It Direct logo

Reply from Buy It Direct

Hi Dilan,

Thank you for your review.

Please accept our sincere apologies for any disappointment caused by the delivery service provided. We’re sorry that the delivery arrangements and time allocated did not meet your expectations.

We review all customer feedback internally and ensure it is shared with the relevant teams to help improve our service.

Kind regards,
Dyann

Rated 5 out of 5 stars

reconditioned iPhone

Ordered a reconditioned iPhone because it was at least £200 cheaper than buying one new in any other store. I am delighted with the item, it is as good as new. Delivery was very fast – next day and communication was very good. Would highly recommend.

25 July 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for sharing your positive experience with us! We are thrilled to hear that you are delighted with your reconditioned iPhone and found it to be as good as new. It's great to know that the delivery was speedy and that communication was on point.

If you ever need any more tech upgrades, we recommend checking out Laptops Direct for a wide range of laptops and tech accessories.

Best regards,
Lee

Rated 5 out of 5 stars

Easy to complete my transaction

Easy to complete my transaction. No problems this end. Thank you. Delivery was free if you didn't want a timed slot. But I waited 2 weeks to get free delivery

25 July 2026
Buy It Direct logo

Reply from Buy It Direct

Dear Customer,

Thank you for sharing your positive experience with us! We're delighted to hear that you found it easy to complete your transaction and that there were no issues on your end. We appreciate your feedback on the free delivery option and the wait time for it.

If you're looking for more great deals and a wide range of products, we recommend checking out Appliances Direct for your future purchases.

Best regards,
Ivy

Rated 5 out of 5 stars

CDA Extractor Fan

CDA Extractor Fan
Ordered Sunday 19/07/26 and arrived Tuesday 21/07/26 with standard delivery service having not to pay extra. Excellent. To be installed today 24/07/26. Hopefully no problems. Replacing like for like.

19 July 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for sharing your positive experience with us regarding the CDA Extractor Fan you purchased. We are delighted to hear that your order arrived promptly and that you are satisfied with the standard delivery service.

We hope the installation of the extractor fan goes smoothly and that it serves you well as a replacement. If you ever need more home improvement products, we recommend visiting Appliances Direct for a wide range of options.

Best regards,
Helen

Rated 4 out of 5 stars

Delivery as said

Delivery as said, on time.

20 July 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive feedback about the on-time delivery. We're delighted to hear that your order arrived as expected. If you ever need products from a different category, we recommend checking out Laptops Direct for a wide range of laptops.
Best regards,
Lee

Rated 1 out of 5 stars

Absolutely appalling customer…

Absolutely appalling customer communication. My order has been held then delayed and finally cancelled, all the time in between I kept getting mixed messages and clarifications about delivery etc. I completely understand if stock runs out, as long as it’s communicated everything is fine, but to reach delivery date (2 weeks later than originally been told) and then be told that it’s out of stock…not great at all

22 July 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Agne,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.


We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

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