Buy It Direct Reviews 

14,069
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 719 reviews, reviewers had a great experience with this company. Customers frequently mention that orders arrive very quickly, often within a single day, and they truly appreciate the great prices offered across various products. Shoppers find the online ordering process extremely straightforward, noting that browsing through items and completing purchases is smooth and hassle-free. However, some people mentioned experiencing unexpected delivery delays or receiving products that unfortunately arrived damaged or missing crucial parts. A few consumers also faced frustrations regarding customer service, particularly when trying to secure refunds or resolve warranty issues smoothly after a purchase.

What people talk about most

Delivery service

Customers consistently note positive experiences with delivery service, highlighting prompt arrivals and... See more

Product

Reviewers mention ambiguous feedback about product, reflecting deeply divided experiences regarding quality... See more

Service

Reviewers highlight positive aspects of service, noting overall satisfaction and prompt delivery. Consumers... See more

Order

Clients share ambiguous opinions on order, as some reviewers describe the process as straightforward and... See more

Price

People report positive experiences with price, highlighting great deals and competitive costs. Consumers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Excellent service once again from laptops direct. Product ordered Thursday evening arrived Friday lunchtime. Easy to find and compare products on the website and the best price on the internet. Hig... See more

Company replied

Rated 5 out of 5 stars

Despite two days delivery delay I was constantly kept updated with the status of my purchase (aircon during heathwave) and was plenty option provided if i no longer want item and got £10 credit in th... See more

Company replied

Rated 5 out of 5 stars

Microwave dead Bank Holiday Friday,ordered a new one ,told it would be Tuesday 7th due to holiday weekend.Fair enough. Great news they sent it on DPD arrived Saturday. Fantastic service ,one happy pa... See more

Company replied

Rated 5 out of 5 stars

Our existing washer of 16 years started showing errors, and in my experience these were due to motherboard disintegration. Rather than getting unknown service engineers to mull over the problem scratc... See more

Company replied


Company details

  1. TV store
  2. Appliance Store

Information provided by various external sources

Huge discounts on Cameras, Camcorders, iPods, Sat Nav and more. Buy it Direct are one of the UKs largest online retailers offering a huge range of electrical and home products available with next day delivery.


Contact info

4.1

Great

TrustScore 4 out of 5

14K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

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4.1

All reviews

(14,069)

704 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Delivery made on time

Delivery made on time . Could do with a two hour delivery slot not just between 8am and 18.00hrs

12 July 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for your feedback! We're delighted to hear that your delivery arrived on time. We appreciate your suggestion for a more specific delivery slot and will take this into consideration for future improvements. If you're looking for a more tailored delivery experience, we recommend visiting Appliances Direct for a range of products and services.
Best regards,
Lee

Rated 5 out of 5 stars

Despite two days delivery delay I was…

Despite two days delivery delay I was constantly kept updated with the status of my purchase (aircon during heathwave) and was plenty option provided if i no longer want item and got £10 credit in theirs eshop.
It was my 4th purchase and never had an issue.

27 June 2026
Buy It Direct logo

Reply from Buy It Direct

Dear Customer,

Thank you for taking the time to share your experience with us. We are delighted to hear that despite the delivery delay, you were satisfied with the updates provided regarding your air conditioning unit, especially during the heatwave. It's great to know that you appreciated the options given to you and the £10 credit offered for any inconvenience caused.

We truly value your loyalty as a repeat customer, and we are thrilled to hear that this was your 4th purchase with us and that you have never encountered any issues before.

Should you need any more appliances, we recommend visiting Appliances Direct (appliancesdirect.co.uk) for a wide range of products.

Best regards,

Lee

Rated 5 out of 5 stars
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We're delighted to hear that you were kept informed throughout the delivery process and that your order arrived promptly. If you're in need of any appliances, we recommend visiting Appliances Direct for a wide selection of products.
Best regards,
Ivy

Rated 5 out of 5 stars

Much cheaper S26 Ultra

Excellent service, very prompt delivery.
The Samsung S26 Ultra was exactly what I was looking for at a considerably cheaper price.

8 July 2026
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Reply from Buy It Direct

Hello,

Thank you for sharing your positive experience with us! We're thrilled to hear that you received excellent service and prompt delivery of your Samsung S26 Ultra at a great price. If you're in need of any other tech products, we recommend visiting Laptops Direct for a wide range of options.

Best regards,
Ivy

Rated 1 out of 5 stars

Had a portable air con unit delivered.

Had a portable air con unit delivered.
It didn't work. Went through the proper process per website site for faulty goods. Made to feel it was my fault it was faulty. Took six weeks of constant calls. Even tried to say I sent back the wrong item. Finally got a refund.

16 December 2025
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Anthony,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 5 out of 5 stars

Delivery on day expected and helpful…

Delivery on day expected and helpful delivery driver

10 July 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We're delighted to hear that your delivery arrived on the expected day and that the delivery driver was helpful. If you ever need anything else, feel free to visit Laptops Direct for a great selection of laptops and tech products.
Best regards,
Lee

Rated 5 out of 5 stars

Fantastic I will always recommend

Fantastic I will always recommend

9 July 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for the fantastic recommendation! We're thrilled to hear that you had a great experience with us. If you ever need anything else, feel free to visit Laptops Direct for a wide range of laptop options.
Take care!
Mark

Rated 1 out of 5 stars

My experience with (Buy It Direct)…

My experience with (Buy It Direct) Laptops Direct was disappointing from start to finish. After placing a sizeable order, I was left completely in the dark about delivery. Updates were vague, customer service felt scripted, and getting a straight answer took far more effort than it should.When you’re spending over £3,000, you expect professionalism and clear communication neither of which I received. The whole process felt stressful and avoidable. In the end, 10 days after my original order, they couldn't fulfill it so I asked for a refund. I wouldn’t recommend them based on this experience and will not be using them again.

10 July 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Chris,

Thank you for your review.

Please accept our sincere apologies for the poor experience you had with your order and the lack of communication throughout the process. We understand how disappointing it must have been to experience delays, unclear updates, and ultimately have your order cancelled, particularly after placing such a significant order.

We appreciate you taking the time to share your feedback, and it will be reviewed internally and passed to the relevant teams to help improve our service.

Kind Regards,
Dyann

Rated 5 out of 5 stars

All Good

Communication was great. I haven't yet set the laptop up so can't really comment on that yet, however it was packed well, looks great and the delivery was very quick with no issues.

6 July 2026
Buy It Direct logo

Reply from Buy It Direct

Dear Customer,

We are thrilled to hear that you had a great communication experience with us! We are confident that you will be equally pleased with the quality of the laptop once you set it up, considering how well it was packed and the quick delivery. If you ever need more tech solutions, we recommend visiting Laptops Direct for a wide range of options.

Best regards,
Mark

Rated 4 out of 5 stars

Very good thanks

Very good thanks

5 July 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for the positive feedback! We're delighted to hear that you had a great experience with us. If you're looking for more fantastic products, we recommend checking out Laptops Direct for a wide selection of laptops and tech.
Best regards,
Lee

Rated 5 out of 5 stars

Appliances Direct speedy service and delivery

Dealing with Appliances Direct was seamless and delivery was within one working day which was excellent. Product as described.

8 July 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for sharing your positive experience with Appliances Direct! We are delighted to hear that your shopping experience was seamless and that your delivery was speedy, arriving within one working day. It's great to know that the product met your expectations as well.

If you're ever in need of laptops, we recommend visiting Laptops Direct for a wide selection of options.

Best regards,

Mark

Rated 1 out of 5 stars

Terrible communication for two, no show, delivery dates

I purchased a BBQ on 28th June and received the following email; We like to keep you in the loop with important updates, so here's a note to say we've dispatched your order (57276557). It's due to be delivered on Tuesday 30th June 2026.

This did not arrive. At 5.53pm I received the following; Hello Anita,
I hope you are well.
Upon checking, the delivery has failed for this order.
Can you please confirm your preferred redelivery date so we can book it for you?
We look forward to hearing from you.
Kindest regards,
Madel
I responded that night with; Hello Madel,
I received no text, call or email. I have been home. Could this be delivered tomorrow or Friday? Please use my phone number incase I'm in the garden or bathroom.

On the 3rd July I received the following; Hi Anita,
Thank you for getting back to us.
We apologise for any inconvenience and frustration caused by the failed delivery.
Your delivery has now been rebooked for 06/07/2026, which is the earliest available date.
We also have your phone number on the order, so our courier will be able to contact you regarding the delivery.
If there’s anything further we can assist you with, please don’t hesitate to let us know, we’re here to help.
Kind regards,Ellen

It never arrived, I received an email confirming the item would arrive between 08:00 and 12:04. I waited then began enquiries from 12.30pm which weren't answered until midnight!

When I responded with the details they requested as the couldn't find my order, they went silent again. I have now cancelled the order as the dates keep being pushed and there is little to no communication. There is a number you can call but it is at premium rate and I spent almost £5 on hold. Be very wary of this company.

7 July 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Anita,

Thank you for your review.

Please accept our sincere apologies for the repeated delivery failures and the lack of communication you experienced. We understand how frustrating it must have been to wait on multiple occasions, receive delayed responses to your enquiries, and ultimately have to cancel your order after the delivery dates continued to be pushed back.

We appreciate you taking the time to share your experience, and your feedback will be reviewed internally and shared with the relevant teams to help improve our delivery process and customer communication.

Kind Regards,
Dyann

Rated 1 out of 5 stars

Terrible customer service - avoid at all costs

Terrible customer service - avoid if you can.

My experience with this company was extremely disappointing. The customer service call centre is based in the Philippines. The staff I spoke to were polite, but unfortunately the service itself was very poor.

I had to request a callback three separate times, and none of those requests were honoured. It was only on my fourth attempt that I finally received a call from someone in an England-based contact centre. Communication throughout the process was slow, with significant delays in responses and updates.

Due to the ongoing lack of communication and poor customer service, I requested that my order be cancelled. Rather than calling me to discuss or resolve my concerns, a customer service representative named Rahem simply cancelled the order. When I later asked for the order to be reinstated, I was told this was not possible at the original agreed price and that it would now cost an additional £1,000.

Overall, the customer service was unacceptable. Callbacks took far too long, communication was poor, and there was little effort to resolve issues or retain my business. While the prices may initially seem competitive, the level of customer service simply does not justify the frustration. Avoid buyitdirect at all costs. Prices may look good but customer service is farcical.

6 July 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Charlotte,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 4 out of 5 stars

LG Split AC unit missing parts

This is the second time I've purchased this same AC unit from this company. Last week I ordered directly from their website, but it arrived missing the outdoor unit side cover and the interconnecting power cable, so I had to return it. I assumed it was a one-off issue, but this unit has exactly the same missing parts. It cannot be installed as supplied. Very disappointed, and I've had no response from customer support so far.

Update : I have now received a partial refund to source the missing parts. Thank you

6 July 2026
Unprompted review
Rated 5 out of 5 stars

Good quality goods at great prices

Good quality goods at great prices, delivery was 11 days ahead of booked and communication and customer service was excellent, will definitely purchase from them again if/when required in the future! Thanks!

4 July 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for taking the time to share your positive experience with us! We are delighted to hear that you found our goods to be of great quality and at competitive prices. It's fantastic to know that your delivery arrived well ahead of schedule and that you were pleased with our communication and customer service. We look forward to serving you again in the future!

Best regards,
Lee

Rated 5 out of 5 stars

Excellent communication throughout

Excellent communication throughout

3 July 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for your positive feedback on our excellent communication throughout your experience with us. We strive to keep our customers informed every step of the way. If you ever need anything else, feel free to visit Appliances Direct for a wide range of home appliances.
Take care!
Lee

Rated 1 out of 5 stars

I haven't received my product (fridge…

I haven't received my product (fridge and freezer) and haven't been given updates on when they plan to deliver

2 July 2026
Buy It Direct logo

Reply from Buy It Direct

Hi D A Steel,

Thank you for your review.

Please accept our sincere apologies for the delay in delivering your fridge freezer and the lack of updates regarding your order. We understand how frustrating this might have been.

We did speak to you regarding this and arranged for a replacement order to be delivered on 06/07.

We appreciate you taking the time to share your feedback, and it will be reviewed internally to help improve our delivery service and communication.

Kind Regards,
Dyann

Rated 2 out of 5 stars

DPD Delivery was very bad

DPD Delivery was very bad.

Driver blatantly lied that he attempted delivery

2 July 2026
Buy It Direct logo

Reply from Buy It Direct

Hi,

Thank you for your review.

Please accept our sincere apologies for the poor delivery experience. We understand how frustrating this might have been.

Tracking shows that your order was delivered today.

We appreciate you taking the time to share your feedback, and your comments will be reviewed internally and passed to the relevant team to help improve our delivery service.

Kind Regards,
Dyann

Kind Regards,
DYann

Rated 5 out of 5 stars

Easy and speedy

Our existing washer of 16 years started showing errors, and in my experience these were due to motherboard disintegration. Rather than getting unknown service engineers to mull over the problem scratch theirs heads and therefore run up call-out fees, we decided to go new. We had had a tumble dryer through the same system last year so we were expecting something similar. It was even better. We ordered the washer and included the full installation, removal of the old washer and taking away of the rubbish. It was available for delivery 3 days later just after the weekend. We had 2 confirmation emails in the meantime and the guys arrived at 8.30am on the day and were gone by 9.00am. Brilliant. Everything working and the washing hadn't even built up.

1 July 2026
Buy It Direct logo

Reply from Buy It Direct

Dear Customer,

Thank you for sharing your experience with us! We are delighted to hear that you had a seamless and efficient service when purchasing your new washer from us. It's great to know that the installation process, including the removal of the old washer and rubbish, was hassle-free and completed promptly by our team.

If you ever need any more household appliances, we recommend visiting Laptops Direct for a wide range of options to suit your needs.

Best regards,

Lee

Rated 5 out of 5 stars

Very helpful on the phone all queries I…

Very helpful on the phone all queries I had resolved very quickly. No hesitation should I wish to use them again as l know it will go swimmingly.

29 June 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

We are delighted to hear that you had a positive experience with resolving your queries quickly over the phone. We are thrilled that you are considering using our services again with confidence. If you ever need assistance in the future, we recommend visiting Laptops Direct for a wide range of laptop options.

Best regards,
Ivy

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